Sureclean

What Sureclean does

Sureclean Pte Ltd is a Singapore-based, privately held professional cleaning services company founded in 2017, operating a direct-to-consumer model across the full island. The company serves residential customers (HDB flat residents, condominium owners, landed property owners) and commercial clients (offices, clinics, F&B outlets) through a comprehensive service portfolio spanning general weekly home cleaning, move-in/move-out cleaning, post-renovation cleaning, spring cleaning, and a wide range of specialized add-ons including mattress, sofa/upholstery, carpet, curtain, floor, window, aircon (via partner technicians), formaldehyde removal, and NEA-approved Germclean disinfection services.

The underlying operational stack combines physical cleaning technology — HEPA-filter vacuums, hospital-grade steam (130°C) combined with UV-C sanitization for mattress treatment, hot-water extraction, water-fed reach poles for high-rise windows, and eco-friendly non-toxic cleaning products — with an asset-light service delivery model. Cleaners are directly employed, NEA-licensed, insured, and vetted rather than contracted as freelancers, which functions as a quality-control layer. Customer interaction is entirely off-platform: bookings are taken via WhatsApp, phone, and a website contact form, with no native app, no API, and no software layer between customer and operations.

Revenue is generated through pay-as-you-go unit pricing (e.g., mattress cleaning from SGD 80 per unit, move-in/out from SGD 250, formaldehyde removal from SGD 350, sofa cleaning from SGD 160 per seat, aircon from SGD 80 per unit) and subscription-style recurring packages (e.g., 4 x 4-hour sessions at SGD 25/hour). Pricing is published on the website before 9% GST, signalling a transparent, transactional SMB-and-consumer model rather than enterprise contracting. The company has reported 50,000+ homes cleaned and 15,000+ completed jobs, holds NEA Class C3 and BizSafe Level 3 certifications, and maintains a 4.9-star Google rating across 1,476 verified reviews — collectively functioning as its primary commercial moat in Singapore's fragmented cleaning services market.

Name

Sureclean

Legal name

Sureclean Pte Ltd

Website

https://sureclean.com.sg

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Sureclean is a Singapore-based professional cleaning services company serving residential (HDB, condo, landed) and commercial customers islandwide with general, move-in/out, post-renovation, and specialized cleaning including mattress, sofa, aircon, and disinfection services.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (561740)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)

Keywords

• Residential cleaning services
• Commercial cleaning services
• Post-renovation cleaning
• Home disinfection services
• Move-in move-out cleaning

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Cleaning Services: One-time and recurring professional house cleaning services for HDB flats, condos, and landed homes. Includes hourly, per-session, and fixed-rate pricing by property size.
2. Specialized Cleaning Services: Add-on services including mattress cleaning, sofa/upholstery cleaning, carpet cleaning, curtain cleaning, window cleaning, disinfection services, and formaldehyde removal
3. Commercial Cleaning Services: Professional office and commercial space cleaning services for businesses
4. Move-In/Move-Out Cleaning: Comprehensive end-of-tenancy cleaning services priced by property type for tenants and homeowners

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Sureclean Pte Ltd is a Singapore-based professional cleaning services company that delivers residential, commercial, and specialized cleaning solutions. Its offerings include weekly home cleaning, move-in/move-out (including BTO and end-of-tenancy) cleaning, post-renovation cleaning, deep/spring cleaning, mattress, sofa, carpet, curtain, floor, and window cleaning, home disinfection (Germclean) and formaldehyde removal, aircon cleaning, and commercial office cleaning. The company targets Singapore households, tenants, property managers, and small-to-medium businesses via direct booking channels.

Product overview

Sureclean is a Singapore-based professional cleaning services company offering a comprehensive portfolio of residential and commercial cleaning solutions. The core offering consists of recurring weekly home cleaning, move-in/move-out cleaning, post-renovation cleaning, and commercial cleaning services. These are complemented by specialized add-on services including mattress cleaning (wet extraction + UV-C + enzyme treatment), sofa/upholstery cleaning (hot-water extraction), carpet cleaning, curtain cleaning (take-down or steam-on-rail), floor deep cleaning, window cleaning (interior/exterior with water-fed poles), aircon cleaning (via partner technicians in three tiers), formaldehyde removal, and disinfection services (Germclean 30-day and 365-day protection). The company also offers part-time hourly cleaner packages from $22/hour and BTO/confinement-specific cleaning services. Sureclean operates without a software platform or app; bookings are handled via WhatsApp, phone, and contact form. All services include eco-friendly products, vetted and insured cleaners, and the Sureclean Happiness Guarantee satisfaction policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Home Cleaning

Quantifiable outcome

• Cleaner coils improve energy efficiency by 10-25%, reducing electricity bills
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Molly Maid Singapore: Franchise of the global residential cleaning brand operating in Singapore. Directly competes on recurring home cleaning with a similar insured-employee model and standardized service packages.
• Awesome Cleaning Singapore: Singapore-based professional cleaning services provider offering residential and commercial cleaning. Direct competitor on service menu, islandwide coverage, and eco-friendly positioning.
• Cleanify: Singapore-based professional cleaning services platform offering home and office cleaning with online booking. Closest direct peer on local market positioning and service portfolio overlap.
• Helpling Singapore: Gig-economy platform for booking home cleaning services in Singapore. Direct competitor on residential house cleaning with app-based booking, similar customer base, and overlapping service menu.
• Kaodim (Grab): Malaysia/Singapore home services marketplace (now part of Grab) offering on-demand cleaning alongside other home services. Comparable direct-to-consumer cleaning model targeting similar residential and commercial customers.
• Homekeeper Singapore: Singapore home services company offering part-time cleaners, move-in/out cleaning, and ad-hoc home cleaning. Comparable target customer (HDB/condo residents) and pricing structure.
• DomesticOne: Singapore-based home services provider offering cleaning, caregiving, and domestic help. Comparable on hourly cleaner model and Singapore residential customer base.

Broad incumbents

• The Maids: US-based national residential cleaning franchise with broad service portfolio. Comparable recurring-cleaning business model and eco-friendly positioning at much larger scale.
• TaskRabbit: US-headquartered general home services marketplace that includes cleaning as a vertical. Comparable on-demand booking model and direct-to-consumer motion, though spanning far more service categories.
• Merry Maids: Established global residential cleaning franchise. Comparable recurring-cleaning subscription model and eco-friendly service tier, operating at much broader geographic and customer scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/surecleanpro
• YouTubeyoutube.com/user/sureclean
• Facebookfacebook.com/surecleanpro
• LinkedInlinkedin.com/company/sureclean-singapore
• Instagraminstagram.com/surecleansg
• Pinterestpinterest.com/Surecleansg
• TikToktiktok.com/@surecleansg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sureclean