Maid Brigade
Maid Brigade is a US-based residential and commercial cleaning franchisor operating a network of independent local franchises; it serves homeowners, commercial clients, and short-term rental owners through recurring cleaning subscriptions, proprietary PUREcleaning® disinfection, and AI-assisted booking.
- Company typePrivate
- Founded1988
- HeadquartersAtlanta, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Maid Brigade does
Maid Brigade Systems, Inc. is a US-based residential and commercial cleaning franchisor headquartered in Atlanta, Georgia, and operating as part of the Evive Brands family of franchise companies. The company was founded in 1988 (per the company timeline; firmographic records cite 1979) and has been continuously recognized on Entrepreneur's Franchise 500 for 38 consecutive years through 2026. Maid Brigade sells recurring and one-time cleaning services to residential homeowners, commercial clients, vacation/short-term rental property owners, and pet owners through a network of independently owned and operated local franchises across multiple US states including Virginia, Texas, Nevada, and New York.
The company's product portfolio centers on residential house cleaning (weekly, bi-weekly, monthly, occasional, deep, move-in/move-out, green, and apartment cleaning), commercial office cleaning and sanitization, and signature disinfection services. Its core technical differentiator is the trademarked PUREcleaning® system, an eco-friendly cleaning method using electrolyzed water and antibacterial cloths, supplemented by PUREmist Disinfection and Electrostatic Disinfection technologies. In March 2026, the company added AI-driven website features to streamline local-service discovery and estimate requests.
Maid Brigade operates a franchise distribution model in which independent local operators deliver cleaning services to end customers. Revenue is generated through subscription/recurring residential contracts, commercial cleaning engagements, signature add-on services, and a newly launched online gift certificate program (May 2026). Pricing is quote-based, determined by home size, frequency, and selected services, and is not publicly disclosed. The corporate entity has no public listing; ownership sits with parent Evive Brands, with Danessa Itaya serving as Brand President as of November 12, 2025.
Maid Brigade firmographics
Firmographics- Name
- Maid Brigade
- Legal name
- Maid Brigade Systems, Inc.
- Website
- https://maidbrigade.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Maid Brigade is a US-based residential and commercial cleaning franchisor operating a network of independent local franchises; it serves homeowners, commercial clients, and short-term rental owners through recurring cleaning subscriptions, proprietary PUREcleaning® disinfection, and AI-assisted booking.
- Ownership category
- akta.pro rank
Maid Brigade industry classification
Industry- Product category
- Residential Cleaning Services
- NAICS
- Janitorial Services (56172), Janitorial Services (561720)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- General Recurring House Cleaning (Whole-Home) (HSAEAAAA)
- akta.pro secondary industries
- Residential Green Recurring Cleaning (HSAEAGAA), Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Whole-Home One-Time Cleaning (HSAEAFAA), Routine Bathroom Cleaning (Toilets/Showers/Sinks) (HSAEAAAD), Routine Bathroom Cleaning (Toilet/Sink/Shower) (HSAEALAA)
Keywords
Where Maid Brigade is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Maid Brigade business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Cleaning Services: Recurring and one-time residential house cleaning services including weekly, bi-weekly, monthly, and occasional cleaning. Also includes deep cleaning, move-in/move-out cleaning, green cleaning, and apartment cleaning.
- Commercial Cleaning Services: Professional cleaning services for offices and commercial spaces including office cleaning and sanitization.
- Signature Cleaning Services: Comprehensive high-quality services including PUREmist Disinfection and Electrostatic Disinfection for thorough sanitation.
- Gift Certificates: Online gift certificates for professional home cleaning services, launched for Mother's Day 2026 as part of the 'Not the Sounds of Cleaning' marketing campaign.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on home size, frequency, and services needed |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Maid Brigade product offering
Product offeringCore offering
Maid Brigade sells professional residential and commercial cleaning services delivered through a national franchise network. Core offerings include recurring and one-time house cleaning (weekly, bi-weekly, monthly, occasional, deep, move-in/move-out, green, and apartment cleaning) for homeowners, and office cleaning and sanitization for commercial clients. Signature Cleaning Services add PUREmist Disinfection and Electrostatic Disinfection, all powered by the proprietary PUREcleaning® system that uses electrolyzed water and antibacterial cloths for chemical-free cleaning.
Product overview
Maid Brigade operates as a residential and commercial cleaning franchise company offering a comprehensive portfolio of cleaning services. The core offering consists of Residential House Cleaning Services (including regular, deep, and specialty cleaning) and Commercial Cleaning Services (office cleaning and sanitization). The company differentiates through its proprietary PUREcleaning® system, an eco-friendly approach using electrolyzed water, which powers Signature Cleaning Services including PUREmist Disinfection and Electrostatic Disinfection. Additional offerings include Green Cleaning, move-in/move-out cleaning, apartment cleaning, and one-time cleaning. In 2026, the company launched online Gift Certificates as a new product offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential House Cleaning Services Core residential house cleaning service for U.S. homeowners, with scheduling options including weekly, bi-weekly, monthly, and occasional cleaning. The umbrella offering encompasses deep cleaning, move-in/move-out cleaning, green cleaning, apartment cleaning, and one-time cleaning, delivered by background-checked, trained, and insured housekeepers.
- Commercial Cleaning Services Professional cleaning services for commercial spaces, including office cleaning and sanitization for U.S. businesses. Certified professionals use top-of-the-line products, tools, and techniques, with optional signature disinfection add-ons.
- Signature Cleaning Services Comprehensive, high-quality cleaning appointments customized to individual customer needs, incorporating PUREmist Disinfection and Electrostatic Disinfection as signature sanitation offerings layered on top of standard cleaning.
- Green Cleaning Environmentally responsible residential cleaning service using eco-friendly products and methods, including Maid Brigade's safe electrolyzed water solution and green cleaning products, without harsh chemicals. Targeted at families, pet owners, and chemically sensitive households.
- Deep Cleaning Intensive residential cleaning service for homes requiring thorough cleaning beyond regular maintenance cleaning, available as a one-time or occasional service.
- Move In / Move Out Cleaning Specialized cleaning service for residential moving situations, including move-in cleaning for new homes and move-out cleaning for vacating properties, sold as a standalone one-time service.
- Online Gift Certificates Online gift certificates for Maid Brigade's professional home cleaning services, sold directly through the company website. Launched May 2026 as a standalone, gifting-friendly way to purchase and gift recurring or one-time cleaning services.
Companies that use Maid Brigade
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Maid Brigade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Maid Brigade partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Hope's DoorminorHope's Door, a nonprofit dedicated to ending domestic violence, announced a partnership with Maid Brigade of Westchester County. Under the agreement, Maid Brigade donates weekly professional cleaning services to Hope's Door's emergency domestic violence shelter throughout the year. The partnership aims to ensure clients and families rebuilding their lives have access to a safe, clean, and welcoming environment.
- Evive BrandscoreMaid Brigade is a member of the Evive Brands family of franchise companies. Evive Brands announced that Maid Brigade was named to Franchise Dictionary Magazine's Top 100 Game Changers of 2025, along with other brands in their portfolio including Assisted Living Locators, Executive Home Care, and Grasons.
- MomCorpsminorMaid Brigade partnered with Mom Corps, an innovative staffing solution, to help busy working moms around the house. Mom Corps is a staffing company focused on connecting families with support services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Maid Brigade competitors and assessment
Company assessmentDirect peers
- Molly Maid: Molly Maid is a national residential cleaning franchise and direct head-to-head competitor to Maid Brigade, offering recurring house cleaning services through a similar franchise model in the same US market.
- Merry Maids: Merry Maids is a well-established residential cleaning franchise (owned by ServiceMaster) that competes directly with Maid Brigade in recurring home cleaning services delivered through a franchise network.
- The Maids: The Maids is a national residential cleaning franchise using a team-based cleaning approach, directly comparable to Maid Brigade in service model, target customer (homeowners), and franchise delivery.
- MaidPro: MaidPro is a residential cleaning franchise with a similar subscription-based service offering and US franchise footprint, competing for the same homeowner customers as Maid Brigade.
- Two Maids & A Mop: Two Maids & A Mop is a rapidly growing residential cleaning franchise targeting busy homeowners, directly competing with Maid Brigade on recurring cleaning services and local market share.
Broad incumbents
- ServiceMaster Clean: ServiceMaster Clean is the parent/affiliated brand for Molly Maid and Merry Maids, offering a broader commercial and residential cleaning portfolio that overlaps with Maid Brigade's commercial cleaning service line.
- Jan-Pro Cleaning & Disinfecting: Jan-Pro is a large commercial cleaning and disinfecting franchise system; while more commercial-focused, it overlaps with Maid Brigade's commercial cleaning and disinfection services for offices.
Emerging players
- Handy (Angie's List/Pro): Handy is an online marketplace connecting customers with independent cleaning professionals, competing with Maid Brigade for homeowner demand through a digital-first, on-demand model.
- TaskRabbit: TaskRabbit is an online platform that matches customers with local taskers for cleaning and home services, providing an alternative supply model to Maid Brigade's franchise-based delivery.
- Care.com: Care.com is an online marketplace for household services including housekeeping; it competes for the same busy-household customer segment that Maid Brigade targets, though primarily via platform matchmaking rather than employed cleaners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Maid Brigade social profiles
Digital presenceMaid Brigade compliance and trust
Trust signalCompliance1 record
Maid Brigade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maid Brigade leadership team
Management profileNumber of profiles
Profiles4 records
Maid Brigade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maid Brigade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maid Brigade
What does Maid Brigade do?
Maid Brigade sells professional residential and commercial cleaning services delivered through a national franchise network. Core offerings include recurring and one-time house cleaning (weekly, bi-weekly, monthly, occasional, deep, move-in/move-out, green, and apartment cleaning) for homeowners, and office cleaning and sanitization for commercial clients. Signature Cleaning Services add PUREmist Disinfection and Electrostatic Disinfection, all powered by the proprietary PUREcleaning® system that uses electrolyzed water and antibacterial cloths for chemical-free cleaning.
Is Maid Brigade a public or private company?
Maid Brigade is a private company. It is classified as corporate owned and is currently operating.
When was Maid Brigade founded?
Maid Brigade was founded in 1988. It employs 1,001 to 5,000 people.
Where is Maid Brigade based?
Maid Brigade is headquartered in Atlanta, United States, in the North America region.
How does Maid Brigade make money?
Four revenue lines are on record. Residential Cleaning Services are the primary driver. The others are commercial Cleaning Services, signature Cleaning Services and gift Certificates.
Who are Maid Brigade's main competitors?
Direct peers on record are Molly Maid, Merry Maids, The Maids, MaidPro and Two Maids & A Mop. Broad incumbents are ServiceMaster Clean and Jan-Pro Cleaning & Disinfecting. Emerging players are Handy (Angie's List/Pro), TaskRabbit and Care.com.
Does Maid Brigade have an API?
No public API is recorded for Maid Brigade.
What industry is Maid Brigade in?
Maid Brigade's product category is Residential Cleaning Services. Its primary akta.pro industry code is HSAEAAAA, General Recurring House Cleaning (Whole-Home), with a secondary code of HSAEAGAA, Residential Green Recurring Cleaning. Its NAICS code is 56172 and its SIC code is 2842.