Veggie-Go's
Veggie-Go's is a Boulder, Colorado-based small private company, founded in 2011, that produces fruit and vegetable strip snacks under the Naked Edge Snacks brand. It operates with 1-10 employees serving the healthy-snack consumer market.
- Company typePrivate
- Founded2011
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Veggie-Go's does
Veggie-Go's is a privately held, for-profit company headquartered in Boulder, Colorado, that produces fruit and vegetable strip snacks. The firm operates under the Naked Edge Snacks brand (per its URL, nakededgesnacks.com) and was founded in 2011. It is a micro-enterprise with 1-10 employees and no disclosed subsidiaries, parent company, or public ticker. The leadership consists of John McHugh as Chief Executive Officer; no other management details are recorded.
The company's product is positioned in the healthy-snack category, offering fruit and vegetable strips as its core offering. No detailed product specifications, technology stack, proprietary manufacturing processes, pricing model, or distribution channels are disclosed in the available data. There are no app, API, integration, or technology partnership records. The firm has not publicly disclosed revenue, customer logos, certifications, patents, awards, or marketing channels.
Business-model mechanics are not explicitly documented. Veggie-Go's recorded a single funding event dated January 31, 2015, with zero disclosed proceeds and unknown investors, indicating either a nominal/placeholder entry or undisclosed activity. As of the most recent observation, the company's website (nakededgesnacks.com) is serving a default cPanel hosting-placeholder page rather than active commercial content, which materially affects the assessment of its current operating status and direct-to-consumer capability.
Veggie-Go's firmographics
Firmographics- Name
- Veggie-Go's
- Website
- https://nakededgesnacks.com
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 1–10 employees
- Short description
- Veggie-Go's is a Boulder, Colorado-based small private company, founded in 2011, that produces fruit and vegetable strip snacks under the Naked Edge Snacks brand. It operates with 1-10 employees serving the healthy-snack consumer market.
- Ownership category
- akta.pro rank
Where Veggie-Go's is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
Veggie-Go's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Veggie-Go's product offering
Product offeringCore offering
Veggie-Go's produces and sells fruit and vegetable strip snacks — an innovative snack format made from produce. The company markets the strips as a healthier alternative snack option and operates under the Naked Edge Snacks website brand. No additional product lines, flavors, or formats are described in the source data.
Differentiator
Problem solved
Functional benefit
Companies that use Veggie-Go's
Customer profileIdeal customer profiles1 record
Veggie-Go's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Veggie-Go's partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Veggie-Go's competitors and assessment
Company assessmentDirect peers
- Bare Snacks: Bare (owned by PepsiCo) makes baked and dried fruit and vegetable snacks, including fruit chips and veggie sticks. While formats differ slightly, Bare competes in the same produce-based snacking shelf and appeals to the same healthier-snack consumer that Veggie-Go's targets.
- Made in Nature: Made in Nature produces organic dried fruit snacks and fruit-fueled products positioned in the natural and better-for-you channel. It is a strong direct peer for Veggie-Go's in the dried fruit snack category, with comparable retail positioning in natural food stores.
- That's it. Fruit Bars: That's it. produces minimalist fruit bars made from just fruit and vegetables, with a clean-label positioning that mirrors Veggie-Go's fruit-and-veggie approach. It is a direct competitor in the natural fruit snack bar/strip category.
- Stretch Island Fruit: Stretch Island is the most direct comparable: a fruit strip / fruit leather brand sold primarily to families and kids, with similar packaging formats and ingredient profiles. Veggie-Go's fruit-and-veggie strip competes head-to-head with Stretch Island in the better-for-you fruit snack aisle.
- That Fruit Roll Up: That Fruit Roll Up (formerly Wallaroo) is a small natural fruit leather brand that competes directly with Veggie-Go's in the fruit strip / fruit roll-up format, typically in natural and specialty retail channels with cleaner ingredient positioning.
- Matt's Munchies: Matt's Munchies produces crunchy fruit snacks and fruit strips targeting kids and families, with similar packaging and grocery channel positioning. It is a direct competitor in the fruit strip / fruit snack subcategory.
Broad incumbents
- Sunsweet Growers: Sunsweet is a large established dried fruit producer (prunes, dried plums, dried cranberries) with broad retail distribution. While not a fruit-strip brand, Sunsweet is comparable as a scaled dried fruit snack competitor and signals the larger category structure Veggie-Go's operates within.
- Karen's Naturals (Woodstock): Woodstock Farms / Karen's Naturals offers dried fruit and vegetable products with a natural/organic positioning across mainstream grocery. It is a broad incumbent in the natural dried fruit/veg snack category where Veggie-Go's also competes.
- General Mills (Fruit Roll-Ups / Fruit by the Foot): General Mills owns the dominant mainstream fruit snack brands (Fruit Roll-Ups, Fruit by the Foot, Mott's) that anchor the fruit snack category. They represent the incumbent competition that Veggie-Go's differentiated natural/hybrid positioning attempts to overcome.
Emerging players
- Vermont Village Foods: Vermont Village produces organic apple sauce and fruit-based snacks with a strong natural-channel presence. It is an emerging player in better-for-you fruit snacks and competes with Veggie-Go's for similar shelf space and consumer demographics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Veggie-Go's social profiles
Digital presenceVeggie-Go's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veggie-Go's leadership team
Management profileNumber of profiles
Profiles1 record
Veggie-Go's funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veggie-Go's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veggie-Go's
What does Veggie-Go's do?
Veggie-Go's produces and sells fruit and vegetable strip snacks — an innovative snack format made from produce. The company markets the strips as a healthier alternative snack option and operates under the Naked Edge Snacks website brand. No additional product lines, flavors, or formats are described in the source data.
When was Veggie-Go's founded?
Veggie-Go's was founded in 2011. It employs 1 to 10 people.
Where is Veggie-Go's based?
Veggie-Go's is headquartered in Boulder, United States, in the North America region.
Who are Veggie-Go's's main competitors?
Direct peers on record are Bare Snacks, Made in Nature, That's it. Fruit Bars, Stretch Island Fruit, That Fruit Roll Up and Matt's Munchies. Broad incumbents are Sunsweet Growers, Karen's Naturals (Woodstock) and General Mills (Fruit Roll-Ups / Fruit by the Foot). Vermont Village Foods is listed as an emerging player.
Does Veggie-Go's have an API?
No public API is recorded for Veggie-Go's.