Samama
Samama is a privately held Riyadh-based diversified conglomerate founded in 1979, operating eight business lines including facility management, Class-A construction, HVAC maintenance, real estate development, transportation, healthcare, IT, and security services for Saudi government ministries and large enterprises.
- Company typePrivate
- Founded1979
- HeadquartersRiyadh, Saudi Arabia
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Samama does
Samama is a privately held Saudi Arabian diversified conglomerate headquartered in Riyadh, founded in 1979 by Chairman Sheikh Nasser Almutawa. The group operates across eight core business lines through wholly-owned subsidiaries: SAMAMA O&M (facility management, healthcare facility operations, biomedical and MEP services), SAMAMA Constructions (Class-A general contracting for schools, hospitals, government entities and commercial centers), SAMAMA Services (HVAC preventive maintenance on a subscription basis serving 4,000+ commercial customers), SAMAMA Real Estate Development (residential compounds, shopping malls, hospitality properties on a 1.5 million square meter land bank), SAMAMA Transportation (school bus and Hajj/Umrah transportation with 4,500+ air-conditioned vehicles), SAMAMA Healthcare (hospital and medical equipment management averaging 5,000 beds for 20+ years), SAMAMA Technologies (IT infrastructure and energy conservation), and Suhube International Corporation (security services with 1,000+ officers).
The group generates revenue primarily through long-term managed services contracts with Saudi government ministries and large state-affiliated enterprises (including Ministry of Health, Ministry of Interior, Ministry of Defense, Saudi Aramco, Royal Commission of Jubail & Yanbu, Royal Diwan, NEOM, and King Saud University), supplemented by real estate development sales/rentals, recurring HVAC maintenance subscriptions, and construction contracting. Underlying technology is service-delivery oriented rather than a unified software platform: IT infrastructure management partnerships with world-class technology brands, energy conservation via joint ventures with international firms, and a 360-degree maintenance model covering technical (biomedical, MEP) and non-technical (housekeeping, landscaping, pest control, security, fire safety) facility operations. Disclosed contract values include SR1.7 billion in completed construction, SR1.2 billion in O&M rehabilitation centers, and SR1.10 billion in medical equipment maintenance.
Samama's offshore investment arm, SAMAMA Global Corporation (BVI-incorporated, April 2005), pursues investments in banking, finance, manufacturing, energy, real estate and technology across the Middle East, US, Europe and South Asia, while SAMAMA Investment engages with private equity houses and investment banks for GCC opportunities. Distribution is exclusively direct enterprise field sales; pricing is quote-based with no public disclosure. The company holds ISO certification and Class A-1 (First-Class) Saudi contractor status, and has publicly stated an aspiration to become a publicly listed organization, but is currently private with no external institutional investors disclosed.
Samama firmographics
Firmographics- Name
- Samama
- Legal name
- SAMAMA Holding Group
- Website
- https://samama.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Samama is a privately held Riyadh-based diversified conglomerate founded in 1979, operating eight business lines including facility management, Class-A construction, HVAC maintenance, real estate development, transportation, healthcare, IT, and security services for Saudi government ministries and large enterprises.
- Ownership category
- akta.pro rank
Where Samama is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices5 records
Markets served
Samama business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Operations & Management Services: Long-term contracts for operating and managing government facilities including healthcare facilities, rehabilitation centers, and other government properties. Revenue from service contracts with government ministries and private enterprises.
- Real Estate Development: Development and sale/rental of residential compounds, commercial properties, shopping malls, warehouses, industrial complexes, and hospitality properties. Land stock of 1.5 million square meters with total assets value of $1.5 billion.
- HVAC Preventive Maintenance: Monthly subscription-based preventive maintenance services for HVAC systems serving commercial centers, private schools, private hospitals, and shopping centers with over 4,000 customers throughout Saudi Arabia.
- Construction Services: General contracting and construction services for schools, government entities, hotels, hospitals, and commercial centers. Class-A contractor status enables participation in major projects throughout the Kingdom.
- Healthcare Facility Management: Total medical and non-medical operation, administration and management of healthcare facilities including hospitals, pharmacies, laboratories, and medical equipment maintenance.
- Transportation Services: School bus transportation services and Hajj & Umrah transportation services operating more than 4,500 air-conditioned vehicles. Long-term contracts with Ministry of Higher Education.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Samama product offering
Product offeringCore offering
SAMAMA is a Saudi Arabian diversified conglomerate founded in 1979 providing facility operations and management, Class-A general contracting, real estate development, HVAC preventive maintenance, school and pilgrimage transportation, healthcare facility administration, and IT infrastructure services. The group operates multiple wholly-owned subsidiaries serving government ministries, royal commissions, and large private enterprises across Saudi Arabia.
Product overview
SAMAMA is a diversified conglomerate holding group established in 1979 in Saudi Arabia, offering a portfolio of inter-related services across multiple sectors. The core offerings include Operations & Management (comprehensive facility management, healthcare facilities administration, and biomedical operations), Constructions (Class-A general contracting), Services (HVAC preventive maintenance), Real Estate Development (development of residential compounds, commercial properties, and hospitality projects with over 1.5 million sqm land stock), Transportation (school bus and Hajj/Umrah transportation with 4,500+ vehicles), Technologies (IT infrastructure services), and Healthcare (hospital operations managing 5,000+ beds). The group also includes investment arms (SAMAMA Investment, SAMAMA Global Corporation) and security services (Suhube International Corporation). This is a services-oriented portfolio rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Brands
- SAMAMA O&M: Operations and maintenance services, healthcare facilities management
- SAMAMA Constructions Co.
- SAMAMA Healthcare
- SAMAMA Real Estate Development
- SAMAMA Transportation
- SAMAMA Services
- SAMAMA Technologies (ST)
- SAMAMA Hospitality
- Suhube International Corporation
- Ostool Naqel
- Suhube Sea Resort
- SAMAMA Amal Furnished Apartments Hotel
- SAMAMA Oasis Compound
- SAMAMA Village Compound
- SAMAMA Residency
- SAMAMA Sea Resort
- Nakheel SAMAMA Complex
Products and services
- SAMAMA Operations & Management (O&M) Comprehensive 360-degree maintenance and facility management services for government and private enterprises, including healthcare facilities management, biomedical operations, MEP systems, housekeeping, landscaping, pest control, security, and fire & safety services.
- SAMAMA Constructions General contracting and construction services with Class-A status, providing building and contracting for schools, government entities, hotels, hospitals, and commercial centers throughout Saudi Arabia.
- SAMAMA Services (HVAC Preventive Maintenance) Monthly subscription-based preventive maintenance services for HVAC systems serving commercial centers, private schools, private hospitals, and shopping centers, with branches in Riyadh, Dammam, Jeddah, and Medina serving over 4,000 customers.
- SAMAMA Real Estate Development Real estate development, planning, and execution of shopping malls, housing projects, commercial complexes, residential compounds, and hospitality properties, with land stock exceeding 1.5 million square meters and total assets valued at $1.5 billion.
- SAMAMA Transportation & Ostool Naqel School bus transportation and Hajj & Umrah transportation services operating more than 4,500 air-conditioned vehicles across Saudi Arabia under long-term contracts with the Ministry of Higher Education.
- SAMAMA Technologies (ST) IT lifestyle services including setup and maintenance of next-generation development and total management of IT infrastructure, with focus on energy conservation through joint ventures with international companies.
- SAMAMA Healthcare Total medical and non-medical operation, administration, and management of healthcare facilities including hospitals, pharmacies, laboratories, and medical equipment maintenance, with experience managing an average of 5,000 hospital beds over 20 years.
- SAMAMA Hospitality Hospitality services including hotels and resort management, with SAMAMA Amal Furnished Apartments Hotel in Al Medina managed under a partnership with Rotana Hotels & Resorts.
- Suhube International Corporation (Security Services) Specialized security services including guarding, mobile guarding, and remote guarding with over 1,000 security officers, plus commercial operations.
Quantifiable outcome
- Average of 5,000 hospital beds under management for more than 20 years
- +7 more outcomes
Companies that use Samama
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Samama technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Samama partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Rotana Hotels & ResortscoreSAMAMA signed an agreement with Rotana Hotels & Resorts for the design and management of a 5-star hotel in Madina. SAMAMA Amal Furnished Apartments Hotel in Al Medina is in soft opening stage, managed under this partnership.
