Westcon Løfteteknikk

What Westcon Løfteteknikk does

Westcon Løfteteknikk AS is a Haugesund, Norway-based distributor and light manufacturer of lifting, fall-protection, and access-technology equipment, founded in 1997 and operating as a privately held Norwegian limited company with 101–250 employees. The company sells and rents a multi-brand catalog spanning eight top-level categories — hoists and trolleys (air, electric, manual, chain-driven), cranes (offshore, gantry, jib, overhead, light crane systems), winches (electric, hydraulic, manual, pneumatic), lifting equipment (chains, blocks and sheaves, slings, shackles, clamps), fall protection (harnesses, carabiners, anchoring, descenders, fall arresters), working-at-heights equipment, evacuation/rescue gear, and testing equipment (load cells, load monitors, water bags) — sourced primarily from international OEMs including JDN, KITO, Protea, REID, Green Pin, Vetter Krantechnik, EMCÉ, 3M, Petzl, William Hackett, RUD, CMC Rescue, and Van Leusden. Through its wholly-owned brand Gleipnir, the company additionally designs and manufactures Norwegian-made lifting, handling, and guidance equipment for onshore and offshore applications.

The business serves six end-markets — offshore wind, aquaculture, maritime, oil and gas offshore, industry and energy, and agriculture — with a go-to-market built around a digital product-catalog website (products.wcl.no) combined with an inquiry-cart lead-capture system routed to internal sales engineers. Revenue is generated through both outright hardware sales and equipment rental, with billing structured as multi-year contracts; no public pricing is listed, and all quotations are produced on inquiry. The company markets itself as Norway's leading supplier of lifting technology and supports its offering with LinkedIn, Facebook, Instagram, and email-newsletter channels. No external funding, M&A, or leadership-change history is disclosed in the available data.

Name

Westcon Løfteteknikk

Legal name

Westcon Løfteteknikk AS

Website

https://products.wcl.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Westcon Løfteteknikk is a Haugesund, Norway-based distributor and light manufacturer of lifting, fall-protection, winch, crane, and access-technology equipment, serving offshore wind, aquaculture, maritime, oil and gas, industrial, and agricultural customers across Scandinavia via sales and rental.

Ownership category

akta.pro rank

Headquarters

HQ city

Haugesund

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales and Rental: The company sells and rents a wide range of lifting equipment, cranes, hoists, winches, fall protection equipment, and safety gear. Products are available for both purchase and rental, providing flexibility for customers with varying needs.
2. Direct Equipment Sales: Products are purchased directly from manufacturers, allowing competitive pricing on core products while maintaining quality through recognized supplier relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Westcon Løfteteknikk is a Norwegian supplier and rental provider of industrial lifting equipment, gantry cranes, electric winches, fall protection gear, working-at-heights equipment, and rescue/evacuation equipment. It curates a multi-brand catalog from international manufacturers and adds its own Gleipnir-manufactured lifting and handling equipment for onshore and offshore use. Customers can purchase or rent the equipment, with pricing and specifications handled through an enquiry-cart flow backed by sales engineers.

Product overview

Westcon Løfteteknikk operates a comprehensive product catalog and rental service for lifting, fall protection, and access technology equipment in Norway. The offering is a multi-brand portfolio organized across eight main product categories: Hoists and trolleys (air, electric, and manual varieties from JDN, KITO, and others with capacity up to 100 tonnes), Cranes (offshore platform cranes from Protea in 1.6-3.4 tonne range, gantry cranes from REID, jib cranes from VETTER including column-mounted, wall-mounted, mobile, and yachting variants), Winches (electric, hydraulic, manual, and pneumatic winches from EMCÉ and REID), Lifting equipment (slings, shackles, chain components from Green Pin and Gleipnir, blocks and sheaves including specialized subsea and marine blocks, lifting clamps), Fall protection (harnesses, carabiners, anchoring, descenders, fall arresters including ASAP and 3M DBI-SALA Sealed-Blok SRLs), Working at heights equipment (helmets from KASK and Vertex, visors, gloves, lanyards, headlamps, tool tethering systems from 3M DBI-SALA), Evacuation/rescue (stretchers, pulley systems, self-retracting lifelines), and Testing equipment (load cells, calibration machines, load monitors including subsea variants, water bags for crane testing). Products are available for both purchase and rental, serving industries including offshore wind, aquaculture, maritime, oil and gas offshore, industry and energy, and agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• Gleipnir: A part of Westcon Løfteteknikk, focuses on creating and manufacturing lifting, handling, and guidance equipment for both onshore and offshore applications.

Products and services

• Hoists and Trolleys Air, electric, manual, and chain-driven hoists and matching trolleys from brands such as JDN, KITO, William Hackett, and Petzl, covering industrial lifting applications up to 100 tonnes (e.g., JDN Air hoist PROFI) and low-headroom or ATEX-certified variants for hazardous environments.
• Cranes Offshore platform cranes (Protea), gantry cranes (REID PortaGantry, aluminum gantries), jib cranes (VETTER column-mounted, wall-mounted, mobile, and yachting variants), overhead cranes (Protea, SWF Krantechnik kits), and light crane systems (Profilemaster, aluminum tripod) for industrial and marine lifting.
• Winches Electric winches (EMCE MR30, SR40, SC series), hydraulic winches (EMCE OHR3.0, SB 306 H, SR30), pneumatic winches (EMCE MR 30 FLG), and manual winches (REID PortX) with capacities ranging from 10kN to 50kN and beyond for industrial, marine, and offshore use.
• Lifting Equipment Slings, shackles, chain components (Green Pin EN818-2 GR8 lifting chains, master links), blocks and sheaves (including specialized subsea, trawl, manrider, crane, reeve, snatch, and oceanic/research blocks), eye nuts and bolts, lifting clamps, spreader beams, and rigging accessories from Green Pin, Gleipnir, and other suppliers.
• Fall Protection Harnesses (Petzl Volt, Newton, NEWTON EASYFIT), carabiners and connectors (twist-lock, screw gate), anchoring, descenders, fall arresters (Petzl ASAP, Asap'sorber) and energy-absorbing lanyards (Absorbica, Grillon) for working at heights and fall protection.
• Working at Heights Equipment Safety helmets (Petzl Vertex, KASK Zenith, Vizen), visors (Vizir, Vizir shadow), gloves (Cordex), harnesses for work positioning, rope clamps (Croll), headlamps (Pixa 3, Duo Z1), safety knives (Spatha), and 3M DBI-SALA tool tethering systems (coil tethers, safe buckets, comfort tool belt, wristbands, pouches) for personnel performing elevated work.
• Evacuation / Rescue Rescue stretchers (Petzl NEST, HS Skopan, Pitagor), pulley systems (CMC Rescue, Twin, Rescue, Partner), and self-retracting lifelines (REID PortX rescue SRL) for casualty evacuation and rope-based rescue operations.
• Testing Equipment Load cells, LMS calibration machines, subsea and acoustic subsea load monitors, and water bags for crane load testing and certification in industrial and offshore environments.
• Gleipnir Lifting, Handling and Guidance Equipment In-house Gleipnir sub-brand that designs and manufactures lifting, handling, and guidance equipment for both onshore and offshore applications, wholly owned by Westcon Løfteteknikk.
• Equipment Rental Service Rental of the lifting, hoisting, crane, winch, fall protection, and testing equipment from the catalog, handled alongside purchase through the enquiry-cart workflow and direct sales engineer follow-up.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• JDN (J. D. Neuhaus)coreTechnology or IntegrationJDN is a key supplier of air hoists, trolleys, and specialized lifting equipment including subsea hoists, cryogenic hoists, and hydraulic monorail hoists. Their products are featured prominently in Westcon's product catalog.
• KITOcoreTechnology or IntegrationKITO is a major supplier of electric hoists, manual chain hoists, and trolleys. Their ER2 series and various models are distributed through Westcon's catalog.
• ProteacoreTechnology or IntegrationProtea provides offshore cranes including platform cranes, overhead cranes, and service cranes. Their products serve the offshore oil and gas and renewable energy sectors.
• REID LiftingcoreTechnology or IntegrationREID supplies PortaGantry cranes, Davits, and rescue equipment including self-retracting lifelines and rescue winches.
• Green PincoreTechnology or IntegrationGreen Pin provides lifting chains, shackles, and snatch blocks. Their EN818-2 GR8 lifting chains and heavy-duty bow shackles are part of the product range.
• Vetter KrantechnikcoreTechnology or IntegrationVetter supplies jib cranes including column-mounted, wall-mounted, and mobile slewing jib cranes. Also provides yachting cranes.
• EMCEcoreTechnology or IntegrationEMCE provides electric winches, hydraulic winches, and pneumatic winches. Their product line includes various capacity winches for industrial applications.
• 3McoreTechnology or Integration3M supplies fall protection equipment including DBI-SALA harnesses, self-retracting lifelines, tool tethering products, and safety buckets.
• PetzlcoreTechnology or IntegrationPetzl provides working at heights equipment including harnesses (Volt, Newton), headlamps (Pixa, Duo), rope clamps, and rescue stretchers (NEST).
• Van LeusdencoreTechnology or IntegrationVan Leusden supplies stainless steel trolleys and lifting equipment in partnership with KITO, including HD3C push and geared trolleys.
• William HackettcoreTechnology or IntegrationWilliam Hackett provides subsea chain hoists and lever hoists (SS-C4, SS-L5 series) designed for underwater operations.
• RUDcoreTechnology or IntegrationRUD supplies lifting chains and components, complementing the chain products from other manufacturers.
• Gleipnir (Internal Brand)coreTechnology or IntegrationGleipnir, a part of Westcon Løfteteknikk, focuses on creating and manufacturing lifting, handling, and guidance equipment for both onshore and offshore applications.
• CMC RescuecoreTechnology or IntegrationCMC supplies rescue pulley systems and rescue equipment including stretcher systems and pulley kits for evacuation operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stokvis: Nordic supplier of lifting and load-securing equipment with presence in Sweden and broader Scandinavia. Comparable to Westcon as a regional multi-brand distributor of lifting and safety equipment serving industrial and offshore customers.
• Gunnebo Lifting: Swedish lifting equipment brand supplying chains, shackles, hooks and hoists across Europe. Similar product categories to Westcon and overlapping Nordic customer base, making it a close regional competitor in lifting accessories and hoists.
• Certex: Nordic lifting and rigging equipment distributor operating across the Nordics with multi-brand catalog of hoists, cranes and lifting accessories. Closest comparable peer to Westcon given similar business model as a multi-brand lifting equipment distributor in the Scandinavian market.
• Tractel: France-headquartered global provider of lifting, load measurement and fall-protection solutions with distribution and rental across multiple continents. Closely comparable to Westcon in combining lifting equipment, fall protection and load-monitoring offerings for industrial and construction customers.
• SpanSet: Swiss manufacturer and distributor of lifting, lashing and height-safety equipment with operations across Europe. Highly comparable to Westcon's lifting-and-fall-protection business model and product mix, with similar focus on industrial, wind and offshore customers.

Broad incumbents

• Crosby Group: Global manufacturer of lifting and rigging accessories including shackles, hooks, blocks and chains under Crosby, Green Pin and Crosby Airpes brands. Many of Westcon's Green Pin-branded products flow through Crosby, making it a key supplier and a broad-incumbent peer in the same product categories.
• Konecranes: Finland-based global crane and lifting equipment manufacturer with port solutions, industrial cranes and service operations. Directly comparable to Westcon in the cranes and lifting-equipment category but at vastly greater scale and as a manufacturer rather than distributor.
• Cargotec: Finnish provider of cargo and load handling solutions through Hiab, Kalmar and MacGregor. Operates broadly in the heavy lifting and offshore handling space that Westcon serves in Norway, though as a major manufacturer and systems integrator.
• Columbus McKinnon: US-based designer and manufacturer of hoists, cranes, rigging and lifting solutions under brands including CM, Yale, Dorner and Magnetek. Overlaps with Westcon's hoist and crane product lines and serves similar industrial and offshore customers, but as a global manufacturer rather than regional distributor.

Emerging players

• Riwal: Netherlands-based aerial work platform and material handling rental specialist with pan-European footprint. Comparable to Westcon in the equipment-rental motion (particularly for high-value industrial equipment), though focused on access platforms rather than lifting gear.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/westconlofteteknikk
• Facebookfacebook.com/westconlofteteknikk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westcon Løfteteknikk