Storymasters Communications

What Storymasters Communications does

Storymasters Communications Inc. is a Canadian creative services firm founded in 2007 and headquartered in Wasaga Beach, Ontario. It produces handcrafted digital content for enterprise clients, offering an integrated suite of video production, 2D animation, photography, copywriting, graphic design, and creative-direction services delivered by a small in-house editorial and post-production team (1-10 employees). Production capabilities span 30-second social spots through multi-minute documentaries and incorporate virtual broadcast infrastructure (green screen studio, Unreal-based 3D environments), bilingual (English/French) delivery, and remote/virtual production workflows.

The company operates a project-based B2B professional services model, serving enterprise clients across financial services (BMO, RBC, Scotiabank, PwC, Sun Life), healthcare (UHN, Princess Margaret Hospital, Diabetes Canada), retail (Loblaw, Shoppers Drug Mart, London Drugs), and select non-profit and public-sector accounts. Notable client relationships extend beyond 10 years (BMO since 2011, UHN ~10 years, Loblaw ongoing), with recurring engagements spanning recruitment video series, patient and brand education content, training programs, and event coverage. Reach includes content deployed across 1,700+ Loblaw locations in both English and French, and virtual broadcasts delivered to 70+ global locations for a pharmaceutical client.

Storymasters is founder-led by Principal and Creative Director Randy Woolgar and Producer Alexandra Hudes, with no disclosed external investors or institutional ownership. The firm relies primarily on portfolio-driven marketing, client referrals, and earned industry recognition (Internet Advertising Competition awards for RBC recruitment videos) rather than paid demand generation. Recent strategic emphasis has shifted toward productized offerings — including Branded Virtual Broadcast and Infographics 2.0 — while maintaining a single unified service offering rather than a platform-plus-modules architecture.

Name

Storymasters Communications

Legal name

Storymasters Communications Inc.

Website

https://storymasters.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Storymasters Communications is a Wasaga Beach, Ontario-based B2B creative services firm (founded 2007, 1-10 employees) producing video, animation, photography, copywriting, and graphic design for Canadian enterprise clients in financial services, healthcare, retail, and non-profit sectors.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Video production services
• Animated explainer videos
• Corporate photography services
• Creative copywriting services
• Graphic design services

Headquarters

HQ city

Wasaga Beach

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Core revenue stream from producing corporate videos, recruitment spots, brand films, and social media content for enterprise clients. Projects range from 30-second spots to multi-minute documentaries.
2. Animation Services: Producing animated explainer videos, infographic animations, and branded content with in-house team handling scripts, storyboards, character design, and turn-key post-production.
3. Photography Services: Corporate photography including location shoots, portrait photography, and event coverage for client campaigns and brand materials.
4. Creative and Copywriting Services: Copywriting, brand development, graphic design, and creative strategy services, often bundled with video production engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Storymasters Communications is a Canadian creative services firm that produces handcrafted digital content for enterprise clients, including corporate video production, animated explainers, photography, graphic design, copywriting, and creative direction. The in-house team manages the full production pipeline from concept development and scripting through shooting, post-production, and multi-format delivery, including bilingual English/French content and virtual broadcast production for events.

Product overview

Storymasters Communications is a Canadian digital content production company offering integrated creative services including video production, animation, photography, graphic design, and copywriting. The company operates as a single unified offering rather than a platform-plus-modules architecture, delivering handcrafted digital content through distinct service lines: Video Production, Animation, Photography, Creative Services, Graphic Design, and Copywriting. They specialize in corporate videos, animated explainers, recruitment content, branded virtual broadcasts, and educational video series for clients across healthcare, financial services, and non-profit sectors. Their work spans from 30-second social media spots to multi-minute documentaries, with capabilities including bilingual content production in English and French, and innovative solutions like remote/virtual photo shoots and virtual event production using 3D technology.

Differentiator

Problem solved

Functional benefit

Brands

• Curiously: Social media content production testing ground with a Facebook page featuring about 2200 followers; a creative outlet for content experiments

Products and services

• Video Production Professional video production services including corporate videos, recruitment spots, brand films, and social media content. The team produces videos ranging from 30-second spots to multi-minute documentaries for enterprise clients.
• Animation 2D animation services including animated explainers, infographic animations, and explainer videos. The in-house team handles scriptwriting, storyboard development, character design, and full post-production.
• Photography Professional photography services including location photography, corporate headshots, event photography, and product photography, with capability for remote/virtual photo shoots.
• Creative Services Strategic creative development including concept creation, campaign development, and creative direction for branded content across multiple platforms.
• Graphic Design Graphic design services including logo design, trade show materials, print collateral, and branded visual assets.
• Copywriting Professional copywriting services for video scripts, website content, marketing materials, and corporate communications.
• Branded Virtual Broadcast Interactive virtual meetings and events produced in green screen studios with 3D virtual reality software. Features live and pre-recorded content, branded virtual sets, and global audience reach for 60-minute broadcasts.
• Infographic Animation Animated infographic videos that communicate complex information through motion graphics, combining data visualization with engaging storytelling for healthcare, corporate, and educational content.
• Patient Education Video Series Multi-part patient education video programs for healthcare institutions, including radiation therapy and chemotherapy treatment series using 2D animation and graphics.
• Recruitment Video Package Turnkey recruitment video production including candidate interviews, location shooting, and high-resolution photography for employer branding campaigns.
• Reality Check Educational Series Five-part animated educational series on fake news and misinformation, produced in English and French for media literacy education.

Quantifiable outcome

• 10+ year average client relationships with major brands like BMO and UHN
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor, core and moderate.

• TMP WorldwideminorStrategic or Co-development PartnerCollaborated with Chicago-based TMP Worldwide on RBC recruitment video project. TMP Worldwide served as the agency coordinating the campaign, with Storymasters providing production services.
• UHN (University Health Network)coreStrategic or Co-development Partner10-year relationship with University Health Network including work for KITE Research Institute, McEwen Centre, and Princess Margaret Cancer Foundation. Multiple ongoing video production initiatives.
• Cisco SystemsminorStrategic or Co-development PartnerProduced Mississauga Connected City video commissioned by Cisco Canada's PR agency Strategic Ampersand, showcasing technology partnership between Cisco, OnX Canada, and City of Mississauga.
• Loblaw CompaniescoreStrategic or Co-development PartnerOngoing partnership with Loblaw on food safety training, photography refresh, vendor innovation videos, brand campaigns, and internal communications content deployed across 1700+ locations.
• Diabetes CanadamoderateStrategic or Co-development PartnerMultiple campaigns including #VoteDiabetes election spots, diabetes 360 spots, and advanced glucose monitoring explainer videos.
• BMO Financial GroupcoreStrategic or Co-development PartnerLong-term partnership since 2011 with BMO Insurance and BMO Financial Group for animated explainers, recruitment videos, client stories, and diversity campaigns.
• ElectricityHRmoderateChannel Partner/ Reseller/ DistributorOngoing partnership with Ottawa-based ElectricityHR for recruitment video initiatives with Hydro One, Ontario Power Generation, and FortisBC.
• MediaSmartsmoderateStrategic or Co-development PartnerLong-term partnership creating digital literacy educational content for children and adults, including Reality Check fake news series and multiple animated educational video series.
• KidsNow CanadamoderateStrategic or Co-development PartnerKey partner for national 'Who's Your Mentor' online series, producing 30+ videos over 10+ shoot days featuring media personalities and business leaders.
• CeridianminorStrategic or Co-development PartnerProduced innovation profile video for Ceridian's Dayforce annual conference showcasing 2020 product innovations.
• Sun LifeminorStrategic or Co-development PartnerProduced advisor web spots series to reinforce the value of client/advisor relationship for Sun Life.
• PwCminorStrategic or Co-development PartnerCreated eight recruitment profiles featuring associates from Vancouver to Montreal in English and French.
• John ToryminorStrategic or Co-development PartnerFeatured in KidsNow Canada's 'Who's Your Mentor' series, interviewing media personalities and community leaders.
• Companies Committed to Kids (CCK)moderateStrategic or Co-development PartnerProduced 'Media Minutes' educational series for kids aged 8-12 and 60-second PSA campaigns in partnership with MediaSmarts.ca and Facebook Canada.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bruce Mau Design: Established Canadian design studio with broader brand strategy and design portfolio. Comparable in creative services heritage and Canadian enterprise client base, but operates at a larger scale with broader strategic offerings.

Direct peers

• Vapor Studios: Toronto-based content production company offering video, animation, and creative services for corporate clients. Similar service portfolio and target market to Storymasters.
• Mindfield: Canadian recruitment marketing agency producing employer branding videos and content. Directly comparable to Storymasters' recruitment video work for BMO, RBC, Scotiabank, and PwC.
• Tendril: Toronto-based animation and motion design studio producing brand films, animations, and digital content for global brands. Directly comparable to Storymasters' animation and video production services with similar Fortune 500 client base.
• Crush Creative: Toronto creative agency offering video production, animation, and digital content for enterprise brands. Directly competes with Storymasters in the Canadian integrated creative services space.
• Jam3: Toronto creative agency producing interactive experiences, branded content, and digital campaigns for major brands. Comparable in offering integrated creative/video services to enterprise clients with similar Canadian market positioning.
• Saints Communications: Toronto-based creative agency providing video, animation, and digital content production. Comparable size and service mix to Storymasters with similar blue-chip Canadian client portfolio.
• Global Mechanic: Toronto motion graphics and animation studio producing broadcast design, brand films, and promotional content. Comparable in animation and post-production services for major brands.
• WAX Partnership: Canadian creative agency providing video production, branding, and marketing communications for nonprofit and corporate clients. Overlaps with Storymasters in healthcare and nonprofit sector work.
• Aspek Creative: Canadian creative agency producing brand stories, recruitment videos, and corporate communications content. Comparable in offering integrated creative services to enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/storymasters.ca
• Xx.com/storymastersTO
• LinkedInlinkedin.com/company/storymasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storymasters Communications