Prigo

What Prigo does

Prigo d.o.o. is a privately held, fourth-generation Slovenian family-owned company headquartered in Brezovica pri Ljubljani, operating across authorized automotive services, spare parts, tires, technical inspections, and road transport/logistics. The company is the authorized service provider in Slovenia for Mercedes-Benz passenger vehicles, light commercial vans, and heavy trucks (since 2002), MAN trucks (since 2012), and Thermo King refrigeration units (general sales and service representative since 2015), running service centers at Brezovica, Brdo (Ljubljana), and Hoče. It also operates a 3,000+ m² logistics hub at Vrhnika with ADR dangerous goods storage, a hardware/technical store at Podpeč, and recently added authorized technical inspection facilities at Brdo and Brezovica.

The transport and logistics arm offers general cargo, ADR dangerous goods, tank, and GDP-certified temperature-controlled pharmaceutical distribution, with named long-tenured clients including Novartis and Lek (Sandoz, since 1997). The technology stack is primarily physical: modern Mercedes-Benz and MAN diagnostic equipment, GDP-certified temperature-controlled trailers, mobile vulcanizing rigs, retreading equipment, and a dedicated Mercedes-Benz test track described as the first of its kind in Slovenia. Prigo holds ISO 9001, ISO 14001, and EU GDP certifications, and in 2020 began electrifying its cold-chain fleet with EV charging infrastructure.

Revenue is generated through a mix of professional services (authorized repair and warranty work, technical inspections, transport contracts) and hardware sales (genuine OEM and aftermarket spare parts, multi-brand tires, hardware store goods). Pricing is quote-based and not publicly disclosed. Distribution is overwhelmingly domestic Slovenia through five physical locations plus a B2B parts portal (shop.prigo.si) and a B2C web presence; transport services extend across the EU, Switzerland, and the Balkans. The company reports revenue of more than EUR 40 million with 170 employees as of 2019 (most recent disclosed figures) and is now in its fourth generation of Pristavec family leadership.

Name

Prigo

Legal name

PRIGO, podjetje za transport, gradbeništvo in trgovino, d.o.o., Brezovica

Website

https://prigo.si

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Prigo is a Slovenian family-owned company providing authorized Mercedes-Benz, MAN, and Thermo King vehicle service, multi-brand tire sales, technical inspections, and GDP-certified pharmaceutical transport and logistics across five Slovenian locations.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Services and Transport Logistics

NAICS

Refrigerated Warehousing and Storage (493120), Warehousing and Storage (493)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Motor Vehicle Supplies & New Parts (5013), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Refrigerated Truck/Bus Systems Service (Transport Refrigeration Units) (TLAKABAI)

Keywords

• Authorized vehicle service
• Commercial fleet maintenance
• GDP-certified pharmaceutical transport
• Tire sales and service
• Road transport logistics

Headquarters

HQ city

Brezovica Pri Ljubljani

HQ country

Slovenia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Service and Repair: Authorized service for Mercedes-Benz (personal vehicles and vans, trucks) and MAN vehicles including maintenance, repairs, and warranty work.
2. Spare Parts Sales: Sale of original spare parts for Mercedes-Benz, MAN vehicles and Thermo King units, as well as aftermarket parts from various brands.
3. Tire Sales and Services: Sale of tires from multiple brands for passenger, commercial, and industrial vehicles along with vulcanizing and tire change services.
4. Technical Inspections: Vehicle technical inspections, registration, insurance, and homologation services at service center locations.
5. Transport and Logistics: Road transport services for general cargo, temperature-controlled goods, dangerous goods (ADR), and tank transportation. GDP certified for pharmaceutical distribution.
6. Hardware Store: Retail sale of tools, hardware, gardening supplies, local food products, and wine at the Podpeč location.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Prigo is a Slovenian family-owned automotive service and transport/logistics company that operates authorized service centers for Mercedes-Benz (passenger vehicles, vans, and trucks), MAN trucks, and Thermo King refrigeration units, along with tire sales and service, vehicle technical inspections, tachograph services, and trailer repair. It also runs a transport and logistics division providing GDP-certified temperature-controlled pharmaceutical distribution, ADR dangerous goods transport, general cargo, warehousing and cross-docking, and a hardware/technical retail store. Prigo additionally imports and distributes Farizon electric commercial vehicles in Slovenia.

Product overview

Prigo is a diversified automotive service company operating a multi-brand authorized service network alongside transport and logistics operations. The core offering consists of authorized vehicle maintenance for Mercedes-Benz (passenger vans and heavy trucks), MAN trucks, and Thermo King refrigeration units at service centers in Brezovica, Brdo, and Hoče. These are complemented by tire sales and service, used vehicle sales, technical inspections, trailer repair, and tachograph services. The company also operates a hardware/technical store in Podpeč and a transport/logistics division providing road freight, temperature-controlled transport, and warehousing services from its Vrhnika hub. A notable recent addition is the import and distribution of Farizon electric commercial vehicles. The portfolio is anchored by certified quality management (ISO 9001) and environmental management (ISO 14001) systems, with GDP certification for pharmaceutical logistics transport.

Differentiator

Problem solved

Functional benefit

Brands

• Farizon: Electric commercial vehicles - Prigo is the importer and distributor of Farizon electric vehicles in Slovenia
• Prigo Tahografi
• Prigo Tehnični pregledi

Products and services

• Mercedes-Benz Passenger Cars and Vans Authorized Service Authorized service for Mercedes-Benz passenger cars and light commercial vans at Service Center Brezovica, offering maintenance, repairs, diagnostics, genuine spare parts, warranty work, and pickup/delivery support.
• Mercedes-Benz Trucks Authorized Service Authorized service for Mercedes-Benz heavy commercial trucks at Service Center Brdo, providing maintenance, repairs, diagnostics, warranty work, and genuine parts for fleet customers.
• MAN Trucks Authorized Service Authorized MAN truck service at Service Centers Brdo and Hoče, covering maintenance, repairs, diagnostics, and genuine MAN spare parts for fleet customers across Slovenia.
• Used Vehicle Sales (Mercedes-Benz and other brands) Sale of pre-owned Mercedes-Benz and other-brand vehicles at Service Center Brezovica for individual buyers and small fleet purchasers.
• Tire Sales and Service Tire fitting, balancing, repairs, and sales of multiple tire brands (Continental, Michelin, Dunlop, Goodyear, Pirelli, Bridgestone, Fulda, Sava) for passenger vehicles and vans.
• Commercial Vehicle Tire Service and Mobile Tire Service Commercial vehicle tire services including mobile tire service at customer locations, retreading, wheel balancing, tire rotation, retreading equipment use, and tire storage at Service Center Brdo.
• Transport and Logistics Services (Road Freight) Road transport of general cargo, temperature-controlled (refrigerated) goods, ADR dangerous goods, and tank transportation with operations from the Vrhnika hub across the EU, Switzerland, and the Balkans.
• Logistics, Warehousing and Cross-Docking Warehousing, cross-docking, and storage services at the Vrhnika hub including 3,000+ m² rack storage and ADR dangerous goods storage, with strategic location near Northern Adriatic ports.
• GDP-Certified Pharmaceutical (Cold-Chain) Distribution Temperature-controlled transport services for pharmaceutical products, certified since March 2019 according to EU Good Distribution Practice guidelines for medicinal products for human use.
• Thermo King Refrigeration Units Sales, Service and 24h Assistance General sales and service representation in Slovenia for Thermo King refrigeration units, offering original unit sales, installation, service, spare parts, and 24-hour roadside assistance for transport refrigeration.
• Tachograph Services (Prigo Tahografi d.o.o.) Authorized tachograph service for VDO Kienzle devices (types 1311, 1318, 1319, 1324, DTCO 1381) including repair, inspection, and installation, operated through subsidiary Prigo Tahografi d.o.o.
• Trailer Repair Service Authorized service and repair for commercial trailers of brands Krone, Schmitz, Schwarzmüller, Kögel, and Wielton at Service Center Brdo.
• Technical Inspections and Homologation Vehicle technical inspection, registration, insurance, and homologation services operated through subsidiary Prigo Tehnični Pregledi d.o.o. at BU Brezovica and BU Brdo locations.
• Truck Wash Internal and external cleaning of trucks, buses and commercial vehicles with tarpaulin repair service at Service Center Brdo; passenger car and van car wash at Service Center Brezovica.
• Farizon Electric Commercial Vehicle Import and Distribution Import and distribution of Farizon brand electric commercial vehicles (a Geely Group brand) in Slovenia, including SV and V7E models focused on advanced technology and sustainable mobility for modern logistics.
• Technical Store (TT) Podpeč - Hardware and Local Goods Retail Retail store in Podpeč selling power tools (Makita, Bosch, DeWalt, Unior, Black+Decker, Hitachi), home appliances, gardening supplies, and Slovenian/local food products and wine.
• 24/7 Emergency Roadside Assistance for Commercial Vehicles Round-the-clock emergency service hotline and mobile roadside support for vehicle breakdowns, supporting commercial vehicle uptime.

Quantifiable outcome

• Over 40 million EUR revenue, 170 employees, operating since 1971 with fourth generation of founding family
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Farizon (Geely Group)coreChannel Partner/ Reseller/ DistributorPrigo is the import and distribution partner for Farizon electric commercial vehicles in Slovenia. Farizon is a specialized brand of electric commercial vehicles developed within the Geely automotive group, focusing on advanced technology, sustainable mobility, and practical solutions for modern logistics.
• Mercedes-Benz AGcoreChannel Partner/ Reseller/ DistributorAuthorized service provider for Mercedes-Benz passenger vehicles, light commercial vans, and heavy trucks. Provides sales, service, and spare parts for Mercedes-Benz vehicles in Slovenia.
• MAN Truck & BuscoreChannel Partner/ Reseller/ DistributorAuthorized service provider for MAN trucks at Service Centers Brdo and Hoče. Provides maintenance, repairs, and spare parts for MAN commercial vehicles.
• Thermo KingcoreChannel Partner/ Reseller/ DistributorGeneral sales and service representative for Thermo King refrigeration units in Slovenia. Offers sales of original Thermo King units, spare parts, service, and installation of refrigerating units.
• MichelinminorChannel Partner/ Reseller/ DistributorTire brand partnership for passenger and commercial vehicle tires including Michelin Remix retreaded tires.
• Continental, Pirelli, Goodyear, Bridgestone, DunlopminorChannel Partner/ Reseller/ DistributorMultiple tire brand partnerships for comprehensive tire sales across passenger, van, truck, and bus segments.
• MAN, Behr Hella, Wabco, Frigoblock, Hengst, BPW, SAF, Meritor, Febi, Mann filterminorChannel Partner/ Reseller/ DistributorSpare parts partnerships with major commercial vehicle component manufacturers for authorized service operations.
• Star Import d.o.o.coreChannel Partner/ Reseller/ DistributorGeneral distributor for Mercedes-Benz vehicles in Slovenia - Prigo operates as authorized service within this distribution network.
• Makita, Bosch, DeWalt, Unior, Black+Decker, HitachiminorChannel Partner/ Reseller/ DistributorPower tool brand partnerships for hardware store product range.

Scale indicators5 records

Recent moves21 records

Expansion highlights6 records

Direct peers

• BERESA GmbH: Major German Mercedes-Benz commercial vehicle authorized dealer and service group with multiple truck service locations. Closest direct comparator to Prigo's heavy-duty Mercedes-Benz and MAN service operation at Service Center Brdo.
• STEF Group: European specialist in temperature-controlled transport and logistics for food and healthcare products. Comparable to Prigo's GDP-certified cold-chain pharma transport and ADR refrigerated capability.
• Stern Auto Group: German Mercedes-Benz authorized dealer and service network operating multiple passenger and commercial vehicle facilities. Comparable to Prigo in the German-speaking European authorized dealer landscape.
• Hahn Automobile: German Mercedes-Benz authorized retail and service group with passenger and commercial vehicle operations. Comparable to Prigo as a multi-site Mercedes-Benz authorized service network.
• Hedin Mobility Group: Swedish automotive distributor operating Mercedes-Benz and other OEM authorized sales, service, and parts networks across Europe. Comparable to Prigo as a multi-country authorized dealer/service group with similar OEM relationships.
• Emil Frey Group: Privately-held Swiss-headquartered European automotive group operating authorized Mercedes-Benz and other premium OEM dealerships and service centers across multiple countries. Most structurally comparable to Prigo as a multi-brand authorized service network with adjacent logistics exposure.
• Geodis: French global logistics provider with strong temperature-controlled and pharmaceutical logistics capabilities. Directly comparable to Prigo's cold-chain Vrhnika operations and pharma distribution business.
• Dachser: German-headquartered global logistics provider with significant European road freight, warehousing, and refrigerated transport capabilities. Comparable to Prigo's general cargo, warehousing, and refrigerated logistics operations.

Broad incumbents

• Kuehne+Nagel: Global logistics leader with significant pharmaceutical and temperature-controlled cold-chain business. Operates at far larger scale than Prigo but addresses the same pharma cold-chain and contract logistics customer base.

Emerging players

• Farizon Auto: Geely Group's electric commercial vehicle brand for which Prigo is the Slovenian importer and distributor. Relevant as the upstream counterpart and emerging EV competitor that Prigo has chosen to align with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PrigoMercedesBenz
• LinkedInlinkedin.com/company/6398925
• Instagraminstagram.com/prigo.mercedes.benz

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prigo