we love pr

What we love pr does

we love pr GmbH is a privately-held communications and influencer relations agency headquartered in Munich with a second office in Hamburg, founded in 2008. The firm operates as a B2B professional services provider specializing in fashion, beauty, lifestyle, medical, and sustainability public relations across the DACH region (Germany, Austria, Switzerland). Its service portfolio is organized along two axes: functional service offerings (Corporate PR, Product PR, Event PR, Influencer Relations, VIP Endorsement) and vertical industry specialties (Fashion, Beauty, Lifestyle, Medical, Sustainability), with in-house units established for the latter two since 2020. Distribution is direct via dedicated account teams, and the firm runs bi-annual press days in Munich and Hamburg as a recurring industry platform, including co-organization of MUNICH PRESS OPEN with twelve partner PR agencies since 2011.

The agency's client roster spans more than thirty named enterprise brands across diverse end-markets, including fashion (BOSS, s.Oliver, comma, Baum und Pferdgarten, GESTUZ, HEY SOHO, wed2b, Tommy Hilfiger Watches & Jewelry), beauty (Fenty Beauty, Huda Beauty, Too Faced, NUXE, KAYALI, Anastasia Beverly Hills, Tromborg, The INKEY List, Cantu, Real Techniques), retail (bonprix, IKEA, DEICHMANN, QVC, Pandora), lifestyle and hospitality (Rituals, Jellycat, Club Med, Quellenhof Luxury Resorts, Alpin Spa Hotel Tuxerhof), beverage (Campari Group portfolio including Campari, Aperol, Sarti, Crodino), medical and wellness (InMode Germany, LaPURE, dr.noel), and automotive (Porsche Niederlassung Hamburg). The agency monetizes via retainer and project-based professional services engagements; pricing is not publicly disclosed and operates on a quote-based B2B model.

Operationally, the firm is founder/management-led under CEO Beatrice Handte, with no disclosed external funding, no parent company, no subsidiaries, and no M&A history. The team spans 70+ personnel across Munich and Hamburg organized into specialized Beauty, Fashion, and Lifestyle divisions, supported by a 2025-launched influencer seeding channel ('we love pr Studio') that debuted in Cologne and expanded to Düsseldorf in 2026. The business has no proprietary technology platform, no disclosed AI capabilities, and relies on traditional PR mechanics: media relationships, press events, influencer engagement, and brand activations. Geographic footprint remains DACH-focused with no global expansion claim.

Name

we love pr

Legal name

we love pr GmbH

Website

https://welovepr.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

we love pr is a Munich- and Hamburg-based communications and influencer relations agency founded in 2008, providing Corporate, Product, Event, Influencer, and VIP PR services to enterprise fashion, beauty, lifestyle, medical, and sustainability brands across the DACH region.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Event PR & Communications Support (BPAFADAO), Healthcare & Life Sciences PR (BPAFADAJ), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations agency
• Fashion beauty pr
• Influencer relations
• Event public relations
• Corporate communications

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. PR Services Revenue: Service-based agency revenue from providing public relations, influencer relations, event management, and communications services to fashion, beauty, lifestyle, medical, and sustainability brands.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

we love pr is a B2B communications and influencer relations agency that delivers Corporate PR, Product PR, Event PR, Influencer Relations, and VIP Endorsement services to brands in fashion, beauty, lifestyle, medical, and sustainability sectors. The agency operates press days, editorial placements, brand launch events, influencer campaigns, and press trips from offices in Munich and Hamburg, serving DACH-region enterprise clients.

Product overview

we love pr is a communications and influencer relations agency with offices in Munich and Hamburg, Germany. The agency offers a portfolio of PR services organized by service type (Corporate PR, Product PR, Event PR, Influencer Relations, VIP Endorsement) and industry specialty (Fashion, Beauty, Lifestyle, Medical, Sustainability). These service offerings are not technology products but rather consulting and communications services delivered through press events, media relations, influencer campaigns, and brand activations. The agency serves an international client portfolio including fashion brands, beauty companies, lifestyle brands, and hospitality clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate PR

Quantifiable outcome

• we love pr Studio event generated 2.7M Impressions and 1.3M total Reach for attending influencers

Named customers33 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MUNICH PRESS OPENcoreStrategic or Co-development Partner · 1 January 2011Joint press event of twelve PR agencies from Munich and fashion, beauty and lifestyle brands held twice yearly in April and October since 2011. Media representatives are flown to Munich to learn about latest trends. Includes exclusive shuttle service and joint soiree. Well-established date in agendas of leading editors from Munich, Hamburg, Berlin, Austria, and Switzerland.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global PR firm with a German footprint serving many of the same enterprise consumer brands (beauty, fashion, lifestyle). Competes for global retainers that we love pr currently services only at DACH level.
• Ketchum: Global PR network with established German operations serving fashion, beauty and lifestyle multinationals. Competes for the same enterprise brand clients as we love pr but at significantly larger scale.
• Serviceplan Group: Europe's largest independent agency group headquartered in Munich, with a substantial PR/marketing communications practice. Competes for the same fashion/beauty/lifestyle clients but offers a much broader service portfolio.
• FleishmanHillard: Global PR network with Frankfurt/Munich operations serving consumer lifestyle, fashion and healthcare clients. Overlaps with we love pr across core verticals including Medical PR.
• Havas PR: Global communications group with German offices offering PR, influencer and event services to fashion, beauty and lifestyle brands. Competes for enterprise brand retainers across DACH.
• Weber Shandwick: Global PR network with consumer-brand capabilities in fashion, beauty and lifestyle. Competes for multinational client work that often displaces DACH-only boutique agencies over time.

Direct peers

• Schwartz Public Relations: Munich-based independent PR agency operating in technology, lifestyle and consumer verticals from the same DACH market. Closely comparable boutique-mid-size peer serving B2B and consumer brands.
• fischerappelt: Hamburg- and Munich-headquartered independent PR and content agency of similar scale serving consumer, lifestyle and corporate clients across Germany. Direct peer on size, geography and integrated communications offering.
• LHLK Agentur für Kommunikation: Munich-based PR and communications agency with a comparable focus on lifestyle, beauty and consumer brands. Closest direct competitor in geography and vertical mix within DACH.
• Tonique Communications: Berlin-based PR agency specialized in fashion, beauty and lifestyle brands with a comparable event- and influencer-driven service model. Direct peer in consumer-lifestyle verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/welovepr
• Instagraminstagram.com/welovepr
• Xx.com/weloveprde

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about we love pr