TOTAL LAB SYSTEMS

What TOTAL LAB SYSTEMS does

Total Lab Systems Limited is a privately held New Zealand-based laboratory equipment and scientific supplies distributor serving research, industrial, healthcare, and specialty-application customers across New Zealand and Australia. The company operates from its headquarters at 18J Polaris Place, East Tamaki, Auckland, with a regional office in Melbourne established to provide direct service access to Australian customers. Its core business is the authorized distribution of international laboratory brands rather than in-house product development.

The product offering is organized as a multi-category catalog spanning analytical equipment (density meters, elemental analysis, spectroscopy, titrators), general laboratory equipment (balances, centrifuges, freezers, gas generators), life sciences instrumentation (autoclaves, bioreactors, microscopes, thermal cyclers), reagents, consumables (syringes, plasticware, filtration), safety equipment, and specialty solutions for wine, brewery, medicinal cannabis, pharmaceutical, and water-quality testing. Core distributed brands include Qiagen (molecular biology, diagnostics, genomics), Hamilton (precision syringes across multiple series), and AMETEK Brookfield (viscometers and rheometers), with supplementary distribution for VELP, Analytik Jena, Stirling Ultracold, WLD-TEC, and Leadfluid. The company also offers calibration and technical service support for Brookfield products in both New Zealand and Australia.

The business model is a hybrid hardware-sales distribution model combining a direct field sales team for enterprise and complex equipment orders with an e-commerce storefront for smaller consumable and equipment purchases. Pricing is predominantly quote-based with no public price disclosure. Customers include academic and private research institutions, manufacturing facilities in food, beverage, pharmaceutical, and chemical industries, and healthcare and diagnostic laboratories. The company is privately held with no disclosed funding, investors, or financial metrics, and is currently recruiting for two new Auckland-based roles as part of its organizational expansion.

Name

TOTAL LAB SYSTEMS

Legal name

Total Lab Systems Limited

Website

https://totallab.co.nz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Lab Systems is a New Zealand-based authorized distributor of laboratory equipment, consumables, and reagents, serving research, industrial, healthcare, and specialty-application customers across New Zealand and Australia through direct sales and an e-commerce platform.

Ownership category

akta.pro rank

Product category

Laboratory Equipment Distribution

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Laboratory Analytical Instruments (3826), Laboratory Apparatus & Furniture (3821)

akta.pro primary industry

Liquid Handling & Laboratory Automation (Pipettes, Robots, Workstations) (HLAGAIAD)

akta.pro secondary industries

Maintenance, Service Contracts & Equipment Repair (Field Service, Parts) (HLAGAIAN), Lab Middleware, Instrument Connectivity & Automation (HLACAMAI)

Keywords

• Laboratory equipment distribution
• Scientific supplies reseller
• Analytical instruments supply
• Lab consumables distribution
• Life sciences equipment

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Laboratory Equipment Distribution: Sale of laboratory equipment, analytical instruments, consumables, reagents, and safety equipment to scientific, research, and industrial customers through direct sales and e-commerce channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Total Lab Systems is a laboratory equipment and scientific supplies distributor that sells analytical instruments, consumables, reagents, safety equipment, and life sciences products from major international brands to scientific, research, healthcare, and industrial customers across New Zealand and Australia. The company operates an e-commerce storefront and direct sales team, providing authorized distribution with local technical service and calibration support for distributed brands.

