IMAGINOX

What IMAGINOX does

IMAGINOX is a privately held Czech group of companies headquartered in Vrchotovy Janovice (approximately 45 minutes from Prague) that designs, manufactures, and installs premium bespoke wellness products for the global luxury hospitality and high-net-worth residential markets. The group operates via three wholly-owned production subsidiaries — Imaginox Pools (stainless steel swimming pools and whirlpools), TAO (Finnish, bio, and infrared saunas plus steam cabins for hammam, caldarium, tepidarium, and laconium applications), and AquaFloors (hydraulically actuated movable pool floors and sliding terrace covers) — together with Aquamarine Spa, a project planning and turnkey realization subsidiary with 25+ years of experience. Output is fully custom-engineered to client specifications, including technically demanding locations such as skyscraper rooftops, underground spaces, and ocean-going vessels, with products certified to ISO 9001 and EN ISO 3834 under TUV SUD audit.

Revenue is generated on a fully custom project quotation basis (no standardized price list) through two parallel channels: a direct international sales organization (with regional managers covering German-speaking, Russian-speaking, and English/French-speaking markets) and a global dealer/distributor network with named partners in 13+ countries. Customer base spans luxury hotel chains (Ritz Carlton Berlin, David Kempinski Tel Aviv, Bergwelt Grindelwald, Hotel Carlton Savoy Bratislava, Aldrov Resort, Grandhotel Hradec, etc.), premium fitness centers (Omega Sports and Health Centre, Fit&Co Eurovea, PREMIUM EDGE Novosibirsk), wellness spas (Ananda Spa Prague, Tree of Life, Geinberg Baths Austria), healthcare facilities (Centre of Psychosomatic Medicine), architectural studios (de.fakto), and individual luxury residences worldwide (Malta, Israel, and beyond). The go-to-market relies on multilingual digital presence (EN, CS, SK, DE, FR, IT), a downloadable reference book, international trade-show participation, and bottom-of-funnel project quotation plus WhatsApp Business inquiry.

Underlying technology centers on stainless steel fabrication (proprietary pool shells tailored in dimension, shape, and feature set), concealed hydraulic mechanisms for movable floors, and integrated wellness systems (counter-current units, LED RGB lighting, chromotherapy showers, Kneipp pathways, micro-salt therapy). Strategic co-development with Italian mosaic specialist Sicis produced the 2026 Gem Glass Pool line, repositioning the pool from functional amenity to architectural art object. IMAGINOX has accumulated a portfolio of over 2,700 unique projects across Europe, Asia, the Middle East, and North America, and continues to actively open new markets through its dealer channel while expanding its in-house headcount.

Name

IMAGINOX

Legal name

Imaginox a.s.

Website

https://imaginox.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IMAGINOX is a Czech-based manufacturer and installer of bespoke stainless steel swimming pools, whirlpools, saunas, steam baths, and movable pool floors, serving luxury hotels, resorts, fitness centers, architects, and high-net-worth private clients worldwide through a global dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Vrchotovy Janovice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Stainless Steel Pool and Whirlpool Sales: Design, manufacture, and installation of bespoke stainless steel swimming pools and whirlpools for private residences and commercial hospitality projects. Revenue is generated through one-time project contracts with custom pricing based on specifications.
2. Custom Sauna and Steam Bath Sales (TAO): Sale of premium Finnish, bio, and infrared saunas, steam cabins, and spa rooms with full customization. Includes commercial-grade models with remote management and ceremonial stoves. Revenue is project-based with tailored pricing.
3. Movable Pool Floor Systems (AquaFloors): Automated movable pool floors and sliding terraces sold as custom-engineered systems. Includes vertically adjustable pool depth systems and horizontally sliding terrace covers. Revenue from design, production, and installation.
4. Turnkey Wellness Project Planning and Realization: Comprehensive project planning, design (3D visualization), installation, and aftercare services for complete wellness centers in hotels, fitness centers, and private residences. Aquamarine Spa subsidiary handles project coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

IMAGINOX designs, manufactures, and installs custom stainless steel swimming pools, whirlpools, saunas, steam cabins, and automated movable pool floors for private residences and commercial hospitality projects worldwide. The group operates three in-house production companies (Imaginox Pools, TAO, AquaFloors) plus a project planning subsidiary (Aquamarine Spa), enabling full lifecycle delivery from design and engineering to installation and aftercare. All products are fully bespoke, tailored to client specifications and project site constraints.

Product overview

IMAGINOX is a Czech-based manufacturer of premium wellness and spa products organized under three production companies (Imaginox Pools, Tao, and Aquamarine Spa) unified under one brand. The product portfolio centers on four main offerings: stainless steel pools and whirlpools manufactured by Imaginox Pools, premium saunas and steam cabins produced by Tao, automated movable pool floors by AquaFloors, and comprehensive project planning services through Aquamarine Spa. The company specializes in custom-designed, tailor-made products for both private residences and commercial establishments (hotels, fitness centers, resorts) worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Imaginox Pools: Stainless steel pools and whirlpools manufacturing brand within the IMAGINOX group.
• TAO
• AquaFloors
• Aquamarine Spa

Products and services

• IMAGINOX Stainless Steel Pools and Whirlpools Custom-designed premium stainless steel swimming pools and whirlpools manufactured in-house for private residences, hotels, resorts, fitness centers, and wellness facilities. Supports infinity edges, overflow designs, massage walls, hydromassage jets, chromotherapy showers, and integration into challenging locations such as rooftops, skyscrapers, and underground spaces.
• TAO Saunas and Steam Cabins European-made premium custom saunas (Finnish, bio, infrared) and steam cabins (hammam, caldarium, tepidarium, laconium) for residential and commercial use. Fully customizable dimensions, aesthetics, bench arrangements, and heating systems, including high-capacity commercial models with ceremonial stoves.
• AquaFloors Movable Pool Floors and Terraces Automated vertically and horizontally movable pool floors and sliding terraces with concealed hydraulic mechanisms. Adjusts pool depth from paddling to full swimming and converts pool areas into usable floor space, with finishes matched to surrounding flooring.
• Aquamarine Spa Wellness Project Planning Turnkey wellness project planning and realization services for hotels, fitness centers, and private residences. Includes 3D visualization, custom design, installation coordination, and after-sales support across pools, saunas, steam baths, and movable floor installations.
• Gem Glass Pool Collaborative stainless steel pool design integrating Sicis gem-inspired glass mosaic artistry, creating a pool that functions as an architectural artistic feature.

Quantifiable outcome

• Over 2,700 unique wellness projects completed worldwide
• +1 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• de.fakto StudiocoreStrategic or Co-development PartnerCollaboration with the Czech architectural and design studio de.fakto on bespoke pool projects. IMAGINOX produces custom stainless steel pools designed in close collaboration with architects, where the pool becomes an integral architectural element of the building design. Example: Gallery of Human Creativity project in Czech Republic where an infinity-edge pool was designed as a showroom/gallery feature.
• Sicis (Gem Glass Pool)minorStrategic or Co-development PartnerCollaboration with Sicis on the Gem Glass Pool — a pool design that integrates Sicis glass mosaic artistry with IMAGINOX stainless steel pool engineering, creating an artistic jewel-like pool as a design feature.
• Aquamarine SpacoreStrategic or Co-development PartnerAquamarine Spa is the project planning and realization company within the IMAGINOX group. It handles turnkey wellness projects, hotel and fitness center wellness design, and architectural collaboration. With 25+ years of experience, it coordinates pool, sauna, and movable floor installations for commercial and private clients worldwide.
• Global Dealer NetworkcoreChannel Partner/ Reseller/ DistributorIMAGINOX maintains a global dealership network covering Europe, Asia, and the Middle East. Named dealers: Aquamarine Spa (multiple markets), Kupibas, AllPools, Sparta Spa, SSF, Sanilux, Uralintek, BigBlu, Voda, Crystal Spa, Ocio London, Hesselbach. Dealers receive technology training, marketing support, and dedicated market management from IMAGINOX's international sales team.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Helo Group: Finnish sauna and steam room manufacturer with long heritage in commercial and residential wellness. Direct peer to IMAGINOX's TAO brand in custom sauna manufacturing, with comparable premium hospitality references.
• EOS Saunatechnik GmbH: German manufacturer of sauna heaters, cabins, and wellness equipment for commercial and high-end residential use. Direct peer to IMAGINOX in the sauna/heating equipment category with overlapping commercial hospitality customer base.
• Desjoyaux Pools: French swimming pool manufacturer and installer with global dealer network. Direct peer to IMAGINOX in pool construction, though Desjoyaux's permanent formwork technology differs from stainless steel. Comparable project delivery and international franchise model.
• Myrtha Pools: Italian stainless steel pool manufacturer serving both Olympic/competitive installations and luxury hospitality. Direct peer to IMAGINOX in stainless steel pool engineering, with broader scale and global footprint in commercial venues.
• KLAFS GmbH & Co. KG: German premium sauna, steam bath, and wellness manufacturer serving private residences, hotels, and spas. Direct peer to IMAGINOX's TAO subsidiary with comparable project-based customization model and similar European luxury clientele.
• Berndorf Bäderbau: Austrian manufacturer of stainless steel swimming pools for hotels, public facilities, and private clients. Closest direct peer to IMAGINOX based on bespoke stainless steel pool production, similar project-based sales model, and shared DACH-Central European positioning.
• Tylo (Rosti Group): Swedish sauna, steam bath, and wellness equipment manufacturer serving residential and commercial clients globally. Direct peer to IMAGINOX in custom sauna and steam bath production, with similar Scandinavian/Central European heritage.
• RivieraPool: German manufacturer of stainless steel, PP, and one-piece pools for residential and commercial use. Direct peer to IMAGINOX in the stainless steel pool segment with overlapping architecture and engineering capabilities.
• Compass Pools: Manufacturer of one-piece ceramic composite pools with global dealer network across Europe, Asia, and Oceania. Direct peer to IMAGINOX in the premium residential and commercial pool installation market, with overlapping dealer-led go-to-market model.

Broad incumbents

• Fluidra SA: Spanish multinational pool and wellness equipment conglomerate serving residential and commercial markets globally. Broad incumbent with overlapping pool equipment and wellness offerings, though operating at significantly larger scale and across mass-market segments rather than bespoke luxury.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/imaginoxcom
• LinkedInlinkedin.com/company/imaginox-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAGINOX