Eurofirany

What Eurofirany does

Eurofirany is a Polish family-owned home textile retailer operating under the legal name Eurofirany B.B. Choczyńscy Spółka Jawna, headquartered in Żywiec, Poland. Founded in 1990 and celebrating 35 years of operations in 2025, the company sells curtains, drapes, sheers, blinds, bedding, towels, carpets, tablecloths, decorative accessories, and ceramics to Polish retail consumers (B2C) and institutional buyers (B2B). It runs a hybrid omnichannel model anchored on a Magento-based e-commerce platform (eurofirany.com.pl) complemented by a nationwide network of branded physical salons and partner retailers, with last-mile delivery via DPD, GLS, and InPost.

The company's core differentiator is its in-house custom tailoring service (Szyte na wymiar), which produces made-to-measure curtains, sheers, blinds, cushion covers, and tablecloths, complemented by a measurement advisor tool and electrical curtain rods. It also operates a portfolio of sub-brands including licensed designer collaborations with Eva Minge (Eva Minge Home) and Pierre Cardin, plus proprietary lines such as Design 91, Eurofirany Premium, Limited Collection, and Terra Collection. The product catalog is organized by room (salon, bedroom, bathroom, kitchen, children's room, terrace) and style (boho, Scandinavian, glamour, modern, rustic, japandi, art deco), supported by an interior design blog and gift card programs.

Monetization is driven by three revenue streams: (1) retail product sales via e-commerce and physical salons priced per unit with a 299 PLN free-delivery threshold; (2) custom tailoring services priced per order with higher margins; and (3) B2B/institutional sales with dedicated account managers, custom quotes, and deferred payment terms for orders exceeding 3,000 PLN gross. The company employs 501-1,000 people, has accumulated 28,118 verified eKomi reviews at a 100% positive rating, and operates exclusively within Poland with no disclosed international expansion.

Name

Eurofirany

Legal name

Eurofirany B.B. Choczyńscy Spółka Jawna

Website

https://eurofirany.com.pl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Eurofirany is a Polish family-owned retailer (founded 1990) selling curtains, bedding, towels, carpets, and home decor through Magento e-commerce, nationwide physical salons, and B2B institutional sales, with in-house custom tailoring and licensed designer collaborations (Eva Minge, Pierre Cardin).

Ownership category

akta.pro rank

Product category

Home Textiles Retail

NAICS

Window Treatment Retailers (449122), Curtain and Linen Mills (31412), All Other Home Furnishings Retailers (449129)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC)

akta.pro secondary industries

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD), Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Home textile retail
• Window decorations
• Custom made curtains
• Bedding and linens
• Home decor accessories

Headquarters

HQ city

Zywiec

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct sales of window decorations, bedding, towels, carpets, and interior decorations through e-commerce and physical stores. Products include ready-made curtains, drapes, Roman blinds, bedding sets, towels, blankets, tablecloths, and decorative items.
2. Custom Tailoring Services: Made-to-measure sewing services for curtains, drapes, and other textile products, providing higher margins through customization
3. B2B/Institutional Sales: Corporate and institutional sales with dedicated account managers and volume pricing for orders exceeding 3,000 PLN gross

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Eurofirany retails window decorations (ready-made and custom-made curtains, drapes, sheers, blinds, fabrics by the meter), bedroom textiles (bedding sets, quilts, pillows, throws, blankets), bathroom textiles (towels, bathrobes), table linens, carpets and rugs, and decorative accessories (lamps, mirrors, vases, candles), operating through a Magento e-commerce platform and a network of branded physical salons across Poland. The company also offers in-house custom tailoring (Szyte na wymiar) and a dedicated B2B sales channel for institutions and companies with orders exceeding 3,000 PLN gross.

Product overview

Eurofirany is an online and offline retailer specializing in window decorations and home interior furnishings. The core offering is a comprehensive portfolio of textile products organized around window treatments (ready-made and custom-made curtains/sheers/drapes, blinds, and fabrics sold by the meter), bedroom textiles (bedding, sheets, quilts, pillows, throws, blankets), bathroom textiles (towels, bathrobes, bath mats), table linens (tablecloths, runners, placemats), floor coverings (carpets and rugs), and decorative accessories (lamps, mirrors, clocks, vases, candlesticks, artificial flowers, pictures, figurines). The company differentiates through custom tailoring services (curtains, sheers, blinds, cushion covers, and tablecloths made to order), licensed designer sub-brands (Eva Minge, Pierre Cardin), premium and limited collections, and a B2B program for institutions and businesses. The business operates as a unified multi-channel retail platform combining an e-commerce website with physical showroom salons across Poland, celebrating its 35th anniversary in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Eva Minge / Eva Minge Home: Home textile collection featuring ready-made curtains, bed linens, blankets, towels, pillowcases, and robes. A designer collaboration brand.
• Pierre Cardin
• Terra Collection
• Limited Collection
• Eurofirany Premium
• Design 91
• Royal Collection
• Italissima Eva Minge
• Home Fashion
• Ella Line
• Diva Line
• Reina Line
• Eurofirany Nova
• Nova Colour
• Eurofirany Classic

