What Cleanzy does

Cleanzy is an online two-sided marketplace operating across the United Kingdom, Italy, Spain, and Turkey that connects residential and small-business customers with vetted freelance cleaning professionals for on-demand and recurring home services. Founded in November 2014 and headquartered in London (53 London Road, SW17 9JR), the company operates through multiple legal entities, including Cleanzy U.K. Limited and Cleanzy Italia S.r.l. (registered in Milan at Via Felice Casati 20). The platform serves individual homeowners and tenants seeking domestic, deep, end-of-tenancy, move-in, carpet, rug, pest control, and ironing services, alongside a small-business office-cleaning offering, and claims a network of 15,000+ professionals and 100,000+ customers across Europe.

The technology stack centers on a customer-facing web platform plus native iOS and Android mobile applications, paired with a dedicated Cleanzy Professional App that lets service providers claim jobs on a first-come, first-served basis with segmentation rules giving Elite-tier providers priority access. Payments are processed end-to-end through Stripe, with PayPal and Google Wallet available as alternative digital payment options, and the company uses Customer.io for email, Google Analytics/Hotjar/Optimizely for analytics and experimentation, and Google/Facebook paid acquisition channels. Differentiating product features include the 100% Happiness Policy (free re-clean within 72 hours of a complaint), a Happy Points referral program, optional cleaning-supply provision, and insurance coverage (AXA in Turkey, Cobertura Cleanzy in Spain up to €2,000).

The business model is marketplace commission: Cleanzy takes a fee on each completed booking transacted through the platform, with pricing structured as hourly usage-based fees for one-off bookings and discounted rates for weekly or fortnightly recurring engagements (minimum 4 services). Distribution is self-serve product-led growth via web and mobile, supplemented by paid digital advertising, organic social in four country-specific accounts, email marketing, and earned media in major Italian outlets. The customer mix is predominantly a long tail of individual residential buyers with a smaller SMB office-cleaning segment served via direct sales and quote-based pricing.

Name

Cleanzy

Legal name

Cleanzy U.K. Limited

Website

https://cleanzy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Cleanzy is an online two-sided marketplace operating across the UK, Italy, Spain, and Turkey that connects residential and small-business customers with vetted freelance cleaning professionals for on-demand and recurring home services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketplace Commission (Service Fee): Cleanzy operates as a marketplace facilitator, taking a commission from each cleaning service transaction. All payments from customers to service providers are processed through Stripe. Professionals are paid 7 business days after job completion. The company generates revenue by collecting a fee/commission on each completed booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Cleanzy operates a two-sided online marketplace that connects individual customers and small businesses with freelance cleaning professionals across the UK, Italy, Spain, and Turkey. Customers book services via the Cleanzy website or mobile app (iOS/Android), while cleaning professionals claim jobs through a dedicated Cleanzy Professional App, with Cleanzy earning a commission on each transaction processed via Stripe.

Product overview

Cleanzy is an online home services marketplace operating across the UK, Italy, and Spain that connects customers with cleaning professionals. The platform offers a unified marketplace with multiple service categories: core residential cleaning services (Domestic Cleaning, Deep Cleaning, End of Tenancy, Move In/Move Out, Housekeeping), commercial cleaning (Office Cleaning), and specialty services (Carpet Cleaning, Rug Cleaning, Pest Control, Removals, Ironing Service). The product portfolio is accessed through a customer-facing web and mobile application, while professionals use the Cleanzy Professional App to claim jobs. Key differentiators include the 100% Happiness Policy guarantee, optional cleaning supplies provision, a Happy Points referral loyalty program, and insurance coverage. Services can be booked as one-time or recurring (weekly/bi-weekly) engagements with flexible scheduling from 8:30am to 7pm daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Domestic Cleaning Regular home cleaning service performed by vetted, trained cleaning professionals for residential customers. Available as one-time or recurring (weekly/bi-weekly) bookings with flexible scheduling.
• Deep Cleaning Thorough, intensive cleaning service covering high-touch areas, descaling, microwave/oven cleaning, internal window surfaces, and areas neglected during regular cleaning. Minimum 4-hour booking for 1-bedroom/1-bathroom properties.
• End of Tenancy Cleaning Comprehensive cleaning service for tenants moving out, covering all areas including kitchen appliances, bathrooms, and floors to meet landlord standards.
• Carpet Cleaning Professional carpet cleaning service using appropriate cleaning products and equipment to refresh and deep clean carpets and rugs.
• Rug Cleaning Specialized rug cleaning service offered as a standalone booking for refreshing and deep cleaning rugs.
• Office Cleaning Professional office cleaning services available daily at flexible hours for businesses, with insured staff and option for regular same-professional assignment.
• Pest Control Professional pest control services available through the Cleanzy platform as a separate bookable service.
• Removals Moving and removal services for customers relocating, available as a separate bookable service from cleaning.
• Move In Cleaning Cleaning service for customers moving into a new property, ensuring the space is thoroughly cleaned before settling in.
• Housekeeping Service Regular housekeeping services covering ongoing home maintenance cleaning tasks beyond standard cleaning.
• Ironing Service At-home ironing service performed by professionals, available as a standalone hourly service or as an add-on to home cleaning. Service is calculated by hours (8 shirts or 12 t-shirts or 10 pants per hour).

Quantifiable outcome

• 100,000+ Happy Customers served
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Handy (Angie's): NYC-headquartered marketplace for home cleaning and handyman services. Directly comparable on platform mechanics (self-serve booking, vetted pros, recurring plans) and customer profile, though skewed toward US rather than Europe.
• TidyChoice: UK-focused online marketplace connecting households with vetted, insured cleaners. Closely comparable on geography, residential customer base, and vetted-cleaner positioning.
• Helpling: Berlin-based online marketplace for household cleaning services operating across multiple European countries. Closely comparable to Cleanzy in model (two-sided marketplace of vetted cleaners, commission-based), geography (Europe), and customer segment (residential).
• TaskRabbit: Generalist home services marketplace (owned by IKEA) covering cleaning, moving, handyman and more. Overlaps with Cleanzy on cleaning and removals, with a similar self-serve booking model and freelancer supply pool.
• Urban Company (UrbanClap): India-origin home services marketplace expanding internationally with vetted professionals across cleaning, plumbing, electrical and more. Directly comparable two-sided marketplace model and service breadth.
• Bizzby: UK-based on-demand home services marketplace offering cleaning, handyman and trade services. Comparable two-sided model, customer segment (residential UK), and freelancer supply dynamics.

Regional players

• MaidThis Cleaning: US-focused cleaning marketplace with vetted, insured cleaners. Comparable two-sided model and residential cleaning focus, but operates in North America rather than Europe.

Broad incumbents

• Checkatrade: UK directory-and-marketplace platform for vetted tradespeople. Overlaps with Cleanzy on home services discovery and trust-vetting mechanics, though broader in scope (all trades, not cleaning-led).
• Maid Brigade / Molly Maid: Established residential cleaning franchise networks operating across multiple countries. Differ from Cleanzy on employment model (W-2 staff vs freelance marketplace) but directly comparable on residential cleaning customer use case.

Emerging players

• Local Heroes: UK home services marketplace for trades (plumbing, electrics, cleaning, etc.) backed by British Gas/Centrica. Comparable marketplace model in the UK with overlap on cleaning services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CleanzyUK
• Facebookfacebook.com/cleanzyuk
• LinkedInlinkedin.com/company/cleanzyservices
• Instagraminstagram.com/cleanzy_uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleanzy