Yeyian Gaming

What Yeyian Gaming does

Yeyian Gaming is a San Diego-based direct-to-consumer brand that builds and sells prebuilt gaming desktop PCs and a broad peripheral ecosystem for PC gamers, esports players, content creators, and streamers. The company's core offering pairs NVIDIA GeForce RTX GPUs (ranging from RTX 3060 Ti through RTX 5090) and AMD Radeon RX 9070 XT graphics with Intel 11th-14th gen, Intel Core Ultra Series 1/2, and AMD Ryzen 5000/7000/9000 (including X3D) processors, distributed across nine or more branded series such as Phoenix, Mirage, Elara, Yari, Odachi, Vault, Edge, Tanto, Yumi, and Astra. Around these gaming PCs, Yeyian bundles a 142+ SKU catalog covering monitors (25"-34", FHD-4K, up to 240Hz), computer cases (Mini Tower to Full Tower), ATX 2.0/3.0/3.1 power supplies (500W-1300W, 80 Plus White-Platinum), mechanical keyboards, gaming mice, RGB headsets, AIO liquid and air cooling, gaming chairs, and streaming gear (lamps, USB microphones, webcams).

The business also operates two sub-brands under the same storefront: Getttech (consumer audio, mounts, cables, storage, peripherals for everyday use) and Qian (business technology including POS systems, surveillance, NVRs, digital signage, and Mini/All-in-One PCs), which extend reach beyond enthusiast gaming into adjacent consumer and SMB categories.

Name

Yeyian Gaming

Legal name

Yeyian

Website

https://us.yeyiangaming.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Yeyian Gaming is a San Diego-based direct-to-consumer brand selling prebuilt gaming PCs with the latest NVIDIA and AMD components, alongside a full ecosystem of monitors, peripherals, cooling, chairs, and streaming gear for PC gamers and creators in the US, Mexico, and Spain.

Ownership category

akta.pro rank

Product category

Gaming Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492)

SIC

Electronic Computers (3571), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC)

akta.pro secondary industries

PC Components for Gaming (GPUs, CPUs, Motherboards, RAM, PSUs) (MPAFAGAD), Gaming Furniture & Ergonomics (Chairs, Desks, Mounts) (MPAFAGAJ), PC Gaming Computers & Peripherals Retail (CRACABAI), PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD), Gaming Displays & Home Gaming Setups Retail (Monitors, Chairs, Desks) (CRACAFAF)

Keywords

• Gaming desktop computers
• Gaming peripherals
• Gaming monitors
• PC components
• Streaming equipment

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Gaming Hardware Sales: Revenue generated from direct sale of pre-built gaming PCs, monitors, audio equipment, computer cases, power supplies, keyboards, mice, furniture, PC cooling solutions, and streaming gear through company e-commerce platform

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Yeyian Gaming designs, assembles, and sells prebuilt gaming desktop PCs featuring NVIDIA GeForce RTX and AMD Radeon GPUs paired with Intel and AMD Ryzen processors, along with a full ecosystem of gaming peripherals and components including monitors, mechanical keyboards, gaming mice, headsets, power supplies, cases, cooling solutions, gaming chairs, and streaming gear. The company operates as a direct-to-consumer e-commerce brand with regional storefronts in the United States, Mexico, and Spain.

Product overview

Yeyian Gaming is a gaming hardware and peripherals company operating as a unified e-commerce platform selling prebuilt gaming desktop PCs and a comprehensive range of PC components/accessories. The product portfolio centers on the Yeyian Gaming brand for consumer gaming products, supplemented by two sub-brands: Getttech (audio, gadgets, and accessories for everyday life) and Qian (business technology including POS systems and surveillance). The core Yeyian Gaming offering includes prebuilt gaming desktops with NVIDIA GeForce RTX and AMD Radeon graphics, paired with Intel and AMD processors across various branded series (Phoenix, Mirage, Yari, Elara, etc.), complemented by monitors, computer cases, power supplies, mechanical keyboards, gaming mice, headsets, PC cooling solutions (liquid AIO and air coolers), gaming furniture (chairs), and streaming equipment. The company operates regional sites for the United States, Mexico, and Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Getttech: Audio, gadgets and accessories for everyday life. Wide selection of technology products including mounts, cables, storage, keyboards, mice, and peripherals.
• Qian

Products and services

• Yeyian Gaming PCs (Prebuilt Desktop Gaming Computers)
• Gaming Monitors Gaming monitors available in 25, 27, 32, and 34 inch sizes with FHD, QHD, 2K, and 4K resolution options. Includes curved and flat panel designs, with refresh rates up to 240Hz and response times as low as 1ms. Product series include Avance, Sigurd, Odraz, and Proact. Aimed at gamers requiring high-refresh-rate displays.
• Computer Cases Gaming PC cases in various form factors including Mid Tower (ATX), Full Tower (E-ATX), and Mini Tower (mATX/ITX). Product series include Phoenix (with Mesh and Tempered Glass variants), Mirage, Edge, Vault, Elara, Hussar Plus, and Tanto. Designed for PC builders and gamers assembling or upgrading systems.
• Power Supplies ATX power supplies ranging from 500W to 1300W with 80 Plus efficiency ratings (White, Bronze, Gold, Platinum). Product series include Raiden, Pegasus, and PM Series, with support for ATX 2.0, ATX 3.0, and ATX 3.1 standards. Used by PC builders and gamers for powering gaming desktops.
• Keyboards & Mice Gaming keyboards including mechanical keyboards (Flare Series, Spark Series, Akil Series, Asward Series) available in full-size and TKL (tenkeyless) form factors with Blue, Red, and other mechanical switches. Gaming mice include wired and wireless options with high DPI sensors. Keyboard and mouse combo kits are also available.
• Audio Products Gaming headsets including Proud Series, Wicked Series, and Force Series with RGB lighting. Headsets are wired with 3.5mm and USB connectivity options. Additional audio accessories include headset stands with USB and equalizer features. Designed for gamers and streamers.
• PC Cooling Solutions PC cooling products including liquid AIO coolers (VATN Series and Avance Infinity Series) in 120mm, 240mm, and 360mm sizes with ARGB lighting. CPU air tower coolers (Proact Series) and case fans (Typhoon Series) with RGB lighting options are also offered. Used by PC builders for thermal management.
• Gaming Furniture Gaming chairs including ergonomic and standard gaming chair models. The Proact GM1 ergonomic gaming chair features adjustable armrests, 3-speed locking tilt, and durable aluminum base. Aimed at gamers and content creators.
• Streaming Gear Streaming equipment including lighting (Gimli Series streaming lamps), USB microphones (Agile Series cardioid condenser microphones in black and white), and webcams (FlexCam with QHD resolution, surrounded light, and remote control). Designed for content creators and live streamers.
• Getttech (Sub-brand) Consumer technology sub-brand offering audio products, gadgets, and accessories for everyday life. Product categories include mounts (TV mounts), cables (HDMI, VGA, USB), storage enclosures, keyboards and mice, and peripherals (backpacks).
• Qian (Sub-brand) Business technology sub-brand offering POS systems, surveillance solutions, and enterprise computing. Product categories include monitors, keyboards and mice, networking accessories (ethernet cables/plugs), point of sale equipment (receipt printers, scanners, touch monitors), UPS power protection, projectors and screens, IP cameras, NVRs, and computer systems (All-in-One PCs, Mini PCs).

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ADATAminorStrategic or Co-development PartnerCo-branded 'Yeyian x Adata' gaming PC product line featuring ADATA memory and storage components in Yeyian gaming desktops. Product collaboration offering bundled configurations for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skytech Gaming: Online-first prebuilt gaming PC retailer competing on price-to-performance with current-generation NVIDIA GPUs, mirroring Yeyian's entry-to-enthusiast tier positioning.
• CyberPowerPC: Direct-to-consumer prebuilt gaming PC specialist selling desktops with the latest NVIDIA and AMD GPUs at competitive prices to enthusiast gamers — the closest like-for-like competitor to Yeyian.
• NZXT: DTC gaming PC builder (NZXT BLD) and case/peripheral maker targeting the same gaming enthusiast segment with curated prebuilt systems and complementary components.
• iBuyPower: DTC gaming PC and laptop brand offering customizable prebuilt systems with current-gen GPUs and CPUs, overlapping Yeyian's core prebuilt gaming desktop proposition.
• CLX Gaming: DTC prebuilt and custom-configured gaming desktops serving enthusiast gamers in the US, with overlapping GPU/CPU configuration depth and e-commerce go-to-market.

Broad incumbents

• Alienware (Dell): Premium gaming PC and laptop brand from Dell with extensive retail distribution, financing, and warranty infrastructure — a dominant incumbent in the prebuilt gaming market.
• MSI: Global Tier-1 gaming hardware OEM selling gaming desktops, laptops, motherboards, GPUs, monitors, and peripherals — a broad incumbent competitor across most of Yeyian's catalog.
• ASUS ROG: Tier-1 gaming sub-brand offering prebuilt desktops, motherboards, monitors, peripherals, and components; competes with Yeyian across multiple SKUs at scale.

Emerging players

• Maingear: US-based boutique custom gaming PC builder targeting the high-end enthusiast segment; competes with Yeyian's premium prebuilt configurations.
• Origin PC: Custom prebuilt gaming and workstation PC brand competing in the same enthusiast and creator segments served by Yeyian's higher-end configurations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/yeyiangaming
• Xx.com/yeyian_usa
• Facebookfacebook.com/YeyianUS

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yeyian Gaming