Elife Holdings

What Elife Holdings does

Elife Holdings Limited (易生活控股有限公司) is a Hong Kong Stock Exchange-listed (stock code 00223) platform-type digital intelligence technology enterprise founded in 2001 and registered in the Cayman Islands. The company operates three core interconnected service lines covering the full brand lifecycle: Brand Management Services (covering brand cognition, visual communication, IP marketing, and continuous optimization), Brand Communication Services (efficient communication planning and brand image shaping), and Brand Supply Chain Services (national market expansion and online/offline distribution channels for Chinese small and medium-sized brands). Elife also operates the He+ Consumption Sharing Platform (和+消费共享平台), launched November 28, 2018, in Zhuhai Hengqin, which aggregates over 10 major Chinese brands — including Hunan China Tobacco, Wuliangye, China Unicom, Yunnan Baiyao, CNPC, China Post, Agricultural Bank of China, Tencent, Dayi Tea, Yuanda Group, and Esjar Group — into a shared traffic and customer acquisition ecosystem.

The company targets large cultural, commercial, travel and lifestyle brands (大文商旅生活品牌) through a B2B enterprise sales-led model, with notable strategic partnerships including Skyworth Auto (signed November 2023 for NEV context marketing) and Guizhou Shengxiang Guitai Liquor Group (signed December 2023 under a 'Ten Billion Brand Empowerment Framework Agreement'). Elife maintains dual headquarters in Hong Kong (the listed entity) and Hengqin Creative Valley, Zhuhai (operational base since September 2017), positioning Hong Kong as an international gateway for Chinese brand globalization while leveraging Hengqin for mainland China execution.

The revenue model spans professional services (brand management, brand communication), managed services (brand supply chain), transaction fees (commodity trading), and hardware sales (daily cleaning, anti-epidemic supplies, consumables). Pricing is undisclosed and operates on customized enterprise service agreements. The reported financial figures show headline revenue of HKD 19.5B–35.5B over 2021–2025 but persistent net losses and negative operating income across all five years, indicating the headline revenue is heavily weighted by low-margin commodity trading pass-through rather than the strategic higher-margin brand services segment, which is the company's stated strategic focus.

Name

Elife Holdings

Legal name

易生活控股有限公司

Website

https://elife.com.hk

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Elife Holdings is a Hong Kong Stock Exchange-listed digital brand services enterprise (stock code 00223) providing full-lifecycle brand management, communication, and supply chain services to large Chinese cultural, commercial, and lifestyle brands, while also operating the He+ Consumption Sharing Platform.

Ownership category

akta.pro rank

Product category

Brand Management Services

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG)

Keywords

• Brand management services
• Brand communication services
• Brand supply chain
• Consumer sharing platform
• Digital brand lifecycle

Headquarters

HQ city

Cyberport

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. 品牌管理服務 (Brand Management Services): Digital brand management services providing brand cognition, visual communication, IP blast marketing, and continuous enhancement solutions to brand clients, likely on a service contract basis.
2. 品牌傳播服務 (Brand Communication Services): Brand communication and marketing planning services including brand deep analysis, efficient communication plan design, and brand image shaping through effective communication and interaction.
3. 品牌供應鏈服務 (Brand Supply Chain Services): Supply chain services helping Chinese small and medium-sized brands expand nationally, providing online and offline supply chain channels for nationwide distribution, exhibition, display, sales and delivery.
4. 商品貿易 (Commodity Trading): Commodity trading business line as part of the company's diversified operations.
5. 日用清潔、防疫用品和消耗品業務 (Daily Cleaning, Anti-Epidemic and Consumable Products Business): Daily cleaning, epidemic prevention and consumable products distribution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Elife Holdings is a platform-type digital intelligence technology enterprise providing comprehensive brand lifecycle services for Chinese brands. Its core offerings encompass three interconnected service lines: Brand Management (covering brand cognition, visual communication, IP marketing, and continuous optimization), Brand Communication (efficient marketing planning and brand image shaping), and Brand Supply Chain (nationwide distribution, exhibition, display, sales and delivery channels). The company also operates the proprietary He+ Consumption Sharing Platform, a marketing ecosystem connecting brands through alliance actions and shared traffic resources.

