Homekeeper International Pte. Ltd.

What Homekeeper International Pte. Ltd. does

Homekeeper International Pte. Ltd. is a Singapore-licensed maid employment agency founded in 1998, operating under three Ministry of Manpower licenses (09C5350, 09C5352, 22C0891). The company matches Singapore households with live-in foreign domestic workers sourced from Indonesia, the Philippines, Myanmar, and (more recently) Mizoram, drawing on a database of 300+ pre-screened bio-data candidates. It operates six physical branches across Singapore (Bukit Timah, Potong Pasir, Pasir Ris, Ang Mo Kio, Yishun, Bedok) and supports customers via phone, WhatsApp, and email; the website describes over 80,000 families served and a 4.8+ average Google review score.

The company's service stack spans the full employment lifecycle: candidate matching, pre-employment training delivered through overseas and FAST-approved local training centres, MOM-compliant work permit processing and renewals, maid insurance arrangement, and post-deployment counselling. Specialized tracks cover infant care, elder care, general housekeeping, fresh-maid placement, transfer-maid placement, and direct-hire paperwork support. A partnership with Rooma extends the offering into part-time helper services. The business is family-operated, privately held, and shows no evidence of outside institutional investment or M&A activity.

Revenue is generated through one-time placement fees per successful maid deployment, with pricing quoted case-by-case based on maid nationality, experience, training requirements, and fresh vs. transfer status. The go-to-market is sales-led and consultative: a four-step process (enquiry, matching, training and processing, deployment) supplemented by content marketing, SEO, organic social, and PR features in Singapore media. Customer segments are Singapore households differentiated by use case — families with young children, families with elderly members, and general households — with no disclosed enterprise or B2B accounts.

Name

Homekeeper International Pte. Ltd.

Legal name

Homekeeper International Pte. Ltd.

Website

https://homekeepermaidagency.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Homekeeper International is a Singapore-licensed maid agency, founded in 1998, that matches Singapore households with foreign domestic workers from Indonesia, the Philippines, Myanmar, and Mizoram across six physical branches, handling recruitment, training, and MOM-compliant deployment.

Ownership category

akta.pro rank

Product category

Domestic Staffing Services

NAICS

Temporary Help Services (561320), Private Households (8141)

SIC

Services-Help Supply Services (7363), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Private-Duty Caregiver Staffing Agencies (HSABAMAB)

akta.pro secondary industries

Part-Time Nanny Placement Agencies (HSAAALAC), Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

Keywords

• Maid employment agency
• Domestic helper placement
• Elder care services
• Infant care services
• Work permit processing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Maid Placement Services: Homekeeper charges service fees for matching families with domestic helpers. The company handles the entire employment process including recruitment, screening, training coordination, paperwork processing, and maid insurance arrangement. Revenue comes from one-time placement fees associated with each successful maid deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Homekeeper International Pte. Ltd. is a Singapore-licensed maid employment agency that recruits and places foreign domestic helpers from Indonesia, the Philippines, Myanmar, and India's Mizoram region with Singaporean households. The agency delivers end-to-end placement services including candidate selection from a 300+ bio-data database, pre-deployment training, MOM work permit processing, helper insurance, and ongoing deployment support for families requiring full-time domestic help such as elder care and infant care.

