Puntocero

Online Digital Mediapuntocero.me

Puntocero is a Buenos Aires-based independent digital media outlet (founded 2012) operating online radio, live TV, and a multi-category news portal targeting Argentine and Latin American audiences aged 18-50, monetized through advertising, sponsorships, and content production services.

Company typePrivate
Founded2012
HeadquartersCiudad Evita, Argentina
Headcount11–50
GTM typeB2C
OfferingServices

What Puntocero does

Puntocero is an independent, founder-owned digital media company founded in 2012 by Diego Gonzalez in the Palermo neighborhood of Buenos Aires, Argentina. It operates a multiplatform portfolio spanning online radio, live television programming, and a WordPress-based news portal (puntocero.me) organized into thematic sections covering world news, sports (notably Argentine and international football), entertainment, technology, culture, and lifestyle. The radio division runs approximately 30 programs hosted by a small in-house team of specialized contributors, including niche content such as film criticism (Escrítica), football standings (Tablas.cero), literature, and pop-culture analysis. Distribution extends across the company's owned portal, YouTube, Twitch (puntoceroLA), Mixcloud, and radiocut.fm, supported by a dedicated Acoustic Studio equipped for live broadcast production.

The business model is community-led and primarily monetized through digital advertising and sponsorships across the news portal, radio, and TV channels, supplemented by professional content production services (audio/video editing, reports, columns). Pricing is not publicly disclosed; commercial packages are offered on a custom basis to brands and entrepreneurs. There is no disclosed external funding, no parent company, and no institutional investors - the company is privately held by the founder. Geographic positioning targets the Argentine market with stated reach across Latin America, serving a general audience aged 18-50 seeking independent journalism outside conventional media agendas. The company has received multiple TrendTopic regional awards between 2015 and 2018 across sports, political analysis, and self-help program categories.

Puntocero firmographics

Firmographics

Name: Puntocero
Website: https://puntocero.me
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: Puntocero is a Buenos Aires-based independent digital media outlet (founded 2012) operating online radio, live TV, and a multi-category news portal targeting Argentine and Latin American audiences aged 18-50, monetized through advertising, sponsorships, and content production services.
Ownership category
akta.pro rank

Puntocero industry classification

Industry

Product category: Online Digital Media
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Radio Broadcasting Stations (516110), Television Broadcasting Stations (516120)
SIC: Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)
akta.pro primary industry: Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
akta.pro secondary industry: National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

Online radio broadcasting
Digital news portal
Independent journalism
Sports coverage media
Film criticism publication

Where Puntocero is headquartered

Location

Headquarters

HQ city: Ciudad Evita
HQ country: Argentina
HQ region: Latin America

Offices1 record

Markets served

Puntocero business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Advertising and sponsorships: Digital advertising opportunities through their news portal, radio, and TV platforms. Commercial services offered to businesses and entrepreneurs to expand their reach through digital channels.
Content production services: Professional content production capabilities including audio and video editing, reports, and columns for radio broadcast.

Pricing tiers

Model	Billing	Price
Other	Other	Custom commercial packages for businesses

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Puntocero product offering

Product offering

Core offering

Puntocero operates an independent multiplatform digital media outlet delivering original journalism and entertainment across an online radio station (with 30+ programs covering sports, film, literature, news, and culture), live TV programming via Twitch, and a thematic news portal organized into sections for world news, sports, entertainment, technology, culture, and lifestyle. Content is produced in-house at its Palermo studio and distributed across its owned website, YouTube, Mixcloud, Radiocut.fm, and social channels.

Product overview

Puntocero is a multiplatform independent digital media outlet based in Buenos Aires, Argentina, founded in 2012. The company operates a unified portfolio consisting of online radio, television programming, and a news portal organized into thematic sections (goles.cero for sports, mundo.cero for world news, show.cero for entertainment, tecno.cero for technology, cultura.cero for culture, vida.cero for lifestyle). The radio division features approximately 30+ programs including La Sommelier de Libros (literature), Locos x la Redonda (sports), Hielo para Todos (film and pop culture), and Noticiero (news), all accessible via the Grilla program schedule. The TV division includes original programming accessible through the TV section with a program guide. The news portal aggregates articles across all these thematic categories and publishes film criticism through Escrítica and sports tables through Tablas.cero. All content is distributed through their own digital platforms as well as YouTube, Twitch, Mixcloud, and radiocut.fm.

Differentiator

Problem solved

Functional benefit

Brands

puntocero TV: Television programming section featuring live TV and program schedules.
puntocero Radio
puntocero (portal de noticias)

Products and services

puntocero Radio Online radio station broadcasting 30+ programs covering sports, film, literature, news, technology, and culture. Operates from a soundproofed Acoustic Studio in Buenos Aires with permanent archives on Mixcloud and Radiocut.fm.
puntocero TV Television programming division of Puntocero, featuring live TV broadcasts streamed on Twitch (puntoceroLA) with a published program schedule (grilla) of original shows.
puntocero News Portal Digital news website covering world news (mundo.cero), sports (goles.cero, including Tablas.cero standings), entertainment (show.cero, including Escrítica film criticism), technology (tecno.cero), culture (cultura.cero), and lifestyle (vida.cero). Built on WordPress with continuous publication since 2012.

Companies that use Puntocero

Customer profile

Segments1 record

Ideal customer profiles2 records

Puntocero technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Puntocero partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Puntocero competitors and assessment

Company assessment

Direct peers

Vorterix: Argentine digital media company operating radio, live TV/streaming, and web content. Shares Puntocero's online-radio-plus-video-plus-portal model and Buenos Aires creative base.
El Destape: Argentine independent multiplatform (web + radio + TV) digital media outlet covering news, politics, and sports. Closely matches Puntocero's independent positioning and multi-format delivery.
Infobae: Argentina's largest independent digital news outlet. Most direct comparable: digital-first news, broad topical coverage, advertising-funded, similar audience demographic in Argentina and LATAM.

Broad incumbents

La Nación (Argentina): One of Argentina's largest legacy newspapers with a substantial digital operation, broadcast assets, and broader portfolio. Competes for the same advertising pool and Spanish-language audience.
Grupo Clarín: Dominant Argentine media conglomerate (Clarín newspaper, TN news channel, radio stations). Competes with Puntocero across news, broadcast, and digital advertising at vastly greater scale.
Radio Mitre: Leading Argentine AM/FM radio network with strong digital streaming. Comparable online-radio + advertising business model in the same Buenos Aires market.

Regional players

Radio Cooperativa: Major Chilean radio station with strong web and podcast presence. Comparable in offering multi-program radio + news portal + live streaming across Spanish-speaking markets.
Caracol Radio: Major Colombian radio network with multi-platform digital distribution (web, app, podcasts). Useful LATAM Spanish-language comparable for Puntocero's regional expansion thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Puntocero financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Puntocero leadership team

Management profile

Number of profiles

Profiles6 records

Puntocero funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Puntocero M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puntocero

What does Puntocero do?

Is Puntocero a public or private company?

Puntocero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Puntocero founded?

Puntocero was founded in 2012. It employs 11 to 50 people.

Where is Puntocero based?

Puntocero is headquartered in Ciudad Evita, Argentina, in the Latin America region.

How does Puntocero make money?

Two revenue lines are on record. Advertising and sponsorships are the primary driver. The others are content production services.

Who are Puntocero's main competitors?

Direct peers on record are Vorterix, El Destape and Infobae. Broad incumbents are La Nación (Argentina), Grupo Clarín and Radio Mitre. Regional players are Radio Cooperativa and Caracol Radio.

Does Puntocero have an API?

No public API is recorded for Puntocero.

What industry is Puntocero in?

Puntocero's product category is Online Digital Media. Its primary akta.pro industry code is MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First), with a secondary code of MPABAAAA, National General-Entertainment Broadcast Networks. Its NAICS code is 51621 and its SIC code is 4832.