The Coaching Room
The Coaching Room is an Australia-based NLP and executive coaching firm operating from Sydney, Melbourne, and Auckland, offering practitioner certifications, premium consumer programs, and enterprise coaching powered by its proprietary Integral+ framework and Identity Compass AI assessment.
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Coaching Room does
The Coaching Room is an Australia-headquartered coaching and training organization operating from Sydney, Melbourne, and Auckland that delivers NLP-based practitioner certifications, executive coaching, and personal development programs to both individual consumers and enterprise clients. Its core product stack spans the NLP Practitioner and Master Practitioner pathways, packaged consumer offerings such as The Optimiser's Path and Playbook for Life, and the RoomMates subscription community, which has accredited more than 1,000 coaches and hosts over 100 paying members. The firm's methodology is anchored in the proprietary Integral+ framework and the registered Identity Compass AI assessment software, which is used to benchmark personality and thinking styles across coaching engagements.
The business operates a dual B2C and B2B model. On the consumer side, premium cohort programs are priced from roughly $3,449 to $3,999 per seat, with installment plans (e.g., $329 x 12) and periodic promotional campaigns such as Black Friday 2025 used to drive conversion. On the enterprise side, the firm delivers executive and team coaching to a roster that includes KPMG, EY, BCG, Red Bull, John Deere, Fiji Airways, Alcon, AustralianSuper, Flight Centre, Optus, Paramount, Williams Racing, Beiersdorf, UTS, Fair Work Ombudsman, and Nestlé. Distribution is digital-first, delivered through a Kajabi-hosted platform with content marketing across blogs, LinkedIn, Instagram, Facebook, and YouTube.
The company is led by three Managing Partners with 30+ years of combined NLP and executive coaching experience, supported by an 11–50 person team. There are no disclosed funding rounds, acquisitions, or material capital events; the firm appears self-funded and growth-financed through operating cash flow, with product expansion and trans-Tasman geographic build-out as the primary growth levers in 2025.
The Coaching Room firmographics
Firmographics- Name
- The Coaching Room
- Legal name
- The Coaching Room
- Website
- https://thecoachingroom.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Coaching Room is an Australia-based NLP and executive coaching firm operating from Sydney, Melbourne, and Auckland, offering practitioner certifications, premium consumer programs, and enterprise coaching powered by its proprietary Integral+ framework and Identity Compass AI assessment.
- Ownership category
- akta.pro rank
The Coaching Room industry classification
Industry- Product category
- Professional Coaching and Training
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industry
- Virtual Training, Workshops & Masterclasses (Interactive Sessions) (MPAGAOAJ)
Keywords
Where The Coaching Room is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
The Coaching Room business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Coach Training Programs: NLP Practitioner and Master Practitioner courses delivered as multi-day immersive in-person trainings with online support. Revenue generated from program fees.
- Playbook for Life Program: Six-day intensive personal development program offered at $3,999 exc GST with early bird discounts available.
- RoomMates Subscription: Monthly subscription membership at $125/month providing ongoing development community access, masterclasses, coaching sessions, course recordings, and discounts. Over 100 members.
- Executive Coaching: One-on-one developmental coaching sessions with Managing Partners, offered as 6x 1-hour or 12x 30-minute sessions.
- Corporate Training: Leadership training programs for organisations including Paramount Pictures, with flexible program structuring to meet corporate needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | NLP Practitioner Program Package - upfront payment |
| Subscription | Monthly | NLP Practitioner Program Package - monthly payments |
| One time/ perpetual license | Pay-as-you-go | Playbook for Life - standard pricing |
| Subscription | Monthly | RoomMates Membership |
| One time/ perpetual license | Pay-as-you-go | NLP Practitioner - individual course |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
The Coaching Room product offering
Product offeringCore offering
The Coaching Room delivers immersive, multi-day training courses and one-on-one coaching programs built on Neuro-Linguistic Programming and the proprietary Integral+® framework, including NLP Practitioner and Master Practitioner certification, Integral+ Coach Training, Playbook for Life, and Executive and Developmental Coaching. Programs are delivered in person in Sydney and Melbourne venues, live streamed online, and accessible through a Kajabi-powered learning platform, with a subscription membership (RoomMates) providing ongoing community access, masterclasses, and coaching.
Product overview
The Coaching Room is a coaching and training organization offering a multi-pathway system for personal development and professional coaching certification. The portfolio includes three main pathways (Self Development, Coaching, Executive) and core programs centered on Neuro-Linguistic Programming (NLP Practitioner, NLP Master Practitioner), the Integral+® Coach Training Program, Executive Coaching, Developmental Life Coaching, and Playbook for Life. The company uses Identity Compass®—an AI-powered personality assessment tool—across its training and coaching services. RoomMates is a subscription membership providing ongoing community access, masterclasses, and resources. The Optimiser's Path is a packaged pathway combining NLP Practitioner training with 12-month RoomMates membership. Short courses on Emotional Mastery and Anxiety provide targeted skill development.
Differentiator
Problem solved
Functional benefit
Brands
- RoomMates: Subscription membership community providing ongoing development support, monthly masterclasses, quarterly breakthrough sessions, course recordings, and peer connection for members of The Coaching Room community.
Products and services
- NLP Practitioner Course An 8-day immersive training program teaching Neuro-Linguistic Programming techniques for personal and professional growth, including state management, communication skills, and belief-change tools; delivered in person with online support.
