IRIS Ventures
- Company typePrivate
- Founded2022
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
IRIS Ventures firmographics
Firmographics- Name
- IRIS Ventures
- Legal name
- IRIS Ventures S.G.E.I.C., S.L.
- Website
- https://weareiris.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
IRIS Ventures industry classification
Industry- Product category
- Growth Equity Investment
- SIC
- Investors, Nec (6799)
- akta.pro primary industry
- Multi-Sector / Generalist Growth Equity (FSANACAO)
- akta.pro secondary industry
- SDG / Thematic Sustainable Investment Funds (FSANAJAN)
Keywords
Where IRIS Ventures is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
IRIS Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Investment Returns: IRIS Ventures generates returns through equity ownership in portfolio companies. As a growth equity firm, they invest in high-growth businesses at Seed and Series A stages, with the goal of realizing returns through exits via M&A or subsequent funding rounds. Revenue is derived from carried interest and management fees on their managed funds.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
IRIS Ventures product offering
Product offeringCore offering
IRIS Ventures is a private growth equity firm that raises and manages investment funds (IRIS Fund I F.C.R.E. and IRIS Fund II F.C.R.E., S.A.) to deploy Seed, Series A, and selective later-stage equity into consumer brands across Europe, UK, and the US. The firm invests in purpose-driven companies in beauty, wellness, health, nutrition, longevity, and conscious living, and complements capital with operational, strategic, and community support. It also runs the Glow Up accelerator and Beyond The Finish Line program for founders and athletes, respectively.
Product overview
IRIS Ventures is a Barcelona-based growth equity firm operating two investment funds (IRIS Fund I and IRIS Fund II) with a portfolio of 15 consumer brands across beauty, wellness, nutrition, luxury, lifestyle, and family categories. The funds target high-growth businesses in Europe, UK, and US, investing in Seed, Series A, and co-investing in later-stage rounds. The portfolio spans diverse sectors including senior nutrition (Lucille), medical aesthetics (Innerskin), biotech hair care (Goddess), sports nutrition (Maurten), wellness marketplace (Healf), luxury home textiles (Nordic Knots), and fertility services (Apricity). The firm also operates accelerator programs including Glow Up for beauty/wellness founders and Beyond The Finish Line for professional athletes transitioning to business.
Differentiator
Problem solved
Functional benefit
Brands
- Glow Up: Expert-led beauty and wellness accelerator program designed to empower founders with tools to build, scale, and position their brands for success.
- Beyond The Finish Line
- Together by IRIS
Products and services
- IRIS Fund I F.C.R.E. Growth equity fund with a 2022 vintage and a €100mm target size, focused on direct growth investment in consumer brands in beauty, wellness, and lifestyle across Europe, UK, and the US. Offered to institutional and family-office limited partners.
- IRIS Fund II F.C.R.E., S.A. Growth equity fund with a 2025 vintage, a €200mm target size, and a ~€100M first close, deploying direct growth investment into purpose-driven consumer brands across beauty, wellness, nutrition, longevity, and conscious living in Europe, UK, and the US. Offered to institutional and family-office limited partners.
- Glow Up Accelerator 5-week expert-led accelerator program for beauty and wellness founders that provides tools, mentorship, and resources to build, scale, and position brands for success, covering retail strategy, brand positioning, global operations, fundraising, and M&A preparation.
- Beyond The Finish Line 3-day online program that helps professional athletes protect the wealth they have built, understand their brand power, and prepare for post-sports careers through investment, personal branding, and entrepreneurship guidance.
- Together by IRIS Impact strategy and community initiative that fosters a culture of sharing, leading by example, and wellbeing within the IRIS Community, providing mentorship, networking, and resources for female founders.
Quantifiable outcome
- 85% sales growth in 2025 vs 2024 for Nordic Knots portfolio company
- +2 more outcomes
Companies that use IRIS Ventures
Customer profileSegments2 records
Ideal customer profiles2 records
IRIS Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IRIS Ventures partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
IRIS Ventures competitors and assessment
Company assessmentDirect peers
- JamJar Investments: Consumer growth equity firm investing in beauty, wellness, food, and lifestyle brands. Direct competitor in IRIS's core categories, also recognized in BeautyMatter's 2025 ranking.
- Prelude Growth Partners: Growth equity firm specializing in consumer brands, particularly beauty and wellness. Listed alongside IRIS Ventures in BeautyMatter's 2025 Most Active Beauty Investors ranking.
- Imaginary Ventures: Consumer-focused venture and growth firm investing in early to growth-stage brands across beauty, fashion, and lifestyle. Led the Nordic Knots round alongside IRIS Ventures and shares a similar consumer-only thesis.
- True Beauty Ventures: Early- and growth-stage venture firm exclusively focused on beauty and wellness brands. Direct overlap with IRIS Ventures' beauty thesis and Glow Up accelerator focus.
- VMG Partners: Growth equity firm focused on emerging consumer brands across health, beauty, food, and wellness. Highly comparable stage, sector concentration, and founder-support model.
- Forerunner Ventures: Consumer-focused early- and growth-stage investor known for backing category-defining brands like Glossier and Warby Parker. Comparable in stage, consumer-only thesis, and brand-building support model.
- L Catterton: The largest consumer-focused private equity firm globally, with beauty, wellness, and lifestyle as core verticals. Directly comparable as a growth equity investor backing consumer brands at scale, including co-investor Good Culture alongside IRIS Ventures.
- Sandbridge Capital: Consumer-focused growth equity investor partnering with founder-led brands in beauty, fashion, and lifestyle. Comparable in stage and sector focus, also named in BeautyMatter's 2025 ranking.
- Melitas Ventures: Growth-stage investor in CPG brands across verticals, where IRIS partner Florian Wojewodzki previously worked. Comparable stage and consumer goods focus.
Broad incumbents
- Unilever Ventures: Strategic CVC arm of Unilever investing in beauty, wellness, and consumer technology. Operates broadly across the same consumer thesis but as part of a strategic corporate portfolio rather than as an independent growth equity specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
IRIS Ventures social profiles
Digital presenceIRIS Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
IRIS Ventures leadership team
Management profileNumber of profiles
Profiles7 records
IRIS Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IRIS Ventures M&A and investment
M&A and investmentM&A
Investments18 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IRIS Ventures
What does IRIS Ventures do?
IRIS Ventures is a private growth equity firm that raises and manages investment funds (IRIS Fund I F.C.R.E. and IRIS Fund II F.C.R.E., S.A.) to deploy Seed, Series A, and selective later-stage equity into consumer brands across Europe, UK, and the US. The firm invests in purpose-driven companies in beauty, wellness, health, nutrition, longevity, and conscious living, and complements capital with operational, strategic, and community support. It also runs the Glow Up accelerator and Beyond The Finish Line program for founders and athletes, respectively.
Is IRIS Ventures a public or private company?
IRIS Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IRIS Ventures founded?
IRIS Ventures was founded in 2022. It employs 1 to 10 people.
Where is IRIS Ventures based?
IRIS Ventures is headquartered in Barcelona, Spain, in the Europe region.
How does IRIS Ventures make money?
One revenue line is on record: investment Returns.
Who are IRIS Ventures's main competitors?
Direct peers on record are JamJar Investments, Prelude Growth Partners, Imaginary Ventures, True Beauty Ventures, VMG Partners, Forerunner Ventures, L Catterton, Sandbridge Capital and Melitas Ventures. Unilever Ventures is listed as a broad incumbent.
Does IRIS Ventures have an API?
No public API is recorded for IRIS Ventures.
What industry is IRIS Ventures in?
IRIS Ventures's product category is Growth Equity Investment. Its primary akta.pro industry code is FSANACAO, Multi-Sector / Generalist Growth Equity, with a secondary code of FSANAJAN, SDG / Thematic Sustainable Investment Funds. Its SIC code is 6799.