Aquamarine Spa

What Aquamarine Spa does

Aquamarine Spa s.r.o. is a privately held Czech limited liability company founded in 1997 and headquartered in Vrchotovy Janovice, that designs, supplies, and installs custom luxury wellness projects for private and commercial clients in the Czech Republic and Slovakia. The company is a member of the IMAGINOX Group, a conglomerate of wellness manufacturers, and operates as the exclusive distributor in CZ/SK for several premium brands, including IMAGINOX stainless steel pools, TAO design saunas, SUNDANCE SPAS fiberglass whirlpools, PORTCRIL acrylic whirlpools, AQUACOMET and NEO fiberglass pools, and AQUAFLOORS hydraulic systems. Aquamarine runs showrooms in Vrchotovy Janovice, Prague, and Bratislava and reports more than 2,300 unique projects completed over its 25+ year history.

The product portfolio spans stainless steel pools (including infinity pools and the Gem Glass Pool co-developed with Italian mosaic brand Sicis), laminate and concrete pools, design saunas and steam cabins, fiberglass and acrylic whirlpools, and add-on modules such as the AQUAFLOORS hydraulic sliding pool floor (stainless steel 316L, 200 kg/m² load capacity) and various pool enclosures and covers. Technical differentiators include the IMAGINOX Q-System for rapid custom stainless pool realization, AQUAFLOORS hydraulically operated depth-adjustable floors, and FLUIDIX massage jet technology licensed from Sundance Spas. The TAO CONTI sauna won the iF DESIGN AWARD 2024 in the Product/Bath discipline.

Aquamarine Spa generates revenue from three streams: one-time custom wellness project sales (design, planning, and turnkey realization), branded hardware sales (including e-commerce for accessories, spare parts, and chemicals), and recurring after-sales service and maintenance. Pricing is project-based and quote-driven, with publicly disclosed entry prices starting at CZK 222,450 for laminate pools and CZK 850,000 for stainless steel pools, with full custom installations running substantially higher. The go-to-market is a field sales model staffed by named commercial representatives (Jan Douša, Lukáš Kohoutek, Daniel Horvát) operating out of three showrooms, supported by an architect collaboration program, downloadable catalogs, online price-quote workflows, and multilingual content marketing (CS/EN/SK/DE website, active Instagram, Facebook, Pinterest, and YouTube channels). The company employs 11–50 staff and is led by CEO Jiří Kachlík.

Name

Aquamarine Spa

Legal name

Aquamarine Spa s.r.o.

Website

https://aquamarinespa.cz

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquamarine Spa is a Czech private company that designs, supplies, and installs custom luxury wellness projects (pools, saunas, whirlpools) for affluent private clients and commercial customers in the Czech Republic and Slovakia, operating as part of the IMAGINOX Group.

Ownership category

akta.pro rank

Product category

Luxury Wellness Installation Services

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

Keywords

• Custom wellness projects
• Stainless steel pools
• Luxury whirlpools
• Design saunas
• Wellness installations

Headquarters

HQ city

Vrchotovy Janovice

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Wellness Project Sales: Design, planning, and realization of bespoke private and commercial wellness projects including pools, saunas, whirlpools, and complete wellness installations. Revenue is generated from product sales and associated installation/realization services.
2. Branded Product Sales: Sale of branded wellness products including IMAGINOX stainless steel pools, TAO design saunas, SUNDANCE SPAS whirlpools, NEO fiberglass pools and covers, AQUAFLOORS sliding floors, and accessories through showrooms and e-commerce.
3. After-Sales Service and Maintenance: Ongoing service, maintenance, and spare parts supply for installed wellness products, including seasonal opening/winterization services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aquamarine Spa specializes in the design, planning, and realization of custom luxury wellness projects for both private and commercial clients, integrating pools, saunas, whirlpools, and complete wellness installations. As the exclusive distributor of premium brands including IMAGINOX stainless steel pools, TAO design saunas, SUNDANCE SPAS whirlpools, PORTCRIL acrylic whirlpools, AQUACOMET and NEO fiberglass pools in Czech Republic and Slovakia, the company delivers turnkey projects backed by the manufacturing capabilities of IMAGINOX Group.

Product overview

Aquamarine Spa specializes in exclusive private and commercial wellness realizations, offering a comprehensive portfolio of premium pool, sauna, and whirlpool products. The product ecosystem includes: stainless steel pools (IMAGINOX brand, including infinity pools and Gem Glass Pools), laminate pools (AQUACOMET, NEO), concrete pools, design saunas and steam cabins (TAO), fiberglass whirlpools (SUNDANCE SPAS), acrylic whirlpools (PORTCRIL), and custom wellness installations. Add-on modules include sliding pool floors (AQUAFLOORS), pool covers and enclosures, heat pumps, and filtration systems. The company operates as part of IMAGINOX Group, providing integrated solutions from planning through finished installation with ongoing service support.

Differentiator

Problem solved

Functional benefit

Brands

• IMAGINOX: Stainless steel pools, infinity pools, gem glass pools, whirlpools and other stainless steel wellness products
• TAO
• SUNDANCE SPAS
• PORTCRIL
• AQUACOMET
• NEO
• AQUAFLOORS
• Gem Glass Pool

Products and services

• IMAGINOX Stainless Steel Pools Premium stainless steel pools including infinity pools, gem glass pools, and custom-designed pools featuring hygienic, non-porous surfaces ideal for allergy sufferers, with 50-100 year lifespan.
• TAO Design Saunas Czech-made design saunas and steam cabins, including the award-winning TAO CONTI model. Options include salt walls, aroma therapy, and Microsalt salt inhalation technology.
• SUNDANCE SPAS Whirlpools Premium fiberglass whirlpools with nearly 40 years of brand heritage. Features optimized jet placement and FLUIDIX massage technology, with Wi-Fi connectivity for remote app control.
• NEO Fiberglass Pools Premium fiberglass pools and sliding pool covers targeted at design-conscious customers seeking quality materials.
• AQUACOMET Laminate Pools Laminate fiberglass pools from AQUACOMET brand, with starting prices from CZK 222,450 without technology.
• Concrete Pools Custom-built concrete pools lined with ceramic, mosaic, stone, or foil, constructed to any depth per client specifications.
• PORTCRIL Acrylic Whirlpools Acrylic whirlpools from PORTCRIL brand, part of Aquamarine Spa's comprehensive whirlpool portfolio.
• Wellness Realization Complete wellness project realization service from planning to finished installation, covering commercial and private wellness solutions including design coordination, installation, and after-sales service.

Quantifiable outcome

• 2,300+ unique wellness projects completed
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, core, minor and standard.

• SicisflagshipStrategic or Co-development Partner · 17 June 2026Collaboration with Italian brand Sicis for the Gem Glass Pool product — a luxury glass mosaic pool design combining IMAGINOX engineering with Sicis mosaic artistry for an illuminated gem-like pool aesthetic.
• IMAGINOX GroupcoreStrategic or Co-development PartnerAquamarine Spa is a member of IMAGINOX Group — a unique combination of manufacturing companies in the wellness sector. Aquamarine distributes IMAGINOX stainless steel pools, infinity pools, Gem Glass Pools, and custom stainless steel whirlpools, and benefits from the group's manufacturing capabilities for custom wellness projects.
• TAO (Czech Sauna Manufacturer)coreChannel Partner/ Reseller/ DistributorAquamarine Spa distributes TAO design saunas and steam cabins, a Czech manufacturer of premium design saunas. TAO products are manufactured in the Czech Republic and have won the iF DESIGN AWARD (TAO CONTI model).
• Sundance SpascoreChannel Partner/ Reseller/ DistributorExclusive distributor of Sundance Spas fiberglass whirlpools in Czech Republic and Slovakia. Sundance Spas has nearly 40 years of experience and offers premium whirlpools with proprietary FLUIDIX massage jets. Aquamarine has been selling Sundance products for 20 years with first units still operational.
• AquaDeLuxe (Russia)minorChannel Partner/ Reseller/ DistributorLocal commercial partner in Russia for the EDGE PREMIUM FITNESS commercial pool project, through which Aquamarine/Imaginox won the 'Commercial Pool of the Year 2018' in Russia.
• NEO (Premium Fiberglass Pools and Covers)standardChannel Partner/ Reseller/ DistributorAquamarine Spa distributes NEO branded premium fiberglass pools and sliding pool covers. NEO products target thoughtful design-conscious customers with premium features.
• PORTCRILstandardChannel Partner/ Reseller/ DistributorAquamarine Spa distributes PORTCRIL acrylic whirlpools as part of their comprehensive whirlpool portfolio.
• AQUACOMETstandardChannel Partner/ Reseller/ DistributorAquamarine Spa distributes AQUACOMET fiberglass pools as part of their pool product range.
• AquaformminorChannel Partner/ Reseller/ DistributorItalian brand Aquaform provides experiential showers featured in Aquamarine Spa's hotel wellness projects. Aquaform showers use modern technology and materials reflecting latest trends in experiential bathing.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvQ2S0WBOTcT7OEAVfISYHg
• Facebookfacebook.com/aquamarinespacz
• Instagraminstagram.com/aquamarinespacz
• Pinterestcz.pinterest.com/aquamarinespa/_created
• LinkedInlinkedin.com/company/aquamarine-spa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquamarine Spa