The Jordanian Hashemite Fund For Human Development

What The Jordanian Hashemite Fund For Human Development does

The Jordanian Hashemite Fund For Human Development (JOHUD) is a non-governmental, non-profit organisation founded in 1977 and headquartered in Amman, Jordan, operating under the patronage of H.R.H. Princess Basma Bint Talal. JOHUD runs a national community development platform comprising 51 Community Development Centres (CDCs), 9 Employability Centres, 5 Innovation Labs, 8 Women's Digital Centres, and Farah Al Nas community radio, supported by volunteer Women's, Youth, and Neighbourhood Committees and Regional Councils devolved since 2019. Its core services address youth unemployment, women's economic inclusion, community governance, poverty alleviation through the Goodwill Campaign (launched 1991), vocational rehabilitation for persons with disabilities, and rural livelihood development through agricultural training and water management programmes.

JOHUD's product portfolio is service-based rather than technology-based. The Islamic Microfinance Company (MIFM), a wholly-owned subsidiary described as the only Sharia-compliant microfinance provider of its kind in Jordan, extends loans of 500–25,000 JD and has disbursed nearly 4.5M JD. Two social enterprises — Beit Al Bawadi (ceramics and crafts, operating for over 30 years) and JOHUD Al-Ayadi (home- and workshop-based producer goods) — generate earned income while supporting local artisans. Funding flows from institutional donors, the Jordanian government, international partners (notably Orange and the Orange Foundation), individual donations via bank deposit, eFAWATEERcom, Zain Cash, and Orange Money, and microfinance interest income. Active procurement tenders through 2025–2026 across water harvesting, agricultural inputs, HR systems, and livelihoods training in Zarqa, Al-Balqa, and Aqaba indicate ongoing programmatic expansion.

JOHUD has no proprietary technology platform; its underlying infrastructure is a physical service-delivery network combined with digital channels (social media, newsletter, online donations). The organisation's go-to-market is community-led and event-driven: programmes are planned and budgeted locally through Regional Councils and committees, with central support. Customer segments include youth and young adults, women and girls, local communities across Jordan's governorates, persons with disabilities, vulnerable and poor families, and smallholder farmers. JOHUD reported engaging 2,215 jobseekers through job fairs in 2019 with a 62% sustainable employment rate at three months, and over 1,500 jobseekers trained through Employability Centres, with 45% female participation in Innovation Labs.

Name

The Jordanian Hashemite Fund For Human Development

Legal name

The Jordanian Hashemite Fund For Human Development

Website

https://johud.org.jo

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

JOHUD is a Jordanian non-profit founded in 1977 that runs a national network of 51 Community Development Centres, employability and innovation hubs, and an Islamic microfinance subsidiary to serve youth, women, persons with disabilities, and vulnerable families across Jordan.

Ownership category

akta.pro rank

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: JOHUD accepts donations from individuals and organizations through direct bank deposits, eFAWATEERcom, Zain Cash, and Orange Money. Donations fund the Goodwill Campaign and Family Relief Fund.
2. Social Enterprise Revenue (JOHUD Al-Ayadi & Beit Al Bawadi): JOHUD's social enterprise initiatives, including JOHUD Al-Ayadi and Beit Al Bawadi, sell locally crafted goods and ceramics through physical stores and online channels, supporting small producers and artisans.
3. Islamic Microfinance: JOHUD's Islamic Microfinance Company (The Islamic Microfinance Company, MIFM) provides Sharia-compliant loans ranging from 500 to 25,000 JD to small and micro businesses, including specialized financing for people with disabilities. The company provided nearly 4.5m JD in loans.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Jordanian Hashemite Fund For Human Development (JOHUD) operates a nationwide platform of community development services in Jordan through 51 Community Development Centres (CDCs). Its portfolio includes employability training and job placement through nine Employability Centres, ICT skills via five Innovation Labs, digital business training for women through eight Women's Digital Centres, Sharia-compliant microfinance (loans of 500–25,000 JD) via the Islamic Microfinance Company, and two social enterprises (Beit Al Bawadi and JOHUD Al-Ayadi) that sell locally produced crafts.

Product overview

The Jordanian Hashemite Fund For Human Development (JOHUD) is a non-profit organisation operating a platform of community development services rather than a single technology product. Its portfolio comprises 51 Community Development Centres (CDCs) as the primary service delivery network, supplemented by nine Employability Centres for job training and matching, five Innovation Labs for technology access, eight Women's Digital Centres for digital business skills, an Islamic Microfinance Company for Sharia-compliant financing, two social enterprises (Beit Al Bawadi and JOHUD Al-Ayadi) for artisan and craft sales, and Farah Al Nas community radio station. These operate alongside governance structures including Regional Councils, Women's Committees, and Youth Committees, all anchored by the Goodwill Campaign humanitarian programme. The services are social-good focused rather than commercial technology offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Beit Al Bawadi: Social enterprise selling local crafts and goods, renowned for unique ceramics celebrating Islamic and Arab heritage while supporting local artisans. Operating for over 30 years.
• JOHUD Al Ayadi
• Goodwill Campaign (GWC)
• Princess Basma Youth Resource Centre
• Farah Al Nas
• The Islamic Microfinance Company
• Princess Basma Award for Development

Products and services

• Community Development Centres (CDCs)
• Employability Centres
• Innovation Labs and Connected Learning Hubs
• Women's Digital Centres
• Islamic Microfinance Company (MIFM)
• Beit Al Bawadi
• JOHUD Al-Ayadi
• Goodwill Campaign (GWC)
• Princess Basma Youth Resource Centre
• Farah Al Nas Community Radio Station
• Princess Basma Award for Development

Quantifiable outcome

• 62% of 2,215 jobseekers engaged in 2019 secured sustainable employment after three months
• +4 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• OrangecoreStrategic or Co-development PartnerOrange, a major telecommunications company in Jordan, partners with JOHUD to support Women's Digital Centres. Through its corporate social responsibility initiatives, Orange provides resources and support for digital skills training for women entrepreneurs in six governorates, helping women establish and grow home-based businesses.
• The Orange FoundationcoreStrategic or Co-development PartnerThe Orange Foundation partners with JOHUD to extend the Women's Digital Centres programme to additional governorates, providing business management and online marketing training for women entrepreneurs in partnership with Orange.
• Jordanian National Commission for Women (JNCW)coreStrategic or Co-development PartnerJOHUD works closely with the Jordanian National Commission for Women to ensure women's voices are heard at the national level. Women's Committee members have become respected activists, leaders, municipal council members, mayors, and members of Parliament through this engagement.
• The Islamic Microfinance Company (MIFM)coreStrategic or Co-development PartnerThe Islamic Microfinance Company is an independently managed entity established by JOHUD to provide Islamic financing to small and micro businesses, including specialized financing for people with disabilities. It is the only entity of its kind in Jordan and provided nearly 4.5m JD in Sharia-compliant loans.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Oxfam: Global confederation of organizations working to end poverty, with active programs in Jordan focusing on refugee response, women's economic empowerment, and governance. Comparable to JOHUD as a globally funded community development NGO working on overlapping economic justice and gender inclusion themes in the same geography.
• Islamic Relief Worldwide: International humanitarian organization rooted in Islamic values, delivering development and emergency relief programs across the MENA region. Comparable to JOHUD as a faith-inspired humanitarian organization with overlapping beneficiary segments, geographic focus, and community empowerment mandates.
• Mercy Corps: Global humanitarian and development organization operating programs across the Middle East including economic recovery, youth employment, and women's empowerment. Comparable to JOHUD as an established international NGO with overlapping community development and economic inclusion programming in Jordan and the broader MENA region.
• CARE International: Major international humanitarian organization delivering poverty-fighting programs focused on women and girls, economic empowerment, and community resilience. Comparable to JOHUD as a large-scale community development NGO with overlapping women's empowerment and economic inclusion programming.
• BRAC International: One of the world's largest non-governmental development organizations, operating across multiple countries with a portfolio spanning microfinance, education, healthcare, and youth empowerment. Comparable to JOHUD as a global community development platform combining microfinance with social programs at scale.
• Aga Khan Foundation: Private non-profit foundation promoting social development with programs in education, health, civil society, and economic inclusion across MENA. Comparable to JOHUD as a long-established development foundation combining community-based programming with Islamic cultural alignment in similar geographic and beneficiary contexts.

Direct peers

• Jordan River Foundation: Jordanian non-profit founded by H.M. Queen Rania, focusing on child safety, community empowerment, and economic opportunities for vulnerable groups. Directly comparable as a Jordanian royal-patronage NGO addressing overlapping community development and economic inclusion mandates.
• King Hussein Foundation: Jordanian non-profit foundation established under Hashemite royal patronage, focused on education, leadership development, and community empowerment across Jordan. Most directly comparable to JOHUD as a peer royal-patronage national development institution operating in the same country and segment.

Emerging players

• FINCA International: Global microfinance institution operating a network of partner institutions serving low-income entrepreneurs across the developing world. Comparable to JOHUD's Islamic Microfinance Company as a microfinance-focused operator with a similar customer segment (underserved micro-entrepreneurs) and similar Sharia-compliant product positioning.

Regional players

• Al-Amal Microfinance Institution (Yemen): Islamic microfinance institution operating in Yemen, providing Sharia-compliant financial services to underserved populations. Comparable to JOHUD's MIFM subsidiary as a regionally focused Islamic microfinance provider serving similar demographic segments in the MENA region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JOHUDJO
• YouTubeyoutube.com/channel/UC1lE6dFLYWvJfuwSL5UmwQQ
• Facebookfacebook.com/JOHUDJO
• LinkedInlinkedin.com/company/johud
• Instagraminstagram.com/johudjo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Jordanian Hashemite Fund For Human Development