Seaside Consulting

What Seaside Consulting does

TSUKU TSUKU Inc., operating under the brand name Seaside Consulting / Tsuku Tsuku!!! (ツクツク!!!), is a privately held Japanese multi-vertical marketplace platform headquartered in Chiba, Japan. Founded in 2012, the company operates a single integrated platform — accessible via home.tsuku2.jp — that spans seven distinct service verticals: e-commerce (ec.tsuku2.jp), web tickets for lessons and experiences (ticket.tsuku2.jp), event ticketing (event.tsuku2.jp), restaurant discovery and reservation (gourmet.tsuku2.jp), beauty and salon booking (beauty.tsuku2.jp), farm direct-to-consumer produce (farm.tsuku2.jp), and a general shop search across 19 categories. The platform hosts 3,889 registered shops — including 726 in shopping, 488 in gourmet, 362 in fashion/beauty, and 118 in events — and serves both Japanese consumers and local small and medium-sized businesses nationwide, with active regional features spanning Okinawa, Hokkaido, and Niigata.

The platform is differentiated by a unified point system and the 'Shop Fan Club' (ショップファンクラブ) loyalty program, which allows merchants to distribute monthly points to engaged customers, and by the 'osusowake' (おすそわけ / sharing) cultural concept that lets users share points across the community. Supporting features include a digital coupon system, email marketing via merchant QR codes, and a mobile app. The company operates dedicated subdomains for SEO leverage, maintains active social media accounts on X, Facebook, and Instagram, and runs nationwide offline events such as the 'Osusowake Marche' at Makuhari Messe (planned September 2026). The platform holds DigiCert SSL certification for data protection.

Revenue is generated primarily through marketplace commissions on transactions across the seven verticals and through the point-based loyalty program, with pricing set by individual merchants rather than the platform. Notably, the company has suspended new registrations for its periodic subscription / regular delivery service (定期お届け便) with no announced resumption date, indicating a pullback from one of its recurring-revenue lines. The company is privately held with no disclosed funding, parent, or subsidiary relationships and no international footprint.

Name

Seaside Consulting

Legal name

TSUKU TSUKU株式会社 (TSUKU TSUKU Inc.)

Website

https://home.tsuku2.jp

Company type

Private

Founded year

2012

Operating status

Operating

Short description

TSUKU TSUKU Inc. (Tsuku Tsuku!!!) is a privately held Japanese multi-vertical marketplace operating seven e-commerce, ticketing, reservation, and farm-direct storefronts under one unified point-based platform, serving 3,889 local small businesses and nationwide Japanese consumers.

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

Keywords

• Multi-vertical marketplace
• E-commerce platform
• Online reservations
• Loyalty program
• Local commerce

Headquarters

HQ city

Chiba

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Marketplace Commission (Transaction-based): Platform fee collected on transactions across all 7 verticals (ec.tsuku2.jp, ticket.tsuku2.jp, event.tsuku2.jp, gourmet.tsuku2.jp, beauty.tsuku2.jp, farm.tsuku2.jp). Merchants listed across 3,889 shops pay fees on completed transactions. Point system used to drive repeat purchases and merchant loyalty.
2. Point System / Loyalty Program: Tsuku Tsuku points awarded on purchases. Shop Fan Club (ショップ ファンクラブ) program distributes additional points monthly to customers who purchase from registered shops. Points incentivize repeat transactions and platform engagement.

Distribution channels9 records

Marketing channels6 records

Core offering

Operates the ツクツク!!! (Tsuku Tsuku) multi-vertical marketplace platform connecting local Japanese merchants with consumers across six core service verticals: e-commerce shopping, web ticketing, event ticketing, restaurant/gourmet reservations, beauty salon booking, and direct-from-farm produce sales. The platform is unified by a shared points system and Shop Fan Club loyalty program. Over 3,889 shops are registered across 19 categories, primarily serving local small businesses and individual consumers across Japan.

