What Sideline Productions does

Sideline Productions (legal entity Sideline Media Group, LLC) is a Brookings, South Dakota-based event production services company founded in April 2012 by Nick Schmeichel. The company rents high-end LED video displays (commonly called Jumbotrons), provides HD video production services including image magnification (I-MAG), and delivers end-to-end live event services encompassing setup, operation, and teardown of equipment. Its core technology stack is built around Daktronics LED panels and the Daktronics Show Control system for sports timing and scoring, supplemented by HD fly packs, Green Hippo media servers, and equipment from Grass Valley, NewTek, and RED.

The company serves event organizers, sports leagues, schools, corporations, festivals, and nonprofit clients across the US Midwest and nationally, with marquee engagements including Notre Dame graduations, the Carrier Classic college basketball games aboard an aircraft carrier, the ISOC Snocross Tour, the Horizon League Men's Championship, Hockey Day Minnesota, the Saturday in the Park Festival (its longest-running annual client since the company's first event in July 2012), and Target's nationwide college marketing tour. Adjacent service lines include professional audio and lighting, digital score tables, social media-to-display integration, and a Creative Services offering for sponsorship content.

Sideline operates as a bootstrapped, privately held LLC with no disclosed institutional funding. Revenue is generated through quote-based, event-specific rental and production fees. Distribution is direct B2B, relying on inbound client inquiries, long-tenured client relationships, regional reputation in South Dakota and surrounding states, and partnerships with other production firms (Craftsmen Industries, Birch Technical Productions, Allied Productions and Sales) for larger integrated jobs. Headcount remains in the 1-10 range, with only two named long-tenured staff (founder/President Nick Schmeichel and Director of Operations Brian Sander, hired January 2013).

Name

Sideline Productions

Legal name

Sideline Media Group, LLC

Website

https://sideline-productions.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sideline Productions is a Brookings, South Dakota-based event production company that rents LED video displays (Jumbotrons), provides HD video production, and delivers end-to-end live event services for sports leagues, festivals, schools, corporations, and nonprofits across the Midwest and nationally.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/IMAG & LED Wall Production (MPAGAKAD)

akta.pro secondary industries

Lighting Design & Lighting Equipment Rentals (THAHAEAB), Staging & Rigging Services (MPAGAKAA)

Keywords

• LED video display rental
• Live event production
• Video production services
• Sports event presentation
• Jumbotron rental services

Headquarters

HQ city

Brookings

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. LED Video Display Rental: Rental of high-end LED video displays (Jumbotrons) for events of all sizes - corporate meetings, graduation ceremonies, festivals, and sporting events.
2. Video Production Services: HD video production services including image magnification (I-MAG), social media engagement, sponsorship content creation, and full sports production packages.
3. Creative Services: Creative services including sponsorship content and event content optimization for video displays.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sideline Productions rents high-end LED video displays (Jumbotrons) and provides on-site HD video production, creative content, and integrated audio/lighting services for live events. Deliverables include image magnification, social media display integration, and full sports event packages with scoring and timing. The company sends crews to set up, operate, and tear down equipment at festivals, sporting events, graduations, corporate meetings, and charity galas.

Product overview

Sideline Productions is a video production and LED display rental company offering a unified service portfolio centered on bringing visual experiences to live events. The core offering consists of high-end LED video displays (Jumbotrons) complemented by full video production services, HD fly packs, and creative content development. Additional services include live event production management, audio services, lighting services, and specialized offerings such as the Full Sports Package (scoring integration, digital score tables, Daktronics timing systems) and Video Production & Social Engagement (social media integration for displays). The company operates as an event rental and production specialist rather than a software product company, providing end-to-end services from setup through teardown.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Video Display Rental (Jumbotrons)

Quantifiable outcome

• Over $2 million raised for Children's Hospitals and Clinics of Minnesota at Star Gala event
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Craftsmen IndustriesminorStrategic or Co-development PartnerPartnered with Craftsmanship Industries to provide LED displays for Target's traveling college marketing campaign. Worked together to execute a complex multi-display content management project.
• Birch Technical ProductionsminorStrategic or Co-development PartnerCollaborated with Birch Technical Productions to help transform the Depot in Downtown Minneapolis into a spectacular setting for the Star Gala supporting Children's Hospitals and Clinics of Minnesota.
• Allied Productions and SalesminorStrategic or Co-development PartnerWorked with Allied Productions and Sales alongside Birch Technical Productions for the Star Gala charity event.
• DaktronicscoreTechnology or IntegrationPrimary LED display provider located near their headquarters in South Dakota. Uses Daktronics products for their LED video displays and Show Control system for sports timing and scoring. Daktronics is described as providing the best products on the market with superior image quality, refresh rate, and brightness.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NEP Group: Worldwide provider of broadcast and live event technology solutions including LED screens, video production, and content management for sports and entertainment. Adjacent incumbent serving a portion of the same sports/event production market.
• Production Resource Group (PRG): Global, large-scale provider of event production technology including LED, video, lighting, and audio for concerts, sports, and corporate events. Overlaps with Sideline on LED and live event production but operates at far broader scale and geographic reach.
• Encore (formerly PSAV): Large event technology and hospitality AV services provider offering LED, video, lighting, and staging to hotels, convention centers, and corporate events. Overlapping customer base in corporate and live events but with a much wider national footprint.

Direct peers

• GoVision: One of the largest US providers of mobile and modular LED video display rentals for live sports, concerts, festivals, and corporate events. Directly comparable to Sideline in offering, customer profile, and go-to-market as an LED-focused event production specialist.
• Atomic LED Displays: LED video wall rental and event production provider serving concerts, sporting events, and brand activations. Directly comparable as an LED-centric event services specialist.
• DGI Events: LED video wall and event production company providing displays, content management, and full event production for sports, corporate, and entertainment clients. Overlaps directly with Sideline's LED rental and sports-event production offering.
• IMS Productions: Sports and live event production company providing video display, scoring integration, and broadcast-quality content for college and professional sports. Closely mirrors Sideline's 'Full Sports Package' and Daktronics-driven sports presentation work.
• AVFX: Event production and audiovisual rental company offering LED video walls, video production, lighting, and audio for corporate and live events. Comparable in delivering multi-disciplinary event production with LED as a core capability.
• WorldStage: Full-service event technology provider offering LED displays, video, lighting, and audio for live events and productions. Comparable multi-disciplinary event production stack with LED as a lead capability.
• Insane Impact: LED video display rental and mobile billboard company serving sports, events, and brand activations. Closely comparable business model of renting high-end LED screens plus content/creative services for live events and sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sidelineprod
• YouTubeyoutube.com/channel/UCV_2GE-SnoePNIJZh0_WilA
• Facebookfacebook.com/sdsidelineproductions
• LinkedInlinkedin.com/company/sideline-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sideline Productions