The Veen Firm

What The Veen Firm does

The Veen Firm is a San Francisco-based catastrophic personal injury litigation firm operating from a single office at 20 Haight Street, founded approximately in 2000 by William L. Veen. The firm specializes in plaintiff-side representation for victims of severe personal injury, wrongful death, medical malpractice, workplace and industrial accidents, defective products, premises liability, maritime incidents, and several adjacent areas including will contest litigation, environmental and toxic torts, sports and recreation injuries, assault and intentional torts, and tenant-landlord matters. The practice operates as a partnership of five partners—Anthony L. Label, Annie Wu, Theo J. Emison, Steven A. Kronenberg, and Josephine L. Alioto—supported by three associate attorneys (Jessica Ng, Molly Ryan, Bryan Ceglio) and one Of Counsel (Oliver Vallejo). The firm operates without any disclosed proprietary technology platform, relying on traditional legal practice infrastructure, a WordPress-based website, and standard phone/web intake channels. The Veen Firm operates exclusively on a contingency fee basis, advancing all case costs and recovering a percentage of settlements or verdicts only upon successful resolution; no upfront fees are charged to clients and initial case evaluations are free. The firm has reported cumulative recoveries exceeding $1 billion since inception, including $500 million in workplace injuries, $250 million in motor vehicle crashes, $100 million in defective product settlements, $75 million in medical malpractice, and $50 million in electrical injury cases. Notable individual matters include a $36 million will contest recovery, an $18.5 million wrongful death verdict for a family of five children, a $15 million workplace arc flash settlement, a $13.34 million jury verdict in an electrocution matter, and a California Supreme Court victory in Whitehead v. City of Oakland establishing dangerous roadway liability precedent. The firm's go-to-market approach is anchored in direct client intake via phone and web channels, supplemented by a formalized attorney-to-attorney Referral Program that targets California personal injury, workers' compensation, and employment law firms seeking co-counsel for complex matters. Demand generation is driven by thought leadership in legal publications, earned media coverage of landmark verdicts, an active blog, and community involvement through the Consumer Attorneys of California, San Francisco Trial Lawyers Association, and other bar organizations. The firm holds a Martindale-Hubbell AV Preeminent rating, has been ranked on the Daily Journal's Top Boutique list and U.S. News Best Law Firms, and multiple partners have been named to Northern California Super Lawyers, Best Lawyers in America, and Top 100 Trial Lawyers recognitions.

Name

The Veen Firm

Legal name

Veen Firm

Website

https://veenfirm.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Veen Firm is a San Francisco-based catastrophic personal injury law firm representing individuals in injury, wrongful death, medical malpractice, and premises liability cases on a contingency fee basis, with cumulative recoveries exceeding $1 billion.

Ownership category

akta.pro rank

Product category

Personal Injury Law / Plaintiff-Side Litigation

NAICS

Offices of Lawyers (541110), Legal Services (5411), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury litigation
• Catastrophic injury law
• Wrongful death claims
• Premises liability law
• Medical malpractice law

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Services: Veen Firm operates on a contingency fee basis for personal injury claims — clients pay no upfront costs; the firm receives a percentage of settlements or verdicts only upon recovery. This model is standard for catastrophic injury plaintiff firms and aligns financial incentives with client outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Veen Firm is a San Francisco-based plaintiff-side law firm that provides legal representation to individuals who have suffered catastrophic personal injuries, wrongful death, medical malpractice, premises liability, motor vehicle accidents, workplace injuries, and defective product injuries. The firm handles all case costs upfront and is compensated via contingency fees only upon recovery. It also operates a formal referral program for other law firms seeking trial-proven partners for complex cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Catastrophic Injury Litigation

Quantifiable outcome

• Over $1 billion recovered for injury victims — an elite threshold few catastrophic injury firms cross
• +9 more outcomes

Named customers3 records

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Johnson Law FirmminorChannel Partner/ Reseller/ DistributorJohnson Law Firm serves as a referral partner to Veen Firm. John Comerford of Johnson Law Firm has referred complex workplace injury cases to Veen Firm and provided a testimonial endorsing the firm's expertise and results in handling challenging personal injury matters.
• Various California Law Firms (Referral Network)coreChannel Partner/ Reseller/ DistributorVeen Firm operates a formal Referral Program targeting other California law firms, particularly those specializing in personal injury, workers' compensation, and employment law. The program offers competitive referral fees, ethical case handoffs, collaboration on PI-comp overlaps, and full litigation services. The firm positions itself as a partner for cases that require more resources or expertise than referring firms can provide.

Scale indicators25 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Banafsheh, Danesh & Javid, PC: A California-based catastrophic personal injury and wrongful death firm with a contingency-fee model and large-verdict profile, comparable to Veen in scale and case mix.
• Arash Law: A California-based plaintiff personal injury and catastrophic injury firm with a similar contingency fee model and multi-practice scope (auto, premises, wrongful death) — comparable target clients and case types.
• The Barnes Firm: A California and national plaintiff personal injury firm operating on contingency with a similar practice area mix (auto, premises, wrongful death) and California trial bench.
• Wilshire Law Firm: A California-based plaintiff personal injury and employment firm with a contingency-fee model and large-verdict track record comparable to Veen.
• The Dominguez Firm: A California-based catastrophic injury and employment law firm operating on contingency with a strong trial-ready reputation and multi-office presence — comparable to Veen in practice mix and target clients.
• West Coast Trial Lawyers: A California personal injury and catastrophic injury firm with a contingency-fee model and aggressive trial positioning, comparable to Veen in target clientele and case mix.
• Panish | Shea | Boyle | Ravipudi LLP: A prominent Los Angeles-based catastrophic personal injury and wrongful death firm with a comparable contingency-fee model, similarly large verdict track record, and elite trial reputation — the closest direct competitor to Veen in the California plaintiff PI space.
• Walkup, Melodia, Kelly & Schoenberger: A long-established San Francisco catastrophic injury firm with a similar contingency-fee model, deep California trial bench, and large cumulative recoveries — directly comparable to Veen in geography, case mix, and target clients.

Broad incumbents

• Morgan & Morgan: The largest U.S. plaintiff personal injury firm, operating a contingency-fee model with significant California presence — broader incumbent competitor with overlapping PI practice areas but vastly larger scale and marketing spend.

Emerging players

• Jacobson & Lawrence LLP (and similar CA specialty firms): Smaller California-based catastrophic injury boutiques that compete with Veen on complex case referrals and trial-readiness but lack Veen's cumulative verdict scale and elite award profile.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheVeenFirm
• Facebookfacebook.com/TheVeenFirm
• LinkedInlinkedin.com/company/the-veen-firm-p-c-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Veen Firm