Signing Time

What Signing Time does

Signing Time, operated by Two Little Hands Productions, LLC, is a private educational media company founded in 2002 and headquartered in Midvale, Utah. The company develops and distributes American Sign Language (ASL) instructional content for children from infancy through high school, built around a 500+ video content library covering sign language, reading, phonics, science, and social-emotional learning. Core product lines include Baby Signing Time (ages 0-3), Signing Time (ages 4-12), Rachel and the TreeSchoolers (ages 2-8), Potty Time, and Sign It ASL I & II for middle and high school students. The underlying technology is a digital video streaming platform branded "My Signing Time," available via iOS and Android apps (over 100,000 Google Play downloads) and a Shopify-powered e-commerce storefront, supplemented by Vimeo for video delivery.

Name

Signing Time

Legal name

Two Little Hands Productions, LLC

Website

https://signingtime.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Signing Time (Two Little Hands Productions) is a Utah-based educational media company that teaches American Sign Language to children ages 0-18 through a subscription streaming platform, classroom curriculum, and licensed instructor network serving 250,000+ families.

Ownership category

akta.pro rank

Product category

Children's Educational Media

NAICS

Educational Services (611), Language Schools (61163), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sign Language Learning Programs (ASL/BSL, etc.) (EDAMAFAM)

akta.pro secondary industries

Foundational Literacy & Early Reading Apps (EDACANAA), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Children's sign language education
• ASL learning platform
• Digital educational streaming
• Baby sign language
• Classroom ASL curriculum

Headquarters

HQ city

Midvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Digital Subscription (My Signing Time): Annual subscription providing unlimited access to entire video library including Baby Signing Time, Signing Time, Rachel and the TreeSchoolers, with new content added regularly. $129.99 per year for full library access.
2. Course Sales (Sign It ASL): One-time purchase or school-year access for ASL I ($199.99) and ASL II courses, or bundled ($349.99) for middle school and high school curriculum.
3. Instructor Licensing: Signing Time Academy licenses the Two Little Hands Curriculum to Certified Instructors for a one-time kit purchase ($699) plus annual dues ($100/year). Instructors teach classes and keep 100% of revenues.
4. Classroom Curriculum Bundle: K-5 classroom curriculum with teacher guide, lesson plans, printable activities, video clips, MP3s, and My Signing Time subscription bundled together.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels9 records

Core offering

Signing Time provides American Sign Language educational content for children and families through a digital streaming platform, mobile apps, structured online courses, and K-5 classroom curriculum. The core subscription product (My Signing Time) provides unlimited access to a library of 500+ videos covering Baby Signing Time, Signing Time, Rachel and the TreeSchoolers, and themed content across sign language, reading, science, art, music, and empathy. The company also sells individual ASL courses for middle/high school students and licenses its curriculum to independent instructors through the Signing Time Academy.

Product overview

Signing Time is an educational media company operated by Two Little Hands Productions that offers a multi-product portfolio centered on American Sign Language (ASL) education for children and families. The core offering is My Signing Time, a subscription-based streaming platform providing access to over 500 videos covering sign language, reading, phonics, fitness, and science content. The product lineup is organized by age: Baby Signing Time targets ages 0-3, the main Signing Time series serves ages 4-12, Rachel & the TreeSchoolers provides STEM education for ages 2-8, and Potty Time addresses toilet training. For middle and high school students, Sign It ASL I and II offer structured ASL courses. The company also operates the Signing Time Academy, an educational division that trains and licenses independent instructors to teach Signing Time curriculum in communities. Products are available as digital subscriptions (via My Signing Time), individual course purchases, and classroom curriculum bundles. The company serves over 250,000 families and holds approvals as a vendor for charter schools and education funding programs nationwide including ClassWallet, Odyssey, ESA, EFA, and scholarship programs.

Differentiator

Problem solved

Functional benefit

Brands

• Baby Signing Time: Program designed to help babies communicate long before talking, for ages 0-3.
• Potty Time
• Rachel and the TreeSchoolers
• Rachel & Me
• Sign It ASL
• My Signing Time

Products and services

• My Signing Time (Annual Subscription) Digital streaming subscription providing unlimited access to the full library of Signing Time, Baby Signing Time, Rachel and the TreeSchoolers, and new content on any device. Priced at $129.99/year with a 14-day free trial.
• Sign It ASL I Online self-paced ASL course for grades 6-12 covering vocabulary, fingerspelling, grammar, Deaf culture, quizzes, and exams. 1-year access at $199.99.
• Sign It ASL II Advanced online ASL course for middle/high school students (lessons 11-20) covering topics such as countries, government, money, clothing, hobbies, and colors. 1-year access.
• Sign It ASL I & II Bundle Complete middle school and high school ASL course bundle covering all lessons in vocabulary, fingerspelling, grammar, non-manual markers, Deaf culture, quizzes, and exams. Priced at $349.99.
• Signing Time Elementary Curriculum (K-5) K-5 classroom curriculum with 16 themed units, lesson activities, video clips, songs, and printables for teaching ASL. Available as a standalone product or bundled with a 1-year My Signing Time subscription.
• Baby Signing Time Program Video series designed to help babies communicate long before talking, reducing frustration. Targets ages 0-3 and is available through the My Signing Time streaming subscription.
• Signing Time (Ages 4-12) Video series teaching American Sign Language vocabulary (1,000+ signs) and how to put signs together in sentences. Targets ages 4-12 and is available through the My Signing Time streaming subscription.
• Rachel and the TreeSchoolers Educational program teaching scientific concepts and social virtues (kindness, teamwork, persistence, sharing) through songs and signs to children ages 2-8.
• Potty Time Playful and positive approach to potty training for toddlers, with Emmy-nominated host Rachel Coleman teaching through sign and song.
• Signing Time Academy Instructor Program Licensing program allowing individuals to become Certified Instructors who teach Signing Time classes. Includes a one-time $699 Starter Kit and $100/year annual dues. Instructors keep 100% of class revenues.

