Event Genius
Event Genius is a UK-based ticketing and event technology platform founded in 2008, serving live-event organizers with end-to-end tooling. The company is pursuing geographic expansion into North America and appears to have consolidated with Festicket.
- Company typePrivate
- Founded2008
- HeadquartersCamden Town, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Event Genius does
Event Genius is a UK-based ticketing and event technology platform serving live-event organizers, self-described as the "most complete" platform in the live-events vertical. Founded in 2008 and headquartered in Camden Town, the company operates as a private, for-profit business with a publicly disclosed website (eventgenius.live) and at least one named senior commercial executive — Stephanie Rosa, VP of Sales North America, whose title references prior Festicket affiliation, suggesting Event Genius has consolidated with or absorbed Festicket to expand its festival ticketing footprint.
The platform's core product is positioned as end-to-end ticketing and event technology for live events, implying functionality spanning ticket sales, access control, event management, and related tooling for organizers across festivals, concerts, and other live-event formats. The implied B2B go-to-market targets event organizers rather than end consumers, with revenue mechanics likely consisting of per-ticket service fees, SaaS-style platform fees, or blended pricing on organizer contracts; however, no pricing tiers, revenue model, or customer count is disclosed in the available input.
Business model specifics — including revenue streams, contract structures, customer segments, funding history, and headcount — are not disclosed in the supplied data. The only forward-looking commercial signal is the North American sales leadership hire, which indicates an active geographic expansion strategy beyond the UK home market. Overall, the available evidence supports a description of Event Genius as an established, vertically focused UK ticketing/event-tech platform pursuing international expansion, but a full investment-grade profile cannot be constructed from the current dataset.
Event Genius firmographics
Firmographics- Name
- Event Genius
- Legal name
- RoyalReels
- Website
- https://eventgenius.live
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Event Genius is a UK-based ticketing and event technology platform founded in 2008, serving live-event organizers with end-to-end tooling. The company is pursuing geographic expansion into North America and appears to have consolidated with Festicket.
- Ownership category
- akta.pro rank
Event Genius industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)
- akta.pro secondary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Event Genius is headquartered
LocationHeadquarters
- HQ city
- Camden Town
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Event Genius business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Real Money Wagering: Platform generates revenue from player deposits placed as wagers on pokies, table games, and live dealer games. Revenue derived from house edge on gambling outcomes.
- Bonus and Promotion System: Platform offers deposit matches, free spins, and cashback that generate player engagement and wagering volume, contributing to platform revenue through player losses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No-deposit bonuses (occasional) |
| Other | Pay-as-you-go | Welcome offers for new players |
| Other | Weekly | Reload bonuses for existing players |
| Other | Pay-as-you-go | VIP/loyalty tiered program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Event Genius product offering
Product offeringCore offering
Event Genius provides a ticketing and event technology platform for live events. The platform is positioned as a comprehensive solution for event organizers, promoters, and venues to sell tickets and manage live event operations. The company operates from Camden Town, United Kingdom, and was founded in 2008.
Product overview
No product information available for Event Genius in the provided source data. The source content pertains to Royal Reels Casino, an online gambling platform, not Event Genius.
Differentiator
Problem solved
Functional benefit
Companies that use Event Genius
Customer profileSegments1 record
Ideal customer profiles1 record
Event Genius technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Event Genius partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Event Genius competitors and assessment
Company assessmentBroad incumbents
- Universe (Ticketmaster): Self-serve ticketing platform acquired by Ticketmaster. Competes with Event Genius for indie promoter and venue clients, particularly in North America.
- Ticketmaster (Live Nation): Dominant global ticketing incumbent owned by Live Nation. Competes with Event Genius for festival and live event ticketing mandates, particularly for larger promoter clients.
- Eventbrite: Publicly traded self-serve ticketing platform serving a wide spectrum of live events. Direct competitor to Event Genius in the ticketing technology layer, with broader scale and a generalist (vs. festival-focused) positioning.
Direct peers
- See Tickets: European ticketing platform owned by Vivendi. Direct competitor across UK and European festival and live event operators, with similar B2B platform economics.
- Dice: Mobile-first ticketing and event discovery platform focused on live music and nightlife. Closest direct peer to Event Genius, sharing the festival/live-event focus and a technology-led, fan-experience positioning.
- Resident Advisor (RA): Ticketing and discovery platform focused on electronic music events. Comparable to Event Genius in serving club and festival operators with integrated ticketing technology.
- Festicket (Lyte): UK-headquartered festival travel and ticketing platform, now part of Lyte. Direct comparable to Event Genius in festival ticketing; the Event Genius North America VP hire even came from Festicket.
Emerging players
- Lyte: Fan-to-fan exchange and event technology company that acquired Festicket. Compares to Event Genius as a technology platform targeting live event operators, with overlapping festival client base.
- Tixel: Safe fan-to-fan ticket exchange platform expanding into primary ticketing tech. Adjacent competitor to Event Genius in the live event ticketing value chain.
- Shotgun: Mobile ticketing and event platform focused on electronic music events. Comparable to Event Genius as a technology-led ticketing provider for live event operators.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights4 records
Customer concentration
Event Genius financial estimates
Financial estimateRevenue estimate
Valuation estimate
Event Genius leadership team
Management profileNumber of profiles
Profiles1 record
Event Genius funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Event Genius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Event Genius
What does Event Genius do?
Event Genius provides a ticketing and event technology platform for live events. The platform is positioned as a comprehensive solution for event organizers, promoters, and venues to sell tickets and manage live event operations. The company operates from Camden Town, United Kingdom, and was founded in 2008.
Is Event Genius a public or private company?
Event Genius is a private company. It is classified as unknown and is currently operating.
When was Event Genius founded?
Event Genius was founded in 2008.
Where is Event Genius based?
Event Genius is headquartered in Camden Town, United Kingdom, in the Europe region.
How does Event Genius make money?
Two revenue lines are on record. Real Money Wagering is the primary driver. The others are bonus and Promotion System.
Who are Event Genius's main competitors?
Broad incumbents on record are Universe (Ticketmaster), Ticketmaster (Live Nation) and Eventbrite. Direct peers are See Tickets, Dice, Resident Advisor (RA) and Festicket (Lyte). Emerging players are Lyte, Tixel and Shotgun.
Does Event Genius have an API?
No public API is recorded for Event Genius.
What industry is Event Genius in?
Event Genius's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAF, Ticketing Technology & Integrations (APIs, Plugins, Webhooks), with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 711320 and its SIC code is 7900.