Melitas Ventures
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Melitas Ventures firmographics
Firmographics- Name
- Melitas Ventures
- Legal name
- Melitas Ventures LLC
- Website
- https://melitasventures.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Melitas Ventures industry classification
Industry- Product category
- Venture Capital (Early-Stage Consumer Brand Investment)
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Micro-VC & Angel Funds (FSANAAAI)
Keywords
Where Melitas Ventures is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Melitas Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Fund Management and Carry: Melitas Ventures generates returns through traditional venture capital mechanisms including management fees on committed capital and carried interest on successful portfolio company exits. The fund invests in early-stage consumer companies with a focus on better-for-you brands.
Go-to-market motion1 record
Marketing channels4 records
Melitas Ventures product offering
Product offeringCore offering
Melitas Ventures is a New York-based venture capital fund that provides seed and early-stage equity capital, plus operational support across supply chain, omnichannel distribution, brand building, and team building, to visionary founders of better-for-you consumer brands in food, beverage, beauty, and personal care. The firm partners with portfolio companies through multiple funding rounds, generating returns through traditional VC mechanisms including management fees and carried interest on exits.
Product overview
Melitas Ventures is a New York-based Venture Capital fund that invests in early-stage consumer companies, specifically focusing on 'better-for-you' consumer brands. The firm does not offer a single unified product but rather provides investment capital and operational support to a portfolio of 26 consumer brands across various categories including functional beverages (Olipop, MudWtr, Trip, Roar Organic, Kin Euphorics), better-for-you foods (Magic Spoon, Abbot's Butcher, Eat Evergreen, Amara Organic Foods), personal care (Hanni, Veracity, Jupiter), pet food (Nom Nom Now), and various other CPG categories. The portfolio companies operate independently while receiving investment, strategic guidance, and network access from Melitas Ventures.
Differentiator
Problem solved
Functional benefit
Products and services
- Early-stage venture capital investment in consumer brands
Quantifiable outcome
- Olipop grew from $1M to nearly $500M in sales in five years
- +2 more outcomes
Companies that use Melitas Ventures
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Melitas Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Melitas Ventures partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered community and core.
- BITE New York 2025communityMelitas Ventures participated as an investor observer at the Indie Beauty Media Group trade show, engaging with emerging indie beauty brands and identifying investment opportunities.
- The Global Impact Investing Network (GIIN)coreMelitas Ventures became a member of GIIN in 2020, signifying the fund's commitment to impact investing and engagement in the impact investing industry.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Melitas Ventures competitors and assessment
Company assessmentDirect peers
- VMG Partners: Consumer-focused growth equity and CPG venture firm investing across food, beverage, beauty, and personal care. Directly comparable as a sector-specialized investor backing early-to-growth stage better-for-you brands.
- True Beauty Ventures: Venture capital firm focused on beauty and wellness investing. Comparable as a co-investor in Melitas' Jupiter round and as a similarly sized sector-specialist competing for the same beauty/personal-care deal flow.
- Lerer Hippeau: Early-stage venture firm with a significant consumer/CPG portfolio. Comparable as a New York-based, founder-friendly investor supporting consumer brand building and operator-led value-add.
- SWAT Equity Partners: Consumer-focused growth investor. Comparable as a co-investor in Jupiter and as a fund targeting consumer brands through scaling stages.
- Forerunner: Consumer-focused venture firm investing across brands, commerce, and consumer services. Comparable as a thesis-driven investor in early-stage consumer companies, though with a broader scope.
- Brand Foundry Ventures: Early-stage investor and operating partner for emerging consumer brands. Comparable as a hands-on, operator-led fund targeting early-stage CPG startups.
- CAVU Consumer Partners: Early-stage consumer/CPG venture firm. Comparable as a sector-dedicated investor backing better-for-you brands across food, beverage, beauty, and wellness.
- Springdale Ventures: Consumer-focused seed and early-stage investor. Comparable as a co-investor alongside Melitas in Jupiter and as a direct competitor for early-stage better-for-you CPG deals.
- Willow Growth Partners: Growth-stage consumer investor. Comparable as a co-investor in Jupiter and as a fund focused on scaling emerging CPG brands through retail and digital channels.
Broad incumbents
- CircleUP: Tech-enabled consumer investment platform and venture firm. Comparable as a long-established consumer-focused investor, though at a much larger scale and broader scope than Melitas' micro-VC approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Melitas Ventures social profiles
Digital presenceMelitas Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melitas Ventures leadership team
Management profileNumber of profiles
Profiles5 records
Melitas Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melitas Ventures M&A and investment
M&A and investmentM&A
Investments45 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melitas Ventures
What does Melitas Ventures do?
Melitas Ventures is a New York-based venture capital fund that provides seed and early-stage equity capital, plus operational support across supply chain, omnichannel distribution, brand building, and team building, to visionary founders of better-for-you consumer brands in food, beverage, beauty, and personal care. The firm partners with portfolio companies through multiple funding rounds, generating returns through traditional VC mechanisms including management fees and carried interest on exits.
Is Melitas Ventures a public or private company?
Melitas Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Melitas Ventures founded?
Melitas Ventures was founded in 2019. It employs 1 to 10 people.
Where is Melitas Ventures based?
Melitas Ventures is headquartered in New York, United States, in the North America region.
How does Melitas Ventures make money?
One revenue line is on record: fund Management and Carry.
Who are Melitas Ventures's main competitors?
Direct peers on record are VMG Partners, True Beauty Ventures, Lerer Hippeau, SWAT Equity Partners, Forerunner, Brand Foundry Ventures, CAVU Consumer Partners, Springdale Ventures and Willow Growth Partners. CircleUP is listed as a broad incumbent.
Does Melitas Ventures have an API?
No public API is recorded for Melitas Ventures.
What industry is Melitas Ventures in?
Melitas Ventures's product category is Venture Capital (Early-Stage Consumer Brand Investment). Its primary akta.pro industry code is FSANAAAI, Micro-VC & Angel Funds. Its NAICS code is 525 and its SIC code is 6282.