RealtyMogul
RealtyMogul is an online marketplace founded in 2012 that connects accredited and select non-accredited investors across all 50 US states with commercial real estate offerings, including private placements, two non-traded REITs, 1031 Exchange properties, and joint venture equity raises, with over $1.2 billion in cumulative member capital invested.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What RealtyMogul does
RealtyMogul is an online real estate investment marketplace founded in 2012 and headquartered in Los Angeles, operating as RM Investor, LLC with SEC-registered affiliates RM Adviser, LLC (investment adviser) and RM Securities (affiliated broker-dealer). The platform connects accredited individual investors and select non-accredited investors with commercial real estate investment opportunities offered by vetted real estate sponsors across all 50 US states. Its product suite includes private placements under Rule 506(c) of Regulation D, two non-traded REITs (Income REIT and Apartment Growth REIT) offered under Regulation A+, 1031 Exchange properties, joint venture equity raises for sponsors, and Self-Directed IRA-compatible investments through partnerships with Equity Trust, IRA Financial, and Digital Trust.
The platform's underlying technology centers on a cloud-based investor dashboard with 24/7 access to investments, distributions, and ROI metrics, alongside electronic document execution (including DocuSign integration for certain transactions), KYC/AML and accreditation verification workflows, two-factor authentication, and a formalized due-diligence checklist system covering sponsor background, business plans, and property review. Since inception, RealtyMogul reports that members have invested over $1.2 billion in equity into real estate assets valued at more than $8 billion. In November 2025, the company was acquired by The Wideman Company, a family-built real estate operator organization, transitioning it from venture-backed ownership to operator-backed stewardship.
RealtyMogul firmographics
Firmographics- Name
- RealtyMogul
- Legal name
- RM Investor, LLC
- Website
- https://realtymogul.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RealtyMogul is an online marketplace founded in 2012 that connects accredited and select non-accredited investors across all 50 US states with commercial real estate offerings, including private placements, two non-traded REITs, 1031 Exchange properties, and joint venture equity raises, with over $1.2 billion in cumulative member capital invested.
- Ownership category
- akta.pro rank
RealtyMogul industry classification
Industry- Product category
- Real Estate Crowdfunding
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Portfolio Management and Investment Advice (523940), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate Investment Trusts (6798), Loan Brokers (6163)
- akta.pro primary industry
- Real Estate Fundraising Placement (REPE/REIT/Property Funds) (FSAEALAD)
- akta.pro secondary industries
- REITs & Listed Real Estate Securities (FSAAAKAD), Real Estate / Property-Backed Marketplace Lending (Non-mortgage) (FSAKAHAG), Private Credit & Direct Lending Fundraising Placement (FSAEALAE)
Keywords
Where RealtyMogul is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RealtyMogul business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Platform/Sponsor Fees: RealtyMogul charges sponsors a fee for use of the platform to raise equity capital for real estate deals. Sponsors typically raise between $2-$20 million of equity via the platform.
- REIT Management Fees: RM Adviser, LLC (wholly owned subsidiary) manages the Income REIT and Apartment Growth REIT, earning management fees for day-to-day operations. The Board of Directors oversees REIT operations.
- Administrative Services: After closing, a RealtyMogul affiliate provides administrative services to help sponsors manage investors including cash distributions, investor communications, and annual tax document distribution. Fees cover ongoing reporting and communications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | REITs - Income REIT and Apartment Growth REIT |
| One time/ perpetual license | Pay-as-you-go | Private Placements - Individual Real Estate Deals |
| One time/ perpetual license | Pay-as-you-go | 1031 Exchange Properties |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
RealtyMogul product offering
Product offeringCore offering
RealtyMogul operates an online marketplace that connects accredited and non-accredited individual investors with commercial real estate investment opportunities curated from professional sponsors. The platform offers private placements, two non-traded REITs (Income REIT and Apartment Growth REIT), 1031 Exchange properties, and joint venture equity raises for real estate operators, supported by a formalized due diligence process and a 24/7 investor dashboard.
Product overview
RealtyMogul is a real estate crowdfunding platform offering a diversified suite of investment products. The core platform connects accredited investors with commercial real estate opportunities through private placements and two non-traded REITs (Income REIT and Apartment Growth REIT). The platform also supports 1031 Exchange investments for tax-deferred reinvestment, joint venture equity financing for sponsors, and self-directed IRA investment options through partnered custodians. In November 2025, the platform was acquired by The Wideman Company, bringing institutional-quality commercial real estate opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- RealtyMogul Apartment Growth REIT: Non-traded REIT targeting apartment buildings and industrial assets located in resilient markets offering current income and solid growth potential.
- RealtyMogul Income REIT
- RM Adviser, LLC
- RM Securities
Products and services
- RealtyMogul Platform Online marketplace and crowdfunding platform connecting accredited investors with commercial real estate investment opportunities offered by professional real estate sponsors. Provides tools for browsing investments, due diligence review, online investing, e-signature, and 24/7 investor dashboard access.
- Income REIT Non-traded Real Estate Investment Trust targeting equity and debt investments in commercial real estate properties diversified by investment type, geography, and property type, with the goal of generating consistent cash distributions. Managed by RM Adviser, LLC, a wholly owned subsidiary. Requires minimum $5,000 investment.
- Apartment Growth REIT Non-traded Real Estate Investment Trust targeting apartment buildings and industrial assets in resilient markets that can offer current income and solid growth potential. Managed by RM Adviser, LLC.
- 1031 Exchange Properties Tax-deferred exchange program allowing investors to defer capital gains taxes by reinvesting proceeds from sold properties into qualifying replacement properties offered on the platform. Includes a 1031 Concierge Program.
- Joint Venture (JV) Equity Financing Equity financing solution for real estate sponsors to raise capital through the platform, typically $2M-$20M per deal, with access to the network of accredited investors. RealtyMogul provides administrative services for ongoing investor management.
- Private Placements Individual commercial real estate deals offered on the platform by professional real estate sponsors across apartment buildings, office, retail, industrial, mixed-use, ground-up development, self-storage, cold storage, and mobile home parks. Available only to accredited investors under Rule 506(c) with minimum investments typically $25,000-$35,000.
- Self-Directed IRA (SDIRA) Investment Option Allows investors to use retirement funds held in a Self-Directed IRA to invest in institutional-quality commercial real estate offerings on the platform, including both REITs and private placements, through partnered custodians (Equity Trust, IRA Financial, Digital Trust).
- Private Credit Investments Private credit investment offerings on the RealtyMogul platform, providing debt-based commercial real estate investment opportunities (including preferred equity, senior debt, and mezzanine debt) accessible to accredited investors.
Quantifiable outcome
- $1.2+ billion invested on platform since inception
- +3 more outcomes
Companies that use RealtyMogul
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
RealtyMogul technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
RealtyMogul partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, preferred and minor.
- Spirit Bascom VenturescoreJoint venture between Spirit Investment Partners (Stamford, CT) and The Bascom Group (Irvine, CA) that specializes in distressed and value-add multifamily investments. RealtyMogul closed $21.6 million Edison Apartments acquisition through this partnership.
- RM Adviser, LLCcoreSEC-registered investment adviser and wholly owned subsidiary of RM Investor, LLC. Manages the day-to-day operations of the Income REIT and Apartment Growth REIT.
- RM SecuritiescoreAffiliated broker-dealer that performs extensive due diligence on sponsors, business plans, and properties before deals are offered on the platform.
- Equity TrustpreferredPreferred custodian for RealtyMogul REIT investments through Self-Directed IRA accounts. Offers 50 years of experience, over 500 employees, and discounted custodial fees for REIT investors.
- IRA FinancialpreferredPreferred custodian for private placement investments through Checkbook IRA LLC or Trust accounts. Offers direct access to self-directed IRA experts with discounted custodial fees for private placement investors.
- Digital TrustminorNevada Licensed Trust Company providing SDIRA custody services for RealtyMogul platform investments, trusted by over 38,000 account holders.
- StoreSmart Self-StoragecoreNational developer and asset manager for premier self-storage properties. RealtyMogul crowdfunded a Florida self-storage facility acquisition through this sponsor.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
RealtyMogul competitors and assessment
Company assessmentDirect peers
- EquityMultiple: EquityMultiple is a commercial real estate crowdfunding platform offering accredited investors direct equity, preferred equity and debt investments. Comparable to RealtyMogul in its multi-product offering, accredited-investor focus and due-diligence-led deal screening.
- Cadre: Cadre is an online commercial real estate investment platform focused on institutional-quality deals for high-net-worth and accredited investors. Comparable to RealtyMogul's private placement marketplace in target customer, deal sourcing and professional investor positioning.
- CrowdStreet: CrowdStreet is a leading commercial real estate investment marketplace that connects accredited investors with sponsors across multiple property types. Like RealtyMogul, CrowdStreet emphasizes sponsor due diligence and offers direct equity investments in individual deals.
- YieldStreet: YieldStreet is an alternative investment marketplace offering private credit, real estate and other income-generating assets to retail and accredited investors. Comparable in its multi-asset marketplace model, accredited investor base and use of Reg D private placements.
- Origin Investments: Origin Investments is a commercial real estate investment manager offering individual deal and fund access to accredited investors. Comparable to RealtyMogul in sponsor vetting, accredited-only offering structure and diversified CRE exposure.
- Fundrise: Fundrise is the largest direct competitor to RealtyMogul, offering both REITs and individual commercial real estate deals to retail investors online. Both platforms target accredited investors with multi-property-type portfolios and a low-friction digital experience.
Emerging players
- DiversyFund: DiversyFund is an online real estate investment platform offering non-traded REITs and individual deals primarily to non-accredited investors. Comparable to RealtyMogul's Reg A+ REIT offerings in low-minimum, broad-access real estate investing.
- Groundfloor: Groundfloor is a real estate debt crowdfunding platform that allows retail investors to fund short-term residential fix-and-flip loans. Comparable to RealtyMogul's private credit arm in marketplace-based debt investing and accessible minimums.
- Ark7: Ark7 is a fractional single-family rental investment platform open to non-accredited investors. Comparable to RealtyMogul's REIT model in fractional ownership of income-producing real estate, though it focuses on residential rather than commercial.
- AcreTrader: AcreTrader is a farmland investment marketplace offering fractional ownership of individual farms to accredited investors. Comparable in online marketplace model, accredited investor focus and individual-deal subscription structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RealtyMogul social profiles
Digital presenceRealtyMogul compliance and trust
Trust signalCompliance5 records
RealtyMogul financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealtyMogul leadership team
Management profileNumber of profiles
Profiles6 records
RealtyMogul subsidiaries and ownership
Company hierarchySubsidiaries1 record
RealtyMogul funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealtyMogul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealtyMogul
What does RealtyMogul do?
RealtyMogul operates an online marketplace that connects accredited and non-accredited individual investors with commercial real estate investment opportunities curated from professional sponsors. The platform offers private placements, two non-traded REITs (Income REIT and Apartment Growth REIT), 1031 Exchange properties, and joint venture equity raises for real estate operators, supported by a formalized due diligence process and a 24/7 investor dashboard.
Is RealtyMogul a public or private company?
RealtyMogul is a private company. It is classified as family owned and is currently operating.
When was RealtyMogul founded?
RealtyMogul was founded in 2012. It employs 51 to 100 people.
Where is RealtyMogul based?
RealtyMogul is headquartered in Los Angeles, United States, in the North America region.
How does RealtyMogul make money?
Three revenue lines are on record. Platform/Sponsor Fees are the primary driver. The others are REIT Management Fees and administrative Services.
Who are RealtyMogul's main competitors?
Direct peers on record are EquityMultiple, Cadre, CrowdStreet, YieldStreet, Origin Investments and Fundrise. Emerging players are DiversyFund, Groundfloor, Ark7 and AcreTrader.
Does RealtyMogul have an API?
No public API is recorded for RealtyMogul.
What industry is RealtyMogul in?
RealtyMogul's product category is Real Estate Crowdfunding. Its primary akta.pro industry code is FSAEALAD, Real Estate Fundraising Placement (REPE/REIT/Property Funds), with a secondary code of FSAAAKAD, REITs & Listed Real Estate Securities. Its NAICS code is 53121 and its SIC code is 6531.