DUKA

What DUKA does

DUKA International S.A. w restrukturyzacji is a Polish specialty retailer of housewares and home goods, founded in 1920 and headquartered in Warsaw at ul. Powązkowska 44c. The company sells a broad assortment spanning tableware (porcelain, stoneware, glass, ceramic), cookware (cast iron, stainless steel, ceramic-coated aluminum), kitchen accessories, cutlery, small appliances (toasters, waffle makers, milk frothers), drinkware, food storage, home textiles, seasonal decorations, and children's products, distributed across proprietary sub-series such as NORD, MOSS, BJORN, ESKIL, and GRAN. The assortment is supplemented by curated third-party brands including MEPAL, BERGHOFF, BOSKA, PRISM, and GUSTAV. DUKA emphasizes a Scandinavian-inspired design aesthetic and offers a 24-month warranty on products.

Name

DUKA

Legal name

DUKA International S.A. w restrukturyzacji

Website

https://duka.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

DUKA is a 100-year-old Polish specialty retailer of Scandinavian-styled housewares and home goods, selling proprietary and curated third-party brands via 30 mall showrooms and a Magento-based e-commerce storefront to Polish consumers and corporate gifting clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: One-time sale of houseware and home goods products including cookware, tableware, kitchen accessories, home textiles, and small appliances through physical retail stores and e-commerce platform. Products are sold at fixed retail prices with free delivery threshold of 299 PLN.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

DUKA sells houseware and home goods including cookware, tableware, kitchen accessories, home textiles, small appliances, and decorative items through its own e-commerce platform and 30 physical showrooms across Poland. The company also offers corporate gifting via a B2B portal and a franchise program for branded retail expansion.

Product overview

DUKA is a Polish housewares and home goods retailer offering a unified multi-channel platform combining an e-commerce website (duka.com/pl) and 30 physical retail showrooms across Poland. The product portfolio encompasses multiple coordinated collections spanning tableware and dining (porcelain, stoneware, glass, and ceramic plates, cups, bowls, and serving pieces), cookware (cast iron, stainless steel, and ceramic-coated aluminum pots, pans, and woks), kitchen accessories (cutlery sets, cutting boards, baking dishes), small appliances (toasters, waffle makers, milk frothers), drinkware (thermal mugs, water bottles, pitchers), food storage (lunch boxes, thermal bags), home textiles (linen and cotton tablecloths, napkins, runners, comforters), decorative items (aromatherapy products, candles), holiday/seasonal decorations (Christmas and Easter collections), and children's products. Several sub-series carry Scandinavian design influences (NORD, MOSS, FELICIA) while others feature seasonal themes (JULIG Christmas, LYCKLIG linen). The company also resells third-party brands including MEPAL food containers, BERGHOFF thermal mugs, BOSKA cheese boards, and various glassware lines. The business model centers on direct retail sales with no platform or API offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• DUKA E-Commerce Platform (duka.com/pl) Polish-language online storefront enabling direct-to-consumer purchase of DUKA's housewares and home goods, with home delivery across Poland via InPost and DPD. Order support is provided via phone +48 608 921 770, and free delivery applies above 299 PLN.
• DUKA Retail Showrooms 30 brick-and-mortar showrooms located in major Polish shopping galleries where customers can view and purchase the full DUKA product range.
• DUKA Gift Cards Prepaid gift cards available in physical and digital formats (plastic card or numerical code), usable across DUKA stores and online. Card value range: 20 to 5,000 PLN, valid 12 months from activation.
• DUKA BJORN Cast Iron Cookware Cast iron cookware collection for household cooking. Includes pots with lids (4,200 ml) and woks with lids and accessories (30 cm). Compatible with all stovetop types including induction, oven, grill, and open flame; black finish.
• DUKA ESKIL Stainless Steel Cookware Stainless steel cookware line including stock pots with lids (2,500–5,200 ml) and steam cooking pots. Dishwasher safe and compatible with all stovetops including induction.
• DUKA GRAN Ceramic Cookware Ceramic-coated aluminum cookware collection in beige/grey color including frying pans, sauce pots, deep frying pans, and stock pots ranging from 1,600 ml to 4,000 ml.
• DUKA Porcelain Tableware (NORD, SARA, FELICIA, KROG, SOLVIND, TIME series) Porcelain tableware in multiple coordinated series: NORD (Scandinavian white/nordic blue), SARA (rose pattern 12-piece breakfast sets), FELICIA (white tea cups with saucers), KROG (white/navy blue minimalist), SOLVIND (turquoise/white/pink colorways), and TIME (12-piece graphite grey and multi-color dinnerware sets).
• DUKA Stoneware Tableware (MOSS, GRONING, SIREN series) Stoneware tableware in MOSS (white/grey rustic, plates/bowls/mugs), GRONING (white with green stripes), and SIREN (navy blue with gold dots/stripes mug collection).
• DUKA TROPEA Cutlery Sets 36-piece stainless steel cutlery sets for comprehensive table settings.
• DUKA Small Kitchen Appliances (BOSSE Toaster, VAFFLOR Waffle Maker, BOJE Milk Frother) Small countertop appliances: BOSSE dual-compartment sandwich/toast maker (white stainless steel), VAFFLOR 3-in-1 electric waffle maker with donut and sandwich press functions (white), BOJE electric stainless steel milk frother (silver).
• DUKA GLASS Drinkware and Glassware Glass drinkware and serving collection including water and beverage pitchers (1,000–1,500 ml), glass bowls (20–23.5 cm), and serving bowls on pedestals (23 cm). Includes third-party crystal glassware brands PRISM and GUSTAV in 6-piece sets.
• DUKA Home Textiles (REMMAR, LYCKLIG, GLEN, ALFHEIM series) Home textile ranges spanning cotton table linens (REMMAR jacquard), 100% linen collections (LYCKLIG beige/white), tartan plaid (GLEN), and linen with pattern accents (ALFHEIM). Includes tablecloths, runners, napkins, and comforters/plaids.
• DUKA Seasonal Collections (JULIG, JULMYS, JULKLAP, FLAMME, LYCKLIG Glass, PICKNICK) Holiday and seasonal product lines including Christmas textiles, candles, felt placemats, paper napkins and figurines (JULIG/JULMYS/JULKLAP), Easter egg candles (FLAMME), holiday glass tumblers (LYCKLIG), and picnic baskets with equipment for 4 persons (PICKNICK).
• DUKA Aromatherapy Products (LYCKLIG aromatherapy, GLEN diffusers, SERENITY oil burners) Aromatherapy line including LYCKLIG essential oils (15 ml, Mystical Pine) and aroma diffusers (150 ml, Honey Apple), GLEN Velvet Amber aroma diffusers (150 ml), and SERENITY ceramic oil burner sets with 3 essential oils included (8-piece).
• DUKA MINI Children's Collection Children's product line including baking sets with silicone molds and spatulas (5-piece), cookie cutters (4-piece), thermal lunch bags and bottles (350 ml), insulated bags (22x19x8 cm), children's tablecloths (230x210 cm), and children's blankets (130x100 cm).
• DUKA B2B Portal (b2b.duka.com) Dedicated B2B online portal for corporate clients to purchase DUKA gift cards and houseware products in bulk for corporate gifting and business needs.
• DUKA Franchise Program Franchise program enabling partners to open DUKA-branded retail stores, listed in the cooperation footer of the website.

Quantifiable outcome

• 95% of orders shipped within 24 hours
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• InPostcoreChannel Partner/ Reseller/ DistributorLogistics partner providing InPost Paczkomat 24/7 and InPost Kurier delivery services for e-commerce orders. Delivery cost: 9.99 PLN for parcel locker, 14.99 PLN for courier.
• DPDcoreChannel Partner/ Reseller/ DistributorLogistics partner providing DPD Odbiór w punkcie (pickup point) and DPD Kurier delivery services. Delivery cost: 9.99 PLN for pickup point, 14.99 PLN for courier.
• Google Analytics / Google AdscoreTechnology or IntegrationWeb analytics and paid advertising partnership using Google Analytics for traffic analysis and Google Ads for remarketing, interest-based targeting, similar audiences, demographic and location-based targeting.
• Facebook (Meta)coreGTM or Marketing PartnerSocial media marketing partnership using Facebook Lead Ads, Facebook pages, and marketing campaigns including competitions and promotions to reach and acquire customers.
• CriteominorGTM or Marketing PartnerPersonalized retargeting partnership that delivers targeted ads based on products viewed by users on DUKA websites.
• TradeTrackerminorGTM or Marketing PartnerAffiliate marketing network partner referenced in the cookie policy.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• JYSK: Scandinavian-style home goods and housewares retailer with a significant store network in Poland. Directly comparable to DUKA in aesthetic (Nordic-inspired), product mix (textiles, cookware, tableware, small furniture), and multi-channel go-to-market.
• Westwing Group: Originally Polish-founded, now pan-European e-commerce home and living retailer. Directly comparable to DUKA on curated home-goods assortment and digital-first discovery model in the Polish market.
• HOME & YOU: Polish home furnishings and decor retailer with physical stores and an online channel. Competes head-to-head with DUKA in decorative home accessories, textiles, and lifestyle-driven housewares in Poland.
• Tchibo: German-origin multi-category retailer with a strong Polish store network and rotating non-food assortment including housewares and kitchen products. Directly comparable on multi-channel retail and value-oriented houseware mix.
• Black Red White (BRW): Major Polish furniture and home goods retailer with extensive domestic store presence. Comparable to DUKA on home assortment breadth and Polish omnichannel retail model, though heavier on furniture.

Broad incumbents

• IKEA: Global home furnishings giant with a large Polish retail footprint. Competes with DUKA on kitchenware, tableware, textiles, and small home accessories, but at a much broader scale and with a far larger assortment.
• H&M Home: Lifestyle home furnishings line of H&M with stores across Poland. Overlaps with DUKA on textiles, tableware, and decorative accessories, but operates as part of a much larger fashion retail group.
• Zara Home: Inditex-owned home concept with Polish store presence. Comparable to DUKA on design-led tableware, textiles, and decorative home goods aimed at a similar mid-market lifestyle consumer.
• Leroy Merlin: Major home improvement and housewares retailer with extensive Polish operations. Overlaps with DUKA on kitchenware, small appliances, and home accessories, though tilted more toward DIY and building materials.

Regional players

• Empik: Leading Polish multi-category retailer operating stores in major shopping malls across Poland. Comparable to DUKA on Polish mall-based retail footprint and gift-oriented product positioning, although its core categories are books, media, and lifestyle goods.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/duka

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUKA