Finkurve Financial Services

What Finkurve Financial Services does

Finkurve Financial Services Limited (doing business as Arvog) is a Mumbai-headquartered, RBI-licensed non-banking financial company (NBFC) founded in 1984 and publicly listed on the National Stock Exchange. The company specializes in gold-backed lending, offering loans ranging from Rs 5,000 to Rs 25 lakh with competitive interest rates and an instant-disbursement digital workflow that completes gold evaluation in 30-45 minutes and disburses loans within 5 minutes of verification. It supplements gold loans with personal loans routed through a partnership with PayMe India. Underlying technology is a 'tech-first' digital platform integrating digital origination, evaluation, and disbursement processes, with exclusive use of the Augmont 'Gold For All' platform for gold loan processing. The company reports 50,000+ customers served (website cites 1 lakh+ 'happy customers') through a branch-led model spanning 105 branches across four southern Indian states (Karnataka, Tamil Nadu, Kerala, and Andhra Pradesh/Telangana).

The business model is interest-income-driven, generating recurring revenue from gold-loan and personal-loan portfolios. As of FY26 ending March 31, 2026, Assets Under Management (AUM) reached Rs 1,096.1 crore, up 149% year-over-year, with Q4 FY26 Profit After Tax growing 105.46% YoY to Rs 8.04 crore. Finkurve employs a customer-segmentation approach targeting retail gold-loan customers (primary) and personal-loan customers (secondary) in semi-urban and urban southern India. The go-to-market blends physical branches for loan sourcing and customer engagement with a co-lending partnership with Godrej Finance Limited (80/20 participation split) that enables capital-efficient scaling under the Reserve Bank of India's co-lending framework. During FY26, the company raised approximately Rs 111.5 crore in aggregate, including a Rs 50 crore Non-Convertible Debenture (NCD) issuance from Franklin Templeton, to fund expansion, technology enhancement, and footprint growth. The company is led by founders Ketan B. Kothari and Priyank Kothari, with professional CEO Naveen Kottala appointed in November 2025.

Name

Finkurve Financial Services

Legal name

Finkurve Financial Services Limited

Website

https://finkurve.com

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Finkurve Financial Services (Arvog) is an RBI-licensed NBFC operating 100+ branches across four southern Indian states, providing gold-backed loans ranging from Rs 5,000 to Rs 25 lakh plus personal loans to retail and small-business borrowers through a tech-first digital platform.

Ownership category

akta.pro rank

Product category

Gold Loan NBFC (Non-Banking Financial Company)

NAICS

Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)

Keywords

• Gold loan services
• NBFC lending
• Personal loans
• Collateral-backed credit
• Instant loan disbursement

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Gold Loan Interest Income: Interest income earned from gold-backed loans ranging from ₹5,000 to ₹25 lakh, serving individual borrowers through branch network and co-lending partnerships
2. Personal Loan Interest Income: Interest income from personal loans offered to customers for various financial needs including education and emergencies

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Finkurve Financial Services (Arvog) is an RBI-licensed NBFC that primarily provides gold-backed loans ranging from ₹5,000 to ₹25 lakh, with a 30-45 minute gold evaluation process and disbursement within 5 minutes of verification. The company also offers personal loans through a partnership with PayMe India. It operates through 100+ branches across four southern Indian states, complemented by a co-lending arrangement with Godrej Finance and a digital platform integration with Augmont Goldtech.

Product overview

Finkurve Financial Services (operating as Arvog) is a tech-first gold loan NBFC offering gold loans and personal loans. The core product is gold loans ranging from ₹5,000 to ₹25 lakh, supplemented by personal loans for various financial needs. The company operates through 100+ branches and partners with Augmont Goldtech for its gold loan platform and Godrej Finance for co-lending under RBI framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Loans Gold-backed loans enabling customers to unlock the value of their gold assets. Loans range from ₹5,000 to ₹25 lakh with competitive interest rates, minimal paperwork, and instant approvals. Evaluation process takes 30-45 minutes with loan disbursement within 5 minutes of verification completion. Targeted at individual retail borrowers seeking short-term liquidity for personal expenses, emergencies, education, or small business funding.
• Personal Loans Quick and flexible personal loans tailored to customer financial goals, covering needs from education to emergencies with easy repayment options. Offered through the PayMe India partnership channel.

Quantifiable outcome

• AUM grew 149% YoY to ₹1,096.1 crore in FY26
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Godrej Finance LimitedcoreStrategic or Co-development Partner · 6 March 2026Co-lending partnership under RBI's co-lending framework to jointly offer gold loan products. Godrej Finance holds 80% participation while Arvog retains 20%, with risks and rewards shared per regulatory guidelines. Arvog leads loan sourcing, origination, and customer engagement through its branch-led operating model.
• Augmont Goldtech Private LimitedcoreTechnology or IntegrationStrategic arrangement where Augmont provides its 'Augmont Gold For All' platform exclusively to Arvog to facilitate gold loan business. The partnership enables instant gold loans to the masses at competitive rates through Arvog's 100+ branches.
• PayMe IndiaminorChannel Partner/ Reseller/ DistributorPersonal loans offered through PayMe India partnership, providing flexible personal loans for various financial needs including education and emergencies.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• IIFL Finance: Diversified NBFC with a meaningful gold loan book alongside home loans and business loans. Comparable in offering gold-backed retail credit and competing for similar semi-urban and urban borrowers.
• Manappuram Finance: Major gold loan-focused NBFC in India with a strong southern India presence. Competes head-to-head with Finkurve in retail gold-backed lending and has expanded into microfinance and housing finance.
• Shriram Finance: Large Indian NBFC focused on small-ticket retail and SME lending with a significant southern India presence. Competes with Finkurve for similar retail borrower segments and uses a similar branch-led origination model.
• Cholamandalam Investment and Finance: Listed Indian NBFC with vehicle finance as its core business and a growing gold loan vertical. Comparable as a publicly listed South India-anchored NBFC with branch-led distribution and digital origination.
• Muthoot Finance: India's largest gold loan NBFC with thousands of branches nationwide. Direct competitor to Finkurve in the gold-backed retail lending segment, with a significantly larger scale and broader geographic footprint.

Regional players

• Spandana Sphoorty Financial: Indian NBFC focused on microfinance and small-ticket retail lending with significant southern India exposure. Comparable as a southern-anchored retail lender serving underbanked populations similar to Finkurve's target segment.
• Five Star Business Finance: South India-focused NBFC providing secured small-business and housing loans. Comparable as a regional NBFC serving similar retail and small-business borrowers through a branch-led distribution model.

Others

• PayMe India: Digital lending platform distributing personal loans through the Finkurve/Arvog brand. Included as a channel partner and ecosystem enabler in Finkurve's non-gold personal loan offering.
• Augmont Goldtech: India's leading digital gold platform and Finkurve's technology partner for the 'Augmont Gold For All' gold loan platform. Included as an adjacent ecosystem enabler rather than a competitor.

Broad incumbents

• Bajaj Finance: India's largest listed NBFC offering a broad suite of consumer and SME credit products including personal loans. Not a direct gold-loan competitor but a benchmark for tech-enabled consumer lending at scale in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ArvogSocial
• Facebookfacebook.com/Arvog
• LinkedInlinkedin.com/company/arvog
• Instagraminstagram.com/arvogsocial/profilecard/?igsh=c21pNTQ1MDh4aXk5

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finkurve Financial Services