Lonestar Dental Group

What Lonestar Dental Group does

Lonestar Dental Group is a privately held, single-location dental practice operating from 5800 Coit Road, Suite 800, Plano, Texas, serving families and individuals across North Texas, including Frisco, Allen, McKinney, and Richardson. The practice is owned by a husband-and-wife dentist team — Dr. Jason Montgomery and Dr. Nicole Sivie — and was formed by combining two prior practices into one operation. It is structured as a horizontally diversified consumer dental service rather than a specialty clinic, spanning general/preventive dentistry, restorative procedures (implants, crowns, bridges, dentures, full-mouth reconstruction), cosmetic services (Invisalign, porcelain veneers, bonding, Zoom Whitening, smile design), pediatric care, emergency walk-in treatment, sedation dentistry, sleep apnea oral appliances, and TMJ therapy.

The service delivery is built around a modern digital workflow. Clinical technology includes the iTero Lumina intraoral scanner for digital impressions, CBCT (3D) imaging, digital radiography, and laser dentistry, paired with a MyDentistLink patient portal for records and scheduling. The practice operates a direct-to-consumer go-to-market, with no insurance-network exclusivity publicly called out, and offers patient financing through CareCredit and Compassionate Finance. Revenue is generated primarily through fee-for-service clinical procedures, supplemented by a subscription Dental Wellness Membership Plan (Child, Adult, and Perio tiers priced at roughly $49-$75 per month with a $99 activation fee) that delivers predictable recurring revenue and discounts on restorative work for uninsured patients. The firm has no parent company, no external investors, and no disclosed funding, making it a fully owner-operated independent practice rather than a platform or multi-site group.

Name

Lonestar Dental Group

Legal name

Lonestar Dental Group

Website

https://lonestardentalgroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Lonestar Dental Group is a privately held, single-location family dental practice in Plano, Texas, owned by Drs. Jason Montgomery and Nicole Sivie, offering general, cosmetic, restorative, pediatric, and emergency dental services to families across North Texas.

Ownership category

akta.pro rank

Product category

Family Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAKAB

General Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAGAB

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy)

Healthcare & Life Sciences/Dental Care Services/Pediatric Dentistry

Keywords

• General dentistry services
• Cosmetic dental care
• Restorative dentistry
• Family dental practice
• Dental implants

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services: Fee-for-service dental care including general, cosmetic, and restorative dentistry services. Revenue generated through direct patient payments, insurance reimbursements, and financing arrangements.
2. Dental Wellness Membership Plans: Monthly subscription-based membership plans (Child, Adult, Perio) offering predictable recurring revenue through monthly dues with discounts on services. Includes $99 one-time activation fee.
3. Financing Partnerships: Revenue generated through financing arrangements with Compassionate Finance and CareCredit, enabling patients to afford treatments through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lonestar Dental Group is a family dental practice in Plano, Texas that provides comprehensive general, cosmetic, and restorative dental care under one roof. Services include routine cleanings and preventive care, emergency dentistry, pediatric dentistry, dental implants, crowns, bridges, dentures, Invisalign clear aligners, porcelain veneers, teeth whitening, sedation dentistry, sleep apnea treatment, and TMJ therapy.

Product overview

Lonestar Dental Group is a dental practice offering a comprehensive range of dental services under one roof in Plano, Texas. The practice operates as a unified service portfolio rather than a platform-plus-modules architecture. The core offerings include General Dentistry (preventive care, emergency services, pediatric dentistry), Restorative Dentistry (dental implants including All-on-4, crowns, bridges, dentures, full mouth reconstruction), and Cosmetic Dentistry (Invisalign clear aligners, porcelain veneers, cosmetic bonding, smile design, teeth whitening including Zoom Whitening). Special services include sedation dentistry, sleep apnea treatment, and TMJ therapy. The practice also offers advanced dental technology including iTero Lumina intraoral scanning and operates an in-house Dental Wellness Plan membership program for uninsured patients. Financing is facilitated through CareCredit and Compassionate Finance partnerships, and patient communication is managed through the MyDentistLink patient portal.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry
• Emergency Dentistry
• Restorative Dentistry
• Dental Implants
• Cosmetic Dentistry
• Invisalign Clear Aligners
• Teeth Whitening
• Sedation Dentistry
• Sleep Apnea Treatment
• TMJ/TMD Treatment
• Pediatric Dentistry
• Dental Wellness Membership Plans

Quantifiable outcome

• Invisalign treatment typically takes 12-18 months
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• CareCreditcoreOthersHealthcare financing partner providing installment payment options for patients to afford dental treatments. Allows patients to pay for care through flexible monthly payments rather than upfront full payment.
• Compassionate FinancecoreOthersHealthcare financing partner offering affordable payment plans for patients without insurance or needing additional financial assistance for dental procedures.
• IllumitracsupportingOthersPayment management services provider for the dental wellness membership plan subscription billing and payment processing.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Benevis: DSO supporting Kool Smiles and other branded practices focused on family and pediatric dental care. Comparable in targeting family dental patients including pediatric Medicaid populations, but with multi-state scale and a different operating model.
• Sonrava Health: Multi-brand DSO (including Western Dental and Brident) providing general, orthodontic, and specialty dentistry. Comparable comprehensive service portfolio targeting family patients, but with broader geographic reach and DSO scale advantages.
• Heartland Dental: Largest US DSO supporting hundreds of doctor-owned practices nationwide with non-clinical administrative services. Comparable in offering full-service family and cosmetic dentistry, but with vastly greater scale, procurement leverage, and recruiting infrastructure.
• Aspen Dental: National DSO providing general, cosmetic, restorative, and denture services under a single brand with marketing-driven patient acquisition. Overlaps directly with Lonestar's general and restorative service mix, though operating at much larger scale across multiple states.
• Pacific Dental Services: Large DSO supporting over 900 dental practices across the US, including modern offices with advanced technology. Comparable in offering comprehensive family, cosmetic, and specialty dentistry, but with embedded medical-dental integration and significant operational scale.
• Smile Brands: DSO operating multiple brands (Smile Brands, Bright Now! Dental, Castle Dental) across the US offering general, cosmetic, and specialty services. Comparable in service breadth and patient segment targeting, though with much greater geographic and operational footprint.
• Affordable Care (Affordable Dentures & Implants): National DSO focused on dentures, implants, and tooth extractions with 400+ locations. Overlaps with Lonestar's restorative services (implants, dentures, All-on-4) and competes for the same value-conscious restorative patient segment.

Regional players

• Jefferson Dental & Orthodontics: Texas-headquartered DSO with a heavy DFW presence offering general, cosmetic, orthodontic, and implant services. Most direct geographic competitor as both serve the North Texas suburban family dental market with a multi-location group-practice model.
• Allied Dental Practices of New Jersey: Regional multi-location group dental practice offering general, cosmetic, and specialty services. Comparable as a multi-doctor group practice model, but operates in a different geography (Northeast US) so not a direct competitor.

Direct peers

• Plano Family Dental: Independent multi-doctor family dental practice serving the Plano, TX area with general and cosmetic services. Highly comparable in market geography, service mix, and independent ownership profile, making it a direct local competitor for the same Plano patient base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LonestarDentalGroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lonestar Dental Group