Behavior Change Group
Behavior Change Group is a Dutch behavioral science consultancy that helps organizations and government agencies understand and change behavior through training, consulting, and applied research.
- Company typePrivate
- Founded2016
- HeadquartersNijmegen, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Behavior Change Group does
Behavior Change Group is a Netherlands-based behavioral science consultancy founded in 2016 and headquartered in Nijmegen. The firm operates a three-pillar platform: Academy (professional training programs that certify behavioral change practitioners), Consultancy & Research (organizational consulting for complex behavioral challenges), and Insights (a content library of blogs, podcasts, webinars, tools, and case studies). Its core technology is a proprietary behavior change methodology that translates academic behavioral science into practical interventions for organizations.
The company serves Dutch government agencies — including Dienst Toeslagen, Rijkswaterstaat, Politie, and Gemeente Nijmegen — alongside financial institutions such as Nationale Nederlanden, Interpolis, and Rabobank. Its service portfolio spans policy communication redesign (e.g., clearer collection letters), organizational behavior change, and embedded training programs for HR and L&D professionals. The firm does not disclose pricing, operates on a sales-led B2B model with direct enterprise engagement, and combines professional services revenue streams across both consulting engagements and training programs.
Behavior Change Group is privately held with no disclosed funding rounds, parent company, or institutional investors. The team is sized in the 51-100 employee range, and the partnership with design bureau Muzus on government communication projects illustrates the firm's hybrid approach of combining behavioral science with design thinking. All commercial activity is concentrated in the Netherlands domestic market.
Behavior Change Group firmographics
Firmographics- Name
- Behavior Change Group
- Legal name
- Behavior Change Group
- Website
- https://behaviorchangetalents.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Behavior Change Group is a Dutch behavioral science consultancy that helps organizations and government agencies understand and change behavior through training, consulting, and applied research.
- Ownership category
- akta.pro rank
Behavior Change Group industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Professional and Management Development Training (61143)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
- akta.pro secondary industries
- Change Management & Transformation Leadership (EDABAAAD), Organization Design & Change Management Consulting (BPAHACAD)
Keywords
Where Behavior Change Group is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Behavior Change Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Consultancy & Research Services: Professional consultancy services helping organizations with complex behavioral challenges through sharp analyses, strategic advice, and practical solutions.
- Academy Training Programs: Professional training programs that educate professionals to become sharp thinkers and skilled doers, combining science and practice. Includes courses, lectures, sessions, and alumni events.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Behavior Change Group product offering
Product offeringCore offering
Behavior Change Group delivers organizational consulting, applied behavioral research, and professional training in behavior change. Through its Academy pillar it trains professionals via courses, lectures, and sessions; through Consultancy & Research it helps organizations address complex behavioral challenges with analysis, strategic advice, and practical interventions; and through Insights it distributes evidence-based content including blogs, podcasts, case studies, webinars, and tools.
Product overview
Behavior Change Group offers a platform of three integrated service pillars: Academy (professional training and education), Consultancy & Research (organizational behavioral consulting), and Insights (knowledge-sharing content library). The Academy trains professionals in behavioral change methodologies through courses, lectures, and sessions. Consultancy & Research provides organizations with behavioral analysis and strategic advice for complex challenges. Insights distributes practical behavioral change content including blogs, podcasts, case studies, webinars, and tools across various themes.
Differentiator
Problem solved
Functional benefit
Products and services
- Academy Professional training division that trains professionals to become sharp thinkers and skilled practitioners in behavior change, combining behavioral science with practical application. Offers courses, lectures, sessions, and alumni events aimed at HR/L&D professionals, change agents, coaches, and consultants.
- Consultancy & Research Organizational consulting and applied research service that helps Dutch organizations address complex behavioral challenges through analyses, strategic advice, and practical solutions. Served clients include government agencies (Dienst Toeslagen, Rijkswaterstaat, Politie, Gemeente Nijmegen) and financial institutions (Rabobank, Nationale Nederlanden, Interpolis).
