Vinings Family Dentistry

What Vinings Family Dentistry does

Vinings Family Dentistry is an independently owned, single-location dental practice founded in 1984 by Dr. Guy McMaster, DMD, operating from 2931 Paces Ferry Road SE, Suite 10, Atlanta, Georgia. The firm provides a comprehensive menu of general, cosmetic, periodontal, endodontic, pediatric, and surgical dental services to families and individuals in the Vinings community and surrounding Atlanta metro area. Services span preventive care (cleanings, sealants, fluoride), restorative work (fillings, crowns, bridges, inlays/onlays, dentures), cosmetic procedures (Lumineers, veneers, tray-based whitening, VENUS chairside whitening, bonding), surgical interventions (extractions, bone grafting, osseous surgery, apicoectomy, dental implants), and specialty services (scaling and root planing, endodontic therapy). The practice is licensed for conscious sedation and operates a standard modern dental technology suite including digital X-ray (advertised at roughly 80% lower radiation than standard), Panorex 360-degree panoramic imaging, intraoral cameras, rotary endodontic handpieces, nitrous oxide delivery, and UV-based oral cancer screening.

The business operates on a fee-for-service professional services model. Pricing is quote-based rather than publicly disclosed; patients contact the office directly and the practice accepts insurance, processes Care Credit payment plans for major procedures, and accepts check, cash, and major credit cards. The go-to-market motion is direct-to-consumer, with patient acquisition driven by the practice website, an extensive patient education library, patient referrals, and long-standing community presence. Marketing channels are limited to the website, an educational article library, and a periodic newsletter, with no paid digital advertising or social presence documented. Dr. McMaster is the sole named practitioner and also serves as a clinical professor at the Medical College of Georgia School of Dentistry, provides services at the Ben Massell Dental Clinic in Atlanta, and participates in the Cobb County School System's Child Abused Prevention program. Published business hours are limited (Monday and Thursday, 9:00 am-5:00 pm).

The practice is privately held with no institutional or private equity ownership, no parent company, no subsidiaries, no funding rounds, no M&A activity, and no disclosed revenue. Revenue is not publicly reported, the patient base is exclusively consumer-facing (no enterprise customers), and there are no documented expansion plans, additional locations, or hiring signals. The competitive position rests on multi-decade local brand recognition, Dr. McMaster's clinical credentials, and breadth of in-house service offerings rather than on technology differentiation, scale, or capital structure.

Name

Vinings Family Dentistry

Legal name

Vinings Family Dentistry

Website

https://viningsfamilydentistry.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Vinings Family Dentistry is an independently owned, single-location dental practice in Atlanta, Georgia, founded in 1984 by Dr. Guy McMaster. It provides general, cosmetic, periodontal, endodontic, and pediatric dental services to families and individuals on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAB

Restorative General Dentistry (Fillings/Crowns/Bridges)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAHAA

Routine Dental Prophylaxis (Cleanings)

Healthcare & Life Sciences/Dental Care Services/Dental Hygiene & Preventive Services

SECONDARYHLABAGAA

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

Keywords

• General dentistry
• Cosmetic dentistry
• Family dental care
• Preventive dental services
• Restorative dental care

Headquarters

HQ city

Gaussan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Service Fees: Fee-for-service dental care including preventive, restorative, cosmetic, and surgical procedures. Services include general dentistry, cosmetic procedures, periodontics, pediatric dentistry, and endodontics. The practice accepts insurance and offers Care Credit payment plans for major work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vinings Family Dentistry is a single-location general and cosmetic dental practice that provides comprehensive oral healthcare services for children and adults. The practice delivers preventive, restorative, cosmetic, periodontic, endodontic, pediatric, and surgical dental care in-office using modern imaging and treatment technologies, with insurance accepted and Care Credit payment plans offered for major work.

Product overview

Vinings Family Dentistry is a general and cosmetic dental practice offering comprehensive oral healthcare services for children and adults. The practice operates as a single-location dental office with services organized into general dentistry (exams, cleanings, fillings, extractions), cosmetic dentistry (Lumineers, whitening systems including VENUS Whitening and tray-based bleaching, veneers, bonding), specialty services (periodontics, endodontics, oral surgery), pediatric dentistry, and advanced diagnostic/therapeutic technology (digital imaging, sedation, rotary endodontics). Dr. Guy McMaster leads the practice serving the Vinings community since 1984.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Hygiene

Quantifiable outcome

• Digital X-rays provide nearly 80% less radiation than standard X-rays
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor.

• American Dental AssociationminorOthersProfessional membership organization. Dr. McMaster maintains membership in the ADA along with Georgia Dental Association and DOCS sedation organization.
• Georgia Dental AssociationminorOthersState-level professional dental association membership for Georgia practitioners.
• DOCS Sedation OrganizationminorOthersDental organization providing sedation dentistry training and certification. Dr. McMaster holds membership demonstrating his qualifications for providing conscious sedation services.
• Ben Massell Dental ClinicminorImplementation/ SI/ Consulting PartnerDr. McMaster provides services and oversees doctoral students in their externship training at this clinic as part of his role at Medical College of Georgia School of Dentistry.
• Cobb County School System - Child Abused Prevention ProgramminorStrategic or Co-development PartnerDr. McMaster provides dental services for the school system's Child Abused Prevention program, demonstrating community involvement beyond private practice.

Scale indicators2 records

Recent moves5 records

Expansion highlights1 record

Broad incumbents

• Dental Care Alliance: DSO supporting affiliated general and specialty dental practices across the U.S. Provides comparable services to Vinings (general dentistry, periodontics, endodontics, cosmetic) under a network model.
• Great Expressions Dental Centers: Multi-location DSO offering general, cosmetic, endodontic, and periodontal services. Comparable scope of services to Vinings Family Dentistry but with regional group-practice scale.
• Western Dental: Large dental service organization providing general, cosmetic, and orthodontic services with insurance-friendly access. Competes for the same general family dental patient base Vinings serves.
• Heartland Dental: Largest U.S. dental support organization, supporting thousands of general and family dentists. Comparable in service mix (general, cosmetic, specialty) but operates at massive DSO scale across multiple states rather than as a single independent practice.
• Smile Brands: DSO platform supporting affiliated general and specialty dental offices under brands like Bright Now! Dental. Provides similar general/cosmetic/orthodontic services but through a multi-brand, multi-location structure.
• Mortenson Dental Partners: Large dental support organization backed by private equity, supporting general and family dental practices across multiple states. Comparable service mix with substantially greater scale and corporate backing.
• Pacific Dental Services: DSO supporting general and specialty dental practices across the U.S. with extensive technology and operational infrastructure. Comparable service portfolio but operates as a multibillion-dollar support organization rather than an independent practice.
• Aspen Dental: National DSO-brand offering general dentistry, dentures, implants, and cosmetic services. Overlaps on core service categories Vinings provides but scaled across a branded retail-driven footprint.

Emerging players

• Tend: Newer consumer-focused dental brand emphasizing hospitality, design, and digital-first patient experience. Targets the same general/cosmetic patient demographic with a modern, multi-location store model.

Direct peers

• Affordable Dentures & Implants: Network of affiliated dental practices focused on dentures, extractions, and implants. Directly overlaps with several of Vinings' specialty services (extractions, dentures, bone grafting, implants).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vinings-family-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinings Family Dentistry