Products and services

• Curtains and Drapes (Zasłony) Ready-made and custom-made curtains and drapes in various materials (blackout, velvet, sheer, ecological), suspension types (tape, grommets, tunnel, flex), colors, patterns, and sizes for living rooms, bedrooms, kitchens, children's rooms, dining rooms, and outdoor/garden use. Targeted at Polish consumers furnishing their homes and at institutional buyers.
• Sheer Curtains (Firany) Ready-made and custom-made sheer curtains in various hanging styles (grommets, tape, flex), materials (voile, net, smooth), sizes, and colors including white, black, and ecru. Includes kitchen valances. Targeted at home consumers and institutional textile buyers.
• Roman and Day-Night Blinds (Rolety) Custom-made Roman blinds (curtain and sheer fabric variants) and day-night blinds sewn to order, with chain mechanism and accessories. Targeted at consumers and institutional buyers requiring made-to-measure window treatments.
• Bedding Sets (Pościel) Bed linen sets in cotton, satin, and various sizes (140x200 cm to 220x200 cm), including sheets, quilts, and pillows. Organized by collection (Eva Minge, Pierre Cardin, Eurofirany Premium, Design 91, Ella Line, Diva Line, Reina Line, Eurofirany Nova, Nova Colour, Eurofirany Classic). Targeted at home consumers and institutional bedding buyers.
• Carpets and Rugs (Dywany) Carpets and rugs in various sizes, colors (beige, cream, grey), styles (modern, boho, Scandinavian, japandi, loft), and room destinations (living room, bedroom, children's room, kitchen, bathroom mats). Targeted at home consumers.
• Cushion Covers and Pillowcases (Poszewki) Decorative cushion covers including gobelin, velvet, printed, children's, and Christmas-themed designs, with indoor and outdoor (waterproof) variants. Sleeping pillows also offered. Targeted at home consumers.
• Towels (Ręczniki) Towels in various sizes (30x50 cm to 100x150 cm), grammages (300-599 g/m2), materials (cotton, bamboo, microfiber, zero-twist), and purposes (bath, face, beach, children's, kitchen). Collections include Eva Minge, Pierre Cardin, Design 91. Targeted at home consumers and institutional buyers.
• Throws and Bedspreads (Narzuty) Throws and bedspreads in various sizes, styles (eclectic, modern, Scandinavian, boho, glamour), materials (quilted, hot press, velvet, microfiber), and patterns (solid, geometric, floral). Targeted at home consumers.
• Blankets (Koce) Blankets in various sizes, colors (beige, black, grey, white, green, pink), and types (boho, solid, fluffy, children's, with sleeves). Targeted at home consumers.
• Tablecloths (Obrusy) Tablecloths including ready-made, round, outdoor/waterproof, gobelin, embroidered, linen, stain-resistant, and Christmas designs. Custom-made tablecloths also available under Pierre Cardin and Eurofirany Premium collections. Targeted at home consumers and institutional buyers (hotels, restaurants).
• Home Decorations (Dekoracje) Home decorations including lamps (hanging, standing, table), lampions, chair covers, paintings, wall decorations (mirrors, clocks), decorative vases, plates, figurines, bowls, candlesticks, decorative pots, containers, artificial flowers, candles (including Yankee Candle branded), photo frames, and decorative trays. Targeted at home consumers.
• Fabrics by the Meter (Tkaniny na metry) Fabrics sold by the meter including sheer curtains, drapes, and valances by the meter, as well as gathering tapes. Targeted at consumers making their own window treatments or sewing projects.
• Custom Tailoring Service (Szyte na wymiar) In-house custom sewing service for curtains, sheers, blinds, cushion covers, and tablecloths made to specific measurements, including electrical curtain rods and a measurement advisor tool. Provides higher-margin bespoke production for consumers with non-standard window dimensions and B2B buyers.
• Eva Minge Designer Collection Designer collaboration collection featuring ready-made curtains, sheers, bedding, blankets, towels, pillowcases, and robes under the Eva Minge Home and Italissima Eva Minge lines. Targeted at consumers seeking premium designer-branded home textiles.
• Pierre Cardin Collection Licensed Pierre Cardin designer collection including custom-made tablecloths, towels, blankets, and made-to-measure curtains and sheers. Premium brand offering for consumers and institutional buyers.
• Eurofirany Premium Collection Premium branded collection including custom-made sheers and curtains, bedding, bedspreads, towels, blankets, pillowcases, and tablecloths. Targeted at consumers seeking higher-end Eurofirany private-label products.
• Design 91 Collection Proprietary designer brand featuring ready-made curtains, bedding, throws, chair covers, blankets, towels, pillowcases, duvets, and sheets under the Design 91 collection. Targeted at consumers seeking design-forward home textiles.
• Terra Collection Collection featuring drapes, cushion covers, and ceramic decorations under the Terra Collection line. Targeted at consumers seeking coordinated decor collections.
• Limited Collection Exclusive collection featuring bedding, curtains, throws, blankets, towels, decorative glass, lamps, paintings, and candlesticks under the Limited Collection line. Targeted at consumers seeking premium exclusive offerings.
• Gift Cards (Karty podarunkowe) Gift cards valid for 12 months from purchase date, redeemable in the online store and all physical showrooms across Poland. Business gift cards also available for B2B gifting. Targeted at individual gift buyers and corporate buyers seeking employee or client gifts.