Quantifiable outcome

• Reduce communication frustration for babies before they can talk
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core, minor and moderate.

• ClassWalletcoreChannel Partner/ Reseller/ DistributorClassWallet is a marketplace platform used by state education funding programs. Signing Time products are available through ClassWallet marketplaces in Alabama, Arizona, Arkansas, New Hampshire, South Carolina, and West Virginia for families using ESA and charter school funds.
• Odyssey (Education Funding Platform)coreChannel Partner/ Reseller/ DistributorOdyssey marketplace integration allows families in Georgia, Tennessee, Utah, and Wyoming to purchase Signing Time products using Education Savings Account funds.
• State ESA Programs (AL, AZ, AR, FL, GA, LA, NH, SC, TN, UT, WV, WY)coreChannel Partner/ Reseller/ DistributorDirect integration with 12 state education savings account and charter school funding programs, including Alabama Choose Act, Arizona Empowerment Scholarship, Arkansas Education Freedom Account, Florida StepUpForStudents, Georgia Promise Scholarship, Louisiana LA Gator Scholarship, New Hampshire CSF, South Carolina ESTF, Tennessee ESA, Utah Fits All, West Virginia Hope Scholarship, and Wyoming Odyssey.
• Amazon FBA StoreminorChannel Partner/ Reseller/ DistributorDVD products are ordered through the Signing Time Amazon FBA (Fulfillment by Amazon) store. General marketplace for physical product distribution.
• Netflix, Nick Jr., Public TelevisionmoderateChannel Partner/ Reseller/ DistributorSelect episodes of Signing Time have aired on Netflix, Nick Jr., and Public Television, providing broadcast distribution and brand exposure.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Baby Einstein: Baby Einstein is a well-established early-childhood educational video and product brand owned by Kids2, covering language, music, art, and science for infants and toddlers. Broad incumbent in early-childhood educational media that overlaps with Baby Signing Time's audience and category, though not focused on ASL.
• ABCmouse: ABCmouse is a subscription-based early learning platform covering reading, math, science, and art for ages 2-8. Broad incumbent in children's educational subscriptions with comparable age targeting, subscription model, and parent-customer base.
• LeapFrog Enterprises: LeapFrog is a major children's educational technology company offering learning tablets, apps, and video content for early literacy and language development. Broad incumbent in children's educational content with overlapping K-5 audience and school-channel distribution.
• Duolingo: Duolingo is the dominant consumer language learning platform offering ASL among its 40+ languages via a gamified app. While focused on older learners and broader languages, it competes for the same family-driven language learning wallet and represents the gold-standard subscription language learning model.

Direct peers

• HandSpeak: HandSpeak is a web-based ASL resource featuring video dictionary, fingerspelling tools, and learning modules. Comparable to Signing Time as an online ASL learning destination, though more reference-oriented than children's-focused.
• Lifeprint (ASL University): Lifeprint / ASL University is a free online ASL curriculum created by Dr. Bill Vicars, widely used in high school and college ASL courses. Directly competes with Signing Time's Sign It ASL courses for the middle school / high school foreign language credit audience.
• Little Pim: Little Pim is a children's language learning platform teaching Spanish, French, Mandarin, and other languages to kids 0-6 through video-based subscription content. Directly comparable to Signing Time in format, age targeting, and subscription model, though focused on spoken foreign languages rather than ASL.
• Signing Savvy: Signing Savvy is an ASL dictionary and learning resource offering searchable video-based sign lookups and a mobile app. Overlaps with Signing Time's ASL Dictionary feature and broader ASL education audience, though more reference-focused than curriculum-focused.
• Baby Signs: Founded by Dr. Joseph Garcia, Baby Signs is the original baby sign language program and the most direct competitor to Signing Time's Baby Signing Time offering. Both teach ASL to hearing families with pre-verbal infants, with similar curriculum, instructor networks, and target customer base.
• Tiny Signs: Tiny Signs is a baby sign language program offering classes, DVDs, and digital content for parents and educators of infants and toddlers. Directly competes with Signing Time in the baby sign language niche with similar age-group targeting and instructional format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/signingtime
• YouTubeyoutube.com/@babysignlanguage2970
• Facebookfacebook.com/signingtime
• Instagraminstagram.com/signing_time
• Pinterestpinterest.com/signingtime
• LinkedInlinkedin.com/company/signing-time-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signing Time