- The Adult Motor Impairment Association (Harakia)minorSAMAMA provides sponsorship and support as part of social responsibility initiatives for disability organizations
- Religions for Peace (World Council)minorSAMAMA is a member of Religions for Peace, a UN affiliate in New York, providing support and sponsorship
- Prince Salman Research Center for Disability ResearchminorSAMAMA provides sponsorship and support as part of social responsibility initiatives for disability research
- The Handicapped Children AssociationminorSAMAMA provides sponsorship and support as part of social responsibility initiatives for children with disabilities
- The Saudi Red Crescent CommitteeminorSAMAMA provides sponsorship and support for humanitarian relief efforts through Red Crescent Committee
- The Patients Friends CommitteeminorSAMAMA provides sponsorship and support for patient welfare initiatives
- The Association for Caring for Prisoners and their FamiliesminorSAMAMA provides sponsorship and support for prisoner welfare initiatives as part of social responsibility
- World-Class Technology BrandscoreSAMAMA Technologies builds close working relationships with world-class brands in software and hardware systems and applications for IT infrastructure services
Scale indicators10 records
Expansion highlights6 records
Samama competitors and assessment
Company assessmentOthers
- Nadec (National Agricultural Development Company): Saudi-listed diversified group with operations across food production, logistics, and real estate — comparable to Samama as another large Saudi conglomerate, though operating in different primary sectors; useful as a benchmark for Saudi diversified-group valuation.
- Sedco Holding: Saudi diversified holding group with operations in services, real estate, and consumer businesses — comparable to Samama Holding's diversified Saudi-centric structure and investment approach.
Direct peers
- Almutlaq Group: Saudi diversified group with holdings across construction, real estate, automotive, and industrial services — comparable to Samama's diversified Saudi operating footprint and long-tenured government relationships.
- Al Habtoor Group: UAE-based diversified conglomerate with operations in construction, real estate, hospitality, transportation, and education — directly comparable to Samama's multi-sector conglomerate model serving GCC government and enterprise clients.
- Al Kifah Holding: Saudi conglomerate operating across construction, facility management, real estate, and industrial services — comparable to Samama's diversified service portfolio and Saudi government client base.
- Saudi Binladin Group: One of Saudi Arabia's largest construction conglomerates, executing mega-projects for Saudi government and religious institutions — comparable to Samama Constructions' Class A contracting operations on major public-sector builds.
- Rawabi Holding: Saudi-based diversified group with operations in oil & gas services, construction, facility management, manpower, and healthcare — comparable to Samama in providing integrated services to Saudi government ministries and energy sector clients.
- Nesma Holding: Saudi Arabian diversified conglomerate with operating subsidiaries across construction, real estate development, facilities management, transportation, and industrial services — closely mirroring Samama's multi-sector holding structure with government and private clients across the Kingdom.
Broad incumbents
- Kingdom Holding Company: Saudi diversified holding company with significant real estate and service-sector investments — comparable to Samama Holding Group's structure and Saudi orientation, though Kingdom is larger and investment-focused rather than operations-focused.
- Emaar Properties: UAE-headquartered real estate developer with significant Saudi operations including projects in Riyadh — comparable to Samama Real Estate Development's residential compound, commercial complex, and hospitality development activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Samama social profiles
Digital presenceSamama compliance and trust
Trust signalCompliance1 record
Samama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samama leadership team
Management profileNumber of profiles
Profiles1 record
Samama subsidiaries and ownership
Company hierarchySubsidiaries12 records
Samama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samama
What does Samama do?
SAMAMA is a Saudi Arabian diversified conglomerate founded in 1979 providing facility operations and management, Class-A general contracting, real estate development, HVAC preventive maintenance, school and pilgrimage transportation, healthcare facility administration, and IT infrastructure services. The group operates multiple wholly-owned subsidiaries serving government ministries, royal commissions, and large private enterprises across Saudi Arabia.
Is Samama a public or private company?
Samama is a private company. It is classified as family owned and is currently operating.
When was Samama founded?
Samama was founded in 1979. It employs 5,001 to 10,000 people.
Where is Samama based?
Samama is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Samama make money?
Six revenue lines are on record. Operations & Management Services are the primary driver. The others are real Estate Development, HVAC Preventive Maintenance, construction Services, healthcare Facility Management and transportation Services.
Who are Samama's main competitors?
Others on record are Nadec (National Agricultural Development Company) and Sedco Holding. Direct peers are Almutlaq Group, Al Habtoor Group, Al Kifah Holding, Saudi Binladin Group, Rawabi Holding and Nesma Holding. Broad incumbents are Kingdom Holding Company and Emaar Properties.
Does Samama have an API?
No public API is recorded for Samama.