University of Queensland Rugby Football Club

What University of Queensland Rugby Football Club does

The University of Queensland Rugby Football Club, operating under the brand "The Red Heavies," is a rugby union club based in Saint Lucia, Brisbane, Australia. Founded in 1991 and affiliated with the University of Queensland, the club fields teams in rugby union competition and serves a constituency of students, alumni, players, and supporters. Headcount is reported in the 51–100 range, which is consistent with a community sporting organization that includes playing squads, coaching staff, and administrative personnel rather than a commercial enterprise.

The club's principal productized asset is the Clubland mobile application, distributed on the iOS App Store and Google Play, which delivers fixtures, news, and updates to members and supporters. The organization maintains a digital presence spanning social media, an email newsletter signup, and a merchandise shop on its website (uqrugby.com.au). The Clubland platform is a third-party vendor solution used for member engagement rather than an internally developed technology stack.

No revenue figures, pricing models, sponsorship disclosures, or formal partnerships are published in the source material. The implied revenue mechanics are membership dues, merchandise sales through the online shop, and unstated sponsorship or grants typical of Australian community rugby clubs. Customer segments are not formally disclosed beyond individual members and supporters. The entity is privately held with no parent company, subsidiaries, funding history, or M&A activity reported.

Name

University of Queensland Rugby Football Club

Legal name

University of Queensland Rugby Football Club

Website

https://uqrugby.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

University of Queensland Rugby Football Club, branded "The Red Heavies," is a 1991-founded rugby union club in Brisbane, Australia, affiliated with the University of Queensland and serving students, alumni, members, and supporters with on-field competition and digital engagement via its Clubland mobile app and merchandise shop.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

University/College Club Sports Programs (MPAKACAK)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Rugby union club
• Amateur rugby
• Sports membership
• Club merchandise
• Community rugby

Headquarters

HQ city

Saint Lucia

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels4 records

Core offering

The University of Queensland Rugby Football Club operates as an amateur rugby union club affiliated with the University of Queensland, commonly known as 'The Red Heavies'. It provides competitive rugby participation, fixtures, and member engagement through its Clubland mobile application available on iOS and Android platforms, supplemented by social media and email newsletter communications.

Product overview

The University of Queensland Rugby Football Club operates primarily as a community sports organization offering its mobile app (Clubland) for iOS and Android devices. The app serves as the primary digital channel for delivering club updates, fixture information, and news to members and supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• Clubland Mobile App A third-party mobile application available on iOS and Android platforms that provides club updates, fixture information, and news to members, players, and supporters of the rugby club.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Regional players

• Easts Rugby Club (Brisbane): Brisbane-based amateur rugby union club in the Queensland Premier Rugby competition. Comparable as a regional peer operating in the same city competitions with a similar membership-driven model.
• Brothers Rugby Club (Brisbane): One of the historic Brisbane amateur rugby clubs competing in the Queensland Premier Rugby competition. Comparable as a regional rugby club competing for the same player, sponsor, and fan pool in the Brisbane market.
• GPS Rugby Club: Established Brisbane-based rugby union club in Queensland Premier Rugby. Comparable as a regional peer competing in the same Brisbane competitions and chasing the same corporate sponsors and amateur talent pool.

Broad incumbents

• Rugby Australia: National governing body for rugby union in Australia. Comparable as the umbrella organization whose policy, funding, and competition structure directly affect the operating environment of community rugby clubs like UQ Rugby.
• Queensland Reds: Professional rugby union team based in Brisbane competing in Super Rugby. Not a direct competitor on the field, but a broader incumbent in the same Queensland rugby ecosystem with potential talent pipeline overlap and shared sponsorship market.
• Queensland Rugby Union: State governing body for rugby union in Queensland. Operates the Queensland Premier Rugby competition in which the UQ Rugby Football Club likely competes, and is the direct administrative counterpart for the club's competitive activities.

Direct peers

• University of Sydney Football Club (Sydney Uni Rugby): One of Australia's most prominent university rugby clubs, competing in the NSW Premier Rugby competition. Directly comparable to UQ Rugby Football Club as another major university-affiliated rugby union club with a long history, multi-team program, and similar alumni-driven model.
• University of Melbourne Rugby Club: University-affiliated rugby club in Melbourne competing in the VRS/Deakin University rugby competitions. Direct peer in the same university-rugby-club category as UQ Rugby, with comparable structure, member base, and on-field positioning.
• Melbourne University Rugby Football Club: University rugby club competing in Victoria's Dewar Shield and Melbourne rugby competitions. Closely comparable to UQ Rugby as a university-affiliated rugby club of similar scale, with comparable membership, fixtures, and digital engagement models.

Others

• Clubland App: White-label mobile application platform used by UQ Rugby for member engagement, fixtures, and news. Not a competitor but an enabling technology provider — a relevant adjacency for understanding the club's digital economics and vendor dependency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/uqrugby
• Facebookfacebook.com/UQRugby
• LinkedInlinkedin.com/company/university-of-queensland-rugby-football-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Queensland Rugby Football Club