ROC

What ROC does

ROC Inc. is a privately held real estate investment firm headquartered in Lisle, Illinois, operating since the mid-1990s with a focused strategy of acquiring underperforming commercial properties at meaningful discounts to replacement cost, repositioning them through capital improvements and active management, and selling at stabilization to maximize returns for its investment partners. Its current portfolio spans office, industrial, multi-family, retail, and self-storage assets concentrated entirely in the greater Chicago metropolitan area, with a publicly stated emphasis on growing self-storage holdings and selectively adding industrial properties. The firm self-performs redevelopment and adaptive reuse work and operates a self-storage portfolio of roughly 440,000+ net rentable square feet across five stabilized facilities (Wheaton, Willowbrook, Lake Zurich, Skokie, and Chicago/Bridgeport), each managed under national operator flags including CubeSmart and Life Storage and several featuring premium Toybox Car Storage stalls. ROC's go-to-market is relationship-driven, sourcing off-market deals through direct outreach to financial institutions (notably a 2011 portfolio acquisition from Royal Bank of Scotland) and exits through sales to 1031 exchange buyers and institutional investors, with pricing negotiated deal-by-deal and not publicly disclosed; the firm is led by Michael S. Siurek and operates with 1-10 employees.

Name

ROC

Legal name

ROC Inc.

Website

https://roccompanies.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

ROC Inc. is a privately held Chicago-area real estate investment firm that acquires underperforming commercial properties at a discount, repositions them through self-performed redevelopment, and sells stabilized assets to investment partners, 1031 exchange buyers, and institutional investors.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment

NAICS

Lessors of Real Estate (5311), Lessors of Other Real Estate Property (531190)

SIC

Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Commercial real estate investment
• Property redevelopment services
• Self-storage facilities
• Value-add repositioning
• Adaptive reuse development

Headquarters

HQ city

Lisle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Investment and Property Disposition: ROC generates returns through acquiring underperforming commercial properties at discounts, executing capital improvements and repositioning strategies, managing properties through third-party operators, and selling stabilized assets at premium valuations to maximize IRR for investment partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

ROC Inc. is a real estate investment company engaged in the acquisition, ownership, management, and development of office, industrial, multi-family, retail, and self-storage properties. The firm focuses on acquiring underperforming commercial properties at discounts to replacement cost, repositioning them through capital improvements, management focus, and adaptive reuse, then disposing of stabilized assets to maximize returns for investment partners.

Product overview

ROC Inc. is a real estate investment company offering a unified platform for property acquisition, ownership, management, and development. The core offering encompasses two integrated service lines: Property Redevelopment/Value Creation (acquiring underperforming properties at discounts, repositioning through capital improvements and management focus) and Development & Management (self-performing adaptive reuse and redevelopment). The portfolio includes diverse property types spanning self-storage facilities, office (single-story and multi-story), industrial (single-tenant and multi-tenant flex), retail, and vacant land for development. The self-storage portfolio represents a significant component, featuring properties managed by Life Storage and CubeSmart third-party operators, with premium amenities including Toybox Car Storage for luxury vehicle parking. Projects range from current holdings (Willowbrook, Wheaton, Lake Zurich, Skokie, Chicago/Bridgeport) to past successful repositioning projects across the greater Chicago metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Investment Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• Abington Emerson Investments, LLC (AEI)coreStrategic or Co-development Partner · 1 January 2011West coast partner that co-invested with ROC Inc. in the Willowbrook, Illinois self-storage development project. AEI and ROC partnered on a 150,286 square foot climate-controlled self-storage facility delivered to market in 2020.
• Life StoragemajorChannel Partner/ Reseller/ DistributorNational self-storage management brand that manages multiple ROC-owned properties including the Willowbrook facility (opened May 2020) and Lake Zurich property. Life Storage provides professional property management and leasing services.
• CubeSmartmajorChannel Partner/ Reseller/ DistributorNational self-storage operator managing multiple ROC properties including Wheaton, IL (130,000+ sf), Skokie, IL, and Chicago Bridgeport facilities. CubeSmart provides national brand representation and professional management services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Origin Investments: Chicago-based private real estate investment firm offering value-add and development deals to individual investors via a similar sponsor/co-invest model, directly comparable in geography, asset class breadth, and investor base.
• RealtyMogul: Online private commercial real estate investment platform sourcing and syndicating value-add deals to individual investors, mirroring ROC's sponsor/co-invest model for commercial repositioning projects.

Broad incumbents

• Public Storage: Largest US self-storage operator and REIT with substantial Chicago presence; relevant both as a competing institutional buyer of stabilized self-storage assets and as an adjacent operator to ROC's partners.
• Extra Space Storage: Public self-storage REIT with significant Chicago footprint; comparable via the same end-asset class that dominates ROC's current portfolio and that competes for institutional sale-leaseback and stabilized-asset buyers.
• CBRE Group: Global commercial real estate services and investment firm with deep Chicago operations across investment sales, debt/equity placement, and property management for the same asset classes ROC develops and repositionings.
• Harrison Street: Large Chicago-headquartered alternative real estate investment manager operating across multiple property types; relevant as a broader incumbent that also pursues value-add and repositioning strategies in similar CRE categories.
• JLL (Jones Lang LaSalle): Global commercial real estate services and investment management firm with a sizable Chicago presence and CRE investment sales, valuation, and repositioning advisory capabilities spanning the asset classes ROC operates in.
• Marcus & Millichap: Major US commercial real estate investment sales and financing brokerage with strong Chicago presence; comparable in intermediating transactions across self-storage, industrial, office, and multifamily, the asset classes in ROC's portfolio.

Others

• Walker & Dunlop: Large commercial real estate finance company active in Chicago multifamily, industrial, and self-storage lending; comparable as a counterparty and capital provider in the same Chicago CRE value-add transaction ecosystem ROC operates in.

Regional players

• Mag Mile Capital: Chicago-focused commercial real estate investment and advisory firm specializing in value-add acquisitions and recapitalizations, with comparable Midwest market focus and deal profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROC