PayMe India
PayMe India is an RBI-registered digital lending platform that aggregates personal, MSME, and secured loans through a mobile app and NBFC partner network, serving salaried employees, self-employed professionals, MSMEs, and women borrowers across 20+ Indian cities with paperless onboarding and processing-fee-based monetization.
- Company typePrivate
- Founded2016
- HeadquartersNoida, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What PayMe India does
PayMe India is a Noida-based digital lending platform founded in 2016 by Mahesh Shukla and operating as an RBI-registered NBFC. The company distributes loan products through its mobile app (iOS and Android) and website (paymeindia.in), targeting salaried employees, self-employed professionals, MSMEs, and women borrowers across 20+ Indian cities with a fully paperless onboarding flow. Its product suite spans unsecured personal loans (₹500 to ₹5 lakhs, 3-24 month tenure, interest from 1.5% per month), instant cash loans, MSME loans (up to ₹2 crores collateral-free via partners), and secured products including Loan Against Mutual Funds and Loan Against Property (up to ₹50 lakhs, 10-20% p.a., up to 24 years). An add-on Credit Assist service (₹89 per access) provides credit-score education and a stated 60-day CIBIL improvement pathway.
PayMe operates as a loan marketplace/aggregator rather than a balance-sheet lender in most products: applications flow through PayMe's e-KYC and verification layer and are routed to a network of unnamed NBFC and bank partners who sanction and disburse capital. PayMe monetizes primarily via processing fees of 2-10% on disbursed loans, interest-linked referral economics with NBFC partners, and small per-transaction Credit Assist fees, supplemented by ancillary charges (verification, GST, documentation, prepayment, late-payment penalties of ₹500). Distribution is entirely digital, relying on SEO-optimized city landing pages, app store listings, a financial-education blog, an EMI calculator tool, and a Refer & Earn program, with no physical branches. Trust signaling is supported by press coverage in Economic Times, Business Standard, YourStory, and Inc42, and an Inc42 Top 30 emerging FinTech startups recognition.
PayMe India firmographics
Firmographics- Name
- PayMe India
- Legal name
- PayMe India
- Website
- https://paymeindia.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PayMe India is an RBI-registered digital lending platform that aggregates personal, MSME, and secured loans through a mobile app and NBFC partner network, serving salaried employees, self-employed professionals, MSMEs, and women borrowers across 20+ Indian cities with paperless onboarding and processing-fee-based monetization.
- Ownership category
- akta.pro rank
PayMe India industry classification
Industry- Product category
- Digital Lending
- NAICS
- Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Single-Payment Payday Loans (FSAKAMAA)
- akta.pro secondary industries
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Instant Payouts & Earned Wage Access (EWA) (FSAMAKAM)
Keywords
Where PayMe India is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
PayMe India business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain
Revenue model
- Personal & MSME Loans (Interest Income): PayMe earns interest income on loans disbursed through its NBFC partner network. The company acts as a digital lending platform connecting borrowers with NBFC partners who sanction and disburse loans. Interest rates start from 1.5% per month for personal loans and vary based on credit profile, loan amount, and tenure. Processing fees range from 2% to 10% of the loan amount.
- Credit Assist Subscription: A subscription-style credit improvement service charged at a nominal fee of Rs. 89. This service provides users with credit score analysis, personalized improvement suggestions, video guidance, expert chat support, and a downloadable comprehensive credit report. Revenue is earned per transaction (one-time fee per access).
- Loan Processing Fees: PayMe charges processing fees ranging from 2% to 10% of the loan amount. Additional fees may include verification fees, GST charges, documentation fees, prepayment charges, and late payment penalties. No hidden charges are advertised.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Personal Loan: ₹500 to ₹5 lakhs, 1.5% per month interest rate, 3-24 month tenure |
| One time/ perpetual license | Pay-as-you-go | Credit Assist: ₹89 per access |
| Usage-based | Pay-as-you-go | Instant Cash Loan: ₹1,000 to ₹2,00,000, 9.99%-20% p.a. interest |
| Usage-based | Pay-as-you-go | MSME Loan: ₹500 to ₹5 lakhs, 1.5% per month, 3-24 months |
| Usage-based | Pay-as-you-go | Loan Against Mutual Funds: variable credit limit, low interest rates |
| Usage-based | Pay-as-you-go | Loan Against Property: ₹1,00,000 to ₹50,00,000, 10%-20% p.a., up to 24 years |
| Usage-based | Pay-as-you-go | Empowerment Loan (Women): competitive interest rates, discounted rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PayMe India product offering
Product offeringCore offering
PayMe India is a digital lending platform that facilitates unsecured personal loans (₹500 to ₹5 lakhs), instant cash loans, short-term loans, MSME loans, loan against mutual funds, and loan against property by connecting borrowers with NBFC and bank partners. Loan applications are completed through a mobile-first app with paperless e-KYC, automated credit assessment, and disbursement within 24-48 hours. The platform also offers Credit Assist, a credit-score improvement subscription service.
Product overview
PayMe India is a digital lending platform offering a comprehensive suite of loan products through both website and mobile application. The core offerings include unsecured Personal Loans (₹500 to ₹5 lakhs, 3-24 months tenure), Short Term Loans, Instant Cash Loans, MSME Loans (up to ₹2 crores for businesses), and secured lending products including Loan Against Mutual Funds and Loan Against Property. The platform also provides Credit Assist as a credit improvement add-on service to help users build their CIBIL scores. Products are accessible via the Personal Loan App on Android and iOS, with tools like the EMI Calculator for financial planning. The company operates as an RBI-registered NBFC, partnering with banks and NBFCs to facilitate loan disbursements.
Differentiator
Problem solved
Functional benefit
Brands
- Credit Assist: A credit improvement service that helps users build their credit score, provides expert tips and video instructions to improve CIBIL score to 750+, offers 24x7 chat with CIBIL experts, and provides detailed credit report analysis.
Products and services
- Personal Loan Unsecured personal loan offered to salaried individuals and self-employed professionals, with amounts from ₹500 to ₹5 lakhs, interest rates starting from 1.5% per month, tenures of 3-24 months, no collateral required, and disbursement within 24-48 hours of approval.
- Short Term Loan One-time, single-payment loan option for short-term financial needs, requiring minimum KYC documentation and available without collateral, targeted at salaried and self-employed individuals.
- 1 Lakh Personal Loan Specific personal loan product for a ₹1 lakh amount with quick approval, competitive interest rates, and repayment tenure up to 2 years.
- Personal Loan for Women (Empowerment Loan) Unsecured personal loan designed for women offering discounted/attractive interest rates, no collateral requirement, flexible eligibility (including co-applicant/spouse income for housewives), targeting financial independence for personal or business needs.
- Instant Cash Loan Quick cash loan ranging from ₹1,000 to ₹2 lakhs with interest rates from 9.99% to 20% p.a., approved and disbursed within 24 hours, designed for urgent financial needs.
- MSME Loan Business loan for micro, small, and medium enterprises offering up to ₹2 crores collateral-free for a maximum tenure of 5 years, including Mudra Loans, Term Loans, and Working Capital loans, with a 5-6 day turnaround time.
- Loan Against Mutual Funds (LAMF) Secured loan allowing customers to borrow against their mutual fund holdings without redeeming investments, offering instant approval and flexible credit limits that adjust based on the portfolio value of pledged mutual funds, with no credit score requirement.
- Loan Against Property Secured loan using residential or commercial property as collateral, offering amounts from ₹1 lakh to ₹50 lakhs with interest rates of 10%-20% p.a. and flexible tenure up to 24 years, featuring quick approvals and minimal paperwork.
- Credit Assist Subscription-style credit improvement service charged at ₹89 that helps users build CIBIL scores to 750+ within 60 days through personalized video suggestions, a tailored credit improvement plan, one-on-one CIBIL expert chat available 24x7, and a detailed credit report analysis.
Quantifiable outcome
- Loan disbursement within 24-48 hours of approval
- +3 more outcomes
Companies that use PayMe India
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
PayMe India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PayMe India partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- SymbominorSymbo is an insurance partner of PayMe, listed in the website footer under 'Partners'. Their website link (symboinsurance.com) suggests a co-marketing or referral partnership where PayMe directs customers to insurance products.