Product overview

Total Lab Systems is a New Zealand-based laboratory equipment distributor and e-commerce platform offering an extensive portfolio of scientific products from multiple distributed brands. The company's offering is organized as a catalog-based platform featuring major distributed brands including Qiagen (molecular biology, diagnostics, genomics), Hamilton (precision syringes), and AMETEK Brookfield (viscometers/rheometers), alongside proprietary product categories covering analytical equipment, general lab equipment, life sciences instruments, reagents, consumables, safety equipment, production equipment, and specialty industry-specific solutions. The product range spans from micro-syringes (0.5 µL) to large-scale production equipment, serving research, clinical, industrial, and specialty applications including food testing, pharmaceutical, medicinal cannabis, and water quality testing markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Qiagen Products Distributed molecular biology solutions including diagnostics and clinical research products (oncology, sample processing, sexual and reproductive health, LDT solutions), discovery and translational research tools (DNA/RNA purification, enzymes, epigenetics, NGS, PCR/qPCR/dPCR, pyrosequencing), human ID and forensics (DNA quantification, Investigator solutions, STR technology, NGS for HID), and instruments and automation (GeneReader NGS system, digital PCR, real-time PCR, automation platforms).
• Hamilton Syringes Distributed precision syringes including 7000 Series (knurled hub, plunger-in-needle design for 0.05 µL to 5 µL, up to 6,000 psig), 700 Series (cemented needle, 5 µL to 500 µL), 600 Series (removable needle), 800 Series, 900 Series, and specialty syringes (headspace, autosampler, digital, neuros) for analytical applications.
• AMETEK Brookfield Viscometers and Rheometers Distributed laboratory viscometers and rheometers including benchtop viscometers (DV2Plus), gel timers, viscosity standards, micro viscometers (Rheosense MicroVISC), and vibrational viscometers for viscosity measurement in various applications. Includes calibration services and technical support.
• Analytical Equipment Distributed laboratory analytical instruments including density meters, elemental analysis (AAS, ICP-MS, ICP-OES, C/N/S/Cl analyzers, mercury analysis), laboratory meters and electrodes (pH, conductivity, DO, ORP, turbidity), moisture analyzers, polarimeters/saccharimeters, refractometers, spectroscopy (Raman, UV-Vis), titrators, and viscometers/rheometers.
• General Lab Equipment Distributed core laboratory equipment including balances (precision, analytical, moisture), baths and ultrasonic baths, centrifuges (micro, mini, low speed, universal), cooling/heating (chillers, freezers, fridges, furnaces, ovens, cryogenic storage), freeze dryers, gas generators (hydrogen, nitrogen, zero air), liquid handling automation, mixing/shaking/stirring equipment, physical testing (powder flow, texture), sample concentration/evaporation, sample preparation (fusion, homogenisers, milling), sieving equipment, and water purification.
• Life Sciences Equipment Distributed life science research equipment including autoclaves (Astell), bio process monitoring, biological safety cabinets (Class I/II, laminar flow), bioreactors (modular, shaken), electrophoresis (horizontal, vertical, pulsed field, western blotting), gel documentation and UV visualization, incubators and incubator shakers (CO2, refrigerated), media preparation, microscopes (binocular, inverted, stereo), nanophotometers, plant growth chambers, plate readers, thermal cyclers (standard, real-time), and ultracold freezers (Stirling).
• Reagents Distributed laboratory reagents including enzymes (various categories), antibiotics, antimicrobials, assay kits (agriculture/environment, blood/urine chemistry, diabetes/obesity, oncology, oxidative stress), biochemicals (acids, amino acids, carbohydrates, hormones, lipids, vitamins), detergents, growth media, inhibitors (kinase, apoptosis, mTOR, HIV), molecular biology reagents (PCR, qPCR, cDNA synthesis, NGS), plant tissue culture reagents, and protein purification products.
• Safety Equipment Distributed laboratory safety products including air sampling, cleanrooms, fume hoods (downflow, non-ducted), gas detection (hydrogen sulfide, mercury vapor, portable detectors), hazardous goods storage (corrosive, flammable, oxidizing, toxic cabinets), masks, powder containment, safety biological cabinets (Circulaire laminar flow), safety bunsen burners (WLD-TEC), and spill kits.
• Specialty Equipment Distributed industry-specific equipment including wine testing, brewery equipment, food testing (acidity, fat/oil, fiber, protein, salt, Brix, texture, viscosity), medicinal cannabis processing (distillation, extraction, ethanol removal, grinding, isolation, winterisation), pharmaceutical testing (dissolution testers, physical testers, R&D equipment), and water quality testing (BOD, COD, field meters, turbidity, photometers).
• Production Equipment Distributed industrial/production-scale equipment including in-line process viscometers and production meters/electrodes (cell density, CO2, conductivity, dissolved oxygen, ORP, pH sensors).
• Consumables Distributed laboratory consumables including cell culture products (PetriSeal, PetriStickers), DuraSeal sealing films, filtration products, general consumables, labelling supplies (Cryo Tags, Tough Tags, hazard labels), needles (various gauges and styles), plasticware, and syringes (extensive range across Hamilton, Agilent, Waters, Shimadzu autosampler compatibility).

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• QiagencoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Qiagen products including diagnostics and clinical research solutions, molecular biology reagents, and laboratory instruments.
• Hamilton (Scientific)coreChannel Partner/ Reseller/ DistributorAuthorized distributor of Hamilton precision syringes including 700, 1000, 1700, 1800, 600, 800, 900 series and specialty syringes for analytical applications.
• AMETEK BrookfieldcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for AMETEK Brookfield viscometers, rheometers, and gel timers. Provides calibration services and technical support for Brookfield products in New Zealand and Australia.
• WLD-TECminorChannel Partner/ Reseller/ DistributorDistributor of WLD-TEC specialty laboratory equipment including loop sterilizers and bunsen burners.
• VELP ScientificaminorChannel Partner/ Reseller/ DistributorAuthorized distributor of VELP elemental analysis equipment including macro elemental analyzers for CHNS determination.
• Analytik JenaminorChannel Partner/ Reseller/ DistributorDistributor of Analytik Jena Biometra thermal cyclers and life science instruments.
• Stirling UltracoldminorChannel Partner/ Reseller/ DistributorDistributor of Stirling Ultracold ultra-low temperature freezers for laboratory cold storage applications.
• LeadfluidminorChannel Partner/ Reseller/ DistributorDistributor of Leadfluid platinum silicone tubing and fluid handling components.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Bio-Strategy: New Zealand and Australia-based life science distributor supplying laboratory equipment, consumables, and reagents to research, clinical, and industrial labs. Most directly comparable peer given similar regional footprint, B2B distribution model, and overlapping product categories across life science and general lab.
• Carl Stuart Group: Ireland-headquartered scientific laboratory equipment distributor with AU/NZ operations, supplying chromatography, spectroscopy, and general lab equipment. Comparable as a multi-brand regional lab distributor with similar value-added service capabilities in adjacent geographies.
• Ata Scientific: Australian distributor of analytical and life-science laboratory instruments and consumables. Comparable as a regional lab-supply distributor serving AU research, clinical, and industrial customers with similar breadth of analytical equipment offerings.
• ABacus ALS: Australia-based laboratory and scientific equipment distributor serving research, clinical, and industrial customers. Comparable as a regional multi-brand lab distributor with similar e-commerce + direct sales channel mix and AU/NZ service footprint.

Broad incumbents

• Merck Life Science / Sigma-Aldrich (NZ & AU): Global life science and lab supply major with direct presence across Oceania, offering analytical instruments, reagents, and consumables. Comparable overlap on consumables, reagents, and benchtop analytical equipment; differs as a vertically integrated manufacturer-principal.
• Thermo Fisher Scientific (NZ & AU): Global leader in laboratory equipment, instruments, and consumables with direct sales operations in NZ and AU. Competes with Total Lab Systems on the same product categories but as a manufacturer-principal with much broader portfolio, scale, and direct enterprise relationships.
• PerkinElmer (AU & NZ): Global analytical and life science instrument manufacturer with AU/NZ presence. Comparable overlap in elemental analysis, spectroscopy, and chromatography categories distributed by Total Lab Systems from competing brands.
• Agilent Technologies (NZ & AU): Global manufacturer of analytical instruments (GC, LC, mass spectrometry, spectroscopy) with direct sales in NZ and AU. Comparable overlap in analytical and spectroscopy categories where Total Lab Systems distributes competing and complementary brands.
• Eppendorf Australia & New Zealand: Manufacturer of life science lab equipment (pipettes, centrifuges, bioreactors) with direct AU/NZ sales operations. Comparable overlap on liquid handling, centrifugation, and life science instrumentation that Total Lab Systems distributes competing lines for.

Regional players

• DKSH Scientific Solutions: Asia-Pacific market expansion services company with a dedicated Scientific Solutions business distributing laboratory and specialty chemicals across AU/NZ and Southeast Asia. Comparable as a regional multi-brand laboratory distributor with similar authorized-distributor relationships and value-added services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/total-lab-systems-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOTAL LAB SYSTEMS