Product overview

Elife Holdings is a platform-type digital intelligence technology enterprise offering comprehensive brand lifecycle services. The company provides three core interconnected services: Brand Management (covering brand recognition, visual communication, IP marketing, and continuous optimization), Brand Communication (efficient communication planning and brand image building), and Brand Supply Chain (national market expansion and distribution channels). Additionally, the company operates the He+ Consumption Sharing Platform, a marketing ecosystem that connects brands with consumers through joint brand actions and shared traffic resources.

Differentiator

Problem solved

Functional benefit

Brands

• 和+消費共享平台 (He+ Consumption Sharing Platform): A marketing platform that connects, empowers, and shares with merchants and consumers, building a new 'internet + brand' commercial ecosystem
• 城市走廊 (Urban Corridor)
• 文商旅發展研究院 (Wen Shanglv Development Research Institute)

Products and services

• Brand Management Service (品牌管理業務)
• Brand Communication Service (品牌傳播業務)
• Brand Supply Chain Service (品牌供應鏈業務)
• He+ Consumption Sharing Platform (和+消費共享平台)
• Commodity Trading (商品貿易)
• Daily Cleaning, Anti-Epidemic Supplies and Consumables Business (日用清潔、防疫用品和消耗品業務)

Quantifiable outcome

• He+ platform achieved 50,000+ customer visits within hours of launch
• +2 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Wen Shanglv Development Research Institute (文商旅發展研究院)minorStrategic or Co-development Partner · 6 December 2023Elife Holdings is one of the sponsoring organizations of the Wen Shanglv Development Research Institute, which was inaugurated on December 6, 2023 at the 2023 Hong Kong Cultural and Creative Industries Forum. The institute aims to become an influential comprehensive think tank for culture, business and tourism development in China and globally, empowering local culture dissemination, city image enhancement, and industrial upgrade.
• Bauhinia Culture Group (紫荊文化集團)minorStrategic or Co-development Partner · 6 December 2023Co-organizer of the 2023 Hong Kong Cultural and Creative Industries Forum under the guidance of Bauhinia Culture Group and the Culture, Sports and Tourism Bureau of Hong Kong SAR Government. Elife Holdings participated as an invited enterprise, promoting the integration of cultural creativity with commerce and travel.
• Guizhou Shengxiang Guitai Liquor (Group) Co., Ltd. (贵州盛享贵台酒业（集团）有限公司)coreStrategic or Co-development Partner · 1 December 2023Entered into a 'Ten Billion Brand Empowerment Strategic Cooperation Framework Agreement' (百億品牌賦能戰略合作框架協議) for comprehensive brand empowerment services targeting liquor and consumer goods brands.
• Skyworth Auto (創維汽車)coreStrategic or Co-development Partner · 24 November 2023Strategic alliance signed on November 24, 2023 to explore and implement context marketing innovation for Skyworth Auto's new energy vehicles. Elife Holdings provides digital brand management, brand communication, and brand supply chain services to support Skyworth Auto's brand growth and sales expansion. Both parties leverage their respective strengths in industrial resources, capital, and channel development to maximize marketing outcomes and achieve a win-win outcome.
• China Advertising Association (中國廣告協會)minorStrategic or Co-development Partner · 30 October 2023On October 30, 2023, China Advertising Association President Zhang Guohua visited Elife Holdings' Hong Kong headquarters. Chairman Zhang acknowledged Elife's brand management, communication, and supply chain services, and committed to promoting Hong Kong as an international window for showcasing Chinese brands, working with Elife Holdings to advance Chinese brand globalization.
• Zhuhai Huifutong Technology Co., Ltd. (珠海惠付通科技有限公司)coreTechnology or Integration · 28 November 2018Zhuhai Huifutong Technology Co., Ltd. built and operates the 'He+ Consumption Sharing Platform', Elife Holdings' proprietary marketing platform. The platform connects brands through alliance actions, enabling merchants to share traffic, customers and business resources, addressing pain points of fragmented marketing, traffic silos, and poor conversion outcomes.
• Hunan China Tobacco (湖南中煙), Wuliangye (五糧液), China Unicom (中國聯通), Yunnan Baiyao (雲南白藥), CNPC (中國石油), China Post (中國郵政), Agricultural Bank of China (中國農業銀行), Tencent (騰訊), Dayi Tea (大益茶), Yuanda Group (遠大集團), Esjar Group (伊斯佳集團)coreGTM or Marketing PartnerMore than 10 major domestic brands across sectors including industrial manufacturing, telecom, services, postal logistics, banking, and electronic information have joined the He+ Consumption Sharing Platform, forming a brand alliance that enables shared traffic, customer acquisition, and mutual marketing benefits across diverse industries.
• Skyworth Group (創維集團)coreStrategic or Co-development PartnerSkyworth Group and Skyworth Auto founder Stephen Wong participated in the strategic alliance signing with Elife Holdings. Skyworth Auto leverages Elife's brand management services while Elife gains access to the growing new energy automobile market through Skyworth's manufacturing capabilities.
• Htrip (攜旅集團)minorStrategic or Co-development PartnerHtrip Chairman Tang Jianming accompanied China Advertising Association President Zhang Guohua on the visit to Elife Holdings' headquarters, indicating a collaborative relationship in the hotel/travel brand ecosystem.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hylink Digital Solution: Leading Chinese digital marketing and brand communications agency offering integrated advertising services to Chinese and global brands. Directly comparable to Elife's full-service brand management and communication offering.
• iClick Interactive Asia Group: Asia-focused digital marketing and brand data platform offering integrated brand campaigns. Comparable as a Chinese-marketed digital brand services platform, though more data/analytics-oriented than Elife.
• Beijing Sainty Communication: China-focused full-service advertising and brand communications group serving multinational and domestic brands. Comparable in service scope (brand management, communications) and B2B enterprise sales motion.
• BlueFocus Intelligent Communications Group: One of China's largest integrated marketing and brand communications groups, offering digital marketing, brand management and communications services. Highly comparable to Elife as a full-service brand lifecycle platform targeting Chinese enterprise clients.

Others

• Tencent Marketing Services: Tencent's advertising and brand marketing solutions arm and one of Elife's He+ platform partners. Comparable as a Chinese brand marketing platform, though vastly larger and serving as both competitor and ecosystem partner.
• Alibaba's Tmall Brand Platform: Largest Chinese e-commerce brand marketplace and supply chain platform. Adjacent as a competitor on the brand supply chain side, but operating at vastly larger scale and serving as an ecosystem infrastructure rather than a brand services client.

Broad incumbents

• WPP (China operations): Global advertising holding company with major operations in Greater China through GroupM, Ogilvy, and JWT. Comparable as a broad incumbent offering integrated brand services, but at vastly larger scale and global brand remit rather than China-domestic focus.
• Focus Media Information Technology: China's dominant offline digital out-of-home advertising network with elevator and cinema screen coverage. Comparable as a major Chinese marketing services incumbent with deep brand relationships, though focused on media placement rather than Elife's brand management + supply chain model.

Emerging players

• China Digital Culture Group: Hong Kong-listed company involved in cultural-tourism and cultural-creative industry commercialization in China. Directly comparable to Elife's Urban Corridor cultural tourism distribution initiative and Wen Shanglv Research Institute.
• Inke (Moxian): Hong Kong-listed Chinese marketing and consumer internet company. Comparable as a small-cap HK-listed Chinese consumer/marketing platform, similar in listing venue and shareholder profile to Elife.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elife Holdings