Unilumin Sports

What Unilumin Sports does

Unilumin Sports is the sports-venue LED display division of Unilumin Group Co. Ltd., a publicly listed Chinese LED display manufacturer (Shenzhen Stock Exchange, ticker 300232) founded in 2004 and headquartered in Shenzhen. The division supplies integrated LED display, lighting, and control-system solutions for professional sports venues and major international events, including perimeter boards, cube screens, ribbon/fascia displays, scoreboards, and large-format video walls. It operates dedicated product lines such as Ustorm, Usurface, Umesh, UsportX, UPAD III, UPanelII, UGMII, and Uslim-O, plus the Metasight one-stop audio-visual solution platform that bundles hardware with replay, VAR, live video, advertising playout, perimeter control, and external data integration. A flagship co-branded product, Usport F24, was jointly developed with FIBA and launched for EuroBasket 2022.

The business model is enterprise field sales targeting international sports federations, top-tier clubs, stadium operators, and event organizers through direct engagement and regional offices in the USA, UK, Netherlands, Russia, UAE, and Korea, backed by nearly 1,000 service outlets across 160+ countries. Revenue is generated through quote-based hardware sales and integrated AV professional services, with no publicly disclosed pricing. Manufacturing runs from the Pingshan and Daya Bay production bases in Shenzhen and Huizhou, together delivering an annual capacity of 2.6 million square meters, supporting Unilumin Group's top-3 global and #1 China LED display market position. Wholly-owned subsidiary ROE Visual extends the portfolio into esports and event production, while an IoT product line (Intelligent Street Lamp) signals adjacent diversification.

Customer concentration sits with marquee accounts including FIBA (5-year official supplier), Manchester City Football Club, All-China Sports Federation/TEAM CHINA, FIFA World Cup venues (Russia 2018, Qatar 2022), FIBA Basketball World Cup 2023, Bayern Munich's Allianz Arena, Krasnodar Stadium, and Sochi Winter Olympics 2014, distributed across football, basketball, ice hockey, aquatics, cricket, tennis, esports, and emerging drone-racing formats.

Name

Unilumin Sports

Legal name

Unilumin Group Co. Ltd.

Website

https://uniluminsports.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Unilumin Sports, a division of Unilumin Group, supplies integrated LED display, lighting, and control-system solutions for professional sports venues and major international events, serving federations, clubs, and stadium operators globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. LED Display Hardware Sales: Sale of LED display products including perimeter boards, scoreboards, cube screens, ribbon displays, and video walls for sports venues and events. Products are sold with accompanying control systems and software solutions.
2. Integrated Audio-Visual Solutions: One-stop audio-visual solutions combining LED display, lighting, control system, and sound effect systems for sports venues. Includes installation, technical support, and integrated venue control services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Unilumin Sports designs, manufactures, and installs LED display systems and integrated audio-visual solutions for sports stadiums and venues worldwide. Its portfolio covers perimeter boards, scoreboards, center-hung cube screens, ribbon/fascia displays, video walls, and the proprietary Metasight centralized control platform, delivered alongside lighting and sound to venues for football, basketball, ice hockey, aquatics, cricket, e-sports, and major international tournaments.

Product overview

Unilumin Sports is a division of Unilumin Group providing LED display solutions for global sports venues and events. The company offers a comprehensive portfolio of LED hardware products organized into product series (Ustorm, Usurface, Umesh, UsportX, UPAD III, UPanelII, UGMII, Uslim-O, UTVⅢ Super TV) and sport-specific solution categories (Football, Basketball, Ice Hockey, Aquatics, Cricket, E-Sports). These products are integrated through the Metasight solutions platform which combines LED displays, lighting, and control systems. Application types include Cube LED Displays, Perimeter LED Displays, Ribbon/Fascia LED Displays, Scoreboard Systems, and Video Wall Systems. The company also offers the co-branded Usport F24 with FIBA. Additionally, Unilumin Group has expanded into IoT with Intelligent Street Lamps for smart city applications.

Differentiator

Problem solved

Functional benefit

Brands

• Usurface: Outdoor LED display product line, includes Usurface Pro and Usurface M9, featuring slim design, high IP rating (68), and front maintenance mechanism. Used in major stadium installations worldwide.
• Ustorm
• UsportX
• Usport
• Umesh
• UPAD III
• UTV III

Quantifiable outcome

• LED display market share ranks among top 3 globally and #1 in China
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and supporting.

• Manchester City Football Club (Partnership Renewal)coreStrategic or Co-development Partner · 1 September 2022Renewed global partnership extending collaboration on LED display solutions for Etihad Stadium. New technology enables content adaptation based on camera angle and weather conditions, with twice the exposure of traditional LED systems.
• 31st Chengdu UniversiademajorStrategic or Co-development Partner · 15 March 2022Designated Product Supplier of Display Systems for the 31st Chengdu Universiade. Providing LED display products including cube LED displays, perimeter LED displays, ribbon LED displays, scoreboards, and one-stop audio-visual solutions for Phoenix Mountain Sports Center and Jinqiang International Competition Center.
• All-China Sports FederationcoreStrategic or Co-development Partner · 25 May 2021Partnership for national sports informatization, digitalization and visualization. Unilumin granted right to use TEAM CHINA trademark within its scope of business. Cooperation includes development of 5G+8K ultra-HD integrated sports solutions and Olympic preparedness control systems.
• Manchester City Football ClubcoreStrategic or Co-development Partner · 6 April 2021Designated as LED Display Strategic Partner of Premier League Manchester City Football Club. Partnership includes development of intelligent LED display control systems, exploration of new sports industry models, and installation of 'Supersized LED' two-tier digital display system at Etihad Stadium (446 SQM).
• WTA Finals ShenzhenmajorStrategic or Co-development Partner · 1 October 2019Official LED Brand for 2019 Shiseido WTA Finals Shenzhen (and subsequent years 2019-2028). Provided over 700 sqm of main screens, LED boards, scoreboards, and broadcast control equipment for the highest-level WTA tennis event.
• FIBA (International Basketball Federation)coreStrategic or Co-development Partner · 6 August 2019Five-year strategic partnership (2019-2023) making Unilumin the official long-term LED supplier for FIBA's top-level international competitions including the 2019 and 2023 Basketball World Cups. Unilumin provides professional LED display and lighting solutions for all official basketball events. The partnership includes co-development of FIBA-branded LED products like Usport F24.
• FAI (Fédération Aéronautique Internationale)majorStrategic or Co-development Partner · 1 January 2018Official LED Partner for 2018 FAI World Drone Racing Championships. Provided large LED display screens for live event broadcasting, sponsor advertising, and opening/closing ceremonies at Shenzhen Universiade Center.
• BaidusupportingTechnology or IntegrationExclusive strategic cooperation with Baidu's Wanpinghui Internet platform under Unilumin. Collaboration to gather industry online traffic through 'Million Alliance', capture project contractors, and enable networking and intellectualization of large display screens.

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Panasonic: Japanese electronics conglomerate with established sports venue AV and broadcast display business. Competes for stadium LED and integrated AV contracts as part of a wider product portfolio.
• LG Electronics: Diversified display manufacturer with commercial LED signage lines targeting sports, retail, and corporate venues. Overlaps with Unilumin in stadium and arena LED display installations.
• Samsung Electronics: Global consumer and commercial display giant with growing presence in large-format LED signage. Competes in stadium and arena display deals as part of a much broader electronics portfolio.
• Barco: Belgian display and projection solutions provider with strong venue, control room, and broadcast presence. Overlaps with Unilumin's integrated AV solutions for sports venues, though as part of a broader portfolio.
• Christie Digital Systems: Projection and LED display vendor serving entertainment, sports, and large-venue markets. Competes with Unilumin for stadium and arena display contracts as part of a wider visual solutions portfolio.

Direct peers

• Leyard: China-headquartered LED display manufacturer (parent of Planar in the U.S.) serving broadcast, control room, and large-venue applications. A direct competitor in commercial and stadium-scale LED displays.
• Shenzhen AOTO Electronics: Chinese-listed LED display manufacturer with sports, banking, and commercial applications. Competes with Unilumin in stadium-grade LED perimeter and scoreboard product categories.
• Lighthouse Technologies: Hong Kong-based LED video display manufacturer serving sports, entertainment, and rental/staging markets. Directly comparable to Unilumin in large-format venue and event LED solutions.
• Absen: Major Chinese LED display manufacturer with global venue and event presence. Overlaps directly with Unilumin's LED perimeter, scoreboard, and large-format venue display product lines.
• Daktronics: U.S.-based leading manufacturer of LED scoreboards, video displays, and perimeter systems for sports venues. Competes head-to-head with Unilumin for marquee stadium and arena LED contracts in North America and global mega-events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/unilumingroup
• YouTubeyoutube.com/user/UniluminLed
• Facebookfacebook.com/UniluminGroup
• LinkedInlinkedin.com/company/unilumin-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unilumin Sports