Incoaching Co.
Incoaching Co. is a South Korean leadership coaching firm founded in 2003 that delivers executive and team coaching, behavioral diagnostics, and coach certification programs to approximately 3,000 enterprises using proprietary Korean-origin methodologies (UDTS, In-GPS) and exclusively licensed global tools (SuccessFinder, 12DNA).
- Company typePrivate
- Founded2003
- HeadquartersBangbaedong, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Incoaching Co. does
Incoaching Co. (인코칭) is a South Korean business consulting agency founded in November 2003, recognized as the first independent corporate coaching company in Korea. The company delivers leadership coaching and professional coach training programs to approximately 3,000 cumulative client organizations across major Korean enterprises and globally. Its service portfolio spans executive and CEO coaching, target coaching for team leaders and emerging leaders, corporate training programs, diagnostic-led assessments, coach certification programs (KAC, KPC, KSC), and facility rental at its own Incoaching Building in Seoul.
The company's core technology stack combines proprietary Korean-origin coaching methodologies (UDTS four-stage change model and In-GPS structured conversation model developed by its in-house R&D center) with globally validated behavioral science diagnostic tools under exclusive Korean distribution agreements, including SuccessFinder (Pathfinder Inc., Canada) analyzing 85+ behavioral traits and the 12DNA team personality diagnostic. Its proprietary AI-powered Coaching Management System (CMS), recognized as an excellent AI smart service case, enables real-time project tracking, client-specific accounts, and data management across coaching engagements.
Incoaching operates a hybrid go-to-market model combining direct enterprise sales through professional project managers with self-serve e-commerce enrollment (via Cafe24 platform) for public certification courses. Revenue is generated primarily through custom-quoted enterprise coaching engagements, fixed-price certification programs (ranging from 528,000 KRW for entry-level to 4.4M KRW for SuccessFinder Certification), and facility rental services. The company maintains a network of 100+ partner coaches across 20+ industries supported by 30+ in-house staff, with international reach through subsidiaries in the USA, China, and Myanmar plus a 2025 partnership with UK-based Primeast. Ownership is private and founder-led, with no disclosed institutional investment.
Incoaching Co. firmographics
Firmographics- Name
- Incoaching Co.
- Legal name
- (주)인코칭
- Website
- https://incoaching.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Incoaching Co. is a South Korean leadership coaching firm founded in 2003 that delivers executive and team coaching, behavioral diagnostics, and coach certification programs to approximately 3,000 enterprises using proprietary Korean-origin methodologies (UDTS, In-GPS) and exclusively licensed global tools (SuccessFinder, 12DNA).
- Ownership category
- akta.pro rank
Incoaching Co. industry classification
Industry- Product category
- Professional Coaching Services
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Performance Management & OKRs (BPACAPAF)
Keywords
Where Incoaching Co. is headquartered
LocationHeadquarters
- HQ city
- Bangbaedong
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Incoaching Co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Executive & Leadership Coaching Programs: One-on-one coaching programs for CEO, CEO Successor, Executive, and Executive Successor tiers. Delivered by senior coaches with business experience. Customized per client organization with structured UDTS methodology and SuccessFinder diagnostics.
- Target Coaching Programs: Customized group coaching programs targeting team leaders, new team leaders, key talents, middle managers, production floor leaders, women leaders, and underperformers. Small-group format (5-6 participants) with UDTS-based design.
- Corporate Training & Workshops: Leadership training programs (코칭포유, 코칭포리더, 코칭포원온원, 코칭포링커십, 코칭포우먼) delivered as open enrollment or in-house corporate programs. Curriculum developed in-house by R&D center.
- Special Lectures (특강): One-off or series lectures on leadership topics (e.g., 리더의 본질, 피드백, 컨버터블 리더십, DEIB 코칭). Priced as custom engagements.
- Diagnostic Tools & Certifications: SuccessFinder (SFC) certification programs at 4,400,000 KRW per program, 12DNA Certified Practitioner courses at 880,000 KRW, and diagnostic tool licensing for corporate use.
