GPS Rugby Club

What GPS Rugby Club does

GPS Rugby Club (legal entity: GPS Rugby Union Club Inc.) is a not-for-profit community rugby union club founded in 1887 and headquartered at 83 Yoku Road, Ashgrove, Brisbane, Queensland, Australia. Incorporated under the Queensland Associations Incorporation Act, the club operates as one of Australia's oldest and largest rugby clubs, fielding 50+ teams with nearly 1,000 junior players (U6-U18) plus senior men's grades (1st through 6th), Colts, a women's rugby program, and an All Abilities inclusive program. The club competes in Queensland Premier Rugby (Hospital Cup) and has accumulated 10 1st Grade Premierships, 25 Grand Final appearances, 7 minor premierships, and 16 Colts premierships across 4 grades. GPS has produced notable professional players including Wallabies, Queensland Reds, and Fiji Drua representatives.

The club's product portfolio spans structured rugby development pathways from Pony Club (U4) through elite Premier Grade, including the Elite Rugby Academy for high-performance athletes and the GPS Old Boys Rugby Scholarship (up to $4,000) supporting 18-20 year old Colts players. The club generated record ~1,000 player junior registrations, operates a comprehensive online merchandise store ($10-$120 item range), and runs member events including Gala Balls and Corporate Luncheons. Distribution occurs through the physical clubhouse, online store (gpsrugby.com.au/store), the Rugby Xplorer App registration platform, and a partner discount network spanning 15+ local businesses.

The business model is community-led with four primary revenue streams: annual membership fees (from $150), merchandise sales (one-time purchases), multi-tier corporate sponsorship (Principal, Major, 1st XV, Club tiers led by Height 4 Hire as Principal Partner), and ticketed events. The club maintains $20 million public liability insurance and is governed by an elected Management Committee with members holding voting rights at AGMs. Customer segments include junior players, senior men, women, Colts, elite academy athletes, and All Abilities participants, with no external equity ownership and revenue figures not publicly disclosed.

Name

GPS Rugby Club

Legal name

GPS Rugby Union Club Inc.

Website

https://gpsrugby.com.au

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

11–50 employees

Short description

GPS Rugby Club is a not-for-profit community rugby union club founded in 1887 in Brisbane, Australia, operating 50+ teams spanning junior (U4-U18), senior men's grades, Colts, women's, and All Abilities programs, with revenue from memberships, merchandise, sponsorships, and events.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Club Sports Programs (EDALAIAB)

Keywords

• Community rugby club
• Rugby union programs
• Junior rugby development
• Senior rugby competition
• Amateur sports club

Headquarters

HQ city

Ashgrove

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees starting from $150 for single memberships, providing members with benefits including discount cards, merchandise credits, and game day discounts. Membership is the primary recurring revenue stream supporting club operations and programs.
2. Merchandise Sales: Online store selling club merchandise including apparel, headwear, training gear, and accessories. One-time purchase model with prices ranging from $10 to $120 per item.
3. Sponsorship Revenue: Corporate sponsorship from multiple partners at various tiers (Principal Partner, Major Sponsors, 1st XV Sponsors, Club Sponsors). Sponsors receive branding exposure, discount codes for members, and association with the club.
4. Event Revenue: Revenue from events including Gala Balls, Corporate Luncheons, Patrons Lunches, and Christmas Raffles. Events are ticketed with prices ranging from $60-$140 per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GPS Rugby Club is a community-based rugby union club delivering structured rugby programs from Pony Club (U4-U5) through senior men's Premier Grade and a Premier Women's program. The club operates competitive teams in Queensland Premier Rugby, Colts (U18/U20), junior rugby across 50+ teams, an Elite Rugby Academy, an All Abilities inclusive program, and an Old Boys Rugby Scholarship. Revenue is generated through annual memberships, merchandise sales, sponsorship tiers, and ticketed club events such as Gala Balls and Corporate Luncheons.

Product overview

GPS Rugby Club is one of Australia's oldest and largest rugby clubs offering a comprehensive range of programs and services. The core offering includes senior men's and women's rugby teams competing in Queensland Premier Rugby, youth Colts programs, and extensive junior rugby development from U4 to U18. The club provides specialized programs including the Elite Rugby Academy for high-performance athlete development, the GPS Old Boys Rugby Scholarship supporting young players with education bursaries, and an inclusive All Abilities Program. The club operates a merchandise store selling official apparel and accessories, and offers annual membership providing benefits including sponsor discounts, merchandise credits, and club voting rights. Programs span from beginner Pony Club for children as young as 4 to elite pathway programs preparing players for professional rugby careers.

Differentiator

Problem solved

Functional benefit

Products and services

• GPS Rugby Club 2026 Membership

Quantifiable outcome

• 80+ players graduated from Colts to Premier Grade in last decade
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered principal, major, 1st xv and club.

• Height 4 HireprincipalGTM or Marketing PartnerPrincipal Partner of GPS Rugby Club. Queensland's largest privately owned and operated supplier of access hire and scissor lift hire equipment. Established in 2010, providing reliable, safe, and well maintained equipment. Offers 10% discount to club members.
• XXXXmajorGTM or Marketing PartnerBeer sponsor providing refreshments for game days and events. Part of club's refreshment partnership network.
• ATD Property1st xvGTM or Marketing Partner1st XV Sponsor and supporter of the club's elite programs.
• O'NeillsmajorGTM or Marketing PartnerKit supplier for club apparel and merchandise including hoodies, puffer jackets, and training gear.
• Karmo1st xvGTM or Marketing Partner1st XV sponsor supporting the club's premier men's team.
• Witches FallsmajorGTM or Marketing PartnerWine sponsor offering 10% discount on Bird Dog or Witches Falls wines at Cellarbrations Kelvin Grove, complimentary tasting for 2 at Mount Tamborine Cellar Door, and members pricing on Cellar Door purchases.
• Meat at Billy'smajorGTM or Marketing PartnerMajor sponsor offering 10% discount in store at Ashgrove and Rosalie locations. Meat supplier for club events.
• Rufus King SeafoodsmajorGTM or Marketing PartnerMajor sponsor offering 10% discount in-store (not applicable for home deliveries). Seafood supplier.
• Tangalooma Island Resort1st xvGTM or Marketing Partner1st XV sponsor and partner offering special GPS Rugby discount code for 15% off day cruises, accommodation and ferry transfers. Crowned 'World's Best Beach to See Nature' by Lonely Planet.
• Australian Early Learning Colleges1st xvGTM or Marketing Partner1st XV sponsor supporting education and youth development programs.
• Apollo Property GroupclubGTM or Marketing PartnerProud sponsor of the All Abilities Program, supporting inclusive rugby participation.
• Tooth Dental1st xvGTM or Marketing Partner1st XV sponsor supporting club through dental health services sponsorship.
• Whyte Orthodontics1st xvGTM or Marketing Partner1st XV sponsor offering 10% off braces to members. Supporting community health partnerships.
• Ashgrove FreshclubGTM or Marketing PartnerLocal sponsor offering 10% discount in-store on fresh fruit and vegetables. Community retail partner.
• Midas AshgroveclubGTM or Marketing PartnerAuto service sponsor offering 10% discount on services and 5% on tires at Midas Newmarket.
• VikasaticlubGTM or Marketing PartnerSponsor offering 10% discount on products. Apparel and lifestyle brand.
• Science of FitnessclubGTM or Marketing PartnerSponsor offering 10% off gym membership to club members. Supporting player fitness development.
• Alltronic Security GroupclubGTM or Marketing PartnerSponsor offering 10% discount on security services. Junior team sponsor.
• OkanuiclubGTM or Marketing PartnerBoardshorts supplier offering 20% off all products at www.okanui.com to club members. Premium surf and lifestyle brand.
• Hoff's Electrical & Air ConditioningclubGTM or Marketing PartnerSponsor offering 10% discount on fresh fruit and vegetables (not applicable on Uber Eats/Door Dash). Supporting community health.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Queensland Reds: Broad incumbent — the professional Super Rugby franchise based in Brisbane that sits at the top of the Queensland player pathway; several GPS alumni and current staff are directly connected to the Reds.
• Brisbane Broncos: Broad incumbent — the dominant professional sports brand in Brisbane; while NRL (rugby league) rather than rugby union, it competes for the same Brisbane sponsorship dollars, fans, and junior athlete participation.

Others

• Queensland Rugby Union (QRU): Governing body for rugby union in Queensland — comparable in that it manages the Premier Rugby competition in which GPS competes, sets player pathways, and influences sponsorship distribution.

Direct peers

• Norths Rugby Club (Brisbane): Direct peer — Brisbane-based Queensland Premier Rugby participant offering similar multi-grade and colts rugby programs within the same Brisbane competition ecosystem.
• Wests Bulldogs Rugby Club (Brisbane): Direct peer — Brisbane rugby union club fielding teams in Queensland Premier Rugby with comparable community membership and sponsorship structure.
• Souths Rugby Union Club (Brisbane): Direct peer — fellow Queensland Premier Rugby Hospital Cup competitor; historically featured 11 Wallabies in a premiership match against GPS, indicating comparable elite-tier pedigree.
• University of Queensland Rugby Club: Direct peer — major Brisbane rugby union club competing in Queensland Premier Rugby with comparable multi-grade structure and strong player development pathway.
• Easts Rugby Club (Brisbane): Direct peer — Brisbane-based rugby union club competing in Queensland Premier Rugby across senior grades and colts, with similar community-based operating model.
• Brothers Rugby Club (Brisbane): Direct peer — another historic Brisbane community rugby union club competing in Queensland Premier Rugby Hospital Cup across multiple grades, with similar membership and sponsorship model.

Regional players

• Scenic Rim Shire Rubgy Club: Regional peer — community rugby union club operating in the broader Queensland region with similar membership and grassroots development model, but outside the Brisbane Premier Rugby system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gpsrugby
• Instagraminstagram.com/gpsrugby
• LinkedInlinkedin.com/company/gpsrugbyclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GPS Rugby Club