Product overview

ツクツク!!! is a comprehensive multi-category marketplace platform operated by TSUKU TSUKU Inc. The platform consists of six core vertical services: ショッピング (e-commerce), ウェブチケット (web ticketing for experiences/lessons), イベチケ (event ticketing), グルメ (restaurant discovery/reservation), ビューティー (beauty salon booking), and ファーム (direct-from-farm produce). The platform differentiates through its 'ポイントおすそわけ' (point sharing) social feature where users earn and share points, and its ショップ ファンクラブ (shop fan club) loyalty program. Additional features include a coupon system, regional specialty campaigns (ご当地グルメ特集), and periodic large-scale events like the 全国ご当地おすそわけマルシェ.

Differentiator

Problem solved

Functional benefit

Brands

• ツクツク!!! 通: E-commerce platform for online shopping
• ツクツク!!! ウェブチケット
• ツクツク!!! イベチケ
• ツクツク!!! グルメ
• ツクツク!!! ビューティー β版
• ツクツク!!! ファーム
• ノムノム (Nomu Nomu)

Products and services

• ツクツク!!! ショッピング (E-commerce Shopping) Online shopping vertical for physical products including food, daily goods, regional specialties, beauty, sports, electronics, art, baby/kids items, and fashion. Over 726 registered shopping-category shops.
• ツクツク!!! ウェブチケット (Web Ticketing) Web-based ticketing platform for booking experiences, lessons, services, events, and travel/leisure activities. Covers gourmet experiences, lessons, services, events, and travel/leisure categories.
• ツクツク!!! イベチケ (Event Ticketing) Event ticket platform for live concerts, sports events, and entertainment. Covers 25+ event categories with 118 registered event shops.
• ツクツク!!! グルメ (Gourmet Reservations) Restaurant discovery, reservation, and review platform covering 15 cuisine categories including Japanese, Italian/French, Chinese, izakaya, ramen, yakiniku, and others. 488 registered gourmet shops.
• ツクツク!!! ビューティー (Beauty Salon Booking) Beauty service booking platform for hair salons, nail/mascara services, esthetics, relaxation, and acupuncture/chiropractic services. 362 registered beauty shops in fashion/beauty category.
• ツクツク!!! ファーム (Farm Direct Sales) Direct-from-farm marketplace for fresh produce including vegetables, meat, fruits, seafood, eggs/dairy, tea, alcohol, seasonings, rice/grains, and processed foods. Connects farmers/producers directly with buyers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• Gurunavi: Japan's dominant restaurant search and reservation platform; directly comparable to gourmet.tsuku2.jp in restaurant discovery, booking, and merchant-side monetization.
• BASE: Leading Japanese SMB e-commerce storefront platform; comparable to Tsuku Tsuku's shopping vertical in enabling small merchants to sell online, but positioned as SaaS rather than marketplace.
• Pocket Marche (ポケットマルシェ): Japan-focused farm-direct marketplace connecting producers with consumers; directly comparable to farm.tsuku2.jp in farmer onboarding, regional produce, and C2M farm-to-table positioning.
• Stores.jp: Japanese free online store platform for SMBs and individuals; comparable to the ec.tsuku2.jp vertical in merchant onboarding and basic e-commerce tooling for local sellers.
• Minne: Japan's largest handmade goods marketplace for individual creators and small producers; comparable in merchant model (individual/small producers selling curated goods) to Tsuku Tsuku's SMB shopping and farm verticals.
• Hot Pepper Beauty (Recruit): Japan's leading beauty/salon search and reservation platform; directly comparable to the beauty.tsuku2.jp vertical in customer base and merchant model.

Emerging players

• Creema: Japanese marketplace for handmade crafts and design goods; comparable in enabling small/individual producers to reach consumers, with partial overlap in Tsuku Tsuku's art/craft shopping category.

Broad incumbents

• Mercari: Major Japanese C2C/B2C marketplace; overlaps with Tsuku Tsuku on enabling individual sellers and small merchants to reach consumers, though focused on resale rather than curated local commerce.
• Rakuten Ichiba: Japan's largest horizontal marketplace connecting thousands of merchants and consumers; directly comparable as a multi-category SMB marketplace, but with vastly greater scale, breadth, and capital.
• Yahoo! Shopping Japan (LY Corporation): Large Japanese multi-merchant e-commerce marketplace with strong points/loyalty program; comparable to Tsuku Tsuku's shopping vertical and integrated points approach, but at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tsuku2jp
• Facebookfacebook.com/tsuku2
• Instagraminstagram.com/tsuku2_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seaside Consulting