Rugbyrama

What Rugbyrama does

Rugbyrama is a French-language digital sports media platform dedicated to rugby union, operating as a consumer-facing brand within Groupe Dépêche Du Midi, a major French regional media conglomerate headquartered in Toulouse. It publishes comprehensive rugby coverage across French leagues (Top 14, Pro D2, Nationale, Fédérales), international competitions (Champions Cup, Challenge Cup, Nations Championship, Rugby Championship), and amateur and women's rugby, serving French-speaking rugby enthusiasts across France and French-speaking regions. The site also features transfer analysis, exclusive interviews, and historical editorial pieces under the established Midi Olympique journalism brand (active since 1907).

The platform comprises the primary rugbyrama.fr website, a live TV streaming portal at live.rugbyrama.fr, an on-demand replay and podcast library, and native iOS and Android mobile applications branded "Rugbyrama Midi Olympique." Community engagement features include article commenting, a live match discussion section, a "Grande Mêlée" community area, and the myMidol subscriber club. An AI-powered natural-language Q&A search ("Interroger Rugbyrama") is delivered through a third-party integration with Staan.ai, enabling users to query the editorial corpus. Distribution is reinforced through cross-promotion with sister titles in the Groupe Dépêche Du Midi network (La Dépêche, Midi Libre, L'Indépendant, Centre Presse Aveyron, Le Petit Bleu d'Agen) and through social media, RSS, and email newsletters.

Rugbyrama operates a freemium business model. Core content — news articles, live scores, results, standings, statistics, schedules, video replays, and podcasts — is free; premium long-form editorial content (grand entretiens, investigations, historical series, portraits) is gated behind a Midi Olympique subscription offered as "Sans engagement" (no commitment) with a promotional first-month price of approximately €1 and annual or multi-year billing options. A secondary revenue stream comes from display advertising, banner inventory, and contextual partner placements (e.g., Midol Voyages). The platform is privately held within Groupe Dépêche Du Midi with no public listing, funding events, or disclosed ownership percentages.

Name

Rugbyrama

Legal name

Rugbyrama (Groupe Dépêche Du Midi)

Website

https://rugbyrama.fr

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

Rugbyrama is the French-language digital rugby media platform of Groupe Dépêche Du Midi, publishing live scores, editorial coverage, video replay, and streaming across French and international rugby competitions for French-speaking rugby fans via a freemium, ad- and subscription-supported model.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports OTT/FAST Channels & Virtual Sports Bundles (MPABAJAG)

akta.pro secondary industries

Sports Live Streaming Platforms (MPACACAF), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

Keywords

• Rugby news coverage
• Live sports streaming
• Sports media platform
• Digital sports journalism
• Rugby video replays

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Subscription (Midi Olympique): Rugbyrama gates a portion of its editorial content (long-form features, grand entretiens, investigations, historical pieces) behind a subscription paywall linked to the Midi Olympique journal. Subscribers access premium articles, the digital kiosk (kiosque.midi-olympique.fr), myMidol club features, and comment history. The site promotes subscription plans as 'Sans engagement' (no commitment) starting at approximately €1 for the first month, with annual billing options.
2. Digital Advertising: The site displays display advertising, banner inventory, and promotional content placements throughout its pages. Ad inventory is sold to sponsors targeting the rugby fan audience in France and French-speaking regions. The site also carries contextual promotional segments such as Midol Voyages (travel packages) and other partner offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Rugbyrama is a French digital sports media platform dedicated to rugby, providing news coverage, live match streaming, video replays, and an AI-driven search experience for fans. The platform extends the Midi Olympique print rugby journal into digital, mobile, and live-video channels, operating under Groupe Dépêche Du Midi from Toulouse.

Product overview

Rugbyrama is a comprehensive French rugby media platform operated by Groupe Dépêche Du Midi. The offering consists of a primary news website (rugbyrama.fr) delivering live scores, results, standings, transfer news, and editorial content across all French rugby competitions (Top 14, Pro D2, Nationale, Fédérales, and amateur leagues) plus international rugby coverage. The platform also includes a live TV streaming service (live.rugbyrama.fr) for real-time match viewing and a replay/vodcast library. Mobile access is provided through native iOS and Android applications. Subscription-based premium content includes access to Midi Olympique journal, exclusive interviews, and long-form features. The site incorporates AI-powered search functionality powered by Staan.ai for natural language querying of editorial content.

Differentiator

Problem solved

Functional benefit

Brands

• Midi Olympique: The print and digital journal brand under which Rugbyrama operates, featuring exclusive interviews, reports, and historical rugby content

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Partnerships

One partnership is on record.

• Groupe Dépêche Du MidicoreOthersRugbyrama is an operating brand within the Groupe Dépêche Du Midi, a large French regional media group headquartered in Toulouse. The site shares infrastructure, technology platforms (user accounts, subscription management, advertising), and editorial resources with other group titles including La Dépêche, Midi Libre, L'Indépendant, Centre Presse Aveyron, Le Petit Bleu d'Agen, and others listed as 'Les sites du groupe'.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RugbyPass: A rugby-focused digital streaming and news platform (formerly part of World Rugby's commercial operations) that delivers live matches, highlights, and editorial coverage of international and club rugby, directly comparable to Rugbyrama's rugby-only vertical positioning.
• RMC Sport: French digital sports media platform owned by Altice France, offering news, scores, live coverage, and subscription content across multiple sports including rugby, competing for the same French sports-fan audience.
• L'Équipe: France's flagship multi-sport daily and digital media platform with a freemium + subscription model covering all major sports including rugby. Operates the same content + subscription + advertising model that Rugbyrama targets at the rugby niche.
• The Rugby Paper: UK-based rugby-focused newspaper and digital media brand offering news, analysis, and commentary across club and international rugby, analogous to Rugbyrama's Midi Olympique-anchored rugby-vertical editorial model, though serving UK rather than French audiences.
• Rugby World Magazine: Established English-language rugby media brand (print and digital) covering international and club rugby, including news, analysis, and lifestyle content, comparable to Rugbyrama's editorial depth in a rugby-only vertical, though serving global English-speaking audiences.
• Planet Rugby: Long-established English-language rugby news and statistics website covering international and club rugby globally, comparable in editorial depth and rugby-specific focus to Rugbyrama, though English-language rather than French.

Broad incumbents

• Eurosport: Pan-European multi-sport broadcaster and digital media platform owned by Warner Bros. Discovery, offering extensive rugby coverage (including Top 14 highlights and European competitions) within a broader sports portfolio that competes with Rugbyrama for rugby fans' subscription and attention.
• beIN Sports France: French pay-TV sports channel and streaming service offering extensive live rugby coverage and editorial content as part of a multi-sport portfolio, competing with Rugbyrama for French rugby subscribers and advertising inventory.
• France Télévisions Sport: French public broadcaster's free digital sports platform covering major rugby events (including France national team matches), competing with Rugbyrama as a free alternative that captures French rugby fan attention without subscription requirements.
• Canal+ Sport: Premium French pay-TV broadcaster with comprehensive rugby rights (Top 14, Champions Cup) and a sports streaming app, competing with Rugbyrama for French rugby subscribers with significantly greater content investment and exclusive live rights.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RugbyramaFR
• Facebookfacebook.com/Rugbyrama
• LinkedInlinkedin.com/company/rugbyrama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rugbyrama