Quantifiable outcome
- Improved clarity and actionability of government communications (collection letters redesigned for Dienst Toeslagen)
- +1 more outcomes
Companies that use Behavior Change Group
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Behavior Change Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Behavior Change Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Muzus (Design Bureau)coreCollaborative partnership with design bureau Muzus on government communication projects. Worked together on redesigning collection letters for Dienst Toeslagen, combining behavioral expertise with design thinking to create clearer, more actionable citizen communications.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Behavior Change Group competitors and assessment
Company assessmentDirect peers
- &effect: &effect is a Dutch behavioral science consultancy specializing in behavior change for organizations, directly competing with BCG in the Netherlands across government and enterprise engagements.
- The Behavioural Insights Team: BIT (now owned by the UK government/Nesta group) is the world's most prominent applied behavioral science consultancy, working with governments and organizations on nudge interventions — directly comparable to BCG's public-sector behavior change work.
- ideas42: ideas42 is a US-based behavioral design consultancy applying behavioral science to social, educational, and organizational challenges. Closely matches BCG's evidence-based consultancy + academy/research model.
- BVA Nudge Consulting: BVA Nudge is a French behavioral science consultancy combining research, advisory and training — directly comparable offering mix to BCG's Academy + Consultancy & Research + Insights pillars.
Broad incumbents
- McKinsey (Behavioral Science practice): McKinsey's global behavioral science practice applies nudge and choice architecture within broader transformation mandates — overlapping capability but embedded within a much larger portfolio rather than a pure-play.
- Kantar (Behavioral Insights): Kantar's behavioral insights practice serves consumer-facing and policy clients with research and advisory — overlapping capability but embedded within a much larger market research portfolio.
Regional players
- Nudge Lebanon: Regional behavioral insights consultancy operating in the Middle East with a comparable mission of applying behavioral science to public policy and organizational change — comparable model, non-overlapping geography.
Others
- Muzus: Muzus is a Dutch design bureau that partners with BCG on government communication projects (e.g., Toeslagen letters redesign). Adjacent ecosystem partner rather than a competitor, but operationally intertwined with BCG's public-sector delivery.
Emerging players
- Behavioural Design Lab: A European boutique focused on applying behavioral insights to organizational and policy challenges, with a similar consultancy/training mix to BCG but smaller scale.
- The Center for Advanced Hindsight: Duke-affiliated applied behavioral science lab offering consulting, research and training — comparable content/training offering to BCG's Academy and Insights, with academic anchoring similar to BCG's team.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Behavior Change Group social profiles
Digital presenceBehavior Change Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behavior Change Group leadership team
Management profileNumber of profiles
Profiles3 records
Behavior Change Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behavior Change Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behavior Change Group
What does Behavior Change Group do?
Behavior Change Group delivers organizational consulting, applied behavioral research, and professional training in behavior change. Through its Academy pillar it trains professionals via courses, lectures, and sessions; through Consultancy & Research it helps organizations address complex behavioral challenges with analysis, strategic advice, and practical interventions; and through Insights it distributes evidence-based content including blogs, podcasts, case studies, webinars, and tools.
Is Behavior Change Group a public or private company?
Behavior Change Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Behavior Change Group founded?
Behavior Change Group was founded in 2016. It employs 51 to 100 people.
Where is Behavior Change Group based?
Behavior Change Group is headquartered in Nijmegen, Netherlands, in the Europe region.
How does Behavior Change Group make money?
Two revenue lines are on record. Consultancy & Research Services are the primary driver. The others are academy Training Programs.
Who are Behavior Change Group's main competitors?
Direct peers on record are &effect, The Behavioural Insights Team, ideas42 and BVA Nudge Consulting. Broad incumbents are McKinsey (Behavioral Science practice) and Kantar (Behavioral Insights). Nudge Lebanon is listed as a regional player. Muzus is listed as an others. Emerging players are Behavioural Design Lab and The Center for Advanced Hindsight.
Does Behavior Change Group have an API?
No public API is recorded for Behavior Change Group.
What industry is Behavior Change Group in?
Behavior Change Group's product category is Management Consulting. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of EDABAAAD, Change Management & Transformation Leadership. Its NAICS code is 54161 and its SIC code is 8742.