Straywave Media

Name

Straywave Media

Legal name

Straywave Media Ltd.

Website

https://straywave.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Television Production Services

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPADABAC

Unscripted/Reality TV Production (Live-Action)

Media, Entertainment & Sports/Film & Video Production/Distribution/Film & TV Production (Live-Action)

Keywords

• Television production
• Factual documentaries
• Entertainment formats
• Reality television
• Film production

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Broadcast Commissioning: Production company earns revenue by creating commissioned television content for broadcasters. Straywave develops original formats and produces series for Irish and international TV networks, earning fees for production services and format development.
2. Format Licensing: The company develops returnable formats (e.g., Fade Street, The 2 Johnnies, Dublin Wives) that can be licensed or adapted for different markets and territories, generating licensing revenue.
3. Talent-Led Content Production: Production of content featuring established talent (podcasters, influencers, comedians) with built-in audiences, enabling cross-promotion and expanded reach for broadcasters.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Straywave Media is an Irish independent television production company that develops and produces original commissioned content across factual, entertainment, reality, comedy, documentary, live event, and feature film genres for Irish and international broadcasters. The company creates returnable formats with talent-led productions, end-to-end production management services, and provides expert access to Ireland's Section 481 and 487A film and television tax incentive schemes.

Product overview

Straywave Media is an Irish independent television production company offering a portfolio of television productions across multiple genres (factual, entertainment, reality, comedy, and film) along with production services. The company's product portfolio includes flagship structured reality series like Fade Street and Dublin Wives, travel documentaries including The 2 Johnnies Do America franchise, observational documentaries such as Nurses and Who's Building Ireland?, entertainment formats like Celebrity Salon, and digital-first unscripted content like Charleen & Ellie Go All In. In addition to producing broadcast television content for Irish networks (RTÉ, Virgin Media, TV3) and streaming platforms (RTÉ Player), the company offers production services including factual TV production, entertainment production, comedy production, talent development, film production, and access to Ireland's Section 481 and 487A film tax incentive programs. The productions range from one-off documentaries to multi-series formats with returnable potential, designed for broadcast television, digital platforms, and live events.

Differentiator

Problem solved

Functional benefit

Products and services

• Factual TV Production Services
• Entertainment Production Services
• Comedy Production Services Development and production of comedy from studio shows to character-driven formats, reflecting today's culture and voice with original, audience-first comedy.
• Talent Development Championing the next generation with real opportunities for emerging producers, directors, and crew, partnering with digital-first talent and offering hands-on experience that launches careers.
• Film Production Services Original feature and documentary films with strong creative vision, supporting projects from development to delivery combining cinematic craft with experienced production management.
• Section 481 and 487A Tax Incentive Services Full production management and expert access to Ireland's Section 481 and 487A tax incentives, ensuring productions are efficiently managed, fully compliant, and financially optimised.

Quantifiable outcome

• Dublin Wives achieved 41% audience share among Irish adults
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kite Entertainment: Leading Irish independent production company producing unscripted entertainment, factual, and reality programming for RTÉ and international broadcasters. Directly comparable in scale, genre focus, and broadcaster relationships to Straywave.
• ShinAwiL Productions: Irish independent television production company producing entertainment, factual, and reality formats for Irish broadcasters including RTÉ. Comparable as a similarly-sized Dublin-based indie producing non-scripted content for the same customer base.
• Hat Trick Productions: UK independent production company producing comedy, entertainment, and factual programming including Outnumbered and Drop the Dead Donkey. Comparable as a similarly-sized indie specializing in unscripted content for UK and Irish broadcasters.
• Tyrone Productions: Irish independent production company behind formats like The Restaurant and Keys to My Life, specializing in unscripted entertainment and reality programming for Irish broadcasters. Comparable in genre mix and broadcaster focus.
• Sideline Productions: Irish independent production company producing entertainment and factual programming for RTÉ and other broadcasters. Comparable as a small Dublin-based indie competing in the same commissioning market.
• Matchlight Productions: Irish indie production company producing documentary and factual entertainment content. Comparable as a Dublin-based peer operating in the unscripted space with similar broadcaster relationships.

Broad incumbents

• ITV Studios: UK-based global production and distribution arm of ITV producing entertainment, factual, and reality programming. Comparable as a broader incumbent with deeper international reach that competes with Straywave for premium unscripted commissions.
• Endemol Shine Group: Global production group producing unscripted entertainment, reality, and factual programming including Deal or No Deal and Black Mirror. Comparable as a large incumbent competing for international format commissions alongside smaller indies like Straywave.
• Banijay: Global independent production powerhouse behind formats including Survivor, Big Brother, and MasterChef. Comparable as an unscripted production leader whose Irish operations compete with Straywave for domestic commissions and represent the consolidator category Straywave could eventually join or partner with.
• All3Media: Global independent production group with a portfolio of production labels producing unscripted entertainment, factual, and reality content across multiple markets. Comparable as a consolidator that acquires and partners with indies comparable to Straywave.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Straywave
• LinkedInlinkedin.com/company/straywave-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Straywave Media