Capture Planning
CapturePlanning.com is a privately held online educational platform founded in 2018 that publishes free articles and resources on proposal writing, business development, capture management, and government contracting for BD professionals and government contractors.
- Company typePrivate
- Founded2018
- HeadquartersRockville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Capture Planning firmographics
Firmographics- Name
- Capture Planning
- Legal name
- CapturePlanning.com
- Website
- https://captureplanning.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CapturePlanning.com is a privately held online educational platform founded in 2018 that publishes free articles and resources on proposal writing, business development, capture management, and government contracting for BD professionals and government contractors.
- Ownership category
- akta.pro rank
Capture Planning industry classification
Industry- Product category
- Business Development and Proposal Management Education
- NAICS
- Educational Support Services (61171), Libraries and Archives (51921)
- SIC
- Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Government, Public Policy & Regulatory Reference (Public Administration, Regulatory Guidance) (EDAGAGAK)
Keywords
Where Capture Planning is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Markets served
Capture Planning business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Free Content with Advertising: The website provides free articles on proposal writing and business development, monetized through Google AdSense advertising displayed on the site.
- Premium Content Subscription (PropLIBRARY): The sister site PropLIBRARY offers premium content, online training, and the MustWin Performance Support Tool as paid offerings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Capture Planning product offering
Product offeringCore offering
CapturePlanning.com publishes hundreds of free educational articles covering the full proposal lifecycle including bid/no-bid decisions, capture management, RFP responses, win themes, Red Team reviews, compliance matrices, executive summaries, government contracting, and sales copy writing. The sister site PropLIBRARY provides paid premium content, online training courses, the MustWin Performance Support Tool, and the MustWin Process methodology consisting of four Readiness Reviews for managing opportunities from lead qualification through proposal submission.
Product overview
Capture Planning operates as a two-tier educational platform: CapturePlanning.com serves as the free content hub providing hundreds of articles covering proposal writing, business development, capture management, government contracting, and bid/no-bid decision-making. PropLIBRARY is the premium sister platform offering online training courses and the MustWin Performance Support Tool. The MustWin Process is a structured methodology embedded within the PropLIBRARY offerings, providing four Readiness Reviews for managing opportunities through stages from lead identification to proposal submission. The free articles and premium training work together to support professionals in improving win rates and developing competitive proposals.
Differentiator
Problem solved
Functional benefit
Products and services
- CapturePlanning.com Free Article Library A free online knowledge platform providing hundreds of articles organized into Help Centers covering the full proposal lifecycle for business development professionals, proposal writers, and government contractors, including bid/no-bid decisions, RFP responses, capture management, Red Team Reviews, compliance matrices, win strategies, executive summaries, government contracting, and sales copy writing.
- PropLIBRARY Premium Content and Training A paid premium platform and sister site to CapturePlanning.com that delivers structured online training courses, premium content, and the MustWin Performance Support Tool for business development and proposal professionals seeking deeper capability development.
- MustWin Performance Support Tool A performance support tool on the PropLIBRARY platform that operationalizes the MustWin Process methodology across the four Readiness Reviews, helping business development and proposal teams execute lead qualification, intelligence gathering, positioning, and proposal preparation activities.
Companies that use Capture Planning
Customer profileSegments4 records
Ideal customer profiles3 records
Capture Planning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Capture Planning partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PropLIBRARYcorePropLIBRARY is the sister site to CapturePlanning.com, offering premium content, online training courses, and the MustWin Performance Support Tool. CapturePlanning.com refers users to PropLIBRARY for advanced paid content and training. Both sites are operated by the same founder (Carl Dickson).
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Capture Planning competitors and assessment
Company assessmentBroad incumbents
- Loopio: RFP response management software platform with broad enterprise adoption. Broad incumbent — operates in the same RFP/proposal response space as a tooling incumbent rather than content/training specialist.
- RFPIO: RFP response automation platform serving enterprises and government contractors. Broad incumbent — competes for the same proposal/RFP workflow audience as a software-led incumbent rather than a content-led platform.
Direct peers
- Lohfeld Consulting Group: Proposal management consultancy and training provider for government contractors. Direct peer — targets the same BD/proposal professionals with consulting, training, and best-practice content around capture and proposal management.
- Shipley Associates: A long-established proposal and capture management training and consulting firm. Direct peer — both CapturePlanning.com and Shipley serve proposal/Bid/capture professionals with methodologies, training, and content focused on winning proposals.
- APMP (Association of Proposal Management Professionals): The global industry body for proposal management, bid, capture, and BD professionals. Direct peer — publishes extensive free educational content, certifications, and training that competes for the same audience CapturePlanning.com serves.
- Bidhive: Bid/no-bid decision and pipeline management platform aimed at government contractors. Direct peer — overlaps with CapturePlanning.com's bid/no-bid and pipeline education content with a tool-based approach.
- PropLIBRARY: The premium sister site to CapturePlanning.com, also founded by Carl Dickson. Direct peer — provides paid premium content, online training, and the MustWin Performance Support Tool targeting the same proposal/BD audience.
Emerging players
- Capture2Proposal: Smaller capture and proposal management training/blog resource. Emerging player — directly adjacent niche content/training site competing for the same capture/proposal practitioner audience.
- Executive Summary Academy: Specialty training provider focused specifically on writing executive summaries for proposals. Emerging player — addresses a narrower use case within the same proposal-writing content/training category.
Others
- Hinge Marketing: Marketing firm for professional services firms with research, content, and training on BD and client retention. Others — addresses the same business development buyer with adjacent (not identical) content around BD and marketing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Capture Planning social profiles
Digital presenceCapture Planning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capture Planning leadership team
Management profileNumber of profiles
Profiles1 record
Capture Planning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capture Planning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capture Planning
What does Capture Planning do?
CapturePlanning.com publishes hundreds of free educational articles covering the full proposal lifecycle including bid/no-bid decisions, capture management, RFP responses, win themes, Red Team reviews, compliance matrices, executive summaries, government contracting, and sales copy writing. The sister site PropLIBRARY provides paid premium content, online training courses, the MustWin Performance Support Tool, and the MustWin Process methodology consisting of four Readiness Reviews for managing opportunities from lead qualification through proposal submission.
Is Capture Planning a public or private company?
Capture Planning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capture Planning founded?
Capture Planning was founded in 2018. It employs 1 to 10 people.
Where is Capture Planning based?
Capture Planning is headquartered in Rockville, United States, in the North America region.
How does Capture Planning make money?
Two revenue lines are on record. Free Content with Advertising is the primary driver. The others are premium Content Subscription (PropLIBRARY).
Who are Capture Planning's main competitors?
Broad incumbents on record are Loopio and RFPIO. Direct peers are Lohfeld Consulting Group, Shipley Associates, APMP (Association of Proposal Management Professionals), Bidhive and PropLIBRARY. Emerging players are Capture2Proposal and Executive Summary Academy. Hinge Marketing is listed as an others.
Does Capture Planning have an API?
No public API is recorded for Capture Planning.
What industry is Capture Planning in?
Capture Planning's product category is Business Development and Proposal Management Education. Its primary akta.pro industry code is EDAGAGAK, Government, Public Policy & Regulatory Reference (Public Administration, Regulatory Guidance). Its NAICS code is 61171 and its SIC code is 8200.