WSM
WSM (Zhuhai Wiseman) is a 32-year-old Chinese fashion knitwear company that provides one-stop B2B knitwear design and manufacturing services to international brands like ZARA and LPP, while also operating its own WSM retail brand targeting urban women aged 25-35 in China.
- Company typePrivate
- Founded1987
- HeadquartersZhuhai, China
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What WSM does
WSM (Zhuhai Wiseman Co., Ltd. / 珠海威丝曼股份有限公司) is a Zhuhai-headquartered, vertically-integrated fashion knitwear company that has operated for over 32 years (founded 1987). The business operates two distinct but complementary revenue streams: a B2B one-stop fashion knitwear design service that supplies major international and domestic fashion brands including ZARA, LPP, LIU JO, PINKO, KARL LAGERFELD, CABBEEN, UR, O'STIN, VERO MODA, ONLY, SELECTED, and JACK & JONES; and a B2C proprietary WSM retail brand targeting urban women aged 25-35 through mall counters, shopping plaza stores, and street-level boutiques across first and second-tier Chinese cities.
The company's technical capabilities are anchored by a 110-person dedicated design and R&D team, a fashion knitwear design database exceeding 100,000 entries, 100+ cumulative knitwear patents, and annual R&D investment of over RMB 10 million. Manufacturing integration is supported by an annual capacity of over 7 million pieces, 40 strategic yarn and manufacturing suppliers, and an industry-leading 25-day supply cycle. The company holds ISO-9001 quality management and BSCI social compliance certifications and is designated as China's Fashion Knitwear R&D Base. Operational infrastructure includes a 50,000 sqm headquarters facility in Zhuhai Nanping Science and Technology Industrial Park.
WSM has been listed on China's New Third Board (NEEQ) since October 2015 and has attracted institutional capital from Jiuding Investment (九鼎投资), Maoshu Capital (茂树资本), Xinding Capital (新鼎资本), Shanghai Mingwan Asset Management, and Zhuhai Zhengfang Venture Investment. The group also operates an unrelated real estate subsidiary (Zhuhai Wanwei Real Estate, established 2007) and owns Shenzhen Yisuoyan Fashion (acquired August 2009). Revenue figures are not publicly disclosed, though scale indicators (manufacturing capacity, major brand customer roster, multi-decade operations) suggest a mid-sized Chinese apparel enterprise.
WSM firmographics
Firmographics- Name
- WSM
- Legal name
- 珠海威丝曼股份有限公司
- Website
- https://wsmchina.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WSM (Zhuhai Wiseman) is a 32-year-old Chinese fashion knitwear company that provides one-stop B2B knitwear design and manufacturing services to international brands like ZARA and LPP, while also operating its own WSM retail brand targeting urban women aged 25-35 in China.
- Ownership category
- akta.pro rank
WSM industry classification
Industry- Product category
- Fashion Knitwear Apparel & Design Services
- NAICS
- Apparel Knitting Mills (3151), Apparel Manufacturing (315)
- SIC
- Knit Outerwear Mills (2253), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Knitwear & Sweaters Manufacturers (CRAAAAAJ)
- akta.pro secondary industry
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH)
Keywords
Where WSM is headquartered
LocationHeadquarters
- HQ city
- Zhuhai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
WSM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- One-Stop Fashion Knitwear Design Services (B2B): Strategic design service provider for international and domestic fashion brands including ZARA, LPP, LIU JO, PINKO, KARL LAGERFELD, CABBEEN, UR — providing one-stop knitwear design and manufacturing integration. This is the primary revenue stream with over 7 million pieces/year manufacturing capacity.
- WSM Retail Brand Sales (B2C): Company-operated retail brand WSM selling women's fashion knitwear through mall counters, shopping plaza stores, and standalone boutiques targeting urban women aged 25-35.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
WSM product offering
Product offeringCore offering
WSM (Zhuhai Wiseman Co., Ltd) provides one-stop fashion knitwear design services covering design, prototyping, manufacturing integration, and supply chain management for international and domestic fashion brands such as ZARA, LPP, LIU JO, PINKO, KARL LAGERFELD, CABBEEN, and UR. The company also operates its proprietary WSM women's knitwear retail brand targeted at urban women aged 25-35 through mall counters, shopping plaza stores, and street-level boutiques across China, with annual manufacturing capacity exceeding 7 million pieces.
Product overview
WSM (珠海威丝曼股份有限公司) operates two main product lines: (1) Its proprietary WSM fashion knitwear brand targeting urban women aged 25-35, and (2) A comprehensive one-stop design service business spanning men's, women's, and children's knitwear categories. The company functions as a strategic design and manufacturing partner for international fashion brands, providing integrated knitwear solutions from design through production. The company has 32+ years of experience in the fashion knitwear industry with an annual manufacturing capacity exceeding 7 million pieces.
Differentiator
Problem solved
Functional benefit
Products and services
- WSM Brand Women's Knitwear Retail Line (威丝曼) Company-operated fashion knitwear retail brand featuring contemporary elegant designs (modern elegance, knitwear sentiment), positioning in first and second-tier Chinese shopping malls, shopping plazas, and street-level standalone boutiques for urban women aged 25-35.
- One-Stop Women's Knitwear Design Service (女士针织) B2B one-stop design service for women's fashion knitwear, covering the full cycle from design concept, prototyping, sampling, and manufacturing integration to supply chain delivery for international and domestic fashion brands.
- One-Stop Men's Knitwear Design Service (男士针织) B2B one-stop design service for men's fashion knitwear, covering design, prototyping, and manufacturing integration for international fashion brands.
- One-Stop Children's Knitwear Design Service (儿童针织) B2B one-stop design service for children's fashion knitwear, providing specialized knitwear design solutions for the children's apparel market with full-cycle design and manufacturing integration.
Quantifiable outcome
- 25-day lead time for fashion knitwear production
- +3 more outcomes
Companies that use WSM
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
WSM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
WSM partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- ZARAcoreZARA is a core strategic customer for WSM's one-stop fashion knitwear design services. WSM serves as a strategic design service supplier to ZARA.
- LPPcoreLPP is a major international fashion retailer and a strategic customer of WSM for one-stop knitwear design services.
- LIU JO (LiuJo)coreItalian fashion brand LiuJo is a strategic customer receiving one-stop knitwear design services from WSM.
- PINKOcoreItalian fashion brand PINKO is a strategic customer of WSM's one-stop knitwear design services.
- KARL LAGERFELDcoreKARL LAGERFELD brand receives strategic one-stop knitwear design services from WSM.
- CABBEENcoreChinese fashion brand CABBEEN (卡宾) is a strategic customer of WSM's one-stop knitwear design services.
- URcoreUR (Urban Revivo) is a strategic customer receiving one-stop knitwear design services from WSM.
- O'STINcoreO'STIN is listed as a strategic customer for WSM's one-stop fashion knitwear design services.
- VERO MODAcoreVERO MODA is a strategic customer receiving one-stop knitwear design services from WSM.
- ONLYcoreONLY is listed as a strategic customer of WSM's one-stop knitwear design services.
- SELECTEDcoreSELECTED is a strategic customer of WSM's one-stop knitwear design services.
- JACK & JONEScoreJACK & JONES is a strategic customer of WSM's one-stop knitwear design services.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
WSM competitors and assessment
Company assessmentDirect peers
- Esquel Group: Vertically integrated textile and apparel manufacturer headquartered in Hong Kong with significant knitwear production for global brands. Comparable to WSM as a long-established, design-integrated apparel producer serving major international fashion labels.
- Eclat Textile Co., Ltd. Taiwan-listed knitwear and performance apparel manufacturer producing for global brands. Directly comparable to WSM as a vertically integrated knitwear specialist serving international fashion and activewear customers.
- Shandong Ruyi Technology Group: Major Chinese textile and apparel group with substantial knitwear operations and ownership of multiple international brands (Bally, Gieves & Hawkes). Comparable to WSM as a Chinese-headquartered, vertically integrated apparel player with both manufacturing and brand dimensions.
- TAL Apparel: Hong Kong-headquartered apparel manufacturer with significant knitwear production serving global brands. Closely comparable to WSM's B2B design-and-manufacturing model serving international fashion customers.
- UR (Urban Revivo): Chinese fast-fashion brand operating large-format stores in first and second-tier Chinese malls. Comparable to WSM as both a brand customer (one-stop knitwear design services) and a peer to the WSM retail brand in Chinese mid-market mall-based women's fashion.
- Erdos Group: Leading Chinese cashmere and knitwear brand and manufacturer based in Inner Mongolia. Comparable to WSM as a knitwear-specialized Chinese apparel company with both manufacturing scale and a consumer-facing knitwear brand.
- Crystal International Group: Hong Kong-listed apparel manufacturer producing knitwear and other garments for global brands including fast-fashion and premium labels. Directly comparable to WSM as a large-scale, multi-category apparel manufacturer serving international fashion brands with integrated design and manufacturing capabilities.
Emerging players
- ELLASSAY (歌力思): Chinese women's mid-to-upper-market fashion apparel brand listed on the Shenzhen Stock Exchange. Comparable to the WSM retail brand as a Chinese women's fashion brand targeting urban professional women with a similar mid-to-premium positioning.
Broad incumbents
- Li & Fung Limited: Global apparel and consumer goods sourcing and design giant headquartered in Hong Kong. Comparable to WSM's B2B design services as a much larger, broader incumbent offering apparel design, sourcing and supply chain services to international brands.
- Peacebird (太平鸟): Major Chinese mid-market fashion apparel group operating multiple brands across women's, men's and youth segments. Comparable to WSM's retail brand as a larger Chinese multi-brand women's fashion retailer targeting similar urban demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
WSM compliance and trust
Trust signalCompliance2 records
WSM financial estimates
Financial estimateRevenue estimate
Valuation estimate
WSM leadership team
Management profileNumber of profiles
Profiles4 records
WSM subsidiaries and ownership
Company hierarchySubsidiaries2 records
WSM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WSM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WSM
What does WSM do?
WSM (Zhuhai Wiseman Co., Ltd) provides one-stop fashion knitwear design services covering design, prototyping, manufacturing integration, and supply chain management for international and domestic fashion brands such as ZARA, LPP, LIU JO, PINKO, KARL LAGERFELD, CABBEEN, and UR. The company also operates its proprietary WSM women's knitwear retail brand targeted at urban women aged 25-35 through mall counters, shopping plaza stores, and street-level boutiques across China, with annual manufacturing capacity exceeding 7 million pieces.
Is WSM a public or private company?
WSM is a private company. It is classified as public and is currently operating.
When was WSM founded?
WSM was founded in 1987. It employs 11 to 50 people.
Where is WSM based?
WSM is headquartered in Zhuhai, China, in the Asia region.
How does WSM make money?
Two revenue lines are on record. One-Stop Fashion Knitwear Design Services (B2B) is the primary driver. The others are WSM Retail Brand Sales (B2C).
Who are WSM's main competitors?
Direct peers on record are Esquel Group, Eclat Textile Co., Ltd., Shandong Ruyi Technology Group, TAL Apparel, UR (Urban Revivo), Erdos Group and Crystal International Group. ELLASSAY (歌力思) is listed as an emerging player. Broad incumbents are Li & Fung Limited and Peacebird (太平鸟).
Does WSM have an API?
No public API is recorded for WSM.
What industry is WSM in?
WSM's product category is Fashion Knitwear Apparel & Design Services. Its primary akta.pro industry code is CRAAAAAJ, Knitwear & Sweaters Manufacturers, with a secondary code of CRAAABAH, Fast Fashion & Trend-led Apparel Retail. Its NAICS code is 3151 and its SIC code is 2253.