- NLP Master Practitioner Course Advanced NLP training that deepens understanding of human behaviour, expands the coaching toolkit, and teaches facilitation of transformation at a profound level through advanced modelling and identity-level change.
- Integral+® Coach Training Program Professional coaching certification equipping practitioners to work with the whole person — mindset, behaviour, and being — to create long-term developmental change.
- Executive Coaching One-on-one coaching for leaders navigating major transitions, elevated responsibility, strategic inflection points, and identity expansion under pressure.
- Developmental Life Coaching Coaching focused on personal growth and development, helping individuals navigate life transitions and unlock their potential through dedicated one-on-one sessions (e.g., 6x 1-hour or 12x 30-minute packages).
- Playbook for Life A 6-day intensive training that transforms participants by exploring personality, rewriting limiting narratives, and discovering frame intelligence for intentional living; priced at $3,999 excluding GST with a 15% early bird discount.
- RoomMates Membership A subscription membership community at $125/month providing ongoing development access including quarterly private breakthrough sessions, all course recordings, fortnightly masterclasses, group coaching mentoring, deeper dives, flip webinars, course discounts, and quarterly dining events.
- Identity Compass® An internationally-recognised AI software tool used in training and coaching that provides objective, evidence-based evaluation of clients' thinking, personality, and communication styles for developmental insights.
- The Optimiser's Path A structured packaged development pathway combining the NLP Practitioner Program with ongoing 12-month RoomMates membership, including 600+ hours of live and recorded content, for driven individuals seeking mental sharpness, emotional mastery, and high performance.
Quantifiable outcome
- 100-300% increase in motivation referenced by executive coaching clients
- +1 more outcomes
Companies that use The Coaching Room
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles3 records
The Coaching Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
The Coaching Room partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Coaching Room competitors and assessment
Company assessmentDirect peers
- CoachHub: Global digital coaching platform offering executive and leadership coaching to enterprises with a coach marketplace model. Closely comparable in target buyer (enterprise L&D), coaching methodology emphasis and corporate training delivery.
- Landmark Worldwide: Global personal development and leadership training organisation delivering transformational workshops and coach training. Comparable across transformational methodology, in-person workshop model and coaching certification pathways.
- Marshall Goldsmith Stakeholder Centered Coaching: Global executive coaching and leadership development brand built around a proprietary coaching methodology and certification pathway. Comparable as both offer branded executive coaching methodologies with certification ecosystems.
- BetterUp: Enterprise-focused executive and leadership coaching platform combining1:1 coaching with technology-driven assessments and analytics. Directly comparable as both serve corporate leadership development with coach-led delivery layered on proprietary technology.
- The Coaching Institute: Australia-based coach training organisation offering ICF-accredited certifications and NLP coach training programs. Most direct geographic and offering peer, competing in the same Australian NLP certification market.
- Results Group: Australian leadership development and coaching firm delivering corporate programs, executive coaching and coach training. Comparable across business model, delivery modality and enterprise customer segment in Australia.
- The Life Coach School (Brooke Castillo): Online personal development and coach training company offering certification programs, workshops and a subscription community. Comparable in coach-training certification, online cohort delivery and subscription-driven community model.
- NeuroLeadership Group: Global consultancy applying neuroscience to leadership development, executive coaching and organisational change. Directly comparable target audience (enterprise leaders) and similar positioning at the intersection of brain-science and coaching practice.
Broad incumbents
- MindValley: Global personal transformation and learning platform offering premium cohort-based courses on mindset and performance. Comparable in audience (self-development seekers), online cohort-based delivery and premium pricing tier.
- Center for Creative Leadership (CCL): Established global leadership development institution offering executive education, coaching and assessments. Larger incumbent serving the same enterprise leadership development buyer with broader program portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Coaching Room social profiles
Digital presenceThe Coaching Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Coaching Room leadership team
Management profileNumber of profiles
Profiles3 records
The Coaching Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Coaching Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Coaching Room
What does The Coaching Room do?
The Coaching Room delivers immersive, multi-day training courses and one-on-one coaching programs built on Neuro-Linguistic Programming and the proprietary Integral+® framework, including NLP Practitioner and Master Practitioner certification, Integral+ Coach Training, Playbook for Life, and Executive and Developmental Coaching. Programs are delivered in person in Sydney and Melbourne venues, live streamed online, and accessible through a Kajabi-powered learning platform, with a subscription membership (RoomMates) providing ongoing community access, masterclasses, and coaching.
Is The Coaching Room a public or private company?
The Coaching Room is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Coaching Room founded?
The Coaching Room was founded in 2010. It employs 11 to 50 people.
Where is The Coaching Room based?
The Coaching Room is headquartered in Sydney, Australia, in the Oceania region.
How does The Coaching Room make money?
Five revenue lines are on record. Coach Training Programs are the primary driver. The others are playbook for Life Program, roomMates Subscription, executive Coaching and corporate Training.
Who are The Coaching Room's main competitors?
Direct peers on record are CoachHub, Landmark Worldwide, Marshall Goldsmith Stakeholder Centered Coaching, BetterUp, The Coaching Institute, Results Group, The Life Coach School (Brooke Castillo) and NeuroLeadership Group. Broad incumbents are MindValley and Center for Creative Leadership (CCL).
Does The Coaching Room have an API?
No public API is recorded for The Coaching Room.
What industry is The Coaching Room in?
The Coaching Room's product category is Professional Coaching and Training. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of MPAGAOAJ, Virtual Training, Workshops & Masterclasses (Interactive Sessions). Its NAICS code is 611430 and its SIC code is 8200.