The Center for Advanced Hindsight
- Company typePrivate
- Founded1996
- HeadquartersDurham, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
The Center for Advanced Hindsight firmographics
Firmographics- Name
- The Center for Advanced Hindsight
- Legal name
- Center for Advanced Hindsight
- Website
- https://advanced-hindsight.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Center for Advanced Hindsight industry classification
Industry- Product category
- Behavioral Science Research
- NAICS
- Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Research Administration & Compliance (Sponsored Programs, IRB/REB) (EDADAKAH)
Keywords
Where The Center for Advanced Hindsight is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Center for Advanced Hindsight business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Research Grants and Funding: CAH receives funding from foundations (such as MetLife Foundation for Common Cents Lab) and government grants to conduct behavioral science research.
- Startup Lab Equity Investments: CAH invests up to $60,000 in each startup (disbursed in $20,000 tranches over 9 months) in exchange for up to 7% equity, representing an expertise-for-equity exchange.
- Consulting and Research Services: Partner organizations (banks, credit unions, non-profits, government) engage CAH for behavioral science expertise to design and test solutions.
- Online Courses and Educational Content: CAH offers online courses on behavioral economics and human decision-making through their platform.
- Donations and Sponsorships: The center accepts donations and has sponsors for their research programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Startup Lab Investment Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
The Center for Advanced Hindsight product offering
Product offeringCore offering
The Center for Advanced Hindsight is a behavioral science research center at Duke University that designs, tests, and deploys behavioral interventions for partner organizations across health, financial well-being, and government domains. It delivers its work through research collaborations and consulting engagements with banks, credit unions, government agencies, and non-profits, as well as through proprietary programs (Common Cents Lab, Ulysses Lab, Startup Lab), online courses, and peer-reviewed publications.
Product overview
The Center for Advanced Hindsight is a behavioral science research center at Duke University focused on making people happier, healthier, and wealthier through behavioral science research. It operates multiple programs including Common Cents Lab (financial well-being research), Ulysses Lab (digital commitment devices for behavior change), and Startup Lab (an academic incubator for behavioral economics-focused startups). The center produces research publications, case studies, online courses, and reports across health, money, and government domains.
Differentiator
Problem solved
Functional benefit
Brands
- Common Cents Lab: A behavioral science research initiative focused on improving financial well-being for low-to moderate-income people in the United States, with support from MetLife Foundation.
- Ulysses Lab
- Startup Lab
Products and services
- Common Cents Lab A research initiative funded by MetLife Foundation that designs and tests behavioral science solutions to increase financial well-being for low-to-moderate income people in the United States.
- Ulysses Lab A digital commitment device that helps people form unbreakable commitments to their goals using commitment contracts inspired by the Ulysses and the Sirens story, including AI-learning components.
- Startup Lab A 9-month academic incubator at Duke University that exposes health and finance-focused startups to behavioral economics research, education, and collaboration, with up to $60,000 investment for 7% equity.
- Online Courses Self-paced online courses on human judgment and decision-making offered through the Center for Advanced Hindsight website, covering behavioral economics concepts.
Quantifiable outcome
- Chime auto-savings tool led to more than $8 million in savings in first few months
- +6 more outcomes
Companies that use The Center for Advanced Hindsight
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
The Center for Advanced Hindsight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Center for Advanced Hindsight partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, major and minor.
- Duke UniversitycoreCAH is a behavioral economics research center at Duke University. The partnership provides academic rigor, access to researchers, and institutional credibility. CAH leverages Duke's resources, faculty, and innovation ecosystem including connections to Duke Innovation & Entrepreneurship.
- Duke Credit UnionmajorNot-for-profit financial cooperative serving over 16,000 Duke University community members. Partnered on Rainy Day Savings account experiments.
- Self-Help Credit UnionmajorCommunity development credit union focused on improving financial well-being. Partnered on Retirement Savings Account (RSA) program for members not saving for retirement.
- IH Mississippi Valley Credit UnionmajorCredit union serving low-to-moderate income families in Iowa and Illinois. Partnered on Stepping Stones Savings (S3) program for sub-prime borrowers.
- Latino Community Credit UnionmajorNorth Carolina-based credit union serving unbanked individuals and immigrant communities. Partnered on loan savings program with round-up feature.
- Robin Hood FoundationmajorHigh-impact poverty-fighting organization in New York. Partnered on SNAP benefit enrollment assistance through SMS reminders.
- Benefits Data TrustmajorOrganization focused on assisting individuals through SNAP application process. Partnered on behavioral interventions to increase benefit enrollment.
- AARPmajorOrganization helping people over 50. Partnered on Extra Money platform to help members find gig economy work through behavioral interventions.
- HomebasemajorScheduling application for hourly workers. Partnered on shift reminder experiments to improve employee attendance rates.
- ChimemajorOnline bank with no fees. Partnered on Bank Fee Finder tool and 10% auto-savings feature, generating over $8 million in savings.
- Promise IndianamajorInitiative of Wabash County YMCA partnering with Indiana Education Savings Authority. Partnered on 529 College Savings Plan promotion.
- City of St. Louis Treasurer's OfficemajorOffice of Financial Empowerment running College Kids program serving over 10,000 students. Partnered on messenger effects and time progression experiments.
- Austin Transportation DepartmentmajorCity department focused on reducing drive-alone commutes. Partnered on Commuter Commitment pre-commitment study with City employees.
- North Carolina Central UniversitymajorHistorically black university with 8,300 students. Partnered on SmartTrip personalized route tool to reduce student drive-alone commutes.
- City of DurhammajorChampion City in Bloomberg Philanthropies Mayors Challenge. Partnered on personalized routes and bus lottery to reduce SOV commute rate.
- Burt's BeesmajorConsumer products company. Partnered on small plastics recycling takeback program through Terracycle at online checkout.
- SilvernestmajorHouse-sharing platform matching older homeowners with renters. Partnered on age milestone advertising experiments.
- PayablemajorInvoicing and payment platform for 1099 workers. Partnered on automatic tax savings wallet experiments.
- ArivamajorTax preparation assistance organization serving 10,000+ filers annually in Bronx and Manhattan. Partnered on Form 8888 deposit experiments.
- Duke Innovation & EntrepreneurshipminorProvides network of experienced startup founders and investors to CAH Startup Lab participants.
- Ogilvy ChangeminorBehavioral change consultancy. Advisory board member organization for Ulysses Lab program.
- Busara Center for Behavioral EconomicsminorBehavioral science research organization. Advisory board member for Ulysses Lab.
- American UndergroundminorStartup hub in the Triangle area near CAH offices. Resource for Startup Lab participants.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
The Center for Advanced Hindsight competitors and assessment
Company assessmentDirect peers
- ideas42: US-based nonprofit behavioral science design organization that applies behavioral research to social issues in health, financial wellbeing, and education — the closest functional peer to CAH's Common Cents Lab and applied intervention model.
- The Behavioural Insights Team (BIT): UK-origin 'Nudge Unit' that designs and tests behavioral interventions for governments and large organizations globally; competes for the same foundation and public-sector mandates as CAH.
- Abdul Latif Jameel Poverty Action Lab (J-PAL): MIT-based global network running randomized evaluations to test social programs across health, finance, and governance; mirrors CAH's evidence-based intervention design and publication model.
- Innovations for Poverty Action (IPA): Organization that runs large-scale randomized field experiments to evaluate programs in poverty alleviation, health, and financial inclusion — directly comparable to CAH's RCT-heavy applied research methodology.
- Busara Center for Behavioral Economics: Global behavioral science research organization with strengths in developing-economy and poverty research; CAH lists Busara as an advisory board partner for Ulysses Lab, evidencing close community overlap.
- Center for Health Incentives and Behavioral Economics (CHIBE): University of Pennsylvania behavioral economics center focused on health behavior research; the closest academic-residency analog to CAH's own research center embedded at Duke.
Emerging players
- Behavioural Science Group at The Nudge Institute: US emerging behavioral-science and policy organization building applied nudge capacity; overlaps with CAH on consumer financial decision-making research and government-facing interventions.
Others
- Pew Charitable Trusts — Behavioral Science Programs: Major US foundation funding evidence-based programs in consumer finance and government; acts as a funder/partner comparable to MetLife Foundation's role enabling CAH's Common Cents Lab.
Regional players
- Australia's Behavioural Economics Team (BETA): Australian government behavioral economics unit applying insights to public policy; comparable to CAH's government-research track but limited to a single non-US jurisdiction.
Broad incumbents
- Ogilvy Change: Behavioral change practice within global creative agency Ogilvy; named CAH advisor on Ulysses Lab and represents the commercialization incumbent that bridges academic behavioral science with corporate clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Center for Advanced Hindsight social profiles
Digital presenceThe Center for Advanced Hindsight financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Center for Advanced Hindsight leadership team
Management profileNumber of profiles
Profiles1 record
The Center for Advanced Hindsight subsidiaries and ownership
Company hierarchySubsidiaries5 records
The Center for Advanced Hindsight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Center for Advanced Hindsight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Center for Advanced Hindsight
What does The Center for Advanced Hindsight do?
The Center for Advanced Hindsight is a behavioral science research center at Duke University that designs, tests, and deploys behavioral interventions for partner organizations across health, financial well-being, and government domains. It delivers its work through research collaborations and consulting engagements with banks, credit unions, government agencies, and non-profits, as well as through proprietary programs (Common Cents Lab, Ulysses Lab, Startup Lab), online courses, and peer-reviewed publications.
Is The Center for Advanced Hindsight a public or private company?
The Center for Advanced Hindsight is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Center for Advanced Hindsight founded?
The Center for Advanced Hindsight was founded in 1996. It employs 11 to 50 people.
Where is The Center for Advanced Hindsight based?
The Center for Advanced Hindsight is headquartered in Durham, United States, in the North America region.
How does The Center for Advanced Hindsight make money?
Five revenue lines are on record. Research Grants and Funding is the primary driver. The others are startup Lab Equity Investments, consulting and Research Services, online Courses and Educational Content and donations and Sponsorships.
Who are The Center for Advanced Hindsight's main competitors?
Direct peers on record are ideas42, The Behavioural Insights Team (BIT), Abdul Latif Jameel Poverty Action Lab (J-PAL), Innovations for Poverty Action (IPA), Busara Center for Behavioral Economics and Center for Health Incentives and Behavioral Economics (CHIBE). Behavioural Science Group at The Nudge Institute is listed as an emerging player. Pew Charitable Trusts — Behavioral Science Programs is listed as an others. Australia's Behavioural Economics Team (BETA) is listed as a regional player. Ogilvy Change is listed as a broad incumbent.
Does The Center for Advanced Hindsight have an API?
No public API is recorded for The Center for Advanced Hindsight.
What industry is The Center for Advanced Hindsight in?
The Center for Advanced Hindsight's product category is Behavioral Science Research. Its primary akta.pro industry code is EDADAKAH, Research Administration & Compliance (Sponsored Programs, IRB/REB). Its NAICS code is 54172 and its SIC code is 8742.