Sinad

What Sinad does

Sinad (legally Sanad Electronic Marketing Company, CR No. 4030205137) is a Riyadh-headquartered, privately held mobile marketplace founded in 2020 that connects consumers in Saudi Arabia with SMB service providers across personal care, fitness, moving, events, and home maintenance categories. The platform is delivered through two distinct mobile applications available on iOS and Android: the Sinad Providers App (officially launched September 2024) for service providers to manage appointments, payments, and operations, and the Sinad Clients App (announced and listed on app stores but not yet launched at source date) for customers to discover and book services 24/7. Underlying technology consists of standard mobile clients, a unified backend, integrated payment processing via the Mai Fatura (May Fatoura) gateway with KYC-based provider verification, and social-login identity options.

The company monetizes via two streams: per-transaction platform commissions (added to service charges and disclosed before booking confirmation) and subscription/listing fees from providers, with a fee-free first-year promotion for the first 50 early-adopter providers. Distribution is mobile-first through the Apple App Store and Google Play Store, supplemented by a self-serve provider onboarding portal on sinadapp.com and direct outreach via WhatsApp and phone. Sinad is registered and operates exclusively in Saudi Arabia with stated data localization commitments, has no disclosed institutional funding or management team bios in the available materials, and has expanded its service taxonomy beyond the original four categories into home services, driving training, and adjacent verticals during 2025.

Name

Sinad

Legal name

Sanad Electronic Marketing Company

Website

https://sinadapp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Service Marketplace Platform

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Service marketplace platform
• On-demand services booking
• Home services marketplace
• Personal care marketplace
• Service provider SaaS

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Commission Fees: Sinad charges platform fees on transactions between customers and service providers. These fees are added to service charges and displayed clearly before booking confirmation. Service providers receive payment for their services minus platform fees and applicable taxes.
2. Service Provider Subscriptions: Service providers pay subscription or listing fees to access the platform. The platform offered promotional pricing for early adopters with fee-free service opportunities for the first 50 registered providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sinad operates a two-sided mobile marketplace that connects customers with service providers across personal care, fitness, moving, events, and home maintenance categories in Saudi Arabia. The platform consists of two dedicated applications — a Sinad Providers App for service professionals to manage appointments, payments, and operations, and a Sinad Clients App for customers to discover and book services — supported by integrated payment processing through the Mai Fatura gateway.

Product overview

Sinad is a two-sided marketplace platform connecting clients seeking services with service providers. The platform consists of two separate mobile applications: the Sinad Client App for customers to discover and book services, and the Sinad Provider App for service providers to manage their businesses. Both apps share a unified backend platform that enables appointment scheduling, payment processing, and operational management across diverse service categories including personal care, fitness, moving services, and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Sinad Clients App Mobile application for customers in Saudi Arabia to discover, browse, and book diverse services from registered providers across personal care, fitness, moving, events, and home maintenance categories, with 24/7 access and integrated payment processing.
• Sinad Providers App Mobile application for service providers in Saudi Arabia to manage their entire business from a single platform — including appointment scheduling, payment processing, customer interactions, identity verification, and operational management across personal care, fitness, moving, events, and home maintenance categories.

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Mai Fatura (Payment Gateway)coreTechnology or IntegrationSinad integrates with Mai Fatura payment gateway for processing payments between customers and service providers. Service providers must comply with Mai Fatura requirements including providing commercial records, Ayber certificates (for non-Saudis), bank account photos, and identity documents for verification and payment processing setup.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Naqla (نقلة): Saudi-based platform focused on moving and logistics services. Directly comparable to Sinad on the moving vertical and on the dual-sided marketplace structure, though narrower in category scope.
• Marsool (موصول): Saudi Arabian local-services marketplace connecting customers with home-maintenance, moving and lifestyle service providers. Directly comparable to Sinad in geography, service-category breadth and two-sided marketplace model.

Broad incumbents

• HungerStation: Leading Saudi food-delivery platform (Delivery Hero-owned) that has begun extending into groceries and q-commerce. Comparable as a Saudi consumer-app incumbent with capital and brand reach that Sinad must compete against for local-services mind-share.
• Careem: UAE-founded regional super-app offering ride-hailing, food, and home/utility services across MENA including Saudi Arabia. Comparable as a multi-category on-demand services platform serving Saudi consumers, though it is much broader in scope and is no longer independent (Uber-owned).
• Thumbtack: US-based public company operating a local-services marketplace across hundreds of home, event and personal categories. Comparable as a multi-category services marketplace model benchmark, though operating in the US and at much greater scale than Sinad.
• Jahez Group: Saudi-listed delivery and logistics platform that has expanded beyond food into grocery, retail and on-demand verticals. Compares to Sinad as a Saudi-headquartered consumer super-app chasing local-services monetization, though historically anchored by food delivery.

Regional players

• ServiceMarket: UAE-headquartered home and personal-services booking marketplace covering cleaning, moving, salon-at-home and similar categories. Highly comparable business model to Sinad but primarily serves the UAE, making it a regional — not domestic Saudi — peer.
• Mishwar (مشوار): Middle East-based home and personal services booking platform with presence in Saudi Arabia. Comparable to Sinad in regional category coverage and SMB-provider marketplace structure, though narrower geographic and category scope.

Emerging players

• Urban Company (UrbanClap): India-origin marketplace for at-home personal, beauty and home-maintenance services that has expanded to the UAE and KSA. Comparable on the 'managed marketplace + provider SaaS' model, with stronger scale and capital; relevant expansion-stage peer for Sinad.
• TaskRabbit: Global on-demand marketplace for home and personal services, operated inside IKEA's ecosystem. Comparable as a multi-category local-services marketplace, though operating in Western markets rather than MENA — useful benchmark for product/UX evolution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sinad_app
• Facebookfacebook.com/sinadapp
• LinkedInlinkedin.com/company/sinad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinad