Venardi Zurada

What Venardi Zurada does

Venardi Zurada LLP is a privately held plaintiff-side law firm headquartered in Oakland, California, founded in 2004 by Mark Venardi and joined by Martin Zurada as a partner in 2012. The firm specializes in personal injury and employment law on a contingency fee basis, serving individual clients across the Bay Area through two physical offices in Oakland and Walnut Creek and dedicated service pages covering seven cities (Oakland, Walnut Creek, San Francisco, San Jose, Stockton, Pleasanton, Fairfield). Practice areas span motor vehicle accidents, premises liability, medical malpractice, wrongful death, maritime and admiralty claims, and a broad employment law practice covering discrimination, harassment, retaliation, wage and hour disputes, and whistleblower matters. The firm operates on a contingency fee revenue model with free consultations and 'no fee unless we recover' terms across all core practice areas.

The firm's core 'product' is litigation and pre-litigation representation, supported by a team of 8 attorneys and approximately 17 legal support staff including paralegals, case managers, intake specialists, and a Director of Operations. Notable operational differentiators include two in-house medical consultants (a general/plastic surgeon and a family medicine physician) who provide clinical case evaluation, a 49ers official sponsorship driving brand visibility, and a bilingual Spanish-language capability across intake and paralegal staff. The firm has recovered more than $100 million for clients cumulatively and highlights specific case results including a $28 million confidential settlement, a $7.125 million boat accident settlement, a $6 million pedestrian accident settlement, and a $2.75 million workplace injury verdict from a $40,000 initial offer.

The go-to-market is a hybrid field and inside sales motion: direct attorney-client consultations at offices combined with phone-based intake (833-893-6763 hotline), live chat on the website, and consultation form submissions. Customer acquisition is supported by San Francisco 49ers sponsorship, community nonprofit partnerships (Special Olympics NorCal, Big Brothers Big Sisters, Food Bank of Contra Costa and Solano), paid search and television, a Spanish-language website, and active social media presence on Instagram, Facebook, LinkedIn, and YouTube. There is no proprietary technology platform; the firm uses standard legal practice management tooling for case handling. Founding partners Mark Venardi and Martin Zurada remain the equity holders and primary decision-makers, with no external investors, PE/VC backing, or parent company.

Name

Venardi Zurada

Legal name

Venardi Zurada LLP

Website

https://vzlawfirm.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Venardi Zurada is a privately held Oakland-based plaintiff-side law firm that represents individual Bay Area clients in personal injury and employment law matters on a contingency fee basis through offices in Oakland and Walnut Creek.

Ownership category

akta.pro rank

Product category

Personal Injury and Employment Law Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Employment law services
• Plaintiff litigation
• Contingency fee representation
• Maritime accident law

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Services - Personal Injury: Contingency fee representation for personal injury cases including motor vehicle accidents, premises liability, medical malpractice, wrongful death, maritime accidents, and employment-related injuries. Clients pay no upfront fees; firm receives percentage of recovery.
2. Legal Services - Employment Law: Contingency fee representation for employment law matters including discrimination, harassment, retaliation, wage & hour violations. May also include severance agreements and employment contracts on contingency.
3. Legal Services - Select Commercial Matters: Select commercial and intellectual property disputes handled on contingency fee basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Venardi Zurada is a Bay Area plaintiff-side law firm providing contingency-fee legal representation for individuals in personal injury, employment law, and maritime/admiralty matters. The firm handles motor vehicle accidents, premises liability, medical malpractice, wrongful death, workplace discrimination, harassment, wage & hour disputes, and maritime worker injuries through its Oakland and Walnut Creek offices. Clients pay no upfront fees; compensation is earned only if the firm recovers on their behalf.

Product overview

Venardi Zurada LLP is a law firm offering legal services in two primary practice areas: Personal Injury and Employment Law. The firm provides comprehensive legal representation through its core offerings of Personal Injury Legal Services (handling car accidents, bicycle accidents, pedestrian accidents, motorcycle accidents, truck accidents, premises liability, dog bites, medical malpractice, wrongful death, and related matters) and Employment Law Legal Services (addressing sexual harassment, wrongful termination, discrimination, retaliation, wage and hour disputes, and employment contracts). The firm also specializes in Maritime and Admiralty Law Services for maritime workers and seamen. Venardi Zurada operates primarily as a service-based law firm rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Contingency-fee legal representation for individuals in Northern California who have suffered injuries due to the negligence or recklessness of others, covering motor vehicle accidents (car, truck, motorcycle, rideshare, boat, ATV, e-scooter), bicycle and pedestrian accidents, premises liability, dog bites, medical malpractice, wrongful death, construction accidents, traumatic brain injuries, birth injuries, drowning, burn injuries, railroad worker injuries, and cruise ship accidents.
• Employment Law Legal Services Contingency-fee legal representation for Bay Area employees facing workplace injustice, including discrimination, sexual harassment, workplace harassment, retaliation, wrongful termination, wage & hour violations, whistleblower protection, employment contract disputes, and misclassification claims (independent contractor and exempt/hourly).
• Maritime and Admiralty Law Services Legal representation for maritime workers, seamen, and individuals affected by maritime accidents in California, handling boat accidents, cruise ship accidents, tug and barge accidents, commercial fishing accidents, and Jones Act claims.

Quantifiable outcome

• Over $100 million recovered for clients
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• San Francisco 49ersflagshipGTM or Marketing PartnerOfficial Sponsor of the San Francisco 49ers NFL team. Partnership includes logo placement, 49ers Foundation 50/50 Raffle presenting partner, 49ers Cal-Hi Sports Hometown Heroes segment, and Takeaways for Troops program supporting military veterans.
• 49ers FoundationcoreGTM or Marketing PartnerOfficial presenting partner of the 49ers Foundation's 50/50 Raffle benefiting ten community programs and nonprofits each season. Half proceeds fund Bay Area charities through the foundation.
• 49ers Cal-Hi SportscoreGTM or Marketing PartnerAssociate partner supporting high school student-athletes in the Bay Area. Weekly 'Hometown Heroes' news segment highlighting individuals' efforts in the athletic community.
• Takeaways for TroopsminorGTM or Marketing PartnerProgram supporting nonprofits providing vital services to military members and veterans. Every defensive takeaway (interception or fumble recovery) translates into donations to veteran organizations.
• Food Bank of Contra Costa and Solano CountycoreOthersAnnual Thanksgiving food drive partner. Donations collected during holiday food drives are provided to the Food Bank to help local families in need.
• Shoe PalaceminorGTM or Marketing PartnerCollaborative partner for Back to School backpack giveaway events providing school supplies to Bay Area students and families.
• Fred Warner (San Francisco 49ers Linebacker)coreOthersPaid spokesperson collaborating on community events including Thanksgiving food drives, back-to-school backpack giveaways, and hospital visits. Fred Warner is a local community leader helping the firm connect with Bay Area residents.
• Special Olympics Northern CaliforniacoreOthersAnnual sponsor of the Northern California Special Olympics Softball Tournament. Firm employees serve as scorekeepers and logistics assistants supporting athlete participation.
• Big Brothers Big Sisters of the Bay AreaminorOthersPartnership hosting special community events with youth organization supporting mentorship programs.
• Lucile Packard Children's Hospital StanfordminorOthersHoliday cheer visits with Fred Warner bringing gifts and donations to pediatric patients at the children's hospital.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Veen Firm: San Francisco-based catastrophic injury and wrongful death plaintiff firm. Direct competitor in personal injury, with shared contingency fee model and reputation-driven trial practice in the same Bay Area market.
• Bisnar Chase Personal Injury Attorneys: Southern California personal injury firm with strong mass-marketing brand and contingency fee model. Comparable in plaintiff-side PI focus but differentiated by heavier paid-advertising acquisition approach versus Venardi Zurada's community/sponsorship-led approach.
• Panish | Shea | Boyle | Ravipudi LLP: Los Angeles-based top-tier personal injury and aviation disaster plaintiff firm. Comparable in contingency-fee personal injury practice with nationally recognized trial verdicts; operates at a larger scale but in overlapping plaintiff-side practice categories.
• Greene Broillet & Wheeler: California plaintiff firm specializing in personal injury, product liability, and business litigation on contingency. Comparable in trial credentials, contingency model, and high-stakes plaintiff representation, though headquartered in Southern California.
• Minami Tamaki LLP: San Francisco plaintiff firm with overlapping personal injury, employment, and consumer protection practice areas and contingency fee representation. Comparable boutique plaintiff firm serving Bay Area individual clients against larger defendants.
• Cutter Law PC: Sacramento-based personal injury firm with strong contingency fee plaintiff practice. Comparable in California plaintiff-side focus and contingency model, and a plausible regional competitor for cases that cross the Bay Area/Sacramento boundary.
• Walkup Melodia Kelly & Schoenberger: San Francisco-based personal injury and catastrophic injury plaintiff firm with similar contingency-fee model, trial practice, and Bay Area plaintiff-side focus. Direct comparable on practice area mix, scale, and target clientele.
• Injury Lawyers of California: California plaintiff personal injury firm operating on contingency fee model serving injured clients. Comparable in PI focus and contingency-based engagement, representing the type of regional marketing-driven competitor Venardi Zurada faces in the Bay Area.

Broad incumbents

• Lieff Cabraser Heimann & Bernstein: San Francisco-based plaintiff firm with employment, personal injury, and class action practice. Comparable in Bay Area plaintiff-side focus but considerably larger with national class action docket that Venardi Zurada does not match.
• Hagens Berman Sobol Shapiro LLP: Large national plaintiff firm with significant employment law, wage & hour, and class action practice. Overlaps with Venardi Zurada's employment law work but operates at substantially greater scale with class action capabilities the firm lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@venardizurada
• Facebookfacebook.com/venardizurada
• LinkedInlinkedin.com/company/venardi-zurada-llp
• Instagraminstagram.com/venardi_zurada
• Xx.com/VZLawfirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venardi Zurada