Yehhpay
Yehhpay was a Dutch Buy Now, Pay Later (BNPL) payment solution that operated within Pay.nl's unified commerce ecosystem as an early innovation vehicle. The product has been discontinued and archived, replaced by integrations with Riverty, Klarna, in3, and Billink.
- Company typePrivate
- Founded2016
- HeadquartersHaarlem, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Yehhpay does
Yehhpay was a Dutch Buy Now, Pay Later (BNPL) payment solution that operated as an early innovation vehicle within Pay.nl's broader payment ecosystem. The product enabled consumers to spread payments over time, lowering purchase barriers and increasing conversion rates for merchants in the Dutch e-commerce market. Pay.nl positioned itself as an incubator ("kraamkamer") for innovative payment methods, and Yehhpay was one of its early BNPL experiments before the parent company shifted to a partner-led approach.
Yehhpay's core offering was an installment-based checkout option integrated into the Pay.nl unified commerce platform, which unified online checkout, physical pin terminals, and mobile payments under a single dashboard. The solution served Dutch e-commerce merchants operating online, mobile, and omnichannel retail environments, and functioned as part of Pay.nl's broader payment service provider stack headquartered in Enschede, Netherlands.
The product has been discontinued and replaced with integrations to current BNPL market leaders: Riverty, Klarna, in3, and Billink. Pay.nl now offers these as part of XS-to-XL packaged pricing tiers rather than maintaining its own proprietary BNPL offering. Yehhpay is referenced only as an archived historical product, with the source article serving as the official information page for the former payment solution.
Yehhpay firmographics
Firmographics- Name
- Yehhpay
- Website
- https://yehhpay.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Yehhpay was a Dutch Buy Now, Pay Later (BNPL) payment solution that operated within Pay.nl's unified commerce ecosystem as an early innovation vehicle. The product has been discontinued and archived, replaced by integrations with Riverty, Klarna, in3, and Billink.
- Ownership category
- akta.pro rank
Yehhpay industry classification
Industry- Product category
- Buy Now Pay Later (BNPL) Payment Processing
- NAICS
- Sales Financing (52222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)
- akta.pro secondary industries
- Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG), Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)
Keywords
Where Yehhpay is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Yehhpay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations
Yehhpay product offering
Product offeringCore offering
Yehhpay was a former Dutch Buy Now, Pay Later (BNPL) payment solution that allowed consumers to pay for online purchases in installments. It operated as part of Pay.nl's (Pay.) unified commerce ecosystem and has since been discontinued and replaced with integrations to Riverty, Klarna, in3, and Billink.
Differentiator
Problem solved
Functional benefit
Products and services
- Yehhpay A former Dutch Buy Now, Pay Later (BNPL) payment solution that enabled consumers to spread online purchases over time. It was offered as part of Pay.nl's (Pay.) unified commerce ecosystem and targeted Dutch e-commerce merchants. The product has since been discontinued.
Companies that use Yehhpay
Customer profileIdeal customer profiles1 record
Yehhpay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yehhpay partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights1 record
Yehhpay competitors and assessment
Company assessmentDirect peers
- Klarna: Klarna is the global leader in BNPL and is one of the four providers (alongside Riverty, in3, Billink) that explicitly replaced Yehhpay in Pay.nl's checkout. Directly comparable product (online checkout installment credit) and target customers (Dutch e-commerce merchants and consumers).
- Billink: Billink is a Dutch BNPL provider focusing on both B2C and B2B pay-after-delivery/installment products, and explicitly replaced Yehhpay in Pay.nl's checkout. Comparable Dutch-localized BNPL with strong retail and business-segment penetration.
- Sezzle: Sezzle is a pure-play BNPL provider offering pay-in-4 and longer-term installment products at online checkout. Directly comparable product category and target customer (consumers seeking installment alternatives at checkout), with similar merchant-integrated business model.
- Zip (Block): Zip (formerly Quadpay, now part of Block) offers BNPL installment products at online checkout across multiple geographies. Comparable product mechanics and customer base, though Zip's footprint skews more to Australia/US than Netherlands.
- Afterpay (Block): Afterpay (acquired by Block/Square) is one of the original BNPL pioneers offering online checkout installment credit. Operates in the same product category and consumer segment that Yehhpay served, with broader geographic reach but a directly overlapping business model.
- Riverty: Riverty (formerly Arvato Financial Solutions, part of Bertelsmann) is a leading European BNPL provider that directly replaced Yehhpay in Pay.nl's stack. Closely comparable Dutch/European BNPL offering for online checkout with installment and pay-after-delivery options.
- in3: in3 is a Dutch BNPL specialist offering interest-free payment in three installments and explicitly replaced Yehhpay in Pay.nl's checkout. Same product mechanics (installment at online checkout), same Dutch merchant base, same consumer segment.
- Affirm: Affirm is a leading US-headquartered BNPL provider offering online checkout installment financing. Comparable product mechanics (merchant-integrated BNPL), though primarily US-focused rather than Dutch — making it an adjacent-direct peer.
Broad incumbents
- PayPal Pay Later: PayPal Pay Later offers BNPL functionality (Pay in 4, Pay Monthly) as part of PayPal's broader payments platform. Comparable from a merchant checkout perspective, but operates at vastly larger scale and as one feature of a general-purpose payment processor rather than a pure-play BNPL specialist.
Emerging players
- Sprinque: Sprinque is an Amsterdam-based B2B BNPL and invoice financing platform serving European merchants. Comparable to Yehhpay's installment-at-checkout positioning but focused on the B2B segment rather than B2C — an emerging peer with overlapping technology.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Yehhpay social profiles
Digital presenceYehhpay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yehhpay leadership team
Management profileNumber of profiles
Yehhpay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yehhpay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yehhpay
What does Yehhpay do?
Yehhpay was a former Dutch Buy Now, Pay Later (BNPL) payment solution that allowed consumers to pay for online purchases in installments. It operated as part of Pay.nl's (Pay.) unified commerce ecosystem and has since been discontinued and replaced with integrations to Riverty, Klarna, in3, and Billink.
When was Yehhpay founded?
Yehhpay was founded in 2016. It employs 11 to 50 people.
Where is Yehhpay based?
Yehhpay is headquartered in Haarlem, Netherlands, in the Europe region.
Who are Yehhpay's main competitors?
Direct peers on record are Klarna, Billink, Sezzle, Zip (Block), Afterpay (Block), Riverty, in3 and Affirm. PayPal Pay Later is listed as a broad incumbent. Sprinque is listed as an emerging player.
Does Yehhpay have an API?
No public API is recorded for Yehhpay.
What industry is Yehhpay in?
Yehhpay's product category is Buy Now Pay Later (BNPL) Payment Processing. Its primary akta.pro industry code is FSAKACAA, Merchant-Integrated BNPL (Online Checkout), with a secondary code of BPAMAFAG, Buy Now, Pay Later (BNPL) Platforms. Its NAICS code is 52222 and its SIC code is 6153.