Your Travel

Name

Your Travel

Legal name

The Better Journey

Website

https://better-journeys.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Travel Planning Services

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

akta.pro secondary industries

Luxury & Premium Leisure Travel Agencies (THAKABAC), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Luxury travel planning
• Bespoke itineraries
• Travel advisory services
• Custom vacation design
• Personalized trip planning

Headquarters

HQ city

Douala

HQ country

Cameroon

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Travel Planning and Advisory Services: The company earns revenue through personalized travel planning fees. Clients complete an intake form specifying destination preferences, travel dates, number of travelers, activity interests (adventure, cultural, wellness, etc.), accommodation preferences (boutique hotel, luxury hotel, private villa), and budget tier (ranging from under $500 per person per day to over $1000 per person per day). Revenue appears to be service-based rather than transaction-based on travel bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Better Journey is a founder-led, bespoke luxury travel planning service that designs and delivers personalized international itineraries for affluent individual travelers and families. Clients submit an intake form (or contact the founder by email) specifying destination preferences, travel dates, traveler count, activity interests, accommodation preferences, and per-person-per-day budget, and receive a customized trip proposal within 48–72 hours, handcrafted across 20+ curated destinations worldwide. Revenue is service-based, structured around four budget tiers ranging from under $500 to over $1,000 per person per day, rather than transaction-based on booked travel.

Product overview

The Better Journey is a bespoke luxury travel planning service offering personalized trip design and itinerary creation. The core service is the custom travel planning consultation, where founder Vivian Foo-Stanton creates tailored journeys based on individual client preferences, interests, and budgets. The 'Create Your Better Journey' service is the primary customer-facing inquiry mechanism where clients submit detailed travel preferences to receive bespoke trip proposals. The company specializes in curated experiences across 30+ global destinations spanning adventure, cultural, heritage, beach, and other themed travel categories.

Differentiator

Problem solved

Functional benefit

Products and services

• The Better Journey Bespoke Travel Planning Founder-led, personalized international travel planning service that designs bespoke itineraries for affluent individual travelers and families. Clients submit preferences (destinations, dates, traveler count, activity interests, accommodation style, and per-person-per-day budget) and receive a customized trip proposal within 48–72 hours, with coverage spanning adventure, cultural, heritage, beach, culinary, wellness, and themed travel across 20+ featured destinations worldwide.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Insider Expeditions: Insider Expeditions designs privately guided, experiential journeys focused on cultural immersion, wildlife, and adventure, drawing on local expert guides. Comparable to The Better Journey in its experiential, insider-led approach to luxury travel, particularly in adventure and cultural categories.
• Local Foreigner: Local Foreigner is a boutique travel design firm creating highly personalized itineraries through a network of on-the-ground local experts. Comparable to The Better Journey in its bespoke, single-thread planning approach, though it differentiates through a structured local-correspondent model rather than a single founder's personal expertise.
• Embark Beyond: Embark Beyond is a digital-first luxury travel platform connecting travelers with independent travel advisors for bespoke itineraries. Comparable to The Better Journey as a newer-generation bespoke luxury travel provider, but differentiates through a marketplace model that aggregates multiple advisors versus a single-founder service model.

Direct peers

• Black Tomato: Black Tomato is a luxury travel company specializing in bespoke, tailor-made itineraries and unique experiences for affluent travelers. Directly comparable to The Better Journey in its bespoke model, fee-based planning approach, and focus on once-in-a-lifetime trips, though Black Tomato operates at materially larger scale with a broader destination portfolio and brand recognition.
• Kensington Tours: Kensington Tours designs custom private guided tours and luxury itineraries worldwide with a focus on personalized service and insider access. Comparable to The Better Journey in its bespoke luxury positioning, multi-destination coverage, and per-trip customization model, though Kensington offers a deeper supplier network and more operational scale.
• Scott Dunn: Scott Dunn is a luxury tour operator creating bespoke, tailor-made holidays with concierges, private guides, and exclusive experiences. Directly comparable to The Better Journey in its bespoke model, luxury segment focus, and reliance on expert trip designers, though Scott Dunn has a much larger planning team, established supplier relationships, and global brand equity.
• Quintessentially Travel: Quintessentially Travel offers bespoke luxury travel planning as part of the broader Quintessentially concierge and lifestyle membership. Comparable to The Better Journey in its bespoke, fee-based planning model and ultra-high-net-worth clientele, with the added dimension of membership-based access and a wider concierge ecosystem.

Broad incumbents

• Abercrombie & Kent: Abercrombie & Kent is one of the world's largest luxury travel operators offering private custom journeys, small-group escorted tours, and expedition cruises. Comparable to The Better Journey in the luxury bespoke segment, but operates at vastly greater scale with owned DMC infrastructure, exclusive camp/lodge assets, and established brand authority spanning decades.
• Luxury Gold: Luxury Gold (a brand under The Travel Corporation) offers premium small-group and private guided journeys worldwide. Comparable to The Better Journey in the luxury experiential travel category, but competes through packaged group itineraries rather than fully bespoke single-traveler planning.
• Travel + Leisure (A-List): Travel + Leisure magazine curates an 'A-List' of recommended travel advisors for luxury travelers seeking bespoke trip planning. Comparable to The Better Journey as a referral channel and brand authority in luxury travel, though it functions as a network and media platform rather than a single planning operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yourtravel-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Travel