- LoanMaxminorLoanMax is listed as a partner in the PayMe footer, appearing to be a lending/loan-related partner for cross-promotion or referral of loan products between platforms.
- RupeeqminorRupeeq is listed as a partner in the PayMe footer. The platform appears to be a financial services comparison or aggregation platform with referral/explore more offerings available.
- Paisa247minorPaisa247 is listed as a partner in the PayMe footer. The partnership appears to be a marketing/referral relationship between financial services platforms.
- RuloansminorRuloans is listed as a partner in the PayMe footer, likely operating as a loan aggregation or financial services comparison platform with a referral relationship to PayMe.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
PayMe India competitors and assessment
Company assessmentDirect peers
- Fibe (formerly EarlySalary): Digital lending platform providing salary advances, personal loans, and small-ticket credit to salaried professionals in India. Strongly comparable target customer and use case.
- Money View: India-based consumer lending super-app offering personal loans, credit lines, and financial management tools to salaried individuals. Directly comparable in product breadth and target borrower.
- FlexiLoans: Tech-enabled MSME lending platform in India offering personal and business loans via a digital marketplace with NBFC and bank partners. Comparable marketplace aggregator model.
- PaySense (LazyPay): Digital consumer credit platform offering instant personal loans and pay-later products to Indian consumers, operated under PayU. Comparable in product mechanics and target demographic.
- CASHe: Indian digital lending app offering personal loans, credit lines, and merchant cash advances to salaried and self-employed borrowers using alternative credit data.
- Lendingkart: Indian fintech focused on MSME and small business loans using alternative data underwriting. Comparable to PayMe's MSME loan offering and digital-first distribution approach.
- KreditBee: Indian digital lending platform targeting salaried and self-employed borrowers with small-ticket personal loans. Direct competitor to PayMe in the same product category and customer segment.
Broad incumbents
- Dhani Loans: IndusInd Bank-backed digital lending platform offering personal, business, and healthcare loans via a consumer super-app. Comparable in product breadth though with stronger backing.
- Navi Technologies: India-based consumer fintech offering personal loans, home loans, insurance, and mutual funds via a super-app. Comparable in product breadth and digital distribution strategy.
Emerging players
- ZestMoney: India-based digital lending platform offering EMI and pay-later products, particularly for ecommerce and consumer durable purchases. Partial overlap with PayMe's instant cash and short-term loan products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PayMe India social profiles
Digital presencePayMe India compliance and trust
Trust signalCompliance1 record
PayMe India financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayMe India leadership team
Management profileNumber of profiles
Profiles2 records
PayMe India funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayMe India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayMe India
What does PayMe India do?
PayMe India is a digital lending platform that facilitates unsecured personal loans (₹500 to ₹5 lakhs), instant cash loans, short-term loans, MSME loans, loan against mutual funds, and loan against property by connecting borrowers with NBFC and bank partners. Loan applications are completed through a mobile-first app with paperless e-KYC, automated credit assessment, and disbursement within 24-48 hours. The platform also offers Credit Assist, a credit-score improvement subscription service.
Is PayMe India a public or private company?
PayMe India is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PayMe India founded?
PayMe India was founded in 2016. It employs 101 to 250 people.
Where is PayMe India based?
PayMe India is headquartered in Noida, India, in the Asia region.
How does PayMe India make money?
Three revenue lines are on record. Personal & MSME Loans (Interest Income) is the primary driver. The others are credit Assist Subscription and loan Processing Fees.
Who are PayMe India's main competitors?
Direct peers on record are Fibe (formerly EarlySalary), Money View, FlexiLoans, PaySense (LazyPay), CASHe, Lendingkart and KreditBee. Broad incumbents are Dhani Loans and Navi Technologies. ZestMoney is listed as an emerging player.
Does PayMe India have an API?
No public API is recorded for PayMe India.
What industry is PayMe India in?
PayMe India's product category is Digital Lending. Its primary akta.pro industry code is FSAKAMAA, Single-Payment Payday Loans, with a secondary code of FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure. Its NAICS code is 5223 and its SIC code is 6141.