Quantifiable outcome

• Free delivery for orders over 299 PLN, 30-day return policy

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Eva MingecoreStrategic or Co-development PartnerDesigner collaboration featuring Eva Minge branded collections including ready-made curtains, drapes, bedding, towels, blankets, pillowcases, and robes under the Eva Minge Home line.
• Pierre CardincoreStrategic or Co-development PartnerLicensed Pierre Cardin designer collection including custom-made tablecloths and related home textile products.
• Design 91coreStrategic or Co-development PartnerProprietary designer brand featuring ready-made curtains, bedding, throws, chair covers, blankets, towels, pillowcases, and bedcovers under the Design 91 collection.
• Yankee CandleminorChannel Partner/ Reseller/ DistributorReseller of Yankee Candle branded scented candles, wax melts, and candle accessories including wax warmers and gift sets.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Leroy Merlin Poland: Major home improvement and interior retailer in Poland offering curtains, blinds, and decorating products alongside DIY and renovation categories. Comparable as a large multi-category retailer competing for the same home textile and window treatment budgets.
• Agata Meble: Polish furniture retail chain with growing home textiles and decor offering. Comparable as a large Polish retailer expanding into adjacent home furnishing categories where Eurofirany operates.
• Black Red White (BRW): Polish furniture and home furnishings manufacturer-retailer with broad assortment including textiles, curtains, and decor. Comparable as a large Polish home retailer operating in overlapping categories through mixed retail channels.
• JYSK Poland: Scandinavian home furnishings chain with strong Polish retail presence selling bedding, curtains, towels, and decorative items. Comparable as a broad specialty retailer with overlapping product categories and physical plus online distribution.
• Castorama Poland: Kingfisher-owned home improvement chain in Poland stocking curtains, blinds, and decor alongside DIY products. Comparable as a multi-category retailer competing for the same household furnishing basket.
• IKEA (IKEA Poland): Global home furnishings giant with significant Polish footprint selling curtains, blinds, textiles, and home decor alongside furniture. Comparable as a broad incumbent in the same home furnishings category, though IKEA's assortment is much wider than Eurofirany's textile focus.

Emerging players

• Benetton Home (Home Collection): Designer home textile brand offering curtains, bedding, and decor under a fashion-house license. Comparable to Eurofirany's Eva Minge and Pierre Cardin lines as a designer-licensed home textile offering.
• Sleep&Home (Pościel Home): Polish e-commerce specialist in bedding and home textiles. Comparable as a focused online retailer competing in the bedding and home textile subcategories where Eurofirany has significant SKU breadth.

Others

• Tkaniny Biurowe (Office Textile Suppliers): Polish B2B textile suppliers for hospitality, healthcare, and corporate clients. Comparable as a supplier-side counterpart to Eurofirany's B2B institutional channel, though Eurofirany competes for the same end customers.

Direct peers

• Duka (Home&You): Polish specialty retailer of home textiles, curtains, bedding, and decorative accessories. Closest direct competitor to Eurofirany with overlapping product categories, e-commerce plus physical store strategy, and Polish market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Eurofirany0
• Facebookfacebook.com/marka.eurofirany
• Instagraminstagram.com/eurofirany
• Pinterestpl.pinterest.com/eurofirany0
• Xx.com/eurofirany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurofirany