Calculoid
Calculoid is a London-based SaaS platform founded in 2013 that enables users to build and embed no-code interactive web calculators, forms, quizzes, and surveys with built-in lead capture, Stripe/PayPal payments, and Zapier integrations, targeting SMB and mid-market website owners and marketers.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Calculoid does
Calculoid is a privately held SaaS company, founded in 2013 and based in London, United Kingdom, that operates a no-code web platform for building and embedding interactive calculators, forms, quizzes, and surveys onto third-party websites. The core product, the Web Calculator Designer, is a cloud-based drag-and-drop builder with an Excel-like formula engine supporting mathematical, statistical, and logical functions (including IF, sin, cos, log). Calculators are published via embed code or iframe and are 100% mobile-responsive and SSL-secured. The platform is supplemented by specialized builder modules for distinct use cases — Online Store, Medical & Dosing, Finance, ROI, Saving, Loan & Debt, Costs, and Pricing calculators — plus integration modules for WordPress, Drupal, Joomla, Redmine, Mautic, Stripe, PayPal, and Zapier (the last extending connectivity to 1000+ third-party applications).
The business operates a product-led growth model targeting SMB and mid-market website owners, e-commerce operators, and marketers. Revenue is generated through tiered SaaS subscriptions with a 30-day free trial and no credit card required to sign up, supplemented by transactional revenue when customers accept online payments via integrated Stripe or PayPal inside their calculators. Marketing and distribution are primarily digital and self-serve: a multilingual website (10+ languages), a content blog, a template library, and Capterra reviews (4.5/5 across 4 reviews). The company is small (11–50 employees), has not disclosed any external funding, and shows no M&A, leadership, or structural changes in the available data; the most recent dated product update is the improved Results/Submissions feature released in January 2020.
Calculoid firmographics
Firmographics- Name
- Calculoid
- Legal name
- Calculoid
- Website
- https://calculoid.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Calculoid is a London-based SaaS platform founded in 2013 that enables users to build and embed no-code interactive web calculators, forms, quizzes, and surveys with built-in lead capture, Stripe/PayPal payments, and Zapier integrations, targeting SMB and mid-market website owners and marketers.
- Ownership category
- akta.pro rank
Where Calculoid is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Calculoid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: SaaS subscription model with tiered pricing plans. 30-day free trial available. Business Edition mentioned with 14-day free trial. No credit card required to start.
- Online Payment Processing: Integrated PayPal and Stripe payments allow calculators to accept payments directly, generating transaction revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial |
| Subscription | Monthly | Business Edition |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Calculoid product offering
Product offeringCore offering
Calculoid operates a cloud-based SaaS platform that lets users create, customize and embed interactive calculators, forms, quizzes and surveys on any website without coding, using a drag-and-drop wizard and an Excel-like formula engine. The platform supports online payments via PayPal and Stripe, captures leads via email submission, embeds via iframe or embed code, and integrates with Zapier (1000+ apps), Redmine, Mautic and major CMS systems. Outputs are 100% mobile responsive, secured with SSL, and localizable in 10+ languages.
Product overview
Calculoid is a web calculator platform that enables businesses to create interactive calculators, forms, quizzes, and surveys without coding. The core offering is the Web Calculator Designer platform, supplemented by specialized builder modules for different use cases including Online Store Calculator Builder, Medical & Dosing Calculator Builder, Saving Calculator Builder, Loan & Debt Calculator Builder, Costs Calculator Builder, ROI Calculator Builder, Finance Calculator Builder, and Payment Calculator Builder. The platform integrates with Stripe and PayPal for payment processing, supports lead generation through email submissions, and offers integration modules for third-party systems including Zapier, Redmine, Mautic, and major CMS platforms (Joomla, Drupal, WordPress). Key features include drag-and-drop interface, Excel-like formulas, SSL encryption, and 100% mobile responsiveness.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Calculator Designer Cloud-based SaaS platform (accessed at app.calculoid.com) that enables users to create, customize, brand and embed interactive calculators, forms, quizzes and surveys on any website without coding. Includes a drag-and-drop builder, Excel-like formula engine, SSL-secured 100% mobile-responsive output, embedded publishing via iframe/embed code, email-submission lead capture, PayPal/Stripe payment acceptance, statistical submission reporting, and integration with Zapier (1000+ apps), Redmine, Mautic, WordPress, Drupal and Joomla. Sold to website owners, marketers, e-commerce businesses, finance/insurance providers and healthcare professionals via a 30-day free trial and tiered subscription.
Quantifiable outcome
- 4.5/5 overall rating on Capterra based on 4 customer reviews
- +1 more outcomes
Companies that use Calculoid
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Calculoid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature12 records
Calculoid partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MauticcoreMautic integration allows Calculoid users to send leads and user information directly to Mautic marketing automation platform. Enables contact management, campaign follow-up, and newsletter distribution. Users can map calculator output fields to Mautic form fields for seamless data transfer.
- ZapiercoreZapier integration enables Calculoid to connect calculator results, calculations, payments and data to 1000+ applications. Users can create automated workflows connecting calculators to CRM systems (Salesforce, HubSpot), marketing platforms (Mailchimp, Intercom), financial tools (Stripe, PayPal, Xero), and other business applications. The integration is available through the Zapier platform.
- PayPalcorePayPal payment integration allows Calculoid calculators to accept online payments through PayPal. Users can connect calculators to their PayPal accounts for payment processing.
- StripecoreStripe payment integration allows Calculoid calculators to accept credit card payments online. Users can connect calculators to their Stripe accounts for payment processing.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Calculoid competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Calculoid social profiles
Digital presenceCalculoid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calculoid leadership team
Management profileNumber of profiles
Calculoid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calculoid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calculoid
What does Calculoid do?
Calculoid operates a cloud-based SaaS platform that lets users create, customize and embed interactive calculators, forms, quizzes and surveys on any website without coding, using a drag-and-drop wizard and an Excel-like formula engine. The platform supports online payments via PayPal and Stripe, captures leads via email submission, embeds via iframe or embed code, and integrates with Zapier (1000+ apps), Redmine, Mautic and major CMS systems. Outputs are 100% mobile responsive, secured with SSL, and localizable in 10+ languages.
Is Calculoid a public or private company?
Calculoid is a private company. It is classified as unknown and is currently operating.
When was Calculoid founded?
Calculoid was founded in 2013. It employs 11 to 50 people.
Where is Calculoid based?
Calculoid is headquartered in London, United Kingdom, in the Europe region.
How does Calculoid make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are online Payment Processing.
Does Calculoid have an API?
Yes. Calculators can be published to any website or online application and easily integrated with your information system using Zapier or REST API webhooks. This allows integration of calculator results, calculations, payments and all other data with external applications. Developer documentation is at www.calculoid.com/documentation.