- Coaching Certification Programs: KAC (Korea Associate Coach), KPC (Korea Professional Coach), KSC (Korea Senior Coach) certification preparation programs. 코칭포유플러스 at 528,000 KRW, KPC preparation at 1,650,000 KRW, and bundled certification packages.
- Training Facility Rental (incoaching space): Premium classroom/coaching room rental service at 55,000 KRW per session. Targeted at companies and professionals needing immersive learning environments for workshops and seminars. Also offered as annual subscription package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | incoaching space - Classroom rental |
| One time/ perpetual license | Pay-as-you-go | 12DNA Certified Practitioner course |
| One time/ perpetual license | Pay-as-you-go | 코칭포유플러스 (Coaching For You Plus) - Entry certification |
| One time/ perpetual license | Pay-as-you-go | KAC 자격인증 준비반 |
| One time/ perpetual license | Pay-as-you-go | KPC 자격인증 준비반 |
| One time/ perpetual license | Pay-as-you-go | 코치자격과정 패키지 |
| One time/ perpetual license | Pay-as-you-go | SFC 성공진단 일반자격 (SuccessFinder Certification) |
| Other | Multi-year contract | Special lectures (특강) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Incoaching Co. product offering
Product offeringCore offering
Incoaching Co. is a Seoul-based B2B professional services firm that delivers executive coaching, team coaching, group coaching, and leadership development programs to Korean corporations. Its offerings are anchored by proprietary methodologies (UDTS Coaching Change Model and In-GPS Coaching Conversation Model) and exclusive Korea distribution rights for globally validated behavioral diagnostic tools (SuccessFinder and 12DNA). The firm also runs a multi-tier certified-coach training curriculum and operates an in-house Coaching Management System (CMS) used to manage enterprise coaching engagements.
Product overview
인코칭은 리더십 코칭 기업의 선두주자로, 코칭 프로그램(성공 코칭, 타겟 코칭), 진단 도구(성공진단 SuccessFinder, 12DNA), 교육 프로그램(코칭포유, 코칭포리더, 코칭포원온원, 코칭포링커십, 코칭포우먼), 자격 과정(12DNA 인증 전문가, SFC 성공진단), 그리고 강의장 대관(incoaching space)으로 구성됩니다. 자체 개발한 UDTS 코칭 변화 모델과 In-GPS 코칭 대화 모델을 핵심 방법론으로 활용하며, 데이터 기반의 과학적 코칭 솔루션을企业提供합니다.
Differentiator
Problem solved
Functional benefit
Brands
- Coaching For You (코칭포유): Core coaching certification and training program brand covering basic, leader, and 1on1 coaching tracks, including 코칭포유®, 코칭포유® FT, 코칭포리더, 코칭포원온원, 코칭포링커십, 코칭포우먼, 코칭포팩토리.
- SuccessFinder (성공진단)
- 12DNA
- In-GPS Coaching Model
- UDTS Coaching Change Model
- IPC (Incoaching Private Conference)
- Incoaching Space (incoaching space)
- Global Bridge Coaching
- Balance Coach (밸런스드 코치)
Products and services
- Success Coaching (성공 코칭)
- Target Coaching (타겟 코칭)
- SuccessFinder (성공진단)
- 12DNA
- Coaching For You (코칭포유)
- Coaching For Leader (코칭포리더)
- Coaching For 1on1 (코칭포원온원)
- Coaching For Linkership (코칭포링커십)
- Coaching For Woman (코칭포우먼)
- 12DNA Certified Specialist Course (12DNA 인증 전문가 과정)
- incoaching space (인코칭스페이스)
- SFC SuccessFinder General Certification (SFC 성공진단 일반자격)
Quantifiable outcome
- 3-year average coaching satisfaction score of 4.8/5.0 across coach professional knowledge and attitude dimensions
- +3 more outcomes
Companies that use Incoaching Co.
Customer profileNamed customers28 records
Segments9 records
Ideal customer profiles3 records
Incoaching Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Incoaching Co. partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship, supporting, core and minor.
- 이데일리M 이코노미스트 (Daily Economy Economist)flagshipStrategic content partnership signed May 13, 2025 with 이데일리M 이코노미스트 premium economic media. Combines Incoaching's coaching data and insights with the media's business intelligence for decision-making content for business leaders. Includes deep content solutions, data-based management frameworks, and premium knowledge community events.
- Primeast (UK)supportingUK-based global coaching partner for Global Bridge Coaching program. Provides access to experienced coaches in UK, France, Canada, and Spain for multinational corporations requiring cross-cultural leadership coaching.
- 서울대학교 이찬 교수 (SNU)supportingAcademic partnership with Seoul National University Professor Lee Chan for leadership research and data analysis. Co-presented Korean leadership data analysis (2,275 leaders) at ATD Asia Leadership Summit. Contributes to research on leadership competency frameworks.
- 12DNAcoreExclusive distribution agreement signed for 12DNA team personality diagnostic system. The 12DNA Certified Practitioner qualification is registered as a government-recognized private qualification with Korea Authority for Skill Qualification (한국직업능력연구원). Used for team synergy analysis and role alignment.
- 하이서울 코칭 교육 지원 MOUsupportingMOU signed with Seoul Metropolitan Government's Hi-Seoul brand program for coaching education support initiatives.
- 건양대학교 AI, SW 미래인재양성 MOUsupportingMOU with Konkuk University for AI and software future talent development programs.
- SuccessFinder / Pathfinder Inc.coreExclusive domestic partnership agreement signed in 2022 for SuccessFinder leadership diagnostic tool distribution in Korea. SuccessFinder is a global behavioral science-based leadership diagnostic platform analyzing 85+ behavioral traits. Incoaching is the sole importer and exclusive partner in Korea. Diagnostic data is transmitted to Pathfinder Inc. in Canada for analysis, retained for 6 months post-diagnosis.
- 현대자동차 연구개발본부 MOUsupportingMOU signed with Hyundai Motor Group R&D Division for leadership development partnership and coaching program delivery.
- 숙명여자대학교 MOUsupportingAcademic partnership with Sookmyung Women's University for leadership development programs.
- 한국코치협회 (Korean Coach Association)coreLong-standing partnership with KOC (한국코치협회) for certification programs. Incoaching is a certified coaching institution offering KAC, KPC, and KSC certification preparation courses. 코칭포유 Plus certified by KOC. 홍의숙 회장이 former president of the association.
- 카페24 (Cafe24)supportingE-commerce platform provider for Incoaching's online store (incoaching.com). Cafe24 provides shopping mall hosting services, system maintenance, and payment processing infrastructure.
- 스티비 주식회사 (Stibee)supportingNewsletter and marketing automation platform provider. Handles newsletter subscriptions, automated email delivery, and advertising promotional emails via email and KakaoTalk channels.
- 한국표준협회 (KSA)supportingPartnership with Korean Standards Association for leadership education programs and standardization.
- (주)채널코퍼레이션supportingCustomer consultation service provider. Handles customer inquiries and support as part of outsourced customer service operations.
- 소프트자이온supportingProject information management system provider. Supports Incoaching's CMS platform for coaching project data management.
- 은파산업supportingDiagnostic system management service provider. Supports the operation and maintenance of Incoaching's diagnostic assessment platforms.
- 우정사업본부minorKorea Post service provider. Handles document, booklet, and product shipping/delivery for Incoaching's printed materials and products.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Incoaching Co. competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm with significant executive coaching and leadership development practice in Korea, serving Fortune 500 clients and competing with Incoaching for enterprise leadership development contracts.
- Marshall Goldsmith Stakeholder Centered Coaching: World's most recognized executive coach with extensive presence in Asia; competes for the same Korean executive coaching engagements with globally recognized methodology and stronger international brand.
- Egon Zehnder: Global executive search and leadership advisory firm with strong Korean presence and high-end executive coaching practice that competes for C-suite coaching engagements at major Korean enterprises.
- Right Management Korea: Global talent and career management consulting firm (part of ManpowerGroup) with Korean executive coaching and leadership development practice serving enterprise clients in similar segments to Incoaching.
- FranklinCovey Korea: Global leadership and effectiveness training firm with Korean operations offering leadership development programs, training content, and coaching that overlap with Incoaching's Coaching For You series.
- DDI (Development Dimensions International) Korea: Global leadership development firm with Korean operations offering leadership assessment, coaching, and training programs that compete with Incoaching's executive and team coaching offerings.
Emerging players
- The Coaching Room Korea: Korean executive coaching boutique offering team coaching and leadership development to Korean enterprises, competing for similar mid-market and large enterprise coaching engagements as Incoaching.
Others
- SuccessFinder (Pathfinder Inc.): Canadian leadership assessment firm and Incoaching's exclusive Korean distribution partner; enables Incoaching's SFC certification program and provides the underlying diagnostic methodology across all coaching engagements.
Direct peers
- Korea Leadership Center (KLC, 코리아리더십센터): One of the leading Korean executive coaching and leadership development firms, competing directly with Incoaching in the Korean corporate coaching market with similar target customers (Korean chaebols and large enterprises) and offering comparable executive coaching and leadership training programs.
- LG Leadership Center (LG 리더십센터): Korean executive coaching and leadership development firm serving major Korean enterprises with similar leadership coaching, team coaching, and corporate education offerings, targeting the same HR/L&D buyer personas as Incoaching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Incoaching Co. social profiles
Digital presenceIncoaching Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incoaching Co. leadership team
Management profileNumber of profiles
Profiles3 records
Incoaching Co. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Incoaching Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incoaching Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incoaching Co.
What does Incoaching Co. do?
Incoaching Co. is a Seoul-based B2B professional services firm that delivers executive coaching, team coaching, group coaching, and leadership development programs to Korean corporations. Its offerings are anchored by proprietary methodologies (UDTS Coaching Change Model and In-GPS Coaching Conversation Model) and exclusive Korea distribution rights for globally validated behavioral diagnostic tools (SuccessFinder and 12DNA). The firm also runs a multi-tier certified-coach training curriculum and operates an in-house Coaching Management System (CMS) used to manage enterprise coaching engagements.
Is Incoaching Co. a public or private company?
Incoaching Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Incoaching Co. founded?
Incoaching Co. was founded in 2003. It employs 11 to 50 people.
Where is Incoaching Co. based?
Incoaching Co. is headquartered in Bangbaedong, South Korea, in the Asia region.
How does Incoaching Co. make money?
Seven revenue lines are on record. Executive & Leadership Coaching Programs are the primary driver. The others are target Coaching Programs, corporate Training & Workshops, special Lectures (특강), diagnostic Tools & Certifications, coaching Certification Programs and training Facility Rental (incoaching space).
Who are Incoaching Co.'s main competitors?
Broad incumbents on record are Korn Ferry, Marshall Goldsmith Stakeholder Centered Coaching, Egon Zehnder, Right Management Korea, FranklinCovey Korea and DDI (Development Dimensions International) Korea. The Coaching Room Korea is listed as an emerging player. SuccessFinder (Pathfinder Inc.) is listed as an others. Direct peers are Korea Leadership Center (KLC, 코리아리더십센터) and LG Leadership Center (LG 리더십센터).
Does Incoaching Co. have an API?
No public API is recorded for Incoaching Co..
What industry is Incoaching Co. in?
Incoaching Co.'s product category is Professional Coaching Services. Its primary akta.pro industry code is BPACAPAF, Performance Management & OKRs. Its NAICS code is 61171 and its SIC code is 8700.