Sintex
Sintex is a Brazilian manufacturer founded in 1942 that produces electric and electronic showers, faucets, water heaters, and plumbing accessories in Joinville, Santa Catarina, selling through B2B portals, D2C e-commerce, commercial representatives, and retail stores across all Brazilian states.
- Company typePrivate
- Founded1942
- HeadquartersJoinville, Brazil
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sintex does
Sintex Industrial de Plásticos Ltda is a Brazilian manufacturer of plastic and thermoelectric plumbing products, founded in 1942 and headquartered in Joinville, Santa Catarina, with manufacturing operations in Guaramirim. The company produces electric and electronic showers, electric and electronic faucets, water heaters, hygienic showers, aerators, filters, bathroom cabinets, mirrors, and accessories, complemented by premium sub-brands including the SPA line (luxury cold showers inspired by global destinations) and the Triton luxury line. Technology centers on plastic injection molding and thermoelectric product engineering, with proprietary features such as Genius Touch digital temperature control, magnetic hygienic-shower supports, and aerator technology delivering up to 50% water savings. The company pioneered the first electric faucet in Brazil and holds a 'referência nacional' (national reference) reputation across 83 years of continuous operation.
Sintex serves multiple customer segments through a hybrid go-to-market model: individual residential consumers via its own e-commerce storefront (loja.sintex.com.br), retail stores and wholesalers via a dedicated B2B portal (sintexb2b.com.br) supporting CNPJ purchases with credit terms, and small commercial operators (salons, barbershops, pet shops, restaurants, cafés) through specialized professional products. Sales are executed through direct e-commerce, phone sales (televendas with WhatsApp integration), a network of commercial representatives covering all Brazilian states, and physical retail distribution through hardware stores and home improvement retailers nationwide. Revenue is generated almost exclusively through hardware product sales at unit-based pricing, with free-shipping promotions (e.g., FRETEGRATIS150 above R$150) used as conversion levers.
The company is privately held by the Bernardes family under director Enio Bernardes, with no external institutional investors, subsidiaries, or parent company disclosed. Operations are supported by a nationwide authorized technical assistance network for warranty service, and the company emphasizes sustainability through an internal recycling system processing approximately 2 tons of waste per month. Recent strategic emphasis has been on product innovation (20 new launches in 2024 plus ongoing 2025 launches), premium-line expansion via the SPA collection, and brand-building through content marketing, social media, and trade show participation.
Sintex firmographics
Firmographics- Name
- Sintex
- Legal name
- Sintex Industrial de Plásticos LTDA
- Website
- https://sintex.com.br
- Company type
- Private
- Founded year
- 1942
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sintex is a Brazilian manufacturer founded in 1942 that produces electric and electronic showers, faucets, water heaters, and plumbing accessories in Joinville, Santa Catarina, selling through B2B portals, D2C e-commerce, commercial representatives, and retail stores across all Brazilian states.
- Ownership category
- akta.pro rank
Sintex industry classification
Industry- Product category
- Bathroom & Kitchen Plumbing Fixtures
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Irrigation & Outdoor Plumbing Products (IMADALAI)
Keywords
Where Sintex is headquartered
LocationHeadquarters
- HQ city
- Joinville
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Sintex business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Sintex generates revenue primarily through the sale of bathroom and kitchen plumbing products including electronic showers, electric faucets, water heaters, and accessories. Sales occur through direct e-commerce, B2B portal, retail partners, and commercial sales representatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing through e-commerce |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Sintex product offering
Product offeringCore offering
Sintex manufactures and sells plastic plumbing and electrical bathroom/kitchen products including electric showers, electronic showers, electric and electronic faucets (including 2-in-1 models with integrated water filters), water heaters, hygienic showers, and accessories. The company serves both end consumers through e-commerce and physical retail, and business customers through a dedicated B2B portal, commercial representatives, and televendas across Brazil.
Product overview
Sintex is a Brazilian manufacturer of electric and electronic plumbing products founded in 1942, based in Joinville, Santa Catarina. The product portfolio centers on CHUVEIROS (electric and electronic showers), TORNEIRAS (electric and electronic faucets including the 2-in-1 water filter faucet), and AQUECEDORES (water heaters including the Genius Touch line). The portfolio is organized across multiple sub-brands and product lines including the premium LINHA SPA (luxury cold showers and gas-powered showers), LINHA LUXO (Triton luxury line), and core accessories including FILTROS (filters), RESISTÊNCIAS (heating elements), AREJADORES (aerators), DUCHAS HIGIÊNICAS (hygienic showers), ESPELHOS (mirrors including Athena LED), ARMÁRIOS (bathroom cabinets), OZÔNIO (ozone products), and general plumbing accessories. The products are distributed through a B2B portal for retailers and direct-to-consumer e-commerce, with national delivery throughout Brazil and a network of authorized technical service providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Chuveiro Eletrônico DE154
Quantifiable outcome
- Up to 50% water savings with aerator technology
- +3 more outcomes
Companies that use Sintex
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Sintex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sintex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Authorized Technical Assistance NetworkcoreSintex maintains a nationwide network of authorized technical assistance providers covering major cities across Brazil including Brasília, Belo Horizonte, Curitiba, Porto Alegre, São Paulo, and other locations. These authorized service centers handle warranty repairs and technical support for Sintex products.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sintex competitors and assessment
Company assessmentBroad incumbents
- Roca: Spanish global bathroom brand with established Brazilian operations (Celite). Competes with Sintex in Brazilian bathroom fixtures, particularly in premium and mid-premium segments where Sintex's SPA/Luxo lines are positioned.
- Hansgrohe: German premium shower and faucet manufacturer with global presence including Brazil. Comparable in showers and faucets category but operating in the premium/specification segment where Sintex is only beginning to compete.
- Grohe: Global premium shower and faucet brand (LIXIL Group) with Brazilian distribution. Comparable in showers/faucets category, particularly in commercial and premium residential projects where Sintex is pushing with new lines.
Direct peers
- Lorenzetti: Brazilian market leader in electric showers, electric faucets and water heaters — directly competing with Sintex across the same core product categories, channels, and Brazilian consumer base.
- Docol: Brazilian manufacturer of premium and mid-market faucets, valves and bathroom fittings. Direct competitor to Sintex in the residential and commercial plumbing fixture space, particularly in the premium tier Sintex is targeting with Linha Luxo.
- Deca: Brazil's largest bathroom fixtures manufacturer (under Dexco), offering faucets, showers, and sanitary ware. Comparable in plumbing fixtures category and Brazilian distribution model, though broader in portfolio and scale than Sintex.
- Astra: Brazilian manufacturer of plastic and metal plumbing fittings, valves and bathroom accessories. Comparable in product mix (plastic plumbing fittings, valves) and Brazilian distribution model, competing with Sintex in accessories and fittings.
- Fani: Brazilian manufacturer specializing in plumbing fittings, valves and connection products. Comparable in plumbing accessories category (registros, canos, mangueiras) that overlap with Sintex's accessories portfolio.
- Hydra (Corona): Major Brazilian shower and bathroom brand (part of the Corona group), competing head-to-head with Sintex in electric showers, electronic faucets and accessories through similar retail and B2B channels.
- Tigre: Brazilian manufacturer of plumbing fittings, pipes and accessories with broad distribution. Comparable in plumbing products category and Brazilian building-materials retail channel, with overlap in fittings and accessories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sintex social profiles
Digital presenceSintex compliance and trust
Trust signalCompliance1 record
Sintex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sintex leadership team
Management profileNumber of profiles
Profiles1 record
Sintex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sintex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sintex
What does Sintex do?
Sintex manufactures and sells plastic plumbing and electrical bathroom/kitchen products including electric showers, electronic showers, electric and electronic faucets (including 2-in-1 models with integrated water filters), water heaters, hygienic showers, and accessories. The company serves both end consumers through e-commerce and physical retail, and business customers through a dedicated B2B portal, commercial representatives, and televendas across Brazil.
Is Sintex a public or private company?
Sintex is a private company. It is classified as family owned and is currently operating.
When was Sintex founded?
Sintex was founded in 1942. It employs 251 to 500 people.
Where is Sintex based?
Sintex is headquartered in Joinville, Brazil, in the Latin America region.
How does Sintex make money?
One revenue line is on record: product Sales.
Who are Sintex's main competitors?
Broad incumbents on record are Roca, Hansgrohe and Grohe. Direct peers are Lorenzetti, Docol, Deca, Astra, Fani, Hydra (Corona) and Tigre.
Does Sintex have an API?
No public API is recorded for Sintex.
What industry is Sintex in?
Sintex's product category is Bathroom & Kitchen Plumbing Fixtures. Its primary akta.pro industry code is IMADALAI, Irrigation & Outdoor Plumbing Products. Its SIC code is 3634.