Htrip

What Htrip does

Htrip (携旅), legally Guangzhou Htrip Group Co., Ltd. (广州携旅集团有限公司), is a Guangzhou-based B2B technology company that operates a hotel big data marketing platform for mid-to-high-end hotels in China. Founded in 2016, the company deploys its proprietary CTLife OS commercial smart-screen interconnection operating system across hotel guest rooms, front desks, and public areas, together with the OmniTrek AI engine for personalized recommendations and a data middle platform, to digitize hotel scenarios and connect hotel operators with brand advertisers. Its core product suite includes 店客通 (hotel traffic operations), 酒旅全效通 (full-scene integrated marketing), 城市走廊 (regional/city corridor digital tourism), 携旅院线 (in-room cinema), and 易企住 (enterprise accommodation).

Htrip sells primarily through enterprise B2B field sales to hotel chains and brands, claiming coverage of 63 of China's TOP100 hotel groups, 214+ branded hotels, 200+ cities, 2.8 million signed rooms, and a 40% share of the mid-to-high-end hotel market. Revenue is generated through a mix of recurring subscription streams (smart screen management software licensing, hardware deployment, and ongoing service fees for integrated marketing and private domain traffic management) plus transaction fees from in-room e-commerce (大屏商城). Pricing is not publicly disclosed and quotes are obtained via a sales hotline (400-0077-988). The company has raised approximately $49–50M across multiple funding rounds between 2018 and 2021, led by Shenzhen Capital Group with participation from JD Capital and Welkin Capital Management, and is expanding beyond hotels into government/state-owned enterprise digital tourism projects (notably a 2025 strategic partnership with Ningxia State Farm).

Name

Htrip

Legal name

广州携旅集团有限公司

Website

https://htrip.tv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Htrip (携旅) is a Guangzhou-based B2B hotel big data marketing platform that deploys its CTLife OS smart-screen operating system and OmniTrek AI engine to help mid-to-high-end Chinese hotels digitize guest scenarios, run integrated marketing, and manage private domain traffic across 200+ cities.

Ownership category

akta.pro rank

Product category

Hospitality Marketing SaaS

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Tech-Forward / Smart Lifestyle Hotels (THAGADAK)

akta.pro secondary industry

Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)

Keywords

• Hotel marketing platform
• Hospitality SaaS
• Smart screen operating system
• Hotel data analytics
• Private domain traffic management

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Smart Screen Management & Digital Display: Hotel smart screen management solutions providing brand-user connection through comprehensive hotel scenario流量 management. Revenue from software licensing, hardware deployment, and ongoing service fees.
2. Integrated Marketing Solutions: Full-scene integrated marketing solutions for hotels including brand promotion, online-offline traffic引流, and三位一体品效体 marketing closed loop.
3. Private Domain Traffic & Member Management: Private domain traffic closed loop services helping hotels acquire members across multi-touch points and build brand-owned assets.
4. New Retail & E-commerce: Mobile new retail entrance for hotel场景流量 deep operations, enabling conversion growth through大屏商城 and other digital commerce features.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Htrip (携旅) operates a hotel big data marketing platform that provides mid-to-high-end hotel chains with integrated digital solutions including its proprietary CTLife OS smart screen operating system, the OmniTrek AI engine for pre-stay, during-stay, and post-stay guest engagement, and a suite of solutions (店客通, 酒旅全效通, 城市走廊, 携旅院线, 易企住) covering hotel traffic operations, integrated marketing, regional tourism, in-room cinema, and enterprise accommodation. The platform is sold on a subscription/recurring basis to hotel chains and brands across 200+ cities in China.

Product overview

Htrip携旅 is a hotel big data marketing platform offering a comprehensive suite of products organized as a platform-plus-modules architecture. The core platform includes 店客通 (hotel traffic operations), 酒旅全效通 (full-scene integrated marketing), 城市走廊 (city corridor/regional tourism), 携旅院线 (cinema services), and 易企住 (enterprise accommodation). Built on the CTLife OS商用智能屏互联操作系统 platform, the ecosystem includes modular products for hotel rooms (CTlifeOS客房版), front desk (CTlifeOS前台版), and public areas (CTlifeOS公区版), plus features like 携旅极光TV, 大屏商城, 城市发现, and 客房智控. The company also offers the OmniTrek AI引擎 as a global-first cultural and business travel full-domain exploration engine for pre-stay, during-stay, and post-stay intelligent upgrades.

Differentiator

Problem solved

Functional benefit

Brands

• OmniTrek AI引擎: 全球首个文商旅全域探索引擎 - The world's first business and travel full-domain exploration engine, driving AI-powered upgrades for pre-stay, in-stay, and post-stay economy
• CTLife OS
• 店客通
• 酒旅全效通
• 城市走廊
• 携旅院线

Products and services

• OmniTrek AI Engine (OmniTrek AI引擎) The world's first culture-business-travel full-domain exploration engine that drives AI-powered intelligent upgrades across the pre-stay, during-stay, and post-stay economy. Targeted at hotel chains and hospitality brands seeking AI-driven guest engagement and personalized recommendations.
• 店客通 (DianKeTong - Hotel Traffic Operations Solution) Hotel store traffic operation solution providing smart screen management, employee marketing management, private domain traffic closed loop, and mobile new retail entry. Targeted at hotel chains and brands seeking to unify online-offline scenario-based marketing and operations.
• 酒旅全效通 (JiuLvQuanXiaoTong - Hotel Full-Scene Integrated Marketing) Htrip's hotel full-scene integrated marketing solution delivering a brand-effect-conversion three-in-one marketing closed loop through multi-material brand displays and online-offline traffic conversion. Targeted at hotels and brands seeking scenario-specific marketing campaigns.
• 城市走廊 (City Corridor - Regional Digital Tourism) City Corridor digital tourism product providing digital transformation solutions for regional tourism systems and destinations. Targeted at government tourism bureaus and state-owned enterprises seeking integrated digital tourism platforms and regional traffic aggregation.
• 携旅院线 (Htrip Cinema - Hotel Cinema Solution) Htrip Cinema solution providing film and video content services for hotel scenarios, enabling in-room entertainment and brand marketing through video content. Targeted at hotels seeking differentiated in-room entertainment and content-based marketing.
• 易企住 (YiQiZhu - Enterprise Accommodation Solution) Enterprise accommodation solution product addressing corporate lodging needs for business travelers. Targeted at enterprises seeking streamlined corporate travel and accommodation management.
• CTLife OS Commercial Smart Screen Interconnection Operating System Multi-function integrated commercial smart screen interconnection operating system for hotel properties that supports large-screen marketing and guest service experiences across guest rooms, front desk, and public areas. Licensed to hotel chains and brands as the underlying platform powering scenario connectivity.

Quantifiable outcome

• 40% market share in mid-to-high-end hotel market
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Ningxia State Farm (宁夏农垦)coreStrategic or Co-development Partner · 16 December 2025Strategic partnership to build 'Digital Culture-Business-Tourism' benchmark using City Corridor (城市走廊) digital tourism platform. The partnership aims to replicate the 'Ningxia Model' digital transformation framework for agricultural and tourism systems.
• TOP100 Hotel Groups in China (63 chains)coreChannel Partner/ Reseller/ DistributorPartnership with 63 of TOP100 hotel chains covering 214+ branded hotels across 200+ cities. Hotels use Htrip's CTLife OS and marketing solutions to digitize guest scenarios.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ctrip / Trip.com Group: China's largest OTA with deep relationships across Chinese hotel chains and an enterprise travel arm (Trip.Biz). Comparable as it sells services to the same hotel and corporate customers, but operates at much larger scale with a consumer-facing booking focus rather than in-property digital screens and marketing.
• Meituan: Operates a major hotel booking and marketing business alongside its food delivery and local services platform. Comparable as it monetizes Chinese hotel supply through digital marketing and traffic, but as a broad local services incumbent rather than a specialized in-property screen and CRM platform.
• Oracle Hospitality (OPERA): Global enterprise PMS and hotel technology suite used by major hotel chains worldwide. Comparable as a foundational hotel technology vendor with a focus on chain operators, though Oracle's scope is broader (PMS, CRM, ERP) and it is not specialized in Chinese mid-to-high-end marketing screens.
• Alibaba Future Hotel (FlyZoo Hotel): Alibaba's tech-forward hotel concept and platform initiative (including Fliggy's hotel marketing tools) targeting Chinese hotels with facial recognition, smart rooms, and digital marketing. Comparable as a tech-forward hotel platform play, but operates as part of a much larger e-commerce and cloud ecosystem rather than a focused mid-to-high-end hotel marketing vendor.
• Tencent Smart Hotel Solutions: Tencent's WeChat-based hospitality solutions including mini-programs, smart room controls, and CRM for hotels. Comparable in selling digital tools to Chinese hotel chains, but is part of a broader internet platform with different monetization logic (WeChat ecosystem) versus Htrip's screen-centric, on-property marketing focus.

Emerging players

• Cloudbeds: Hospitality management platform serving independent hotels and hotel groups with PMS, channel manager, and booking engine. Comparable as a hotel technology SaaS targeting similar mid-market operators, but focused on property management rather than in-room screens and guest marketing.
• Mews Systems: Cloud-native hospitality PMS and guest experience platform serving boutique and lifestyle hotels globally. Comparable as a modern hotel technology platform focused on guest experience and operational data, but primarily serves independent lifestyle hotels in Western markets versus Htrip's China mid-to-high-end chain focus.

Regional players

• Dossen International: Asian-based hospitality technology and in-room entertainment provider. Comparable as a provider of in-room technology and digital services to hotels, with overlap in the hotel screen and entertainment category, but primarily serves non-China Asian markets.

Direct peers

• GreenTree Hospitality Group: Chinese mid-range and mid-to-high-end hotel chain and franchise operator with its own digital and technology infrastructure. Comparable as a Chinese hotel group that both competes for the same guest demographic and represents the type of customer Htrip serves; could be both a customer and a competing operator.
• Shiji Group: Beijing-based leading provider of hospitality technology (PMS, POS, distribution) to hotels in China and globally. Directly comparable as a B2B hotel technology vendor serving Chinese hotel chains with software platforms, though Shiji is broader in scope (PMS infrastructure) while Htrip is specialized in in-room screens and marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Htrip