Product overview

Homekeeper International Pte. Ltd. operates as a licensed maid employment agency in Singapore offering a comprehensive suite of services for hiring and managing foreign domestic workers. The core offering consists of maid placement and matching services connecting families with helpers from approved source countries (Indonesia, Philippines, Myanmar, and Mizoram). The agency provides end-to-end services including candidate database access (300+ bio-data), pre-employment training programs at local and overseas centers, full employment paperwork processing compliant with Ministry of Manpower requirements, and maid insurance. Specialized care services are offered for elderly care, infant/childcare, and general housekeeping. The company also supports Direct Hire and Transfer Maid arrangements for flexibility in employer hiring preferences. Additional services include work permit renewals and counseling support for post-deployment issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Foreign Domestic Helper Placement Core end-to-end maid placement service that matches Singaporean households with foreign domestic helpers sourced from Indonesia, the Philippines, Myanmar, and India's Mizoram region, drawing from a database of 300+ vetted candidates across six Singapore branches.
• Elder Care Helper Placement Specialised placement of foreign domestic helpers trained and selected to provide elder care support for Singaporean households with ageing family members, including assistance with daily living activities and companionship.
• Infant Care Helper Placement Specialised placement of foreign domestic helpers experienced in infant and child care duties, targeted at Singaporean households with newborns or young children requiring full-time in-home caregiving support.
• Helper Pre-Deployment Training Training programmes delivered to foreign domestic helpers prior to deployment with Singaporean employers, covering household skills, safety, and cultural adaptation to reduce onboarding friction for households.
• Work Permit and Documentation Processing Administrative service handling Ministry of Manpower (MOM) work permit applications, renewals, and related documentation on behalf of employers engaging foreign domestic helpers through the agency.
• Helper Insurance Services Insurance coverage arranged for deployed foreign domestic helpers, including medical and personal accident protection as required under Singapore regulations for foreign domestic workers.

Quantifiable outcome

• Over 80,000 happy families matched since establishment
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, support and minor.

• Training Centres in Source CountriescoreStrategic or Co-development PartnerHomekeeper has established partnerships with training centres in Indonesia, Philippines, and Myanmar. These centres provide pre-employment training for maids on Elder Care, Infant Care, Cooking, Housekeeping, and Basic English & Mandarin. The training prepares helpers for deployment to Singapore households.
• Maid Training Providers in SingaporecoreStrategic or Co-development PartnerHomekeeper partners with established and reliable maid training providers in Singapore, each having trained at least 10,000 helpers over the past 5 years. All partners are approved FAST (Foreign Domestic Worker Assessment and Selection Training) training providers.
• Maid Insurance ProviderssupportTechnology or IntegrationHomekeeper works with established and recognized maid insurance service providers in Singapore that offer comprehensive and fair coverage for helpers. The company assists customers with insurance claims processing.
• RoomaminorChannel Partner/ Reseller/ DistributorHomekeeper partners with Rooma to provide professional and affordable part-time helper services. This partnership enables the company to offer part-time cleaning services to customers who do not require full-time domestic workers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Helpling: Regional cleaning and home services platform operating across multiple Asian markets, adjacent to Homekeeper's housekeeping vertical though focused on hourly/part-time cleaning rather than live-in placements.
• Care.com: Global online marketplace for caregiving services (nannies, elderly care, housekeepers), much broader geographically and category-wise than Homekeeper but addressing overlapping household caregiver-matching needs.

Direct peers

• HelperChoice: Singapore-based digital-first platform for connecting families with foreign domestic helpers, directly competing with Homekeeper on maid placement and serving the same Singapore household customer base.
• Universal Employment Agency: Established Singapore maid placement agency with comparable service offering — foreign domestic worker recruitment, training, and MOM paperwork processing for Singapore households.
• AyiConnect: Online marketplace for domestic helper placement serving Singapore and other Asian markets, with comparable business model of matching families with trained maids from regional source countries.
• MaidACall: Singapore-based maid agency offering placement, training, and paperwork services similar to Homekeeper, with comparable MOM-licensed placement model and Filipino/Indonesian candidate sourcing.
• Nickoo Maid Agency: Long-running Singapore maid placement agency operating in the same MOM-regulated market, offering similar end-to-end placement, training, and documentation services to Singapore families.
• Mom's Best Friend: Singapore-based maid agency focused on placement and household staffing services, directly comparable to Homekeeper in MOM licensing, candidate sourcing, and target customer (Singapore families needing domestic help).

Emerging players

• Rooma: Singapore-based platform offering part-time helper services — Homekeeper already partners with Rooma, indicating overlap in customer base for household cleaning and part-time domestic support.

Regional players

• HelperGo: Hong Kong-based digital platform for foreign domestic helper placement, serving a comparable FDW market with similar employer pain points but operating in a different geography from Homekeeper's Singapore base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/homekeepersg
• LinkedInlinkedin.com/company/homekeeper-international-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homekeeper International Pte. Ltd.